©2011Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice
HP POD:
The data center of the
future is here today
World’s most efficient data center: HP POD 240a
George Aldrich
Solution Architect
• Average age is 14 years
• Outdated design only supports low
density IT computing
• High energy consumption
• Time consuming maintenance
• Scalability/growth is an issue
Business needs exceed traditional brick and
mortar data center design
5/20/20132
Companies face significant challenges when
building or expanding their data center
Lack of scalability
High operating expenses
Low equipment density design
Long lead time to deploy additional
data center capacity
High construction and acquisition costs
5/20/20133
PUE and the annual cost of energy
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2
PUE
Energycost
Typical DC PUE
(2.0+)
CW POD
(1.25)
POD 240a
(1.05)
*Assuming 2 MW critical IT load & power
cost $.10/kWh
PUE Annual savings
2.0 -
1.25 $ 1.40 M
1.05 $ 1.66 M
5/20/20135
“The monolithic datacenter is
dead – Modular datacenter
construction is the future.”
Michelle Bailey, Research VP, IDC
POD family overview
Chilled water POD
HP POD 20c/40c
Features
• 20’ and 40’ Version
• Up to 1,100U/600kW of Capacity
• 34kW Per Rack Max Density
• PUE as low as 1.25
(Close Coupled Chilled Water Cooling)
• CAPEX savings of 50% and OPEX
savings of 38% vs. traditional brick
and mortar data centers
• Integrated ECS, EPO, Fire
Detection
5/20/20138
Integrate and innovate
From industry leading servers to turnkey solutions
HP innovations in Converged Infrastructure
HP
ProLiant
Servers
Industry
Standard
Racks
Factory
Express
POD Works
HP
Performance
Optimized
Datacenter
5/20/201312
World’s most efficient datacenter
• Lightning fast – deploy a data
center in 88%1 less time
• Quarter of the cost – reduce
CAPEX by up to 75%2
• Near perfect efficiency – reduce
energy consumption by up to 95%3
Introducing the HP POD 240a
5/20/201313
• Complete turnkey pre-tested
solution
• HP POD Works and Factory
Express – the world’s first
assembly line for data centers
• Requires less infrastructure, site
prep. and integration as AC
systems are included
Deploy a datacenter in 88% less time than a
traditional brick and mortar datacenter
5/20/201314
0
5
10
15
20
25
30
PODs Brick and Mortar
1.5 Months
24 Months
Months
Reduce CAPEX by up to 75%
• Utilizes standard modular design and
supply chain economies of scale to
reduce capital expenses, engineering
costs and IT integration resources
• Fully integrated and tested IT – avoids
the cost of staff
racking, stacking, cabling and
configuring equipment
• Cost savings is 75% less for the HP
POD 240a than brick and mortar
construction costsSource: Uptime Institute
*Basedon2MWCapacity
5/20/201315
$0
$5
$10
$15
$20
$25
$30
PODs Brick and Mortar
$PerWatt
1 TBD – Uptime Institute Study and new study
2 POD Infrastructure Support Solutions Lifecycle Cost Analysis Report, Sept 10, 2009
Reduce OPEX by up to 95%
• Twice as efficient – PUE of as low
as1.05 vs. 2.0 for a typical brick
and mortar datacenter
• Reduces datacenter footprint by
over 88% by leveraging higher
rack density
• Adaptive cooling intelligently
adjusts power and cooling based
on operational and environmental
criteria and provides the most
efficient cooling possible
0.0
1.0
2.0
3.0
4.0
1.05 1.3 2
PUE
EnergyCostin$M
POD 240a
DX mode
POD 240a
free air
mode
Typical data
center
PUE Annual savings
2.0 -
1.30 $1.23M
1.05 $ 1.66M
*Assuming 2 MW Critical IT load
*Assuming Power Cost of $.10/kWh
5/20/201316
Adaptive Cooling Intelligently Maximizes Efficiency
Free Air – PUE as low as 1.05
default state - 58-87°f
DX Assist – PUE average 1.15
policy based limits
Full DX – PUE of 1.3
full recirculation/dehumidification
Dial-in efficiency based on
policy and environment
Intelligently adjusts cooling technology based on IT load and climate
SHARED SERVICE
AISLE MODULE
Cooling Parameters are user definable – ASHRAE recommended, ASHRAE allowable, or HP allowable. As inlet temperature approaches the max or min limit, direct exchange
units are engaged for additional cooling, or heat containment/dehumidification. Humidity and pressure are additional variables.
