This document discusses Panduit's integrated data center solution. It summarizes trends in data consumption, networks, storage and the data center industry that are driving growth in data center infrastructure spending. Panduit aims to simplify the data center lifecycle through an integrated solution that spans design, procurement, deployment and operations. This is intended to accelerate projects, optimize costs and improve reliability.

1. Integrated Data Center Solution

2. TECHNOLOGY & IT TRENDS
Digital Technology growth is NOT linear; it is Exponential
• A trip through Tomorrow Land
‒ Internet of Everything
‒ Artificial Intelligence
‒ Robotics
‒ Digital Manufacturing
‒ Nanotechnology

3. 3

4. DATA CONSUMPTION TRENDS

5. NETWORK & STORAGE TRENDS
Datacenter network traffic:
+25% a year
Enterprise storage:
+50% a year
Spending on digital infrastructure:
up 40%, 2012 to 2020

6. EMERGING MARKETS PROP UP A DECLINING DEVELOPED MARKET
Datacenter will grow in 2016,
albeit at a tepid +1.2%
Most growth will be driven by larger
Colocation & Hyperscale
facilities
Source: 4561 Research, Datacenter Market Sizing Model, Q4 2014

7. EUROPE’S COLOCATION REVENUE PROJECTIONS
Europe’s data center market
has over 200 data center
service providers
Europe’s colocation market
represents 25.2% of the total
global MTDC market
$4,621
$5,259
$6,013
$6,861
$7,835
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
$9,000
2012 2013 2014* 2015* 2016*
EMEA MTDC Revenue ($M)
CAGR
14.11%

8. EUROPE’S COLOCATION MARKET SHARE
The retail colocation market
continues to grow at around
10% / year, boosted by trends
in big data, cloud services,
and outsourcing
Major colocation companies
are actively pursuing mergers
& acquisitions to expand
market presence
0% 5% 10% 15% 20% 25% 30% 35%
Rest of the Region
Switzerland
Spain
Netherlands
France
Germany
UK
Country Share of EMEA Market (Q3 2014)

9. DATA CENTER INDUSTRY TRENDS
• Movement toward larger centralized data center
• Increase in consolidation/convergence of applications
• Increase in “east-to-west” data traffic
• Higher focus on energy & power utilization efficiency
• Higher focus on social responsibility & sustainability

10. 10

11. DATA CENTER PHYSICAL INFRASTRUCTURE TRENDS
• Higher interest in DCIM
‒ Movement towards flat architectures, requires
longer point-to-point optical connections
• Agility to migrate to higher data rate speeds
‒ Need to reduce latency
• Desire for fully integrated data
center solutions

12. BUSINESS CHALLENGES

13. DATA CENTER CHALLENGES

14. PANDUIT’S DATA CENTER VALUE POSITION
Panduit is transforming the data center
by offering…
• An integrated infrastructure stack that is
designed to simplify the convergence of
the facility and IT stacks
Mission Statement:
• Accelerate the design cycle
• Simplify the deployment &
implementation cycles
• Optimize operations
• Improve total cost of ownership

15. PANDUIT’S INTEGRATED DATA CENTER INFRASTRUCTURE

16. THE PANDUIT DCIM SOLUTION
Actionable Information
• Software
‒ Power management
‒ Thermal management
‒ Cooling optimization
‒ Asset and connectivity management
• Hardware
‒ Monitored rack PDUs to manage to
outlet level
‒ Environmental monitoring
‒ Intelligent patch panels
‒ Security and remote operations
Cooling
Power
Asset
Management
& Connectivity

17. THE PANDUIT DCIM SOLUTION
Designed to Work Cohesively
• Bridging the Facilities Stack
‒ Monitors operational power and cooling
usage
‒ Drive efficiencies
‒ Improve capacity management
• Bridging the IT Stack
‒ Visibility into asset connectivity
‒ Protect operational uptime
‒ Accelerate work order management

