This document discusses social media strategies for businesses. It outlines the history and evolution of social media from early message boards and chat rooms to modern platforms. It then discusses the different types of social media marketing including paid, earned, and owned channels. The document provides examples of businesses like Dell, Comcast, and Starbucks that have successfully utilized social media. Finally, it recommends steps to build an effective social media strategy including establishing goals, understanding audiences, choosing appropriate channels, engaging communities, and analyzing results.
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
A intro to Social Media Marketing. We cover:
1. What is social media?
2. How did we get here?
3. Why use social media?
4. The 4 types of social media
Then, 5 steps to success with your social media campaign.
Finally, a social gift from Grady Britton.
Keynote: Brands, Content and the Moment of Truth: The Agile Approach to Unloc...iMedia Connection
This document discusses an agile approach to brand building using content. It advocates focusing on consumer moments of truth by rapidly releasing content to learn from iterations rather than trying to get everything perfect at once. A case study is presented on how Reese's Puffs unlocked growth by creating shareable digital content like memes and videos to fuel organic reach and fan growth, achieving better results than traditional advertising. The agile approach emphasizes responding quickly to cultural moments and consumer feedback to continuously improve the brand experience.
The document discusses how the web and businesses are reorganizing around people. It provides examples of how industries like gaming, news, music, shopping, and institutions are transforming by focusing on people. Connecting with people through social experiences on mobile devices is driving this change. Businesses that recognize this shift and reorganize product development, HR
The document discusses social media use in retail. It outlines the major social media platforms like Facebook and their growing usage. It then examines how retailers have used social media for marketing, customer service, affiliate programs, and sales. Some retailers have created mobile apps and communities on social networks. However, challenges remain around integrating social media with online checkout and commerce capabilities. The document advocates that retailers follow customers to social networks and engage in "conversational commerce" across channels to build their brands.
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Digital Public Relations (PR): 46th Anvil Awards BriefingJanette Toral
Presented by Janette Toral last September 7, 2010 at the Public Relations Society of the Philippines forum - "How to Package a Winning Entry in the Anvil". She shared her perspective on Digital PR and how to prepare for the Digital PR Tools - Internet and Mobile category of the awards.
The half-day event took place at the J.Y. Campos Hall B, Unilab Bayanihan Center, Pioneer Street, Mandaluyong City.
A intro to Social Media Marketing. We cover:
1. What is social media?
2. How did we get here?
3. Why use social media?
4. The 4 types of social media
Then, 5 steps to success with your social media campaign.
Finally, a social gift from Grady Britton.
Keynote: Brands, Content and the Moment of Truth: The Agile Approach to Unloc...iMedia Connection
This document discusses an agile approach to brand building using content. It advocates focusing on consumer moments of truth by rapidly releasing content to learn from iterations rather than trying to get everything perfect at once. A case study is presented on how Reese's Puffs unlocked growth by creating shareable digital content like memes and videos to fuel organic reach and fan growth, achieving better results than traditional advertising. The agile approach emphasizes responding quickly to cultural moments and consumer feedback to continuously improve the brand experience.
The document discusses how the web and businesses are reorganizing around people. It provides examples of how industries like gaming, news, music, shopping, and institutions are transforming by focusing on people. Connecting with people through social experiences on mobile devices is driving this change. Businesses that recognize this shift and reorganize product development, HR
The document discusses social media use in retail. It outlines the major social media platforms like Facebook and their growing usage. It then examines how retailers have used social media for marketing, customer service, affiliate programs, and sales. Some retailers have created mobile apps and communities on social networks. However, challenges remain around integrating social media with online checkout and commerce capabilities. The document advocates that retailers follow customers to social networks and engage in "conversational commerce" across channels to build their brands.
How to De-Risk the Creation and Moderation of User-Generated ContentCognizant
With the growing volume of user-generated content, Web sites need to create a content moderation strategy that is scalable, effective and cost-efficient, while providing an enriched, socially-enabled user experience.
The document outlines steps for real estate agents to build an integrated online presence through blogging, social media marketing, and search engine optimization. It recommends starting a blog, creating profiles on Facebook, Twitter, LinkedIn and Flickr, and connecting accounts using tools like Hootsuite. The document also provides tips for driving web traffic, such as listing properties on sites and building backlinks through directories, articles and press releases. Resources for various social media and marketing tools are listed at the end.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is becoming increasingly important as users expect a more personalized and social experience online. By linking websites and applications through small bits of programming code, platform integration allows information and content to be shared across different software platforms. This facilitates recommendations and content sharing between sites and social networks, driving user engagement. The document discusses how platform integration benefits both users and businesses by increasing traffic, capturing user data, and building brand awareness through a user's trusted social connections.