40 ft IT POD
MODULE
DX Modules
40 ft IT POD
MODULE
1.05
1.15
1.3
PUE
1.05
1.15
1.3
PUE
FREE AIR MODE
DX ASSIST
Free Air Mode
DX Assist
Full DX
58° 87°
HP Confidential until June 6 2011
HP POD 240a Technical Data
HP POD 240a
Length 40’
Width 21’2”
Height 20’
Max Non-Redundant POD Power Capacity 2,304kW
Max Redundant POD Power Capacity 1,152kW
POD Cooling Capacity (Free Air Mode) 2,333kW
POD Cooling Capacity (Full DX Mode) 1,512kW
Rack Capacity (44) 50U racks
Total Rack U-Space 2,200U
5/20/201318
HP POD 240a standard features and options
Feature Standard Options
ECS – environmental monitoring/management
Fire suppression system
Adaptive cooling (free air, DX, DX assist)
Smoke/leak detection
Power distribution system
Standard 19” racks
Rack mounted, metered PDUs
Network cable tray
Humidifier
Start up
1 year warranty (parts and labor)
Containerized UPS, generator
In-rack UPS
Installation services (planning, installation, commissioning)
5/20/201319
Comprehensive management, automation, and integration
HP POD 240a Environmental Control System
Powerful remote management
Power, cooling, smoke, leak
detection
Human Management Interface touch
screen & remote log-in
Policy-based Adaptive Cooling
Dynamic POD fan, HVAC, air flow
control settings
Building Management System API’s
Modbus and TCP/IP
Simple, remotely
accessible, programmable, and
extensible
HP POD ECS Dashboard
Adaptive Cooling Control Suite
HP Insight Control
HP Confidential until June 6 2011
8’ Hot Aisle39.5” Cold Aisle
2 cold aisles, common hot aisle
Traditional datacenter look and feel
5/20/201321
General site requirements for HP POD 240a
• System utilities
– Utility power
– Generator (ATS), UPS
• Connections to central facility
– Security system
– Site networking
• Environmental considerations
– Lightning protection and grounding
• Operating temperature
– 20F to 130F
5/20/201325
• Serviceability/operational simplicity:
– Standardized design providing simplified IT
and facilities administration and maintenance
– Powerful remote management
• Highest density:
– 8 times more efficient space utilization
– up to 2,304kW max capacity
– Close coupled cooling, hot and cold aisle
containment for optimal cooling
1 compared 8kW/rack
Innovative data center design
5/20/201326
Services across HP POD 240a life cycle (IT Service Management -ITSM)
What are HP POD 240a services?
27 HP Confidential
Service
improvement
Services
across
HP POD 240a life
cycle (ITSM)
• Complete Life Cycle
Services: From Design to
Commissioning
• Comprehensive POD
Infrastructure Support
Portfolio
• Customized as per the
needs of business
environments
Turn-key services for the complete lifecycle of your POD solution
HP POD infrastructure services
Data center integration and planning
Tailored factory express POD
Onsite implementation
Ongoing maintenance & support
5/20/201328
Addressing business needs with the HP POD 240a
Reduced construction & deployment time
Reduced operating expenses
Lower construction & acquisition costs
Higher equipment density
Scalability through repeatable modular design
PODs deployed
90% faster
Energy efficient:
PUE as low as1.05
Up to 50% less
than brick & mortar
Up to 39kW per rack
Pay as you grow
5/20/201329
Optimizing the modular datacenter
HP POD innovation
Tier I 40’ POD
Tier II 40’ POD
POD 20c
5/20/201330
POD 240a
Invest
Best alternative to brick and mortar datacenters
HP POD 240a
• (44) 50U Racks
• Up to 1.7MW of power/cooling
• Adaptive air design automatically
adjusts modes for optimal cooling, PUE
as low as 1.05
HP POD 20c/40c
• (10) or (22) 50U Racks
• Up to 600kW of power and cooling
capacity
• Water cooled PUE sub 1.25
5/20/201332
HP has made a solid commitment to customers
• Investments in Factory Express to provide significant cost
savings
• Global investment in regionalized POD Works facilities
• HP has made a commitment to POD specific engineering
resources to drive POD product innovation and support for
customer solutions
Investing for success
5/20/201333
Why HP?
