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This document summarizes information about two existing film distribution companies - Universal Studios and 20th Century Fox. It provides details about the films they distributed ("The Girl On The Train" and "Gone Girl"), including the marketing tools used, role of social media, type of release, formats available, box office and DVD sales numbers. The document concludes that both companies would be likely to distribute a new film due to their success in widely distributing and promoting films that achieve high box office and sales numbers.
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The document discusses the marketing campaign for the Disney movie Frozen. It describes how the film used traditional techniques like posters, trailers, and magazine articles as well as newer digital methods on YouTube, websites, social media, and apps. No major stars were involved but the film still became the highest grossing animated film ever. The extensive marketing kept audiences engaged and interested in Frozen content for years.
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The document discusses potential film distribution companies for a romantic comedy film opening. It analyzes Universal Pictures as a distribution option. Universal has distributed many successful romantic comedies. They have a broad audience across genres. Their international success and experience in theatrical distribution, home media, and theme parks make them a suitable choice to distribute the film. Their marketing through trailers, websites, and technical convergence would help promote the film.
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This document discusses film distribution and strategies for distributing an independent horror film. It notes that distribution allows films to reach audiences and be advertised. Several major film distributors are mentioned, as well as IFC Films being a good choice as they distribute independent and similar horror films. Marketing strategies discussed include using social media, interviews with cast, and film festivals to promote the film and broaden its audience.
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Evaluation Question 3
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Evaluation question 3
This document discusses potential film distributors for a new independent British film. It analyzes that Realistically, the film would only appeal to independent British film companies like Revolver and Momentum. The ideal distributor would be Film4, as the film has a slight British realism twist rather than an art house style, and uses unknown actors and locations filmed on a low budget. Film4 is known for supporting growth over large profits. Alternatively, the filmmakers could self-distribute online through social media sites and film festivals to reach a wider audience and generate interest from other distributors.
Evaluation question 3
Film 4 would be a suitable distributor for the filmmaker's low-budget horror/thriller film. Film 4 distributes many genres, including horrors and thrillers, primarily in the UK which is appropriate for an independent, low-budget film. They have also distributed films worldwide and have experience distributing to the target 15-24 male demographic. While it may be risky for Film 4 due to the low budget, they could advertise the film on buses, billboards, YouTube recommendations, and streaming services like Netflix to build an audience if they had confidence in the film.
Evaluation task 3
A film distribution company is responsible for marketing a film and setting its release dates and methods of exhibition. Warner Bros. is a major distributor that releases big-budget blockbusters like Harry Potter and The Hobbit. Icon Film Distribution is an independent UK distributor that has generated over £150 million for films ranging from mainstream to specialty titles. The document discusses that the film discussed would be better suited to an independent distributor because it has a low budget and British cultural themes that may not appeal to international or American audiences. Possible marketing strategies include using social media like Facebook and Twitter to cheaply create buzz and reach the target audience.
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In this task I reviewed how much genre can affect the marketing of a film. This was made for my A2 coursework as this is research to help me with my production.
Eval ques 2 lwilliams
The combination of ancillary tasks like posters and radio ads with the main film production is effective at generating interest and discussion without revealing too much. The poster uses vague slogans and ominous imagery to spark questions between friends. Similarly, the radio ad includes just an audio clip and release date for Halloween to pique curiosity without spoiling the plot. Together these promotional elements aim to build an audience by allowing people to speculate and share theories rather than simply explaining the film.
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The Avatar campaign was highly successful in achieving its aims. It attracted audiences through exclusive footage showings, viral buzz from engaged fans, and by incorporating the film into various media platforms. Its USP was allowing fans to interact with Avatar characters before the film's release. Extensive promotion through magazines, newspapers, billboards, and partnering brands increased awareness worldwide. While the estimated $100 million advertising budget was high, it proved effective as Avatar grossed over $2.7 billion at the global box office, far exceeding its $237 million production costs.
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This presentation was made for my A2 media coursework. In this task, I looked at film studio's, what make them successful and the differences between independent film companies and conglomerates.