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
TCO provides social media and digital marketing consulting services. The standard terms outline:
1) TCO's appointment as a consultant and the services to be provided.
2) Payment terms including fees, expenses, and interest on overdue amounts.
3) Intellectual property rights and licensing of materials created.
4) Confidentiality obligations and limitations of liability.
5) Cancellation fees if an event is cancelled after work has commenced.
The document discusses how to create your own social video network without having to hire programmers. It describes features such as providing a community for sharing content, creating fan clubs and contests, publishing various media types, and monitoring traffic and research. It then discusses specific tools like SocialWrapper for building a social network centered around video content, HD VidiEmail for personalized video emails, and video production services for creating engaging content.
The document describes several digital marketing campaigns for various clients. It discusses Commonwealth Bank's Dollarmites Club website which teaches kids financial skills. It also outlines a Home Buying website and $50 credit card promotion for CBA, as well as a Caltex biofuels microsite. Another section details a Bachelor of Music degree website for University of Western Sydney and an All-Bran cereal nutrition website.
E-Mail Marketing, Internet Advertising, Blog Marketing, Social Media Marketin...Janette Toral
This document summarizes internet marketing strategies like email marketing, internet advertising, blog marketing, and social media marketing. It provides an example of how Jane Toral grew her email list to over 3,000 subscribers in one year to test interest in her upcoming e-commerce book. The document also reviews case studies of internet advertising on platforms like Google AdWords and social media campaigns on Facebook and YouTube. Specific examples analyze how Havaianas flip flop brand and Real Leaf green tea leveraged social sharing and user-generated content.
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
Developing An Online Strategy Using E-mail, Mobile, and Social Media (2010)Bryan Huber
A website alone is just no longer enough. Bryan Huber, Chief Interactive Officer of Paul Werth Associates, will delve into how to complement your website by developing an e-mail, mobile and social media plan that will help drive results. He will touch on how to develop a strategy around these three channels, how to measure results and how to adjust your strategy accordingly. All these pointers will lead to better business-to-business and business-to-consumer communications and potential sales.
This document provides an overview of the social media landscape. It discusses how social media is defined as activities that integrate technology, social interaction, and user-generated content like words, pictures, videos, and audio. It also describes how social media aims to facilitate online interaction, collaboration, and sharing. The document then reviews statistics on social media usage, including the high percentages of people who read blogs, participate in social networks, and watch online videos. It also outlines the different stages of internet use from basic to enthusiast levels. Finally, it discusses frameworks for social media strategy, including assessing audiences, setting objectives, developing a relationship-based strategy, and choosing appropriate technologies.
Harnessing Content to Build Reputation and Combat RiskAndrew Lane
Google tells us that 84% of North Americans turn to the web to research before making any purchasing decisions. When we consider this statistic, the visibility and sentiment around your brand in the online space are more critical than ever. As social media platforms now drive unprecedented amounts of content on a daily basis, the ability for both the positive and the negative stories about your brand to be amplified exponentially is redefining the way brands think about risk and building reputation. At the same time major brands around the world are hedging their bets that content marketing, integrated with a strong presence for amplification across social and emerging platforms, is the way to reach consumers today and grow mindshare and loyalty to see their brand through good times and bad. In this session, Andrew delves into a methodology that enables brands to look at content and story at the centre of their marketing and communications mix to help build a strong and lasting reputation in a world where your brand is only as good as it's last search result.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
The document discusses several key developments in online culture and viral content in China in 2011:
1) Creative online trends like "Paoxiao format" and "acting cute" spread rapidly across social media platforms.
2) Video sharing sites began crowdsourcing content from contributors and sharing advertising revenue.
3) Brands engaged with self-made drama content on video sites, sometimes collaborating with top video directors to create humorous viral videos.
4) Understanding youth subcultures like "normal youth", "cultured youth", and "eccentric youth" provided insights for brands to connect with different demographic groups.
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
Using Text Analytics to Transform Big Data into Business InsightsCollective Intellect
This document discusses how analyzing both social and enterprise data is needed to understand consumer signals from big data. It emphasizes that choosing a technology that can identify not just what is being discussed but also the why and so what is important. Finally, it stresses that big data is about more than just volume - it is about managing and analyzing complex and varied data to surface business value and insights.
This monthly newsletter discusses emerging media technologies and their impact on education. The April 2009 issue features stories on YouTube allowing overlay ads on videos to benefit charities, the expansion of generic top-level domains, and a reality TV show in Belgium using flash mobs for promotion. It also previews an envisioned interactive, multimedia textbook platform and introduces the newsletter's producers.