Why HP?
• HP provides best in class servers, storage, networking and
services and is uniquely positioned to create efficient, high
performance modular data centers with the infrastructure to
support IT
• Breadth of services offers flexible solution from
planning, configuration, installation, commissioning , full turnkey
deployments and maintenance
• Dedicated POD Works facilities for performance validation, testing
and configuration of POD deployments delivers reliability and
customer peace of mind
5/20/201335
PODWorks and
Factory Express
Setting new standards for efficiency of energy, time, space and supply chain
• World’s first datacenter assembly line
– 7 production/testing bays
– 6.4 MW power
– Chilled water
– Network connectivity
PODWorks integration facility
2 x Factory Express
integration bays
5 x test and
configuration bays
• Ability to deploy high performance
datacenters at scale
– Datacenters tested and performance
validated before they leave HP
– Allows customers to develop “pay as you
grow” datacenter strategy
5/20/201337
HP Factory Express – IT integration
5/20/201338
HP Factory Express – Network integration
5/20/201339
Server & storage portfolio
• Image loading
• Asset tagging & labeling
• Image recovery
• RFID services
• Custom system settings
• 3rd party components
• Rack integration
• Blades integration
• Server customization
• Additional services available upon request
in each region
Factory Express Services
For more information visit www.hp.com/go/factory-express
5/20/201340
THANK YOU

27546 pod overview including 240a

  • 1.
    ©2011Hewlett-Packard Development Company,L.P. The information contained herein is subject to change without notice HP POD: The data center of the future is here today World’s most efficient data center: HP POD 240a George Aldrich Solution Architect
  • 2.
    • Average ageis 14 years • Outdated design only supports low density IT computing • High energy consumption • Time consuming maintenance • Scalability/growth is an issue Business needs exceed traditional brick and mortar data center design 5/20/20132
  • 3.
    Companies face significantchallenges when building or expanding their data center Lack of scalability High operating expenses Low equipment density design Long lead time to deploy additional data center capacity High construction and acquisition costs 5/20/20133
  • 4.
    PUE and theannual cost of energy $- $500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2 PUE Energycost Typical DC PUE (2.0+) CW POD (1.25) POD 240a (1.05) *Assuming 2 MW critical IT load & power cost $.10/kWh PUE Annual savings 2.0 - 1.25 $ 1.40 M 1.05 $ 1.66 M 5/20/20135
  • 5.
    “The monolithic datacenteris dead – Modular datacenter construction is the future.” Michelle Bailey, Research VP, IDC
  • 6.
  • 7.
    HP POD 20c/40c Features •20’ and 40’ Version • Up to 1,100U/600kW of Capacity • 34kW Per Rack Max Density • PUE as low as 1.25 (Close Coupled Chilled Water Cooling) • CAPEX savings of 50% and OPEX savings of 38% vs. traditional brick and mortar data centers • Integrated ECS, EPO, Fire Detection 5/20/20138
  • 8.
  • 9.
    From industry leadingservers to turnkey solutions HP innovations in Converged Infrastructure HP ProLiant Servers Industry Standard Racks Factory Express POD Works HP Performance Optimized Datacenter 5/20/201312
  • 10.
    World’s most efficientdatacenter • Lightning fast – deploy a data center in 88%1 less time • Quarter of the cost – reduce CAPEX by up to 75%2 • Near perfect efficiency – reduce energy consumption by up to 95%3 Introducing the HP POD 240a 5/20/201313
  • 11.