Distribution
Distribution is important for marketing and releasing a film to audiences. A film distributor is responsible for setting the release date and deciding how the film is distributed and marketed. Some major film distribution companies are Warner Brothers, Columbia, Universal, Paramount, and 20th Century Fox. The document suggests that Entertainment One may be interested in distributing the film discussed due to their success with similar genres and lack of British films. Marketing strategies discussed include using posters, social media, websites and video trailers online due to a limited budget. Self-distributing is an option but comes with the drawback of being very time consuming.
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The Battleship film campaign used famous actors and dramatic images from the film in trailers and posters on social media sites like Facebook and Twitter to promote it to a broad audience. They also aired frequent trailers before similar genre films in theaters and on television in the US. Film trailers are made to create awareness and interest in a new film so that people will want to see it when it is released. They are snippets of clips and scenes from the film with titles and audio edited together, usually a few minutes long. Trailers are shown on TV and before other movies in theaters, often before films of the same genre, to reach the intended target audience. They are generally released 1-2 months before the film to build interest
Audience marketing campaign
The document outlines a marketing campaign for a mainstream horror film targeting 15-35 year olds of both genders. The objectives are to raise awareness through media marketing, focus on social networking due to the target age group, and obtain magazine and newspaper reviews. A viral marketing campaign will include online games and an app to engage audiences and promote word-of-mouth buzz.
Evaluation question 4
The target audience for this media product is teenagers because the film has younger actors that teenagers can relate to more closely. Teenagers also tend to see films socially in groups and spread word of mouth advertising through social media, which would help distribute and sell the film. As a teenager themselves, the producer thinks a film with teenage characters and themes will appeal most to other teenagers.
Media TASK 3...
This document discusses film distribution strategies. It explains that a distributor is responsible for releasing a film to the widest possible audience. They develop a release strategy that determines when and where the film will be shown. Distributors must secure exhibition deals with cinemas and spend money marketing the film through posters, trailers, and social media to generate interest. Large studios like Universal distribute globally and spend millions promoting major films, while independent distributors like Soda Pictures focus on more niche films with smaller budgets. The document proposes that Soda Pictures would be a good fit to distribute the independent, low-budget British film being discussed.
CCR2
The document discusses strategies for distributing independent and low-budget films. It summarizes the distribution campaigns for several films as examples, including Black Panther, Bait, Sorry We Missed You, and comparable films. Key strategies discussed include using digital posters on social media, film festivals, websites to publicize screenings, and identifying the target audience, unique selling points, and comparable films to appeal to similar audiences.
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Universal Pictures used innovative marketing strategies to promote Endless Love including leveraging social media platforms and Bluetooth technology. On Facebook, Instagram, and YouTube, the film's pages provided interviews, trailers, photos and extra content to engage fans. Additionally, Universal set up Bluetooth areas in select malls where shoppers could connect to receive exclusive movie content directly on their phones. The film was also released on Valentine's Day and advertised on bus shelters, YouTube, and television to reach broad audiences.
Evaluation Question 3
This document is a letter from Leah Robinson to Stacey Snider, CEO of 20th Century Fox, pitching their psychological thriller film "Carmen" to the studio for distribution. The letter explains that 20th Century Fox would be an ideal partner because it is a major global studio with a proven track record of successfully distributing films in the thriller genre that achieve significant box office returns. Examples given include Gone Girl and films from the Star Wars and Avatar franchises. The letter also notes that 20th Century Fox's Fox Searchlight subsidiary specializes in independent films, demonstrating the studio's commitment to that market. Overall, the letter argues that 20th Century Fox's expertise and resources in distribution would help the independent "C
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Promotional Tools for Films
There are many different methods film companies use to promote films, including trailers, posters, websites, interviews, and promotional tours. Websites for films like The Blair Witch Project and The Hunger Games provided interactive content and additional information to generate interest. Posters for films such as The Hunger Games and Spectre use symbolic imagery and minimalist designs that allow viewers to infer the genre and tone. Promotional tours for movies like Suicide Squad and The Avengers involve interviews that help audiences learn about the film's characters and story without revealing too much, building anticipation.
