Wireless advertising has become one of the fastest growing industries and refers to advertising delivered to mobile devices over wireless networks. It creates new media channels for business advertising and marketing through mobile devices like phones, PDAs, and pocket PCs. Mobile marketing has three main advantages over other platforms: accessibility, personalization, and location awareness. The document then discusses various business models, revenue sources, and technologies used for wireless advertising like SMS, WAP, i-mode, and mobile apps/sites. It concludes by predicting continued importance of SMS, experimenting with rich media, evaluating mobile sites vs apps, interest in geo-location data, and growth of mobile video.

2. • Wireless advertising has become one
of the fastest growing marketing and
advertising industries today.
• What is wireless advertising? Wireless
advertising refers to advertising and
marketing that deliver advertising to
mobile devices using the wireless network.

3. • Wireless advertising creates some of the
following:
• New Media Channel
• Business Advertising
• Marketing through Mobile device
• PDA
• Pocket PC
• Mobile Phone

4. • Mobile Marketing has three main
characteristics over PC’s and
other conventional platforms.
• Accessible
• Personal
• Location Aware

5. • Voice-subsidized
• Safe income & no upside revenue Model
• Diversified revenue
• Media-dependent – Outsource media
sales revenue
• Media-dependent in-house media sales
revenue

6. Business Subscriber M-Commerce Content Advertising Partner Technology
Model Fees Fees Placement Fees Revenue Requirement
Wireless-
subsidized
Majority Non None None None
Wireless
Internet
Safe income,
No-update Majority None Majority None None
revenue
•WSP
•Sanctioned publisher Ad Serving
Diversified
Share of Share of Share of Share of Solution
revenue
•Outsource Media Sales
•Measurement Capability
Media- •WSP-sanctioned publisher
dependent •Ad Serving Solution
None Share of None Share of
Outsource media •Outsource Media Sales
Sales revenue •Measurement Capability
•Carrier Ad Serving Solution
Media- •Extensive In-house Media Sales
dependent in- •Campaign Management Interface
None Majority None Majority
house media
Sales revenue

7. • “Getting the Customer to Come to YOU!”
• Advertising & Mass Media Promotion
• Word of Mouth referrals
• Customer Relationship
• Sales Promotions & Discounts

8. • “Taking the Product to the Customer”
• Trade Show Promotions
• Direct Selling to Customers face to face
• Negotiation with retailers to stock products
• Point of Sales display
• Supply chain packaging design to encourage
purchase.

9. • WAP
• Wireless Application Protocol
• SMS
• Short Messaging Service
• I-mode
• Wireless Internet (wireless web)

10. The Amazon Appstore – Android Amazon.com/appstore

12. Google & Apple: Take the Lead in Mobile Advertising

13. 1. Continued Importance of SMS

14. 2. Experiment with Rich Media.
3. Mobile Sites vs. Mobile App’s.
4. Interest in Geo-Location.
5. Growth of Mobile Video’s. Rich Media
Mobile Video’s
Geo-Location

15. • Marketing Made Simple retrieved on April 27, 2011, from
www.marketingmadesimple.com
• Marketing Prof; Smart thinking Pass it on, retrieved on
April 28, 2011
http://www.marketingprofs.com/charts/2011/4884/veri
zon-iphone
• Mobile Advertising Trend, retrieved on April 27,
2011,from www.mashable.com/2010/10/18
• The New York Times Technology, retrieved on April 28,
2011, retrieved from
http://bits.blogs.nytimes.com/2011/03/22/amazon -
open-an-android-app-store
•