    • Complete turnkeypre-tested solution • HP POD Works and Factory Express – the world’s first assembly line for data centers • Requires less infrastructure, site prep. and integration as AC systems are included Deploy a datacenter in 88% less time than a traditional brick and mortar datacenter 5/20/201314 0 5 10 15 20 25 30 PODs Brick and Mortar 1.5 Months 24 Months Months
  • 12.
    Reduce CAPEX byup to 75% • Utilizes standard modular design and supply chain economies of scale to reduce capital expenses, engineering costs and IT integration resources • Fully integrated and tested IT – avoids the cost of staff racking, stacking, cabling and configuring equipment • Cost savings is 75% less for the HP POD 240a than brick and mortar construction costsSource: Uptime Institute *Basedon2MWCapacity 5/20/201315 $0 $5 $10 $15 $20 $25 $30 PODs Brick and Mortar $PerWatt
  • 13.
    1 TBD –Uptime Institute Study and new study 2 POD Infrastructure Support Solutions Lifecycle Cost Analysis Report, Sept 10, 2009 Reduce OPEX by up to 95% • Twice as efficient – PUE of as low as1.05 vs. 2.0 for a typical brick and mortar datacenter • Reduces datacenter footprint by over 88% by leveraging higher rack density • Adaptive cooling intelligently adjusts power and cooling based on operational and environmental criteria and provides the most efficient cooling possible 0.0 1.0 2.0 3.0 4.0 1.05 1.3 2 PUE EnergyCostin$M POD 240a DX mode POD 240a free air mode Typical data center PUE Annual savings 2.0 - 1.30 $1.23M 1.05 $ 1.66M *Assuming 2 MW Critical IT load *Assuming Power Cost of $.10/kWh 5/20/201316
  • 14.
    Adaptive Cooling IntelligentlyMaximizes Efficiency Free Air – PUE as low as 1.05 default state - 58-87°f DX Assist – PUE average 1.15 policy based limits Full DX – PUE of 1.3 full recirculation/dehumidification Dial-in efficiency based on policy and environment Intelligently adjusts cooling technology based on IT load and climate SHARED SERVICE AISLE MODULE Cooling Parameters are user definable – ASHRAE recommended, ASHRAE allowable, or HP allowable. As inlet temperature approaches the max or min limit, direct exchange units are engaged for additional cooling, or heat containment/dehumidification. Humidity and pressure are additional variables. 40 ft IT POD MODULE DX Modules 40 ft IT POD MODULE 1.05 1.15 1.3 PUE 1.05 1.15 1.3 PUE FREE AIR MODE DX ASSIST Free Air Mode DX Assist Full DX 58° 87° HP Confidential until June 6 2011
  • 15.
    HP POD 240aTechnical Data HP POD 240a Length 40’ Width 21’2” Height 20’ Max Non-Redundant POD Power Capacity 2,304kW Max Redundant POD Power Capacity 1,152kW POD Cooling Capacity (Free Air Mode) 2,333kW POD Cooling Capacity (Full DX Mode) 1,512kW Rack Capacity (44) 50U racks Total Rack U-Space 2,200U 5/20/201318
  • 16.
    HP POD 240astandard features and options Feature Standard Options ECS – environmental monitoring/management Fire suppression system Adaptive cooling (free air, DX, DX assist) Smoke/leak detection Power distribution system Standard 19” racks Rack mounted, metered PDUs Network cable tray Humidifier Start up 1 year warranty (parts and labor) Containerized UPS, generator In-rack UPS Installation services (planning, installation, commissioning) 5/20/201319
  • 17.
    Comprehensive management, automation,and integration HP POD 240a Environmental Control System Powerful remote management Power, cooling, smoke, leak detection Human Management Interface touch screen & remote log-in Policy-based Adaptive Cooling Dynamic POD fan, HVAC, air flow control settings Building Management System API’s Modbus and TCP/IP Simple, remotely accessible, programmable, and extensible HP POD ECS Dashboard Adaptive Cooling Control Suite HP Insight Control HP Confidential until June 6 2011
  • 18.