Evaluation question 3
This document discusses potential film distributors for a new independent British film. It analyzes that Realistically, the film would only appeal to independent British film companies like Revolver and Momentum. The ideal distributor would be Film4, as the film has a slight British realism twist rather than an art house style, and uses unknown actors and locations filmed on a low budget. Film4 is known for supporting growth over large profits. Alternatively, the filmmakers could self-distribute online through social media sites and film festivals to reach a wider audience and generate interest from other distributors.
Evaluation question 3
Film 4 would be a suitable distributor for the filmmaker's low-budget horror/thriller film. Film 4 distributes many genres, including horrors and thrillers, primarily in the UK which is appropriate for an independent, low-budget film. They have also distributed films worldwide and have experience distributing to the target 15-24 male demographic. While it may be risky for Film 4 due to the low budget, they could advertise the film on buses, billboards, YouTube recommendations, and streaming services like Netflix to build an audience if they had confidence in the film.
Evaluation task 3
A film distribution company is responsible for marketing a film and setting its release dates and methods of exhibition. Warner Bros. is a major distributor that releases big-budget blockbusters like Harry Potter and The Hobbit. Icon Film Distribution is an independent UK distributor that has generated over £150 million for films ranging from mainstream to specialty titles. The document discusses that the film discussed would be better suited to an independent distributor because it has a low budget and British cultural themes that may not appeal to international or American audiences. Possible marketing strategies include using social media like Facebook and Twitter to cheaply create buzz and reach the target audience.
Battleships trailer
The document discusses marketing strategies for film trailers. Trailers are aimed at the intended audience for the film and showcase the genre and unique selling point. Trailers are distributed through various channels like TV, online, and at cinemas. Effective trailer campaigns are timed to build excitement leading up to the film's release without audiences forgetting about it. Posters are also used to introduce characters and draw in audiences by featuring popular actors appealing to different demographic groups.
Battleship powerpoint
The document discusses various methods used to advertise films, including trailers, posters, and social media. Film trailers aim to attract audiences with exciting clips and memorable music without giving too much of the plot away. Posters for Battleship use consistent colors and fonts while depicting the actors with serious expressions to convey the film's theme. Advertisements aim to reach wide audiences through various media like television, magazines, online groups, and cinema pre-roll trailers. The goal is to generate interest in the film and encourage audiences to find out more details in order to decide if they want to see it.
Media campaign new
The media campaign for Fantastic Beasts and Where to Find Them utilized various communication channels like social media, posters, trailers, and merchandise to promote the film. Social media was a major channel as it allowed promotional videos and images to generate hype. Posters were displayed widely in public to raise awareness. Multiple trailers were released over a year's time on websites and in theaters. Merchandise like clothes helped advertise the film. Cohesion across these elements was maintained through consistent branding elements like unique fonts and inclusion of key characters.
Evaluate the role of digital technologies in the marketing and consumption of...
Digital technologies play an important role in film marketing and consumption. The document compares the marketing of Fast and Furious 7 and The Suffragette. Fast and Furious 7 had a larger budget, released more trailers and promos on its official website and social media. It trended after Paul Walker's death and was released in IMAX and digitally. Though it had many illegal downloads, it earned $147 million in its first week. The Suffragette, as a smaller production, had fewer marketing resources but still earned $76,244 in its first week. Both benefited from starring popular actors to draw fans. Advanced digital marketing through multiple channels is now important for films to appeal to widespread audiences.
Genre market analysis A2 Media
In this task I reviewed how much genre can affect the marketing of a film. This was made for my A2 coursework as this is research to help me with my production.
Eval ques 2 lwilliams
The combination of ancillary tasks like posters and radio ads with the main film production is effective at generating interest and discussion without revealing too much. The poster uses vague slogans and ominous imagery to spark questions between friends. Similarly, the radio ad includes just an audio clip and release date for Halloween to pique curiosity without spoiling the plot. Together these promotional elements aim to build an audience by allowing people to speculate and share theories rather than simply explaining the film.
