The document outlines Rockwell Automation's strategies for achieving operational excellence through IT/OT convergence, focusing on the industrial internet of things (IIoT) and connected enterprise solutions. It emphasizes the importance of a secure network infrastructure, data analytics, and the collaboration with partners like Panduit and Cisco to address manufacturing challenges and enhance efficiency. The content also highlights the need for businesses to integrate their networks and align their operations with modern technologies to maintain competitiveness.

1. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.
PUBLIC
PUBLIC - 5058-CO900H
Accelerating Operational Excellence
with IT/OT Convergence
Pierre Paterni
Business Development Lead
Rockwell Automation - Network & Security Services EMEA
7 October 2015

2. Copyright © 2014 Rockwell Automation, Inc. All Rights Reserved.
Leading global provider of industrial power, control and information solutions
2
Serving Customers for 110 Years
 Technology innovation
 Domain expertise
 Culture of integrity &
corporate responsibility
at A GLANCE
22,500
EMPLOYEES
80+
COUNTRIES Fiscal 2014 Sales
$6.62B
20+
INDUSTRIES

3. Supply
Chain
AGILITY
PRODUCTIVITY
Enterprise
Distribution
Center
Smart Grid
Customers
SUSTAINABILITY

4. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
 ‘Things’ are gaining the ability to communicate, in real-time, using the
same network technology as the Internet – EtherNet/IP (Internet Protocol)
 Intelligent devices that are able to:
 Analyze data to predict failure – Adapt to change – Self configure
 They become the catalyst for better understanding complex processes
and adapting to changes quickly – SMARTER MACHINES
 SECURING the architecture becomes increasingly important
The Industrial Internet of Things (IIoT)
Drives growthIncrease
productivity
Higher quality @
Lower costs
Faster more
effective process

5. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
Customer Experience
Asset Utilization
Employee Productivity
Supply Chain Logistics
Innovation
SOURCE: CISCO
IIoT Value at Stake for Manufacturing
Manufacturing $3.9T

6. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC 6
Realizing The Connected Enterprise has become a business imperative
<14 %
of US
manufacturers
have tied their
machines to
the enterprise
network
21%
of manufacturers
have suffered a
loss of IP in the
past year
2 Exabytes
of big data
generated by
manufacturing
– more than
any other
sector
$20B
cost of
unscheduled
downtime
Nearly 3/4
of U.S. plants
are more than
20 years old
$65B
The global
installed base
of legacy
automation
systems
reaching the
end of their
useful life
SOURCE: Industry Week SOURCE: Kapersky (2014) SOURCE: McKinsey SOURCE: ARC SOURCE: Industry Week SOURCE: ARC
The Connected Enterprise
Business Drivers

7. Copyright © 2014 Rockwell Automation, Inc. All Rights Reserved.
The Connected Enterprise
ENABLING
TECHNOLOGIES Secure Network Infrastructure
Multi-discipline Control & Information
Scalable Computing
Mobility & Visualization
Smart Assets
Information Management & Analytics

8. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
Recipe Stored
can reuse
5 Days of raw
materials on-hand
Machine uptime: 92%
Batch ID: 4531980
80 psi
drying range good
Oven Temp
350˚ F
Smart Plant Operations
1100 kWh
of energy used today
Enterprise
Executive
Production
Management
Plant
Plant Floor Operator
Equipment / Line
Role-based Reporting for Relevant Information

9. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
DATA
ANALYTICS
CLOUD &
VIRTUALIZATION MOBILITY
The Connected Enterprise
Industrial loT at work for Industrial Applications
Contextualizing and
analyzing data
Reliability, support,
and disaster recovery
Access to actionable
information
Workforce is Mobile
during typical work day
Shift from CapEx to Flexible
& Scalable OpEx
Smart devices create more
‘things’ to be analyzed

10. Copyright © 2014 Rockwell Automation, Inc. All Rights Reserved.
…to a critical part
of the
infrastructure
From basic
connectivity…
…to converged,
secure and
collaborative
operations
From disparate IT
and OT networks…
…to open
standards
From proprietary
standards...
The Connected Enterprise
Starts with Network Convergence

11. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
NETWORK
DEVICE
PHYSICALAPPLICATION
COMPUTER
Industrial Automation Security

12. Copyright © 2014 Rockwell Automation, Inc. All Rights Reserved.
COMMON SECURE
NETWORK INFRASTRUCTURE
OT
IT
...
...
Our Partners Help Enable The Connected Enterprise
12

13. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
Why are we Working Together
Panduit/Rockwell Automation Strategic Alliance
Industrial Ethernet networking is growing rapidly, maturing and becoming more sophisticated – all at the same
time. Rockwell Automation, the world leading industrial automation company, and Panduit a world-class developer
and provider of physical infrastructure solutions, are collaborating to address the challenges presented by the
proliferation of Ethernet in manufacturing.
Customer Challenges:
 Moving away from unmanaged to managed solutions
 More configurations and compliance specifications required
 IT involved in industrial networking & Enterprise Level integration becoming a must
 Security must be pervasive
 Providing easy rapid deployment
 Network management and support has to be addressed by plant personnel
Value to Customers: The Rockwell Automation and Panduit strategic alliance relationship provides industry
leading solutions, architectures and services that bridge the gap between manufacturing and IT organizations.
Together we are creating innovative and comprehensive solutions to help you meet these challenges while we simplify procurement
and deployment, reduce risk, and accelerate adoption of EtherNet/IP solutions and architectures.

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Industrial Automation Solutions
Innovation with Cisco, Rockwell and Panduit
14
Cisco
• Networking
• Switching Technology
Rockwell
Automation
• Industrial
Automation
Panduit
• Infrastructure
• Industrial Data Center
Joint engineering and product development
Interoperability testing conducted
Enhanced Infrastructure Design
Corporations require upgrades in physical infrastructure technology to meet
their customer’s demands and maintain competitive advantage

15. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
Simplifying Plan, Design, Deploy
The Connected Enterprise Execution Model
Use the Execution Model to:
• Assess where you are
• Plan path ahead
• Understand critical steps
Panduit is collaborating with Rockwell Automation and Cisco to help you evolve the critical
network physical infrastructure required as foundation for Connected Enterprise.

16. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
Connected Enterprise
The Value Proposition …
16
Integrate
Enterprise with
Manufacturing
Network
Segmentation
Access
Control
Security
Single network
for all aspects
of automation

17. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
Full lifecycle service offering with GLOBAL delivery capability
• Satisfy requirements of Operational Technology (OT) and Information Technology (IT) with converged global team
• Design and deploy to industry standards (ISA, NIST, INL, DHS…)
• Address security risks without sacrificing productivity
LIFECYCLE APPROACH TO
SERVICES AND SOLUTIONS
Reducing risk and creating value
throughout your production lifecycle
Feasibility &
Conceptual
Studies
Front End
Engineering
& Design
Design &
Engineering
Installation &
Commissioning
Operation &
Maintenance
Upgrades &
Migrations
Network & Security Services
Industrial Control & Network Expertise

18. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
Reference Architecture Approach
18
Converged Plant-wide Ethernet Architectures
help you logically design your network
Reference Architectures
will help you physically
design your network
Level 5
Level 4
Level 3
Level 2
Level 1
Level 0
Terminal
Services
Patch
Management
AV
Server
Application
Mirror
Web Services
Operations
Application
Server
Router
Enterprise Network
Site Business Planning and Logistics NetworkE-Mail, Intranet, etc.
FactoryTalk
Application
Server
FactoryTalk
Directory
Engineering
Workstation
Domain
Controller
FactoryTalk
Client
Operator
Interface
FactoryTalk
Client
Engineering
Workstation
Operator
Interface
Batch
Control
Discrete
Control
Drive
Control
Continuous
Process
Control
Safety
Control
Sensors Drives Actuators Robots
Enterprise
Zone
DMZ
Manufacturing
Zone
Cell/Area
Zone
Web
E-Mail
CIP
Firewall
Firewall
Site Manufacturing
Operations and Control
Area
Supervisory
Control
Basic
Control
Process
Level 5
Level 4
Level 3
Level 2
Level 1
Level 0
Terminal
Services
Patch
Management
AV
Server
Application
Mirror
Web Services
Operations
Application
Server
Router
Enterprise Network
Site Business Planning and Logistics NetworkE-Mail, Intranet, etc.
FactoryTalk
Application
Server
FactoryTalk
Directory
Engineering
Workstation
Domain
Controller
FactoryTalk
Client
Operator
Interface
FactoryTalk
Client
Engineering
Workstation
Operator
Interface
Batch
Control
Discrete
Control
Drive
Control
Continuous
Process
Control
Safety
Control
Sensors Drives Actuators Robots
Enterprise
Zone
DMZ
Manufacturing
Zone
Cell/Area
Zone
Web
E-Mail
CIP
Firewall
Firewall
Site Manufacturing
Operations and Control
Area
Supervisory
Control
Basic
Control
Process
Gbps Link for
Failover
Detection
Firewall
(Active)
Firewall
(Standby)
Drive
Controller
Controller
Drive
HMI
Controller
Drive
HMI
Distributed I/O
Distributed I/O
Levels 0–2
HMI
Cell/Area #1
(Redundant Star Topology)
Cell/Area #2
(Ring Topology)
Cell/Area #3
(Bus/Star Topology)
Cell/Area Zones
Demilitarized Zone (DMZ)
Demilitarized Zone (DMZ)
Enterprise Zone
Levels 4 and 5
FactoryTalk Application Servers
• View
• Historian
• AssetCentre
• Transaction Manager
FactoryTalk Services
Platform
• Directory
• Security
Data Servers
Rockwell Automation
Stratix 8000
Layer 2 Access Switch
Cisco
ASA 5500
Cisco
Catalyst Switch
Manufacturing Zone
Site Manufacturing
Operations and Control
Level 3
Network Services
• DNS, DHCP, syslog server
• Network and security
management
Cisco Catalyst
6500/4500
Cisco Cat. 3750
StackWise
Switch Stack
Patch Management
Terminal Services
Application Mirror
AV Server
ERP, Email,
Wide Area Network
(WAN)
Gbps Link for
Failover
Detection
Firewall
(Active)
Firewall
(Standby)
Drive
Controller
Controller
Drive
HMI
Controller
Drive
HMI
Distributed I/O
Distributed I/O
Levels 0–2
HMI
Cell/Area #1
(Redundant Star Topology)
Cell/Area #2
(Ring Topology)
Cell/Area #3
(Bus/Star Topology)
Cell/Area Zones
Demilitarized Zone (DMZ)
Demilitarized Zone (DMZ)
Enterprise Zone
Levels 4 and 5
FactoryTalk Application Servers
• View
• Historian
• AssetCentre
• Transaction Manager
FactoryTalk Services
Platform
• Directory
• Security
Data Servers
Rockwell Automation
Stratix 8000
Layer 2 Access Switch
Cisco
ASA 5500
Cisco
Catalyst Switch
Manufacturing Zone
Site Manufacturing
Operations and Control
Level 3
Network Services
• DNS, DHCP, syslog server
• Network and security
management
Cisco Catalyst
6500/4500
Cisco Cat. 3750
StackWise
Switch Stack
Patch Management
Terminal Services
Application Mirror
AV Server
ERP, Email,
Wide Area Network
(WAN)
Focus

19. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
Virtualize Servers and Improve Security
SERVER
CONSOLIDATION
The Industrial Data Center
Server Consolidation
BIG DATA
Manufacturing generates more
BIG DATA than any other sector.
Exabytes
2
Industrial Data Centre

20. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
The Industrial Data Center
20
 Complete turn key solution including:
 Hardware
 Software
 Factory assembly
 On-site configuration
 Documentation
 TechConnectSM support
Standard pre-engineered industrial solution to simplify deployment
making commissioning and maintenance easier, scalable, and more supportable .
Rockwell Automation leverages Panduit’s Physical Infrastructure for the Industrial Data Center.
Benefits of virtualization through a pre-engineered, scalable infrastructure offering.
Model Shown: E3000

21. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.PUBLIC
• Program manager
• Dedicated central doc
database
• Faster resolution to issues
• Reduced training time
• IT approved remote
access
• Remote notification of
system alarms and events
• Immediate support action
and engagement
• Network, Firewall,
Virtualized Infrastructure,
Automation Devices and
Applications
• Dedicated 24 x 7 x 365
phone line and email
• Ave. response time of <3
minutes
Diagnostics &
Troubleshooting
Remote
Monitoring
Administration
Knowledge
Management
System
Manage / Monitor Service
21

22. Copyright © 2014 Rockwell Automation, Inc. All Rights Reserved.
delivers transformational value in productivity and global
competitiveness
Faster Time
to Market
ImprovedAsset
Utilization
$
Lower Total Cost
of Ownership
Enterprise Risk
Management
THE CONNECTED ENTERPRISE

23. Copyright © 2015 Rockwell Automation, Inc. All Rights Reserved.
PUBLIC
www.rockwellautomation.com
Because Infrastructure Matters