Social media is like a chemical experiment that requires defining objectives, developing a strategic formula, and monitoring the reaction. The formula includes elements like purpose, amplification, continuity, authenticity, accountability and using optimal tools to engage in integrated messaging through owned, earned and paid channels. Success requires defining goals, listening to conversations, engaging authentically with relevant content on an ongoing basis, and measuring and modifying the strategy based on analyzing results.
What Makes A Great Facebook Ad Campaign — Justin Kistner (Social Fresh WEST ...Social Fresh Conference
The document discusses what makes a great Facebook ad campaign. It provides examples of small spend campaigns (less than $50k/month focused on cost effectiveness and direct ROI) and big spend campaigns ($500k-1M+/month focused on brand building and consideration). It then outlines different ad formats like page posts, page like ads, and sponsored stories. Finally, it shares case studies of campaigns for a mobile phone manufacturer and snack brand that tested different ad units and formats to maximize metrics like fan growth, installs, and engagement.
Pinterest is a photo sharing social media website that allows users to organize images and other media they find on the web by creating and sharing pinboards. Users can upload photos and videos to pinboards, repin content from others, and follow other users to see their shared pins. Pinterest has grown rapidly due to its simple and easy design, low maintenance requirements for brands, strong sharing features, and potential for social commerce sales. Clipboard is a similar site to Pinterest but allows saving of text, entire web pages, and public or private sharing of content.
This document summarizes key points about content development for social media marketing. It discusses developing a framework that balances stock (durable) content and flow (daily updates). Stock content includes blog posts, presentations, and long-term assets. Flow content includes tweets, images, and short videos. The document also covers syndication and distribution across paid, owned, and earned channels, as well as optimizing performance by tracking metrics and repeating top-performing content. The goal is to build a feedback loop and leverage social success through paid promotion.
This document discusses how Google+ can help marketers connect with customers. It notes that connecting with customers can be difficult as content is shared quickly and commercials are often skipped. However, the payoff for connecting is great as most brand content and recommendations now come from consumers. The document then outlines problems marketers face like impersonal messages, lack of conversations in comments, recommendations that don't last, and treating social media as just another separate channel. It proposes that Google+ can help by allowing targeted sharing with circles, enabling real conversations through Hangouts, surfacing recommendations when most useful, and providing a common social thread across search, video, display, and mobile instead of as separate channels. Marketers are advised to create a
This document provides an executive's guide to social media and crisis management. It outlines 5 trends in digital crisis management: (1) everything happens at lightning speed, (2) people demand transparency, (3) dialogue is important, (4) search impacts reputation, and (5) brand detractors have tools. It then presents a 5-step digital crisis management framework: (1) monitor, (2) cultivate, (3) prepare, (4) respond, and (5) promote. Finally, it lists 5 keys to digital crisis management: set up listening, get buy-in, identify influencers, establish communication channels, and engage guidelines.
Tips on how to improve your social networking strategy.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
This document provides an overview of social media and its use for online marketing. It discusses what social media is, key components like blogs and microblogging, how to measure influencers, adoption of social media, and how companies can use social media for brand management, viral marketing, customer support, and research. It also cautions that social media should be used carefully and as part of an integrated marketing strategy to avoid potential issues from critics or temporary influencers.
This document discusses strategies for engaging audiences through social media and digital media. It begins by defining key terms like memes and different social networking platforms. It then discusses lifestyle media, media curation tools, and ways to measure influence, sentiment and content volume online. The document outlines a 5 step process for developing an effective social media strategy, including setting goals, identifying target audiences, selecting appropriate tools, implementing a strategic plan, and evaluating impact. It emphasizes the importance of setting SMART goals, identifying internal champions, defining activities and responsibilities, and engaging in conversations across different mediums.
What Makes A Great Facebook Ad Campaign — Justin Kistner (Social Fresh WEST ...Social Fresh Conference
The document discusses what makes a great Facebook ad campaign. It provides examples of small spend campaigns (less than $50k/month focused on cost effectiveness and direct ROI) and big spend campaigns ($500k-1M+/month focused on brand building and consideration). It then outlines different ad formats like page posts, page like ads, and sponsored stories. Finally, it shares case studies of campaigns for a mobile phone manufacturer and snack brand that tested different ad units and formats to maximize metrics like fan growth, installs, and engagement.