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
The document discusses the importance of social media and highlights the top social media platforms - Facebook, blogs, LinkedIn, Twitter, and YouTube. It provides statistics on usage for each platform and advice on how companies can engage on these channels to grow their brand and engage customers. The key is for companies to have a social media strategy, set up accounts on relevant platforms, and consistently share content to build an online community.
The document discusses trends in digital communication and social media. It notes that consumers are increasingly creating their own media through user-generated content on platforms like blogs, videos and social networks. It also discusses how companies can engage customers through digital opportunities like social media, wikis, podcasts and mobile applications. Brands are trying to get customers more involved in developing products and content through open collaboration.
How to De-Risk the Creation and Moderation of User-Generated ContentCognizant
With the growing volume of user-generated content, Web sites need to create a content moderation strategy that is scalable, effective and cost-efficient, while providing an enriched, socially-enabled user experience.
The document outlines steps for real estate agents to build an integrated online presence through blogging, social media marketing, and search engine optimization. It recommends starting a blog, creating profiles on Facebook, Twitter, LinkedIn and Flickr, and connecting accounts using tools like Hootsuite. The document also provides tips for driving web traffic, such as listing properties on sites and building backlinks through directories, articles and press releases. Resources for various social media and marketing tools are listed at the end.
Apps, APIs and Opportunities: Platform integration and opportunitiesViadeo
Platform integration is becoming increasingly important as users expect a more personalized and social experience online. By linking websites and applications through small bits of programming code, platform integration allows information and content to be shared across different software platforms. This facilitates recommendations and content sharing between sites and social networks, driving user engagement. The document discusses how platform integration benefits both users and businesses by increasing traffic, capturing user data, and building brand awareness through a user's trusted social connections.
Social Media 101 and 102: mUmBRELLA and TCO Social Media AcademyTCO
TCO provides social media and digital marketing consulting services. The standard terms outline:
1) TCO's appointment as a consultant and the services to be provided.
2) Payment terms including fees, expenses, and interest on overdue amounts.
3) Intellectual property rights and licensing of materials created.
4) Confidentiality obligations and limitations of liability.
5) Cancellation fees if an event is cancelled after work has commenced.
The document discusses how to create your own social video network without having to hire programmers. It describes features such as providing a community for sharing content, creating fan clubs and contests, publishing various media types, and monitoring traffic and research. It then discusses specific tools like SocialWrapper for building a social network centered around video content, HD VidiEmail for personalized video emails, and video production services for creating engaging content.
The document describes several digital marketing campaigns for various clients. It discusses Commonwealth Bank's Dollarmites Club website which teaches kids financial skills. It also outlines a Home Buying website and $50 credit card promotion for CBA, as well as a Caltex biofuels microsite. Another section details a Bachelor of Music degree website for University of Western Sydney and an All-Bran cereal nutrition website.
E-Mail Marketing, Internet Advertising, Blog Marketing, Social Media Marketin...Janette Toral
This document summarizes internet marketing strategies like email marketing, internet advertising, blog marketing, and social media marketing. It provides an example of how Jane Toral grew her email list to over 3,000 subscribers in one year to test interest in her upcoming e-commerce book. The document also reviews case studies of internet advertising on platforms like Google AdWords and social media campaigns on Facebook and YouTube. Specific examples analyze how Havaianas flip flop brand and Real Leaf green tea leveraged social sharing and user-generated content.
Start from the beginning; How, What and Why is social media relevant to brands & businesses.
Plus a 10-step guide for considering how to get started.
Plus a Top-line overview of the potential strategic role channels / networks can play in your Social Media / Digital Strategy.
Developing An Online Strategy Using E-mail, Mobile, and Social Media (2010)Bryan Huber
A website alone is just no longer enough. Bryan Huber, Chief Interactive Officer of Paul Werth Associates, will delve into how to complement your website by developing an e-mail, mobile and social media plan that will help drive results. He will touch on how to develop a strategy around these three channels, how to measure results and how to adjust your strategy accordingly. All these pointers will lead to better business-to-business and business-to-consumer communications and potential sales.
This document provides an overview of the social media landscape. It discusses how social media is defined as activities that integrate technology, social interaction, and user-generated content like words, pictures, videos, and audio. It also describes how social media aims to facilitate online interaction, collaboration, and sharing. The document then reviews statistics on social media usage, including the high percentages of people who read blogs, participate in social networks, and watch online videos. It also outlines the different stages of internet use from basic to enthusiast levels. Finally, it discusses frameworks for social media strategy, including assessing audiences, setting objectives, developing a relationship-based strategy, and choosing appropriate technologies.
