In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
A case study and approach to detecting and fixing a great organizational brand online - presented at the 2011 Internet Summit #ISum11 ...Based on my experience as the former Director of Internet Strategy & Web Services at Hopkins Medicine. The presentation reflects personal opinions and not of Hopkins Medicine. Drew Diskin and Hopkins Medicine (and its affiliates) are independent of each other. All rights reserved, respectively.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
The presentation is about how Mashreq bank has constantly evolved as a key player in the Digital engagement space. The presentation highlights key Digital initiatives taken during my tenure at Mashreq.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
A case study and approach to detecting and fixing a great organizational brand online - presented at the 2011 Internet Summit #ISum11 ...Based on my experience as the former Director of Internet Strategy & Web Services at Hopkins Medicine. The presentation reflects personal opinions and not of Hopkins Medicine. Drew Diskin and Hopkins Medicine (and its affiliates) are independent of each other. All rights reserved, respectively.
Digital Engagement Journey | Keynote Jay RamsanjhalJay Ramsanjhal
Digital Engagement = Digital Transformation + Customer Engagement. in most digital projects we tend to forget what matters most and that digital is a means to create better customer experiences. Digital Engagement helps organizations align their transformational compass.
The presentation is about how Mashreq bank has constantly evolved as a key player in the Digital engagement space. The presentation highlights key Digital initiatives taken during my tenure at Mashreq.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
“The role of the CIO as a business leader is to drive
business value. It is imperative that CIOs leverage
social networks and create actionable knowledge.”
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Accurately predicting which technologies, channels and strategies succeed in the future has a profound impact on marketers seeking to allocate their resources and marketing dollars more effectively. Location3’s new white paper provides in-depth insight from leading industry experts into the trends and services that will impact profitability and drive future growth.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Presented 12/1/09 to Social Media Breakfast, Seattle chapter.
AUDIENCES: Marketing VPs, Directors; agency account directors
SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.
Top five tips for creating a digital engagement StrategyPhil Jenkins
If your wondering where to start, or considering a review of your digital engagement / marketing strategy these 5 key steps will help you get started. Often the hardest thing is figuring out what your purpose is and where you want to go. Stick to the fundamentals though and you can’t go wrong.
IBM presentation at Digital Media Barcelona- Twitter For Business Microbloggi...the bureau, digital agency
IBM presentation: Twitter for business - Microblogging goes to work by Delphine Remy-Boutant, WW Social Media Marketing Manager IBM SWG - Digital Media Barcelona event 16th September
“The role of the CIO as a business leader is to drive
business value. It is imperative that CIOs leverage
social networks and create actionable knowledge.”
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Community Management vs Social Media Management - Whats The Difference? Dan Spicer
RECORDED SESSION LINK: https://www.youtube.com/watch?v=LALQ0_FPAWg
The 'Social Media Manager' and the 'Community Manager' are distinct positions within an organisation, titles which are often used interchangeably with no real understanding to the individual roles and responsibilities of each. Yes there are over-lapping duties however it is a common misconception that there are more similarities than there are differences.
In this Social Media Week session we will look to uncover and explain these differences - what does community infer as opposed to social media, how does this relate to your respective audiences, how do these align with your business objectives and what the tools available in ones armoury to drive towards these objectives. Social strategy, content production and distribution, customer engagement, community development, analytics and ROI - who is best suited to deliver these?
During the hour we'll take a look at:
- A brief history of the community manager and social media manager
- The responsibilities of each role
- The different types of business outcomes
- What to look for when hiring
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Accurately predicting which technologies, channels and strategies succeed in the future has a profound impact on marketers seeking to allocate their resources and marketing dollars more effectively. Location3’s new white paper provides in-depth insight from leading industry experts into the trends and services that will impact profitability and drive future growth.
Nonprofit Websites: If You Build It, They Will Come … NOT!Joseph LaMountain
A website doesn’t generate traffic on its own. But search engine optimization (SEO) can help nonprofits quickly build a large audience online. Using SEO, the American College of Allergy, Asthma and Immunology increased search engine-directed traffic to its website by 192 percent, use of the website’s allergist referral tool by 72 percent, and time spent on the website by 38 percent.