Pinterest is a photo sharing social media website that allows users to organize images and other media they find on the web by creating and sharing pinboards. Users can upload photos and videos to pinboards, repin content from others, and follow other users to see their shared pins. Pinterest has grown rapidly due to its simple and easy design, low maintenance requirements for brands, strong sharing features, and potential for social commerce sales. Clipboard is a similar site to Pinterest but allows saving of text, entire web pages, and public or private sharing of content.
This document summarizes key points about content development for social media marketing. It discusses developing a framework that balances stock (durable) content and flow (daily updates). Stock content includes blog posts, presentations, and long-term assets. Flow content includes tweets, images, and short videos. The document also covers syndication and distribution across paid, owned, and earned channels, as well as optimizing performance by tracking metrics and repeating top-performing content. The goal is to build a feedback loop and leverage social success through paid promotion.
This document discusses how Google+ can help marketers connect with customers. It notes that connecting with customers can be difficult as content is shared quickly and commercials are often skipped. However, the payoff for connecting is great as most brand content and recommendations now come from consumers. The document then outlines problems marketers face like impersonal messages, lack of conversations in comments, recommendations that don't last, and treating social media as just another separate channel. It proposes that Google+ can help by allowing targeted sharing with circles, enabling real conversations through Hangouts, surfacing recommendations when most useful, and providing a common social thread across search, video, display, and mobile instead of as separate channels. Marketers are advised to create a
This document provides an executive's guide to social media and crisis management. It outlines 5 trends in digital crisis management: (1) everything happens at lightning speed, (2) people demand transparency, (3) dialogue is important, (4) search impacts reputation, and (5) brand detractors have tools. It then presents a 5-step digital crisis management framework: (1) monitor, (2) cultivate, (3) prepare, (4) respond, and (5) promote. Finally, it lists 5 keys to digital crisis management: set up listening, get buy-in, identify influencers, establish communication channels, and engage guidelines.
Tips on how to improve your social networking strategy.
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
This document provides an overview of social media and its use for online marketing. It discusses what social media is, key components like blogs and microblogging, how to measure influencers, adoption of social media, and how companies can use social media for brand management, viral marketing, customer support, and research. It also cautions that social media should be used carefully and as part of an integrated marketing strategy to avoid potential issues from critics or temporary influencers.
This document discusses strategies for engaging audiences through social media and digital media. It begins by defining key terms like memes and different social networking platforms. It then discusses lifestyle media, media curation tools, and ways to measure influence, sentiment and content volume online. The document outlines a 5 step process for developing an effective social media strategy, including setting goals, identifying target audiences, selecting appropriate tools, implementing a strategic plan, and evaluating impact. It emphasizes the importance of setting SMART goals, identifying internal champions, defining activities and responsibilities, and engaging in conversations across different mediums.
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into company culture and values, and measuring and optimizing performance. It provides tips on empowering fans and employees as advocates through tools, promotions, and highlighting top contributors. An example strategy for Panasonic's community is outlined.
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into a company's culture and values. Finally, it recommends measuring, analyzing, and optimizing social media efforts on an ongoing basis.
Diana Plazas discusses DoubleTree's use of social media across their 325+ hotels globally. She outlines their initiatives like the Cookie CAREavan tour and Little Things Project that engaged millions of users. DoubleTree trains employees on social media and incentivizes teams for high engagement. They rely on their culture of care and live their values authentically online. Managing social media at this scale is challenging but being present, listening, responding to users personally and humanizing the brand are keys to success.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Presidio Social Media For Sustainable Business Oct 2010 101022010629 Phpapp01Catalyst Financial Inc.
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles of social media, and applications for businesses. The presenter, Joey Shepp, outlines how social media allows sustainable businesses to directly engage customers, generate sales and referrals, crowdsource ideas, and communicate their social and environmental responsibilities in an authentic way.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
- The document discusses the evolving landscape of communication and media technologies, which are providing new marketing and PR opportunities.