Harnessing Content to Build Reputation and Combat RiskAndrew Lane
Google tells us that 84% of North Americans turn to the web to research before making any purchasing decisions. When we consider this statistic, the visibility and sentiment around your brand in the online space are more critical than ever. As social media platforms now drive unprecedented amounts of content on a daily basis, the ability for both the positive and the negative stories about your brand to be amplified exponentially is redefining the way brands think about risk and building reputation. At the same time major brands around the world are hedging their bets that content marketing, integrated with a strong presence for amplification across social and emerging platforms, is the way to reach consumers today and grow mindshare and loyalty to see their brand through good times and bad. In this session, Andrew delves into a methodology that enables brands to look at content and story at the centre of their marketing and communications mix to help build a strong and lasting reputation in a world where your brand is only as good as it's last search result.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Digital fundraising is not a brave new world, it employs the same marketing and fundraising principles as traditional fundraising and advertising.
Learn the emerging digital channels that are important for you to master - Mobile, Social Media and Content Marketing.
There is also a longer version of this presentation which goes into more detail about each of the Digital Media channels. Looks for Shanelle Newton Clapham
The document discusses several key developments in online culture and viral content in China in 2011:
1) Creative online trends like "Paoxiao format" and "acting cute" spread rapidly across social media platforms.
2) Video sharing sites began crowdsourcing content from contributors and sharing advertising revenue.
3) Brands engaged with self-made drama content on video sites, sometimes collaborating with top video directors to create humorous viral videos.
4) Understanding youth subcultures like "normal youth", "cultured youth", and "eccentric youth" provided insights for brands to connect with different demographic groups.
Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina
The new Web 2.0 applications are dramatically changing the consumer behaviour.
Blogs, podcasts, social networks, wikis... More than ever, the consumer is in control and can make his/her voice heard. Together with our experts, explore the new challenges, threats and opportunities offered by Web 2.0. Stop broadcasting: engage a conversation with your target.
Using Text Analytics to Transform Big Data into Business InsightsCollective Intellect
This document discusses how analyzing both social and enterprise data is needed to understand consumer signals from big data. It emphasizes that choosing a technology that can identify not just what is being discussed but also the why and so what is important. Finally, it stresses that big data is about more than just volume - it is about managing and analyzing complex and varied data to surface business value and insights.
This monthly newsletter discusses emerging media technologies and their impact on education. The April 2009 issue features stories on YouTube allowing overlay ads on videos to benefit charities, the expansion of generic top-level domains, and a reality TV show in Belgium using flash mobs for promotion. It also previews an envisioned interactive, multimedia textbook platform and introduces the newsletter's producers.
Social Media 101 presentation delivered by Janette Toral featuring the social media basics, Internet trends for 2010, social media and networking case studies in the Philippines, social media policies to consider for the corporation, and taking care of reputation online. This was presented last July 16, 2010 at a corporate workshop on social media that took place at Lima Park Hotel, Malvar, Batangas.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
The document discusses the importance of social media and highlights the top social media platforms - Facebook, blogs, LinkedIn, Twitter, and YouTube. It provides statistics on usage for each platform and advice on how companies can engage on these channels to grow their brand and engage customers. The key is for companies to have a social media strategy, set up accounts on relevant platforms, and consistently share content to build an online community.
The document discusses trends in digital communication and social media. It notes that consumers are increasingly creating their own media through user-generated content on platforms like blogs, videos and social networks. It also discusses how companies can engage customers through digital opportunities like social media, wikis, podcasts and mobile applications. Brands are trying to get customers more involved in developing products and content through open collaboration.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the most popular platforms like blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, reasons for businesses to use the platform, and tips on how to engage on each channel. It emphasizes that social media is about engaging customers and that businesses need to monitor metrics to measure return on investment from their social media efforts.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the most popular social media sites including blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, reasons for businesses to use the platform, and tips on how to engage on each channel. The document also discusses measuring return on investment from social media efforts and provides additional resources for learning more.
This document provides an overview of social media and how businesses can utilize various social media platforms. It discusses the top five social media platforms - blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, reasons for businesses to use the platform, and tips on how to engage on each channel. It also discusses trends in social media, the role of a social media strategist, how to measure return on investment from social media efforts, and additional resources for learning more.