4,3,2,1 & Avatar Campaign Comparison
The Avatar campaign was highly successful in achieving its aims. It attracted audiences through exclusive footage showings, viral buzz from engaged fans, and by incorporating the film into various media platforms. Its USP was allowing fans to interact with Avatar characters before the film's release. Extensive promotion through magazines, newspapers, billboards, and partnering brands increased awareness worldwide. While the estimated $100 million advertising budget was high, it proved effective as Avatar grossed over $2.7 billion at the global box office, far exceeding its $237 million production costs.
Film Studio Research A2 Media
This presentation was made for my A2 media coursework. In this task, I looked at film studio's, what make them successful and the differences between independent film companies and conglomerates.
Distribution
Distribution is important for marketing and releasing a film to audiences. A film distributor is responsible for setting the release date and deciding how the film is distributed and marketed. Some major film distribution companies are Warner Brothers, Columbia, Universal, Paramount, and 20th Century Fox. The document suggests that Entertainment One may be interested in distributing the film discussed due to their success with similar genres and lack of British films. Marketing strategies discussed include using posters, social media, websites and video trailers online due to a limited budget. Self-distributing is an option but comes with the drawback of being very time consuming.
Toy story 3 – 12 steps of marketing
The document outlines 12 steps that Disney took to successfully market Toy Story 3. They aimed to regain the audience from the previous films by continuing the storyline. They released subtle initial trailers to generate mystery before slowly revealing more details over time to build hype. Disney also created extensive online content and used social media to generate buzz. Traditional advertising methods were also employed to reach a broad audience. An alternate reality game and community aspects helped involve fans leading to the film's box office success.
Marketing
The Battleship film campaign used famous actors and dramatic images from the film in trailers and posters on social media sites like Facebook and Twitter to promote it to a broad audience. They also aired frequent trailers before similar genre films in theaters and on television in the US. Film trailers are made to create awareness and interest in a new film so that people will want to see it when it is released. They are snippets of clips and scenes from the film with titles and audio edited together, usually a few minutes long. Trailers are shown on TV and before other movies in theaters, often before films of the same genre, to reach the intended target audience. They are generally released 1-2 months before the film to build interest
Audience marketing campaign
The document outlines a marketing campaign for a mainstream horror film targeting 15-35 year olds of both genders. The objectives are to raise awareness through media marketing, focus on social networking due to the target age group, and obtain magazine and newspaper reviews. A viral marketing campaign will include online games and an app to engage audiences and promote word-of-mouth buzz.
Evaluation question 4
The target audience for this media product is teenagers because the film has younger actors that teenagers can relate to more closely. Teenagers also tend to see films socially in groups and spread word of mouth advertising through social media, which would help distribute and sell the film. As a teenager themselves, the producer thinks a film with teenage characters and themes will appeal most to other teenagers.
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Media homework endless love presentation - year 12
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Evaluate the role of digital technologies in the marketing and consumption of...
Evaluate the role of digital technologies in the marketing and consumption of...
Similar to Institutions
Media TASK 3...
This document discusses film distribution strategies. It explains that a distributor is responsible for releasing a film to the widest possible audience. They develop a release strategy that determines when and where the film will be shown. Distributors must secure exhibition deals with cinemas and spend money marketing the film through posters, trailers, and social media to generate interest. Large studios like Universal distribute globally and spend millions promoting major films, while independent distributors like Soda Pictures focus on more niche films with smaller budgets. The document proposes that Soda Pictures would be a good fit to distribute the independent, low-budget British film being discussed.
CCR2
The document discusses strategies for distributing independent and low-budget films. It summarizes the distribution campaigns for several films as examples, including Black Panther, Bait, Sorry We Missed You, and comparable films. Key strategies discussed include using digital posters on social media, film festivals, websites to publicize screenings, and identifying the target audience, unique selling points, and comparable films to appeal to similar audiences.