- It emphasizes the importance of social media monitoring to understand conversations about your brand and identify influencers and emerging issues.
- Effective social media strategies require defining goals, understanding audiences, and leveraging insights from conversations.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into company culture and values, and measuring and optimizing performance. It provides tips on empowering fans and employees as advocates through tools, promotions, and highlighting top contributors. An example strategy for Panasonic's community is outlined.
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into a company's culture and values. Finally, it recommends measuring, analyzing, and optimizing social media efforts on an ongoing basis.
Diana Plazas discusses DoubleTree's use of social media across their 325+ hotels globally. She outlines their initiatives like the Cookie CAREavan tour and Little Things Project that engaged millions of users. DoubleTree trains employees on social media and incentivizes teams for high engagement. They rely on their culture of care and live their values authentically online. Managing social media at this scale is challenging but being present, listening, responding to users personally and humanizing the brand are keys to success.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Advanced integrations of social media analyticsBlake Robinson
Deck from "Advanced Integrations of Social Media Analytics" workshop at SXSW 2011.
Workshop featured: Blake Robinson, Chris Lightner, Margaret Francis, Megan Costello and Susan Etlinger
Social Media: How to Build Brands, Find Followers and Attract Fans (PR News B...Sandra Fathi
Presentation at PR News Boot Camp in Washington DC on November 29th, 2012. How brands big and small use social media to reach millions, listening and engagement, tools of the trade, best practices and case studies, dos and dont's.
Social Media for Sustainable Business [Fall 2010 Refresh]Earthsite
[UPDATED with extensive 'applications' section and new 'trends' information]
Social media has changed marketing and sustainable business is perfectly positioned to leverage this technology.
This is a presentation given to the Presidio MBA program by JoeyShepp.com, new media maven. It covers social media trends, principles, case studies, and how-to topics.
Twitter @JoeyShepp your question about new media and sustainability.
Presidio Social Media For Sustainable Business Oct 2010 101022010629 Phpapp01Catalyst Financial Inc.
The document is a presentation about using social media for sustainable businesses. It discusses trends in social media use, principles of social media, and applications for businesses. The presenter, Joey Shepp, outlines how social media allows sustainable businesses to directly engage customers, generate sales and referrals, crowdsource ideas, and communicate their social and environmental responsibilities in an authentic way.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
- The document discusses the evolving landscape of communication and media technologies, which are providing new marketing and PR opportunities.
- It emphasizes the importance of social media monitoring to understand conversations about your brand and identify influencers and emerging issues.
- Effective social media strategies require defining goals, understanding audiences, and leveraging insights from conversations.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
Social Media principles align with Sustainable Business principles. In this presentation, learn an overview of social media, how it is changing the face of media, and how Sustainable Business is perfectly positioned to take advantage of this disruptive technology.
This document provides an introduction to using social media for small businesses. It discusses how social media has evolved from Web 1.0 to Web 2.0 to Web 3.0, allowing for more user interactivity and user-generated content. The document defines social media and differentiates it from traditional media. It provides examples of popular social media tools and discusses how social media differs from traditional media in encouraging discussions and shared meanings. The document also outlines the power of social media and citizen marketers, and provides tips for small businesses to build online communities and measure their social media efforts.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Similar to Elements of an Effective Social Media Strategy (20)
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Histololgy of Female Reproductive System.pptxAyeshaZaid1
Dive into an in-depth exploration of the histological structure of female reproductive system with this comprehensive lecture. Presented by Dr. Ayesha Irfan, Assistant Professor of Anatomy, this presentation covers the Gross anatomy and functional histology of the female reproductive organs. Ideal for students, educators, and anyone interested in medical science, this lecture provides clear explanations, detailed diagrams, and valuable insights into female reproductive system. Enhance your knowledge and understanding of this essential aspect of human biology.