    8’ Hot Aisle39.5”Cold Aisle 2 cold aisles, common hot aisle Traditional datacenter look and feel 5/20/201321
  • 19.
    General site requirementsfor HP POD 240a • System utilities – Utility power – Generator (ATS), UPS • Connections to central facility – Security system – Site networking • Environmental considerations – Lightning protection and grounding • Operating temperature – 20F to 130F 5/20/201325
  • 20.
    • Serviceability/operational simplicity: –Standardized design providing simplified IT and facilities administration and maintenance – Powerful remote management • Highest density: – 8 times more efficient space utilization – up to 2,304kW max capacity – Close coupled cooling, hot and cold aisle containment for optimal cooling 1 compared 8kW/rack Innovative data center design 5/20/201326
  • 21.
    Services across HPPOD 240a life cycle (IT Service Management -ITSM) What are HP POD 240a services? 27 HP Confidential Service improvement Services across HP POD 240a life cycle (ITSM) • Complete Life Cycle Services: From Design to Commissioning • Comprehensive POD Infrastructure Support Portfolio • Customized as per the needs of business environments
  • 22.
    Turn-key services forthe complete lifecycle of your POD solution HP POD infrastructure services Data center integration and planning Tailored factory express POD Onsite implementation Ongoing maintenance & support 5/20/201328
  • 23.
    Addressing business needswith the HP POD 240a Reduced construction & deployment time Reduced operating expenses Lower construction & acquisition costs Higher equipment density Scalability through repeatable modular design PODs deployed 90% faster Energy efficient: PUE as low as1.05 Up to 50% less than brick & mortar Up to 39kW per rack Pay as you grow 5/20/201329
  • 24.
    Optimizing the modulardatacenter HP POD innovation Tier I 40’ POD Tier II 40’ POD POD 20c 5/20/201330 POD 240a
  • 25.
  • 26.
    Best alternative tobrick and mortar datacenters HP POD 240a • (44) 50U Racks • Up to 1.7MW of power/cooling • Adaptive air design automatically adjusts modes for optimal cooling, PUE as low as 1.05 HP POD 20c/40c • (10) or (22) 50U Racks • Up to 600kW of power and cooling capacity • Water cooled PUE sub 1.25 5/20/201332
  • 27.
    HP has madea solid commitment to customers • Investments in Factory Express to provide significant cost savings • Global investment in regionalized POD Works facilities • HP has made a commitment to POD specific engineering resources to drive POD product innovation and support for customer solutions Investing for success 5/20/201333
  • 28.
  • 29.
    Why HP? • HPprovides best in class servers, storage, networking and services and is uniquely positioned to create efficient, high performance modular data centers with the infrastructure to support IT • Breadth of services offers flexible solution from planning, configuration, installation, commissioning , full turnkey deployments and maintenance • Dedicated POD Works facilities for performance validation, testing and configuration of POD deployments delivers reliability and customer peace of mind 5/20/201335
  • 30.
  • 31.
    Setting new standardsfor efficiency of energy, time, space and supply chain • World’s first datacenter assembly line – 7 production/testing bays – 6.4 MW power – Chilled water – Network connectivity PODWorks integration facility 2 x Factory Express integration bays 5 x test and configuration bays • Ability to deploy high performance datacenters at scale – Datacenters tested and performance validated before they leave HP – Allows customers to develop “pay as you grow” datacenter strategy 5/20/201337
  • 32.
    HP Factory Express– IT integration 5/20/201338
  • 33.
    HP Factory Express– Network integration 5/20/201339
  • 34.
    Server & storageportfolio • Image loading • Asset tagging & labeling • Image recovery • RFID services • Custom system settings • 3rd party components • Rack integration • Blades integration • Server customization • Additional services available upon request in each region Factory Express Services For more information visit www.hp.com/go/factory-express 5/20/201340
  • 35.