SEO increases the relevance of your website in the eyes of popular search engines, and thus moves your site’s URL closer to the top of search engine results for the terms your audiences search for the most. SEO begins by developing content around the terms people use to find your content online. It also includes increased inbound links from other relevant websites, banner ads, minor design changes, and strategically placed advertising in search engine results for the keywords associated with your content. Using this approach, the American Orthopaedic Society for Sports Medicine achieved No. 1 Google rankings for the five most frequently searched phrases related to youth and sports injuries.
In this session we’ll discuss how SEO works and how nonprofit communications professionals use it to grow their online visibility. Speakers include Reingold Vice President Joseph LaMountain, Director of Web Design Jordan Sheckman, and Senior Digital Marketing Associate Brooks Lape.
Presented 12/1/09 to Social Media Breakfast, Seattle chapter.
AUDIENCES: Marketing VPs, Directors; agency account directors
SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.
Top five tips for creating a digital engagement StrategyPhil Jenkins
If your wondering where to start, or considering a review of your digital engagement / marketing strategy these 5 key steps will help you get started. Often the hardest thing is figuring out what your purpose is and where you want to go. Stick to the fundamentals though and you can’t go wrong.
Discover ways to nurture your powerful social media presence to benefit your agency and take a deep dive into the best ways to measure the ROI of your content marketing. You’ll hear from recruitment leaders as they showcase real-world examples of successful campaigns and share how to do fewer things at scale.
An introduction of Precision Marketing Tool provided in WebSphere Commerce v7 FEP5. This presentation describes the key elements related to marketing activities, in particular: e-Marketing Spot, Web Activities, Dialog Activities, Customer Segments, Experiments, Mail Activities and Campaigns.
The intelligence that creates an individual approach and gets results. The role of direct Mail in today’s
media mix / study results. How to create an omni-channel
experience using Big Data and smart technology
CRM in 2016 top new features to lead your company to a competitive CRM victory!Subhakar Rao Surapaneni
The presentation unfolds a sneak peek on the top new features of dynamic CRM process of 2016. It also explains how the fully integrated cloud-based features will function with a series of enhancements that will enable CRM users to govern and route issues to specific person from the specific team rather than one person act as a funnel. Further, customer engagement through CRM new features will help enterprises create long-term relationships through support from optimized sales and marketing alignment at the back-end.
Greater than 50% of customer experiences happen during a multi-event, multi-channel journey. And while customers don't think of these experiences as separate campaigns created by separate departments, many of our marketing teams still think in silos. In this session, we walked you through our framework to help you identify a cross channel vision, focus, and prioritize on the most impactful opportunities, and ultimately map your customer journey through our software.
Register for more upcoming webinars here:
http://pages.exacttarget.com/thefutureisnow
Customer journeys are no longer just for the marketing department—they transcend all aspects of the business. Join us to learn how we use our own technology to deliver personalized, cross-channel experiences across departments at Salesforce. You’ll see real-world examples of how Marketing Cloud powers journeys to onboard our customers, app users and even our employees.
How The Kings Fund moved from a strategy of 'putting stuff on the web' to a 'clear framework for planning, producing and evaluating all online and offline content'.
Authored by @katiemantell deputy comms director at The Kings Fund
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
This is a presentation Mike Manning and I put together to propose building an intranet with social tools integrated at our former company. There is a lot of great content in this deck so I wanted to share it.
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
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So many marketing strategies these days are robotic and monotonous – it’s important to remember that the people to whom you’re reaching out are also people, just like us. People like to laugh, so are you delivering with humorous content? Check out some of the companies that are creating funny content that resonates, and learn how they can help you find your funny bone.
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At SnapApp, we get the most out of our marketing campaigns by layering in interactive experiences alongside static content, enticing our audience to keep opening our emails and engaging with our content. In this webinar with Senior Customer Success Manager Ali Noel and Marketing Manager Vanessa Porter, you'll learn our best practices for expanding and extending every marketing campaign with interactive content.
