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Internet & IPR
	
  Jacques	
  Folon	
  
www.folon.com	
  
Partner	
  Edge	
  Consulting	
  
Maître	
  de	
  conférences	
  	
  
Université	
  de	
  Liège	
  	
  
Chargé	
  de	
  cours	
  	
  
ICHEC	
  Brussels	
  	
  
Professeur	
  invité	
  	
  
Université	
  de	
  Lorraine	
  
ESC	
  Rennes	
  
IACE	
  Tunis	
  	
  
IAM	
  OUagadougou	
  
http://www.nyls.edu/institute_for_information_law_and_policy/conferences/visualizing_law_in_the_digital_age/
All presentation and resources are available on
MOODLE
Some IPR Criticisms
3
http://pyersedandridge.com/wp-content/uploads/2013/06/website-home-page-critique-550x322.jpg
80% of the French Internet Users
do consider that Pyracy is not
theft
4
6
COPYRIGHT LENGHT INCREASES
7
IPR is outdated
Beaumarchais created
the first copyright society
in 1777
FRANCE IS
THE
« DROIT D’AUTEUR»
COUNTRY
IS IPR a property like any other one?
• No, it is limited in time
8
• No, it creates a temporary monopoly position
9
IS IPR a property like any other one?
IPR limits research
10
IPR limits art
11
What is the purpose of IPR?
• It allows the possibility for an author to
live
• It gives various type of protection
12
Février 2008
IDEAS
Ideas are not protected
works. They are not
subject to property and
are free as far as they
are not proposed in an
external way
(CA Paris 12 sept
1989)
IPR
• Inventions
– Patents
– GMO
– IT Chips
• Signs
– Trade mark
– Names
– Geographical protection
• Esthetical objects & design
– Design
• Copyright, droit d’auteur & neighboring
rights
14
« Droit d’auteur »
Original
• « shows the personality of the author »
• Plagiarism is not original
Concretization
• Ideas are not protected
• A minimum of concretization is enough
• two criteria needed
Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
16
Questions to raise before using
protected works
• Are these protected works?
• Are we authorized to use them?
• Do we have a written agreement?
=> what are the basic principles?
17
Basic principles
•Exclusive right
•70 Years after author’s death
•Preliminary authorization
•transfer of rights
•forbidden by law !!
Crédit image: http://www.tetedequenelle.fr/2010/03/droit-dauteur-mal-tourne/
18
Am I an author?
• This power point?
• My lectures ?
19
20
Categories
« Droit d’auteur »
« copyright system »
creative commons
assignment of rights
Public domain
What is protected ?
Text
Conferences
theatre
choreography
circus
movie
paintings
music
photo
maps
architecture
software
design
fashion
22
Membership of collective societies
• SACD - SACEM - SAIF
• SGAE - GEMA…
Authors assign their rights to
• Publishers (books, press, etc.)
• Producteurs (musique, cinéma)
Author’s keep some rights
• Reproduction (xerox copy)
• Representation
Contract
Trough
mandate
they keep
moral right
Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
Various assignments or representation
23
Protection of the work
•Official declaration in the copyright
system
•Nothing for « droit d’auteur »
25
The Author
 Copyright system the producer
Droit d’auteur: the individual
25
• The author has the exclusive right
– to make a copy or accept reproduction
– communication to the public
– translation
– adaptation
– sales
• Duration in EU: 70 years after the author’s
death
Crédit image: http://www.rtbf.be/culture/wp-content/uploads/2010/11/AFPgoncourt1.jpg
26
Patrimonial rights
Patrimonial rights could be assigned to a third party
trout a contract, against payment or for free
reproduction
adaptation
communication to the public
translation
representation
Crédit image: http://www.moneyandfinanceblog.com/wp-content/uploads/2010/07/Money-transfer-sending-money.jpg
27
reproduction right
•A copy of the work
•Xerox copy
•3D printing
•Recording
•copy of a film
•etc.
• IFFRO and copy
28
 Contracts
  the author is the
weak party
strict
interpretation
assignment of
right clause
29
The fact that one buys an object does not
means that he/she automatically owns the
copyrights
118
Copyright protection does not vary following
•the nature of the work (music,
sculpture, etc.)
•its form (digital, 3D or 2D, etc.)
•Its beauty or its price
31
Moral right
Only in some
countries
end of the work
could not be seazed
Paternity
respect
destruction
honor & reputation
120
Exceptions
33
Quotations
legal licences
reprography
family
news
communication as minor element
fair use
public domain
Triple test
• Exceptions may apply:
– only for limited cases
– if they do not limit exploitation
– if not against rightsowners
FAIR USE
– the usage of the work may be accepted
depending on
• the usage (education
• the type of work
• size and quantities of use
• consequences on the market share
35
36
37
Neighboring rights
categories that help the author or created
specific rights
!performing artists
!producers
!broadcasters
!database producers
!duration 70 years
Various type of remuneration
• Proportionnal
• Assignment of rights
• Collective organisations
• individual negociations
• Employee
• Legal licence
Which authorization for internet use?
• Reproduction rights
• Communication to the public
• ! each use s/b authorized
• Do not forget moral right
• assignment of right s/b in writing
To whom may we ask the
authorization?
• Author
• Performing artists
• Neighboring rights
• Broadcasters
• Rightsowners
• Collective organizations may help
Collective organizations
• Contracts with rights owners
• Reciprocal agreements
• Contracts with users
– internet
– TV
• Documentation
• Distribution
Assignment of rights
(Droit d’auteur)
• in writing
• Strict interpretation
• S/B precise
– which right
– remuneration
– how long
– for which territory
• Difference with the copyright system
Sub contractors
(droit d’auteur)
• in writing
• Strict interpretation
• S:B precise
– which right
– remuneration
– how long
– for which territory
• Difference with the copyright system
What if no assignment?
• The author keeps his rights
• Negociation at the end of the contract
• legal action from the author possible
What is not protected ?
• laws
• political speeches (with exceptions)
• some public documents
Other licences
«	
  What	
  »
No	
  