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...Donc Test
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by Stamler, Verified Chapters 1 - 33, Complete Newest Version Community Health Nursing A Canadian Perspective, 5th Edition by Stamler, Verified Chapters 1 - 33, Complete Newest Version Community Health Nursing A Canadian Perspective, 5th Edition by Stamler Community Health Nursing A Canadian Perspective, 5th Edition TEST BANK by Stamler Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Pdf Chapters Download Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Pdf Download Stuvia Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Study Guide Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Ebook Download Stuvia Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Questions and Answers Quizlet Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Studocu Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Quizlet Test Bank For Community Health Nursing A Canadian Perspective, 5th Edition Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Pdf Chapters Download Community Health Nursing A Canadian Perspective, 5th Edition Pdf Download Course Hero Community Health Nursing A Canadian Perspective, 5th Edition Answers Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Ebook Download Course hero Community Health Nursing A Canadian Perspective, 5th Edition Questions and Answers Community Health Nursing A Canadian Perspective, 5th Edition Studocu Community Health Nursing A Canadian Perspective, 5th Edition Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Pdf Chapters Download Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Pdf Download Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Study Guide Questions and Answers Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Ebook Download Stuvia Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Questions Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Studocu Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Quizlet Community Health Nursing A Canadian Perspective, 5th Edition Test Bank Stuvia
Cell Therapy Expansion and Challenges in Autoimmune DiseaseHealth Advances
There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities.
In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions.
Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved.
Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Kat...rightmanforbloodline
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
TEST BANK For Basic and Clinical Pharmacology, 14th Edition by Bertram G. Katzung, Verified Chapters 1 - 66, Complete Newest Version.
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.
2. What is “Social Media?”
Wikipedia: web-based and mobile technologies used to
turn communication into interactive dialogue between
organizations, communities, and individuals.
Webster: forms of electronic communication (as Web
sites for social networking and microblogging) through
which users create online communities to share
information, ideas, personal messages, and other
content (as videos)
3.
4. The World’s Water Cooler
Successful social media practice is about
more than simply sharing information, photos,
status updates and news.
It’s about joining a conversation.
11. The Elements
integrated messaging
Paid:
• Ads
Owned: Earned:
• Website • Publicity
• Social Networking
• Word of
• Newsletters
• Video/Photo sharing
mouth
• Third party
shares
12. The Elements
brand voice
Persona
Tone
Purpose
Language
Not…
14. The Elements
a crisis plan
Prepare Listen Respond
• Create a council • Consistently • Follow the root of the
• Compose general crisis
• Even on weekends
responses • Respond directly
• Establish guidelines • Make a public formal
statement
• Avoid avoiding
• Be accountable
23. The Elements
content, content, content.
77% of social 17% say they interact
consumers say they with brands by sharing
interact with brands experiences and news with
primarily through reading their friends about the
tweets, pins, posts and brand
updates
93% say they will share
or retweet “interesting
content”
26. Key Takeaways
• Define success at the onset
• Listen & Leverage
• Assess the pros and cons of potential tools
• Remain consistent: with messaging and
execution
• Keep it real
• Content is king
• Analyze, report, adjust - often
An effective strategy should have purpose, promote continuity, hold everybody accountable, showcase authenticity and amplify your message.
Like any marketing tactic, goals of social media and a clear definition of success should be established before any activity begins. By doing so, you can ensure that strategies proposed will align with the overall vision of the brand. As a marketer, you must work with your team or your client to make educated suggestions about the definition of social media success at the onset of the campaign.
There are a ridiculous amount of social media platforms out there today. That’s yet another prime reason for needing a strategy. Think of social media as a toolbox. Each individual tool, when sitting idly in a toolbox, is useless. But when you pick them up and use them for a specific reason, they can build a masterpiece. You have a lot of at your disposal, but you don’t need a hacksaw to hammer a nail. Once your strategic and measurable goals are clearly defined, it’s then time to review your options and determine which platform will help you to reach those goals. Not every brand needs a Pinterest account or even has use for one. It’s an up and coming novelty with a lot of buzz, but remember, it skews heavily female and may not be a beneficial investment of time or resources for a company that manufactures engineered plumbing products. LinkedIn is an outstanding B2B tool for identifying and communicating with leads for non-retail companies.A blog is an powerful tool for inbound marketing if you have the time to dedicate to the composition and proper promotion.
