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Ichec digital strategy ipr
IPR as an important part of business strategy in the digital age. The document discusses criticisms of IPR, including that 80% of French internet users do not consider piracy to be theft. It also discusses whether IPR is outdated and examines limitations IPR places on research and art. The purpose of IPR is outlined as allowing authors to live off their works and providing various types of legal protections.
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Ichec digital strategy ipr
- 1. IPR as animportant part of business strategy in the digital age Strategy for digital business
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- 4. 80% of theFrench Internet Users do consider that Pyracy is not theft 4
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- 7. 7 IPR is outdated Beaumarchaiscreated the first copyright society in 1777 FRANCE IS THE « DROIT D’AUTEUR» COUNTRY
- 8. IS IPR aproperty like any other one? • No, it is limited in time 8
- 9. • No, itcreates a temporary monopoly position 9 IS IPR a property like any other one?
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- 12. What is thepurpose of IPR? • It allows the possibility for an author to live • It gives various type of protection 12
- 13. Février 2008 IDEAS Ideas arenot protected works. They are not subject to property and are free as far as they are not proposed in an external way (CA Paris 12 sept 1989)
- 14. IPR • Inventions – Patents –GMO – IT Chips • Signs – Trade mark – Names – Geographical protection • Esthetical objects & design – Design • Copyright, droit d’auteur & neighboring rights 14
- 15. « Droit d’auteur» Original • « shows the personality of the author » • Plagiarism is not original Concretization • Ideas are not protected • A minimum of concretization is enough • L’œuvre est protégée dès sa création , sans procédure particulière • two criteria needed Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
- 16. 16 Questions to raisebefore using protected works • Are these protected works? • Are we authorized to use them? • Do we have a written agreement? => what are the basic principles?
- 17. 17 Basic principles • Exclusiveright • 70 Years after author’s death • Preliminary authorization • transfer of rights • forbidden by law !! Crédit image: http://www.tetedequenelle.fr/2010/03/droit-dauteur-mal-tourne/
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- 19. 19 Categories « Droit d’auteur» « copyright system » creative commons assignment of rights Public domain
- 20. What is protected? Text Conferences theatre choreography circus movie paintings music photo maps architecture software design fashion
- 21. 21 Membership of collectivesocieties • SACD - SACEM - SAIF • SGAE - GEMA… • SOFAM • …Authors assign their rights to • Publishers (books, press, etc.) • Producteurs (musique, cinéma) Author’s keep some rights • Reproduction (xerox copy) • Representation Contract Trough mandate they keep moral right Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet Various assignments or representation
- 22. 22 Protection of thework • Official declaration in the copyright system • Nothing for « droit d’auteur »
- 23. 25 The Author Copyright systemthe producer Droit d’auteur: the individual
- 24. 24 • The authorhas the exclusive right – to make a copy or accept reproduction – communication to the public – translation – adaptation – sales • Duration in EU: 70 years after the author’s death Crédit image: http://www.rtbf.be/culture/wp-content/uploads/2010/11/AFPgoncourt1.jpg
- 25. 25 Patrimonial rights Patrimonial rightscould be assigned to a third party trout a contract, against payment or for free reproduction adaptation communication to the public translation representation Crédit image: http://www.moneyandfinanceblog.com/wp-content/uploads/2010/07/Money-transfer-sending-money.jpg
- 26. 27 reproduction right •A copyof the work •Xerox copy •3D printing •Recording •copy of a film •etc. • IFFRO and copy
- 27. 27 Contracts the author isthe weak party strict interpretation assignment of right clause
- 28. 28 The fact thatone buys an object does not means that he/she automatically owns the copyrights 118
- 29. Copyright protection doesnot vary following • the nature of the work (music, sculpture, etc.) • its form (digital, 3D or 2D, etc.) • Its beauty or its price
- 30. 30 Moral right Only insome countries end of the work could not be seazed Paternity respect destruction honor & reputation 120
- 32. Exceptions 32 Quotations legal licences reprography family news communication asminor element fair use public domain
- 33. Triple test • Exceptionsmay apply: – only for limited cases – if they do not limit exploitation – if not against rightsowners
- 34. FAIR USE – theusage of the work may be accepted depending on • the usage (education • the type of work • size and quantities of use • consequences on the market share 34
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- 36. 36 Neighboring rights categories thathelp the author or created specific rights performing artists producers broadcasters database producers duration 70 years
- 37. Various type ofremuneration • Proportionnal • Assignment of rights • Collective organisations • individual negociations • Employee • Legal licence
- 38. Which authorization forinternet use? • Reproduction rights • Communication to the public • ! each use s/b authorized • Do not forget moral right • assignment of right s/b in writing
- 39. To whom maywe ask the authorization? • Author • Performing artists • Neighboring rights • Broadcasters • Rightsowners • Collective organizations may help
- 40. Collective organizations • Contractswith rights owners • Reciprocal agreements • Contracts with users – internet – TV • Documentation • Distribution
- 41. Assignment of rights (Droitd’auteur) • in writing • Strict interpretation • S/B precise – which right – remuneration – how long – for which territory • Difference with the copyright system
- 42. Sub contractors (droit d’auteur) •in writing • Strict interpretation • S:B precise – which right – remuneration – how long – for which territory • Difference with the copyright system