authoriza.on	
  
needed	
  as	
  far	
  
as	
  you	
  respect	
  
the	
  licence
A	
  contract	
  is	
  needed	
  for	
  an	
  
addi.onal	
  use	
  (commercial	
  by	
  
instance)
Example
Creative Commons
4 criteria 6 liences
« free » licences
• origin; open source world
• « copyleft »

• Philosophy : positive exploitation in order
to authorize copy, distribution, re-use,
modification, in order to increase share,
creation and the creation of common
goods
What is new
• individual rights management
• Preliminary authorization
• usage pre-defined
the most popular is CC invented by
Lawrence Lessig
philosophy oh the library of Alexandria
Free as a free speech not as a free
beer
• 4 criteria :
– atribute)

– no derivative 

– Share-alike 

– Non commercial (nc)
• Six licences :
– By
– By-nd
– By-nc-nd
– By-nc
– By-nc-sa
– By-sa
• The licence follow the work
Now you know how to handle
droit d’auteur, copyright &
neighboring rights
don’t forget it !
55
TRADEMARKS
An image, a graphic design
a word, an image
useful to recognize products
forbid confusion with other products
Duration 10 years renewable
by country and for EU
CONDITIONS
not forbid by law
no confusion
new means nothing similar already
protected
DISTINCTIVE <> GENERIC, USUAL OU
DESCRIPTIVE
Third party could refuse (ex:Apple)
http://www.tuxboard.com/classement-des-marques-les-plus-puissantes-2013/
Trademarks, domain names & user
names in social media
200 millions domain names
2 billions user names
google search identifies user names
crédit image: http://www.them.pro/files/images/domain-names-extensions.jpg
No coordination
=
CONFLIT
source FREDERIC BOURGUET 

