Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
Across Media and Device: Monetizing advertising inventory in display, video a...Tribal Fusion
Rick Abell, VP for publisher delivery for Exponential, delivers a presentation at the AdMonster Publisher Forum in Vienna 19th June on "Across Media and Device: Monetizing advertising inventory in display, video and mobile"
Marketers have a confusing palette of marketing initiatives at their disposal. This presentation explores how marketers should prioritize initiatives in the connected world
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15Digiday
This webinar from RhythmOne and Digiday addresses just what premium programmatic really is, how advertisers and brands can use it to their advantage and why direct relationships are still the key to executing successful cross-channel strategies.
In partnership with Rubicon, Krux, MaxAxion and Kagiso Media.
AdJoin helps publishers increase their advertising revenue by repackaging their unsold inventory into unique audience segments.
Across Media and Device: Monetizing advertising inventory in display, video a...Tribal Fusion
Rick Abell, VP for publisher delivery for Exponential, delivers a presentation at the AdMonster Publisher Forum in Vienna 19th June on "Across Media and Device: Monetizing advertising inventory in display, video and mobile"
Marketers have a confusing palette of marketing initiatives at their disposal. This presentation explores how marketers should prioritize initiatives in the connected world
Forging a Path to Premium Programmatic - RhythmOne Webinar, 10/28/15Digiday
This webinar from RhythmOne and Digiday addresses just what premium programmatic really is, how advertisers and brands can use it to their advantage and why direct relationships are still the key to executing successful cross-channel strategies.
In partnership with Rubicon, Krux, MaxAxion and Kagiso Media.
AdJoin helps publishers increase their advertising revenue by repackaging their unsold inventory into unique audience segments.
iStrategy Chicago 2010 - Effectively Integrating Mobile MarketingPunchkick Interactive
Effectively Integrating Mobile Marketing, Why You Should be Integrating Mobile at the Start of a Marketing Campaign was presented by Ryan Unger during the 2010 iStrategy conference in Chicago, IL.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
2. • Wireless advertising has become one
of the fastest growing marketing and
advertising industries today.
• What is wireless advertising? Wireless
advertising refers to advertising and
marketing that deliver advertising to
mobile devices using the wireless network.
3. • Wireless advertising creates some of the
following:
• New Media Channel
• Business Advertising
• Marketing through Mobile device
• PDA
• Pocket PC
• Mobile Phone
4. • Mobile Marketing has three main
characteristics over PC’s and
other conventional platforms.
• Accessible
• Personal
• Location Aware
5. • Voice-subsidized
• Safe income & no upside revenue Model
• Diversified revenue
• Media-dependent – Outsource media
sales revenue
• Media-dependent in-house media sales
revenue
6. Business Subscriber M-Commerce Content Advertising Partner Technology
Model Fees Fees Placement Fees Revenue Requirement
Wireless-
subsidized
Majority Non None None None
Wireless
Internet
Safe income,
No-update Majority None Majority None None
revenue
•WSP
•Sanctioned publisher Ad Serving
Diversified
Share of Share of Share of Share of Solution
revenue
•Outsource Media Sales
•Measurement Capability
Media- •WSP-sanctioned publisher
dependent •Ad Serving Solution
None Share of None Share of
Outsource media •Outsource Media Sales
Sales revenue •Measurement Capability
•Carrier Ad Serving Solution
Media- •Extensive In-house Media Sales
dependent in- •Campaign Management Interface
None Majority None Majority
house media
Sales revenue
7. • “Getting the Customer to Come to YOU!”
• Advertising & Mass Media Promotion
• Word of Mouth referrals
• Customer Relationship
• Sales Promotions & Discounts
8. • “Taking the Product to the Customer”
• Trade Show Promotions
• Direct Selling to Customers face to face
• Negotiation with retailers to stock products
• Point of Sales display
• Supply chain packaging design to encourage
purchase.
9. • WAP
• Wireless Application Protocol
• SMS
• Short Messaging Service
• I-mode
• Wireless Internet (wireless web)
14. 2. Experiment with Rich Media.
3. Mobile Sites vs. Mobile App’s.
4. Interest in Geo-Location.
5. Growth of Mobile Video’s. Rich Media
Mobile Video’s
Geo-Location
15. • Marketing Made Simple retrieved on April 27, 2011, from
www.marketingmadesimple.com
• Marketing Prof; Smart thinking Pass it on, retrieved on
April 28, 2011
http://www.marketingprofs.com/charts/2011/4884/veri
zon-iphone
• Mobile Advertising Trend, retrieved on April 27,
2011,from www.mashable.com/2010/10/18
• The New York Times Technology, retrieved on April 28,
2011, retrieved from
http://bits.blogs.nytimes.com/2011/03/22/amazon -
open-an-android-app-store
•