This document provides guidance on how to protect brands through intellectual property law. It discusses using copyright, trademark, and trade dress protections to extend the life of original creative works beyond copyright expiration. Specifically: - Copyright provides limited-time protections that expire, allowing works to enter the public domain, so owners seek additional protections like trademarks. - Trademarks can provide perpetual protection if marks are used in commerce, allowing owners to protect characters, settings, and other elements of copyrighted works indefinitely. - Trade dress protections for a company's website layout, colors, graphics, etc. can distinguish its online presence and brand from competitors indefinitely as well. - While extending protections may benefit owners, it also risks circum