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We are excited to announce our newest SnapApp release! This release includes a new UI Redesign, Global Account Settings, & Digital Asset Management all designed to make the SnapApp experience easier, faster, and help you creating content that matters.
Here's a sneak peek of the new features.
What’s the best way to learn how to optimize all of these exciting changes? We strongly encourage you to attend one of our three March ‘14 Release overviews.
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Learn how B2B marketers searching for new ways to engage customers add interactivity to their content marketing flow to make their content stand out. Examine the basics of interactive content, why it works, use cases, and metrics. See how interactive content, content marketing, and automation work together to drive leads. Observe real examples of how companies are using interactive content across their Web, social, mobile, and email channels to drive leads, collect data, and accelerate sales.
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Companies can use engaging quizzes, surveys, polls and sweepstakes apps to interact with their target market, build brand loyalty, encourage registrations and more, across websites, social media sites and mobile.
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https://seribangash.com/article-of-association-is-legal-doc-of-company/
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Amendment of MOA:
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engagement Strategy
1. Digital Engagement:
5 Steps to Build, Analyze & Measure
Your Digital Engagement Strategy
Join the Conversation!
Twitter Hashtag #SnapSmarts
@Snap_App
facebook.com/snapapp
2. Housekeeping Items
• Turn your computer speakers on & up!
• Share your questions in the question window
• Recording & slides will be made available within 48 hours
• Join the Conversation!
Twitter Hashtag #SnapSmarts
2
3. Digital Engagement Strategy Guest Speaker
A little about Emily
• Creates engaging content about new and
upcoming books
• Manages a community of 250,000
Emily Steele • Involved in continued growth of site and
Community Manager multiple social platforms
Just one more thing…
Feel free to contact me… She's come to terms that the most
successful piece of content she ever
produces might be "Harry Potter in Charts."
@Figmentfiction
3
4. Welcome to the Digital Engagement Strategy Webinar!
I have an extreme passion for…
• Constant learning
• Constant listening
• Strategy frameworks that drive change
Edward Boudrot • Executing, from ideation to market
VP, Product • Cool products & experiences
• Human performance
Feel free to contact me…
@eboudrot
4
5. Five Things From Today…..
1 Engagement Framework
2 Five Best in Class Examples
3 Self Assessment Tool
4 Expert Offer for Deep Assessment
5 Resource Guide
5
6. The Challenge for us is the Dramatically Changing Landscape
• 18.5% of the total time of smartphone users are spend
in-browser
• Facebook has 80.4% reach on US smartphones
• 90 percent of US marketers are now using social
networks for their efforts. Just five years ago, the figure
was only 20 percent
• 68% of CMO’s are shifting budget from a traditional
advertising to content marketing
• Effective inbound marketing increases leads an
average of 4.2 times
Marketing is dead? Marketing as we know it is.
6
9. In the Quest for this Answer
we Discovered…..