In today’s society, paid, earned, and owned media work hand-in-hand to support, create and enhance each other while projecting your message on a grander level than any could do alone. By developing key messaging at the onset, you will continue to portray a consistent brand to your fans from every angle. The look and feel of your Facebook timeline should follow brand standards – if you have them. The logo on your twitter page should be exactly the same as the logo on your ad. Your overarching messaging should mirror that of your most recent press release. Gasp! This means that the creatives, PR folks and Social Media gurus may actually have to sit down and talk… THE HORROR!
Do exhibit continuity from within, you should identify and share your brand’s social media voice with your marketing team. This ensures that tweets, status updates and blog posts won’t sound like Kevin one day and Kristin another. It will sound like Chemistry. Finding the right voice starts with defining your audience. Your brand’s audience looks to it for something specific. A Tuesday family dinner. AthleticPerformance enhancement. Small business success tips. A delicious cupcake. The social media voice should reflect and project that image, as well as identify and engage with other thought leaders in the field. Developing a voice document is very simple. Simply break it down into four categories and a fifth “anti-category” – what your voice should NOT be.Always remember to remain transparent when sharing information to develop a level of trust with your audience.
Your strategy will also hold you and your team accountable by developing a schedule and deadlines so it becomes less of a haphazard free for all and more of a focused, organized campaign. Create a social media calendar for your blog, :Annual, Quarterly and/or Seasonal:Start by thinking of “big picture” umbrella events and messaging:What events are taking place six months to a year out that inform your marketing efforts?What are touchstone issues for your company that can inform messaging that expresses your company’s values?MonthlyConcentrate on you want to achieve each month, including date-specific events that you can use to anchor your messages:What are you promoting?What actions do you want your audience to take (particularly ones that are measurable)?What’s happening with your company this month?DailyHere are some ancillary ways to keep conversations moving and draw out the lurkers in your social networking communities:What are you reading? What are you thinking about? What are you doing?What do you want to know about your audience (i.e what questions you can ask them)?What’s happening with your company today?What’s happening in your industry today?What’s a hot, current or trending topic you can comment on?What are your friends, fans and followers saying that you can repeat?
Being prepared can go a long way because social media is public, and you don’t have total control. The best thing to do is take the time to establish a crisis plan. Create a council and form a chain of command – interns, CEOs, Communications Directors, but remember, you’ve got minutes, not hours or days to formulate a responseCompose general or “canned” responses to serve as templates for small issues such as customer complaints “I’m sorry this happened, please reach out to customer service and we’ll make it right!” or “Oh no! DM us so we can take care of that for you.”Establish guidelines based on your code of conduct on exactly how to proceed in a “code red” situationListen consistently. Assign times to multiple team members or keep tweetdeck or hootsuite on a second monitor to respond when people post or tweet directly to you. Take the initiative to do a keyword search for your brand name on occasion to find those who are unhappy but did NOT reach out directly. DON”T FORGET ABOUT SATURDAY AND SUNDAY. If possible, immediately follow the root of the crisis (tweeter, FB page, YouTube user, etc.), then respond to that person or page directly whether it’s privately or publically. Use your best judgement.If the situation spins out of control or is a “code red” incident off the bat, don’t be afraid to carefully craft a formal public statement which you can share on any social network buzzing about the crisisAvoid avoiding at all cost. Vulgar posts can and should be removed (or avoided by changing settings), but a true crisis will not disappear if it is ignored.If the problem stemmed internally (a bad batch of cookies, poor customer service, a sewage leak…) be accountable. Attempt to fix the problem and make it known that you’re doing so.
Chances are very good that somebody, somewhere, is already talking about you or your industry. A simple twitter or HootSuite search can show you who. There’s nothing more authentic than unsolicited, genuine promotion by your true fans and by ignoring it, you ignore your very best assetEngage by following and talking to that personIs it a blogger? Connect with them and ask them to become an ambassadorIs it a member of the media? Follow what they’re writing about and respond or RT when appropriate – I tend to avoid pitches via SM and keep it conversational to build a relationshipIs it a celebrity?Key point: never ignore the folks who are already in your corner. They are your greatest assets.