This document discusses social media and provides guidance on establishing a social media presence. It outlines the top five social media platforms: blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on user numbers, a description of what the platform is used for, and tips on how to use the platform effectively as part of a social media strategy. The document emphasizes that social media requires an ongoing time commitment and should align with and support a company's overall marketing and branding goals. It clarifies the role of a social media strategist in developing and managing a social media plan.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
Presentation notes from the Frocomm Social Media Bootcamp, June 2009, Sydney presenters were Brian Giesen and Graham White from Ogilvy 360 Digital Influence
This document provides an overview of social networking and its uses and benefits for government. It discusses key statistics about the growth of social media and outlines strategies for government agencies to create an online presence through platforms like Facebook and Twitter. This includes developing goals, engaging customers, creating unified messaging, and establishing policies for social media use.
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
This document discusses how businesses can use social media marketing effectively. It provides tips on selecting the right social media tactics for different business goals like increasing sales or generating leads. These include blogging, social sharing, videos, and more. It also emphasizes the importance of listening to customers, experimenting with different tactics, and applying analytics to measure social media performance and engagement. The overall message is that an integrated social media strategy across multiple platforms is key to success.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
The What & The Why: Small Business Social Web StrategyNatalie Alvanez
The document discusses developing a social media strategy for small businesses. It covers identifying relevant consumer social media tools, examining customer behavior, setting business objectives, and differences between small and large brands. It provides a methodology ("POSTm") for the strategy, which involves focusing on people, objectives, strategy, tools, and measurement. Key aspects include listening first, getting a professional plan, allocating most funds to staff, and measuring return on participation over time.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
Building B2B Content Strategies That Feed Your Future Clients.
Delivering qualified leads using inbound marketing techniques YMKM Agency offers a variety of services such as web design, SEO, Blogs, eBooks, email marketing and social media.
Similar to Social Media Strategies for Business (20)
7. Paid
Earned
Social Media
Internet Advertising
(Pages and Feeds)
PPC – Search
Word of Mouth
Marketing
Mobile Advertising
User Forums
News, PR,
Sponsorships
Announcements
Blogger
Paid Applications
Relationships
8. Paid
Earned
Owned
Social Media
Brand and Product
Internet Advertising
Websites
(Pages and Feeds)
Mobile Brand and
PPC – Search Product Websites
Word of Mouth
Marketing
Proprietary Mobile
Applications
Mobile Advertising
User Forums
Customer Care
Services
News, PR,
Sponsorships
Proprietary Digital
Announcements
Content
Blogger
Paid Applications
Proprietary Blogs
Relationships
13. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
14. On April 8th, 2008,
Frank Eliason set up
a Twitter account to
help Comcast users "
in need.
Since then, Comcast
has helped over
150,000 customers
through Social Media.
39. Make
sure
you
comment
on
today’s
blog
post
to
win
two
free
8ckets!
Ask
Questions
40. Make
sure
you
comment
on
today’s
blog
post
to
win
two
free
8ckets!
Ask
Questions
Check
out
our
latest
installment
in
our
educa8onal
video
series
and
give
us
your
thoughts!
Bit.ly/xIf0
41. Make
sure
you
comment
on
today’s
blog
post
to
win
two
free
What
are
your
8ckets!
thoughts
on
our
newest
product?
Ask
Likes/Dislikes?
Questions
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out
our
latest
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42. @Amanda_W
–
Thanks
for
reaching
out!
How
can
we
help
you
today?
Make
sure
you
comment
on
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free
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are
your
8ckets!
thoughts
on
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product?
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76. You can measure:
Reach
Conversations
Frequency and Transactions
and Traffic
Sustainability
Influence
Sentiment
77. With tools like:
Alexa
Social Mention
Blogpulse
Technorati
Compete
Twittermeter
InsideFacebook
YouTube "
Quantcast
Insight
78. “Realize that the social media success
equation isn’t big moves on the chess
board, it’s little moves made "
every day that eventually "
add up to a major shift.”
- Jay Baer
79. Thank You!
Make sure we connect:
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81. Engage
image
courtesy
of
greekadman
on
Flickr
→
h#p://www.flickr.com/photos/99037763@N00/2314463032/
Vintage
Computer
image
courtesy
of
Sunfox
on
Flickr
→
h#p://www.flickr.com/photos/sunfox/4260782551
Pink
Dell
image
courtesy
of
Pink
Sherbert
Photography
on
Flickr
→
h#p://www.flickr.com/photos/40645538@N00/1482848501/
Reaching
Hand
image
courtesy
of
Ivan
Cabera
on
Flickr
→
h#p://www.flickr.com/photos/gatobito/2632268048
Hand
in
Hand
image
courtesy
of
mcdarius
on
Flickr
→
h#p://www.flickr.com/photos/mcdarius/4718225577
Old
Paper
Texture
image
courtesy
of
ImageAbstrac8on
on
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