- 43. What if noassignment? • The author keeps his rights • Negociation at the end of the contract • legal action from the author possible
- 44. What is notprotected ? • laws • political speeches (with exceptions) • some public documents
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- 51. « What » No authorization neededas far as you respect the licence A contract is needed for an additional use (commercial by instance) Example Creative Commons 4 criteria 6 liences
- 52. « free »licences • origin; open source world • « copyleft » • Philosophy : positive exploitation in order to authorize copy, distribution, re-use, modification, in order to increase share, creation and the creation of common goods
- 53. What is new •individual rights management • Preliminary authorization • usage pre-defined
- 54. the most popularis CC invented by Lawrence Lessig philosophy oh the library of Alexandria Free as a free speech not as a free beer
- 55. • 4 criteria: – atribute) – no derivative – Share-alike – Non commercial (nc)
- 56. • Six licences: – By – By-nd – By-nc-nd – By-nc – By-nc-sa – By-sa
- 57. • The licencefollow the work
- 59. Now you knowhow to handle droit d’auteur, copyright & neighboring rights don’t forget it ! 59
- 60. TRADEMARKS An image, agraphic design a word, an image useful to recognize products forbid confusion with other products Duration 10 years renewable by country and for EU
- 61. CONDITIONS not forbid bylaw no confusion new means nothing similar already protected DISTINCTIVE <> GENERIC, USUAL OU DESCRIPTIVE Third party could refuse (ex:Apple)
- 62. Trademarks, domain names& user names in social media 200 millions domain names 2 billions user names google search identifies user names crédit image: http://www.them.pro/files/images/domain-names-extensions.jpg
- 63. No coordination = CONFLIT source FREDERICBOURGUET http://www.slideshare.net/search/slideshow?searchfrom=header&q=noms+de+domaine trademarks usernames
- 64. 65 Some conflicts • pre-existingtrademark (Milka) • idem but reasons (armani) • trademark created after a domain name 78
- 65. Usernames easy to obtain nocontrol used by search engines crédit image: http://www.saadkamal.com/social-media/change-facebook-username/
- 66. Trademark is important •important since the beginning ! • Part of the e-reputation • Allows to refuse other trademarks requests • need to follow what happens on line
- 67. Design & models Protectsappearance if it is new it is specific Duration 25 years http://lyc-stpaulnotredame-72.ac-nantes.fr/IMG/jpg/Philippe_Starck_1949-_-_Presse-Agrume_1_.jpg https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRLU6-6-PHFcb9sXL9Vmx10ANW5L_gBg2a6RL2f79VbD5dxkQFlMg
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- 69. Promotes research bygiving during a limited time (20 years) a monopoly to a person or a company who invent a product a process that is new
- 70. In order toreceive a patent 4 conditions : – new technical effect – industrial consequences – new (unknow by the public) – Innovative (as expert decide)
- 71. 72 Why did Googlebought Motorola ?
- 72. Right on his/herimage 73
- 73. Basic principles • Internationaltreaties • privacy means also right to his image • principally no need for a damage • Preliminary authorization needed • duration 20 years after the individual’s death
- 74. How ? Prior authorizationrequested Exceptions: –person with a public status - even temporary (only during public life) –consent for a shooting does not mean consent for usage the person needs be identified (>< crowd)
- 75. Remember authorization isalso needed for • Artwork • Buildings and monument (Eiffel tower) • Houses • trademarks • design • For pictures two authorizations needed – photographer – subject (individual or not) • discussion for journalists: right of information >< right of image
- 76. Internet: digital farwest ? 77
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- 78. @ OPTE Project Mapof the Internet – CC-BY 79 •Peer to peer •drugs •counterfeits products •Diffamation Virtual world– real world National law - internet
- 79. INTERNET LAW ? •Thereis no internet law •digital is not different •new usages & international level •Digital influence the legal framework 80
- 80. Digital influence 81Source: http://www.slideshare.net/calimaq/ecriture-web-et-dimension-juridique •Cut& paste •multimedia (voice, music, video, ) •co-working •immediate publication •re-use, re-create, re-publish •a work has an independent life
- 81. We are ina cut & paste civilisation Will Lion. Copy Culture. CC-BY-NC-NC Each use of a digital work implies a copy
- 82. 83 Big change •Collaborative creation •Collectiveintelligence •Use of hyperlinks
- 83. Digital and thelaw Laws do exist but are not respected New problems that are not covered by existing laws Who is responsible? (creator, hosted, telecom operator,…) Applicable law ? 84
- 84. Google Book Search •USlaw vs. French law • French stops Google •Finally agreements 85
- 85. • more &more influence of the terms & conditions Applicable law is a complex matter
- 86. 87 Did you readthem ?
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- 89. Is a tweet aprotected work?
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- 93. Myth of 30seconds 94
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- 95. How to suppresscopyrights 96
- 96. It’s quite confusing •wording not really understood (copyright, free, free for use,…) • many new laws and regulations • and everything could be copied in one clic
- 97. Where is thelimit? • What happens after your death? emails social media ? virtual goods e-reputation CC-BY-NC-ND Henning 98 Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet
- 98. Where is thelimit ? 99Source: Lionel Maurel http://www.slideshare.net/calimaq/droit-de-linternet-et-de-linformation-complet Theft in videogames ?
- 99. WHERE IS THELIMIT? ARE AVATARS BECOMING LEGAL ENTITIES ? Sur Second Life 100
- 100. CURATION : ILLEGAL? 101
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- 104. 105 Q & A Créditimage: http://jillsbooks.wordpress.com/2010/09/15/hellooooo-anybody-out-there/raise-your-hand-2/