The proper strategy can give your brand the opportunity to connect on a far more personal level than any other medium. Social media is a means of humanization. It presents a formerly unavailable opportunity to talk WITH your audience instead of just AT them. Be human when tweeting, posting, pinning and conversing. Not stuffy and advertorial jargon and canned sound bites. But there is a strategy within a strategy when it comes to developing a true connection with your audience which can be defined by the rule of 33:33 % of your published content (youtube, pinterest, blog, social networking sites, all of it) can and should be promotional. It would be a little weird if it wasn’t, right? This includes internal activity, public activities, news, people, photos, videos anything.33 % of your published content should be educational – industry trends, interesting articles, partner news, facts, etc.33 % of your published content should be conversational – sharing other’s content, responding to questions/comments, listening for keywords and responding, commenting on other posts, asking questions, etc.By doing this, you maintain a proper balance. You’re not overly promotional or vague and you establish a position as a thought leader.
Public relations alone provides further credibility, but still maintains a sort of untouchable, one-way connection to the brand.
Social media allows the public to CONNECT with a brand in a give and take way. There are real, live people sharing information, commenting on posts, telling stories. We can ask them questions. They can answer us. It’s become a conversation. Social Media is a means of humanizing your brand in a way that no other public medium has been able to do in the past.
We’ve already assessed platforms and tools to ensure they align with the overall purpose of the campaign, but each platform has a number of different tactical options which can assist you in amplifying your message.When considering these tactics such as contest, iframes, apps, Facebook advertising, promoted tweets, etc. you must always consider your goals and your budget. Social media is affordable until it isn’t. Promoted tweets are great but are they affordable? Is a Facebook contest really the right way to secure sales leads?If your goal is to sample your product out to potential customers or simply to build your fan base, then a contest can be great – on Facebook, with bloggers, on twitter. Apps are outstanding tools to promote thought leadership or showcase your product or service.Facebook advertising is affordable and extremely controlled, but works best when there is a specific call to action involved.
The simple truth is and always will be, that the content you put forth is what will make or break you. Most social consumers don’t actively seek out your social pages, so it’s up to you to reach them. We’ve already discussed leveraging your assets, but when it comes to amplification content is always king if you want those assets to continue their ambassadorship and to garner new ones.Weave this into your initial strategy by doing upfront research on what search terms land people at your website and seasonal search trends. That will help to prepare you for the best blog posts, blogger outreach and scheduled tweets/posts/pins. When it comes to executing your campaign on the go, be sure to be up on industry and/or national news, include a call to action, post interesting content relevant to your brand and most of all ask yourself “would this interest me?”Images capture more attention. Ironically there are no photos on this page.
The beauty of social media is that a campaign can be easily adjusted to procure more desirable results. The only way to know if your campaign and online presence is performing as it should is to monitor. Social media monitoring tools
In all actuality, it’s a lot simpler than this 25 slide PowerPoint Presentation has really made it out to be. An effective social media strategy is really an ongoing 5-step processListen, outline goals and objectives, plan by determining which tools will best help you achieve your goals and developing content, engage your fans – existing and potential, measure the success against your goals, repeat.
Define success at the onset whether you work in corporate marketing, you’re running your own business or you work at an agency and are defining these goals with your clientAlways listen – before and during the launch of your campaign. Leverage those who are already talking about you and use what you hear to determine the best approach at connecting with those who don’t but should.Social media is an ever broadening hodgepodge of available resources. Asses everyone of them before feeling the need to dive in.Consistency with your overall brand messaging AND frequency of your communication will help your audience learn to trust you. Don’t be cookie cutter, but remain true to who you are. Don’t be a car salesman unless you’re actually a car salesman.Don’t post for the sake of posting. Post interesting, useful stuff. Don’t have any? Find it.Most importantly Keep track of how you’re doing. It’s not easy to pull exact statistics on impression numbers and determining value is like asking sasquatch to join you on your hunt for the loch ness monster. But by simply listening and comparing results to your defined goals you can at least get a better idea of how your online presence or campaign is doing. And there’s no harm in adjusting.