http://www.slideshare.net/search/slideshow?searchfrom=header&q=noms+de+domaine
trademarks usernames
61
Some conflicts
• pre-existing trademark (Milka)
• idem but reasons (armani)
• trademark created after a domain name
78
Usernames
easy to obtain
no control
used by search engines
crédit image: http://www.saadkamal.com/social-media/change-facebook-username/
Trademark is important
• important since the beginning !
• Part of the e-reputation
• Allows to refuse other trademarks requests
• need to follow what happens on line
Design & models
Protects appearance if
it is new
it is specific
Duration 25 years
http://lyc-stpaulnotredame-72.ac-nantes.fr/IMG/jpg/Philippe_Starck_1949-_-_Presse-Agrume_1_.jpg
https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRLU6-6-PHFcb9sXL9Vmx10ANW5L_gBg2a6RL2f79VbD5dxkQFlMg
Patents
Promotes research by giving during a
limited time (20 years) a monopoly to
a person or a company who invent a
product a process that is new
In order to receive a patent 4 conditions :
– new technical effect
– industrial consequences
–new (unknow by the public)
–Innovative (as expert decide)
Right on his/her image
68
Basic principles
• International treaties
• privacy means also right to his image
• principally no need for a damage
• Preliminary authorization needed
• duration 20 years after the individual’s death
How ?
Prior authorization requested
Exceptions:
– person with a public status - even temporary (only during
public life)
– consent for a shooting does not mean consent for usage
the person needs be identified (>< crowd)
Remember authorization is also
needed for
• Artwork
• Buildings and monument (Eiffel tower)
• Houses
• trademarks
• design
• For pictures two authorizations needed
– photographer
– subject (individual or not)
• discussion for journalists: right of information >< right of
image
Internet: digital far west ?
72
73
First court case
Legal questions on Internet ?
OPTE Project Map of the Internet – CC-BY
74
•Peer to peer
•drugs
•counterfeits products
•Diffamation
Virtual world– real world
National law - internet
INTERNET LAW ?
•There is no internet law
•digital is not different
•new usages & international level
•Digital influence the legal framework
75
Digital	
  influence
76Source: http://www.slideshare.net/calimaq/ecriture-web-et-dimension-juridique
•Cut & paste
•multimedia (voice, music, video, )
•co-working
•immediate publication
•re-use, re-create, re-publish
•a work has an independent life
We are in a cut & paste civilisation
Will Lion. Copy Culture. CC-BY-NC-NC
Each use of a digital work implies a copy
78
Big change
•Collaborative creation
•Collective intelligence
•Use of hyperlinks
Digital and the law
Laws do exist but are not
respected
New problems that are not
covered by existing laws
Who is responsible? (creator,
hosted, telecom operator,…)
Applicable law ?
79
Google Book Search
•US law vs. French law
• French stops Google
•Finally agreements
80
• more & more influence of the terms &
conditions
Applicable law is a complex matter
82
Did you read them ?
83
http://static.freepik.com/free-photo/psd-social-icon-social-media-social-media-icons_29-30000199.jpg
84
Is it legal ???
Is a tweet
a protected work?
some examples
3D Printers
88
Myth of 30 seconds
89
Another myth
90
How to suppress copyrights
91
It’s quite confusing
• wording not really understood (copyright,
free, free for use,…)
• many new laws and regulations
• and everything could be copied in one clic
Where is the limit?
• What happens after your death?
"emails
"social media ?
"virtual goods
"e-reputation
CC-BY-NC-ND Henning
93
Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
Where is the limit ?
94Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
WHERE IS THE LIMIT?
ARE AVATARS BECOMING LEGAL
ENTITIES ?
Sur Second Life
95
CURATION : ILLEGAL ?
96
http://www.scoop.it/t/any-need-for-reinventing-copyright-droit-d-auteur-intellectual-property-news
97
AUTHOR ?
A few lines
Photo Share… legally?
98
Jacques Folon
Jacques.folon@ichec.be
100
Q & A
Crédit image: http://jillsbooks.wordpress.com/2010/09/15/hellooooo-anybody-out-there/raise-your-hand-2/
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Intellectual property rights