Research
Examples
Best Practices
Industry Studies
Customer Interviews
It’s not one thing, it’s a multitude of
things, a framework
9
10. The Five Levels of a Digital Engagement Strategy
User Action Goals >
Increase Improve Full
Interaction Acquisition Engagement
-Multiple Facebook -Personality quizzes -Cross media channel
apps encourage broad connect customers promotion
Enable use with your brand -Multi-Engagement One-to-Many
1
socializing -Highly leveraged network effect
content
-Unique user -Sweepstakes with -Contests
Personal interactions such as “money can’t buy” -Blog with
2
Marketing Goals >
Connection quizzes options engagements
-Mobile
-Facebook presence -Online to drive user -Leverage Facebook to
Drive with frequent posting engagements such as encourage user
3
participation -YouTube channel eSeminars interaction and sharing
-Surveys
-Videos -Content categories -Twitter presence with
Facilitate -Blog presence with -Social media links frequent posting
4
Interaction frequent updating within content
-Topical and relevant -News / articles -Social media calls to
Stimulate Web content signups action & sign-up links
5
interest -Great UI -Registrations -Polls One-to-One
Simply stated, this is leveraging content across multiple channels for desired outcomes
10
11. 5
Stimulate Min Online is a Part of Access Intelligence; their Tagline
interest Says it all “Content in Context”
Best Practices
• UI consistency and ease of
navigation
• Create trust with solid
content
News, article and Social
registration signups media • Highlight user or brand
calls to endorsements
action • Limit choice in areas of
best return
• Social links upper right
• Customized calls to action
Topical • Increase interest and
and
relevant User Poll interaction with polls
web
content
11
12. Facilitate Mom365 has Perfectly Targeted Content and Invited
4
Interaction
their Users to Interact
Best Practices
• Create categories based
Content on user type, product
categories category or phase
Social • Have an active Twitter and
media blog presence with
links provoking content
within
Active content • Social media links within
Twitter content increase sharing
presence
and exposure to new users
• Have video content to
provide user with a variety
of interaction types
Active
blog
presence
Videos
12
13. 3 Drive Squishable is a Best Case Example of User Participation
participation
Active Best Practices
Facebook • Enabling and being active
presence
on multiple channels
increases participation
Active • Holding eSeminars or
YouTube events gives customers
presence another reason to come
back
• Having engaging surveys
Surveys encourages people to
participate and share
• Extend beyond typical
Facebook updates and
Facebook
feed create fun ways for
interactions participation
13
14. 2
Personal Martha Clearly Makes a Personal Connection and Leverages
Connection that Relationship for Mutual Benefit in Multiple Ways
Best Practices
• Mobile optimized
Mobile
optimization content increase
access and ease of use
• Quizzes create a
personal connection
Unique Sweepstakes and an invitation to
user “Money
interactions participate
Can’t buy”
quizzes • Sweepstakes are a
unique way to engage
users with unique
offers that appeal to
them
• Contests are a great
way to engage users
Blog with Contests
engagements
14
15. 1
Enable Figment is a Best in Class Example of Fully Engaging End
Socializing
Users and Leveraging all Channels to Maximize Results
Multiple
Best Practices
ways to • Multiple Facebook
engage apps give users a
broad choice in
channels and or
Multiple mediums
Facebook • Cross channel leverage
apps
of content maximizes
the return of your
Personality investment
quizzes
• Personality quizzes
relate to the end user,
Cross media creating the desire to
promotion
share & increasing the
viral domino effect
Highly
leveraged
content
15
16. The Result of Having an Engagement Strategy is a Network Effect
Maximizing User Engagement, Acquisition and Revenue Goals
Snap
Apps
16
17. A New Way to Think about Content, Channels and Outcomes
User Action Goals >
Increase Improve Full
Interaction Acquisition Engagement
-Multiple Facebook -Personality quizzes -Cross media channel
apps encourage broad connect customers promotion
Enable use with your brand -Multi-engagement We invite you
1
socializing -Highly leveraged to take our
content
self
-Unique users -Sweepstakes with -Contests
Personal interactions such as “money can’t buy” -Blog with assessment
2
Marketing Goals >
Connection quizzes options engagements
-Mobile
Or
-Facebook presence -Online to drive user -Leverage Facebook to
Drive with frequent posting engagements such as encourage user
3
participation -YouTube channel eSeminars interaction and sharing Have our
-Surveys
engagement
-Videos -Content categories -Twitter presence with
4
Facilitate -Blog presence with -Social media links frequent posting specialists
Interaction frequent updating within content perform a
deep review
-Topical and relevant -News / Articles -Social media calls to
Stimulate Web content signups action & sign-up links your site
5
interest -Great UI -Registrations -Polls
17
19. Thank You to Our Guest Speaker
Evaluate your site now:
http://info.snapapp.com/Get-Your-Engagement-Grade-from-SnapApp.html
Learn more about SnapApp
Request a demo: http://www.snapapp.com/request-demo
Call: 855-Snap-App
Connect: @Snap_App
facebook.com/snapapp