18. BENEFITS OF A INTEGRATED DATA CENTER SOLUTION
• Build or refine to address changing demands
• Simplify, accelerate design and deployment
• Reduced TCO
• Minimal integration issues
• Primary vendor backed by world-class partners
DATA CENTER
MANAGEMENT
LIFE CYCLE

19. SIMPLIFYING THE DATA CENTER LIFE-CYCLE
Design:
Scalability & Investment Optimization
• Better cooling optimization, power
management, connectivity tracking
• Proven reference designs
• Migration paths for the future
• Expedited designs
DATA CENTER
MANAGEMENT
LIFE CYCLE

20. SIMPLIFYING THE DATA CENTER LIFE-CYCLE
Procurement:
Faster-time-to-market
• Single-vendor and contract management
• Easy-to-order, engineered solutions
• Global logistics, manufacturing, pricing
• Environmentally sound manufacturing
• Increased accountability for supply chain,
pricing, quality
DATA CENTER
MANAGEMENT
LIFE CYCLE

21. SIMPLIFYING THE DATA CENTER LIFE-CYCLE
Deployment:
Fast, Efficient Installation and
Quality Assurance
• Faster deployment with preconfigured,
assembled solutions
• Assurance of interoperability
• Application of best practices
• On-site management services
DATA CENTER
MANAGEMENT
LIFE CYCLE

22. SIMPLIFYING THE DATA CENTER LIFE-CYCLE
Operations:
Apply Intelligence for Optimization
• Create new efficiencies
• Improve visibility: power, cooling, space,
assets, connectivity
• Continuous monitoring
• Improve reliability management
• Reclaim capacity and improve ROI
DATA CENTER
MANAGEMENT
LIFE CYCLE

23. PANDUIT ADVISORY SERVICES
• Data Center Design
• Data Center Assessments
• Computational Fluid Dynamic (CFD) Analysis
• Hardware and Software
Implementation Services
• Cooling Optimization Services
• Ongoing Support and Maintenance Services

24. WHY PARTNER WITH PANDUIT?
Accelerated and Simplified
Design, Deployment
• Address both organizational and IT needs
• Complete breadth of pre-tested solutions
• Order under a single part number
• Simplified convergence of heavy equipment
with IT equipment
• Strong partner value chain

25. WHY PARTNER WITH PANDUIT?
Built for Evolving Technology Needs
• Close collaboration with clients
• Trusted advisor
• Understand your current and future needs
• Design or re-design for scalability
• Assurance of migration pathway

26. WHY PARTNER WITH PANDUIT?
Lower TCO Through Capacity Optimization
• Reduce power can cooling costs up to 50%
• Avoid overprovisioning
• Effectively manage power usage
• Optimize cooling usage
• Minimize space requirements
• Efficiencies through best practice
architectures, designs

27. WHY PARTNER WITH PANDUIT?
Quantifiable Results
• Savings of up to 50% on cooling costs
• Space savings through the HD Flex™
Fiber Cabling System
• Elimination of dark fiber
• Faster data migrations to 40G/100G Ethernet
• Optimal capacity utilization of assets,
cooling and power

28. WHY PARTNER WITH PANDUIT?
Technology Alliance Eco-system
• Leading partners including Cisco,
EMC, VCE, IBM
• Best-in-class reference architectures
• Pre-validate all our products
• Accelerate and simplify across data
center lifecycle

29. WHY PARTNER WITH PANDUIT?
Greater Reliability
• Increase uptime with a bulletproof
physical infrastructure
• Pre-tested, validated products
• Reliability to meet SLAs
• Assurance of peak performance
at deployment
• No disruption to current infrastructure

30. WHY PARTNER WITH PANDUIT?
Single-vendor Accountability
and Support
• Avoid challenges around security
• Minimize errors
• Primary vendor
• Global support

31. Why Partner with Panduit?
Trust an Industry Leader
• End-to-end solutions across the infrastructure
• Decades of experience, knowledge, design
• Simplified and accelerated:
‒ Design
‒ Procurement
‒ Deployment
‒ Operations
DATA CENTER
MANAGEMENT
LIFE CYCLE