  • 1. Internet & IPR  Jacques  Folon   www.folon.com   Partner  Edge  Consulting   Maître  de  conférences     Université  de  Liège     Chargé  de  cours     ICHEC  Brussels     Professeur  invité     Université  de  Lorraine   ESC  Rennes   IACE  Tunis     IAM  OUagadougou   http://www.nyls.edu/institute_for_information_law_and_policy/conferences/visualizing_law_in_the_digital_age/
  • 2. All presentation and resources are available on MOODLE
  • 4. 80% of the French Internet Users do consider that Pyracy is not theft 4
  • 5.
  • 7. 7 IPR is outdated Beaumarchais created the first copyright society in 1777 FRANCE IS THE « DROIT D’AUTEUR» COUNTRY
  • 8. IS IPR a property like any other one? • No, it is limited in time 8
  • 9. • No, it creates a temporary monopoly position 9 IS IPR a property like any other one?
  • 12. What is the purpose of IPR? • It allows the possibility for an author to live • It gives various type of protection 12
  • 13. Février 2008 IDEAS Ideas are not protected works. They are not subject to property and are free as far as they are not proposed in an external way (CA Paris 12 sept 1989)
  • 14. IPR • Inventions – Patents – GMO – IT Chips • Signs – Trade mark – Names – Geographical protection • Esthetical objects & design – Design • Copyright, droit d’auteur & neighboring rights 14
  • 15. « Droit d’auteur » Original • « shows the personality of the author » • Plagiarism is not original Concretization • Ideas are not protected • A minimum of concretization is enough • two criteria needed Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
  • 16. 16 Questions to raise before using protected works • Are these protected works? • Are we authorized to use them? • Do we have a written agreement? => what are the basic principles?
  • 17. 17 Basic principles •Exclusive right •70 Years after author’s death •Preliminary authorization •transfer of rights •forbidden by law !! Crédit image: http://www.tetedequenelle.fr/2010/03/droit-dauteur-mal-tourne/
  • 18. 18
  • 19. Am I an author? • This power point? • My lectures ? 19
  • 20. 20 Categories « Droit d’auteur » « copyright system » creative commons assignment of rights Public domain
  • 21. What is protected ? Text Conferences theatre choreography circus movie paintings music photo maps architecture software design fashion
  • 22. 22 Membership of collective societies • SACD - SACEM - SAIF • SGAE - GEMA… Authors assign their rights to • Publishers (books, press, etc.) • Producteurs (musique, cinéma) Author’s keep some rights • Reproduction (xerox copy) • Representation Contract Trough mandate they keep moral right Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet Various assignments or representation
  • 23. 23 Protection of the work •Official declaration in the copyright system •Nothing for « droit d’auteur »
  • 24. 25 The Author  Copyright system the producer Droit d’auteur: the individual
  • 25. 25 • The author has the exclusive right – to make a copy or accept reproduction – communication to the public – translation – adaptation – sales • Duration in EU: 70 years after the author’s death Crédit image: http://www.rtbf.be/culture/wp-content/uploads/2010/11/AFPgoncourt1.jpg
  • 26. 26 Patrimonial rights Patrimonial rights could be assigned to a third party trout a contract, against payment or for free reproduction adaptation communication to the public translation representation Crédit image: http://www.moneyandfinanceblog.com/wp-content/uploads/2010/07/Money-transfer-sending-money.jpg
  • 27. 27 reproduction right •A copy of the work •Xerox copy •3D printing •Recording •copy of a film •etc. • IFFRO and copy
  • 28. 28  Contracts   the author is the weak party strict interpretation assignment of right clause
  • 29. 29 The fact that one buys an object does not means that he/she automatically owns the copyrights 118
  • 30. Copyright protection does not vary following •the nature of the work (music, sculpture, etc.) •its form (digital, 3D or 2D, etc.) •Its beauty or its price
  • 31. 31 Moral right Only in some countries end of the work could not be seazed Paternity respect destruction honor & reputation 120
  • 32.
  • 34. Triple test • Exceptions may apply: – only for limited cases – if they do not limit exploitation – if not against rightsowners
  • 35. FAIR USE – the usage of the work may be accepted depending on • the usage (education • the type of work • size and quantities of use • consequences on the market share 35
  • 36. 36
  • 37. 37 Neighboring rights categories that help the author or created specific rights !performing artists !producers !broadcasters !database producers !duration 70 years
  • 38. Various type of remuneration • Proportionnal • Assignment of rights • Collective organisations • individual negociations • Employee • Legal licence
  • 39. Which authorization for internet use? • Reproduction rights • Communication to the public • ! each use s/b authorized • Do not forget moral right • assignment of right s/b in writing
  • 40. To whom may we ask the authorization? • Author • Performing artists • Neighboring rights • Broadcasters • Rightsowners • Collective organizations may help
  • 41. Collective organizations • Contracts with rights owners • Reciprocal agreements • Contracts with users – internet – TV • Documentation • Distribution
  • 42. Assignment of rights (Droit d’auteur) • in writing • Strict interpretation • S/B precise – which right – remuneration – how long – for which territory • Difference with the copyright system
  • 43. Sub contractors (droit d’auteur) • in writing • Strict interpretation • S:B precise – which right – remuneration – how long – for which territory • Difference with the copyright system
  • 44. What if no assignment? • The author keeps his rights • Negociation at the end of the contract • legal action from the author possible
  • 45. What is not protected ? • laws • political speeches (with exceptions) • some public documents
  • 47. «  What  » No   authoriza.on   needed  as  far   as  you  respect   the  licence A  contract  is  needed  for  an   addi.onal  use  (commercial  by   instance) Example Creative Commons 4 criteria 6 liences
  • 48. « free » licences • origin; open source world • « copyleft »
 • Philosophy : positive exploitation in order to authorize copy, distribution, re-use, modification, in order to increase share, creation and the creation of common goods
  • 49. What is new • individual rights management • Preliminary authorization • usage pre-defined
  • 50. the most popular is CC invented by Lawrence Lessig philosophy oh the library of Alexandria Free as a free speech not as a free beer
  • 51. • 4 criteria : – atribute)
 – no derivative 
 – Share-alike 
 – Non commercial (nc)
  • 52. • Six licences : – By – By-nd – By-nc-nd – By-nc – By-nc-sa – By-sa
  • 53. • The licence follow the work
  • 54.
  • 55. Now you know how to handle droit d’auteur, copyright & neighboring rights don’t forget it ! 55
  • 56. TRADEMARKS An image, a graphic design a word, an image useful to recognize products forbid confusion with other products Duration 10 years renewable by country and for EU
  • 57. CONDITIONS not forbid by law no confusion new means nothing similar already protected DISTINCTIVE <> GENERIC, USUAL OU DESCRIPTIVE Third party could refuse (ex:Apple)
  • 59. Trademarks, domain names & user names in social media 200 millions domain names 2 billions user names google search identifies user names crédit image: http://www.them.pro/files/images/domain-names-extensions.jpg
  • 60. No coordination = CONFLIT source FREDERIC BOURGUET 
 http://www.slideshare.net/search/slideshow?searchfrom=header&q=noms+de+domaine trademarks usernames
  • 61. 61 Some conflicts • pre-existing trademark (Milka) • idem but reasons (armani) • trademark created after a domain name 78
  • 62. Usernames easy to obtain no control used by search engines crédit image: http://www.saadkamal.com/social-media/change-facebook-username/
  • 63. Trademark is important • important since the beginning ! • Part of the e-reputation • Allows to refuse other trademarks requests • need to follow what happens on line
  • 64. Design & models Protects appearance if it is new it is specific Duration 25 years http://lyc-stpaulnotredame-72.ac-nantes.fr/IMG/jpg/Philippe_Starck_1949-_-_Presse-Agrume_1_.jpg https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRLU6-6-PHFcb9sXL9Vmx10ANW5L_gBg2a6RL2f79VbD5dxkQFlMg
  • 66. Promotes research by giving during a limited time (20 years) a monopoly to a person or a company who invent a product a process that is new
  • 67. In order to receive a patent 4 conditions : – new technical effect – industrial consequences –new (unknow by the public) –Innovative (as expert decide)
  • 68. Right on his/her image 68
  • 69. Basic principles • International treaties • privacy means also right to his image • principally no need for a damage • Preliminary authorization needed • duration 20 years after the individual’s death
  • 70. How ? Prior authorization requested Exceptions: – person with a public status - even temporary (only during public life) – consent for a shooting does not mean consent for usage the person needs be identified (>< crowd)
  • 71. Remember authorization is also needed for • Artwork • Buildings and monument (Eiffel tower) • Houses • trademarks • design • For pictures two authorizations needed – photographer – subject (individual or not) • discussion for journalists: right of information >< right of image
  • 74. Legal questions on Internet ? OPTE Project Map of the Internet – CC-BY 74 •Peer to peer •drugs •counterfeits products •Diffamation Virtual world– real world National law - internet
  • 75. INTERNET LAW ? •There is no internet law •digital is not different •new usages & international level •Digital influence the legal framework 75
  • 76. Digital  influence 76Source: http://www.slideshare.net/calimaq/ecriture-web-et-dimension-juridique •Cut & paste •multimedia (voice, music, video, ) •co-working •immediate publication •re-use, re-create, re-publish •a work has an independent life
  • 77. We are in a cut & paste civilisation Will Lion. Copy Culture. CC-BY-NC-NC Each use of a digital work implies a copy
  • 78. 78 Big change •Collaborative creation •Collective intelligence •Use of hyperlinks
  • 79. Digital and the law Laws do exist but are not respected New problems that are not covered by existing laws Who is responsible? (creator, hosted, telecom operator,…) Applicable law ? 79
  • 80. Google Book Search •US law vs. French law • French stops Google •Finally agreements 80
  • 81. • more & more influence of the terms & conditions Applicable law is a complex matter
  • 82. 82 Did you read them ?
  • 85. Is a tweet a protected work?
  • 86.
  • 89. Myth of 30 seconds 89
  • 91. How to suppress copyrights 91
  • 92. It’s quite confusing • wording not really understood (copyright, free, free for use,…) • many new laws and regulations • and everything could be copied in one clic
  • 93. Where is the limit? • What happens after your death? "emails "social media ? "virtual goods "e-reputation CC-BY-NC-ND Henning 93 Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
  • 94. Where is the limit ? 94Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
  • 95. WHERE IS THE LIMIT? ARE AVATARS BECOMING LEGAL ENTITIES ? Sur Second Life 95
  • 98. 98
  • 100. 100 Q & A Crédit image: http://jillsbooks.wordpress.com/2010/09/15/hellooooo-anybody-out-there/raise-your-hand-2/