Jurassic world final
Universal Pictures distributed the blockbuster film Jurassic World worldwide. They marketed it using social media to target a young audience aged 13-18 who frequently use these platforms. The film was a huge financial success, making $1.67 billion globally. Universal sold the film through cinema screenings, DVD, downloads and streaming to reach this digital native audience across multiple formats. They promoted it extensively on social media where the target demographic spends much of their time online.
media2014
1) Film distribution companies like 20th Century Fox and Lionsgate distribute films through movie theaters, DVDs, and streaming services while promoting through advertisements and events.
2) These types of major distribution companies would be good fits for the film because they have experience distributing similar teenage films on an international scale.
3) The filmmakers believe their film could appeal internationally because the social situations depicted can be relatable across many cultures.
Ex machina final
The independent British film Ex Machina was distributed by Universal Pictures. It made $33 million worldwide after its release. To market the film to its target audience of 15-25 year olds interested in technology and sci-fi, the distributors used social media, the film's website, and promoted the filmmakers. They sold the film digitally through iTunes and as Blu-Rays, which would appeal to the tech-savvy audience. The film was a success, winning four awards at the British Independent Film Awards including best film and best director for Alex Garland.
Evaluation question 3 PP
The document discusses the author's choice of 20th Century Fox as the production and distribution company for their film. 20th Century Fox is a major Hollywood studio known for producing successful films in the same genre as the author's film. The author believes 20th Century Fox would widely advertise the film using various offline and online methods, like billboards, television spots, social media and film festivals, which would help the film reach a large audience and find commercial success. The distribution plan involves initially releasing the film at festivals and major cinemas, followed by releases on DVD/Blu-ray and streaming platforms like Netflix to maximize the potential audience for the film.
Task 3
A film distributor markets and circulates films in particular countries or worldwide. They use various methods like billboards, social media, and TV ads to promote films. To be distributed, a film needs assets like DVDs, trailers, press kits, and contracts in place. Some major distributors in the UK are 20th Century Fox, Warner Bros, and Universal. Self-distribution is an option, using social media like Twitter, Facebook, and YouTube to spread information and create buzz about the film. Marketing through a soundtrack or music video with a popular UK artist could also help promote the film. Pathe' may be a good distributor as they have successfully distributed a similar film in the UK called Adulthood.
Question 3
The document discusses potential media institutions to distribute the filmmaker's paranormal horror film called "The Hellion". The filmmaker chooses Universal Pictures, citing their successful marketing of the similar film "Ouija" which included widespread theatrical release, social media promotion, and preview screenings. Universal targeted the ideal demographic for paranormal horror - younger female audiences. Their experience distributing a film with a similar ouija board plot element means they understand how to effectively promote this genre. As a major studio, Universal can maximize the film's exposure potential and hopefully achieve commercial success.
Question three
Universal Pictures and Entertainment One would be suitable distributors for the film. Universal distributes many big Hollywood films through theaters and DVD/Blu-Ray. They have distributed similar thrillers like "The Girl on the Train". Entertainment One also distributes films theatrically and through home entertainment, TV, and digital formats in countries like the UK and US. They have experience distributing thriller films as well. The film would be released first in theaters through companies like ODEON and Vue, then on DVD/Blu-Ray and video on demand to reach more people.
Evaluation Task 3
Film distribution involves a distributor representing a film at festivals and markets to make it available to audiences. Major distributors like 20th Century Fox have more resources to hire famous actors compared to independent distributors like The Works. The document discusses distributing the film "The Wimp", about bullying, which could appeal to wide audiences given the global issue. 20th Century Fox may be interested since it distributed the popular similar film "Diary of a Wimpy Kid". Self-distribution has advantages of full control but is time-consuming without a distributor's industry relationships.
Distribution and our fim
The document discusses film distribution and marketing strategies for a psychological thriller film. It notes that similar successful films like Gone Girl, Before I Go To Sleep, and Girl On The Train were distributed by major companies like 20th Century Fox, Universal Pictures, and others. Given the similarities between those films and their own, the authors believe their film could also be distributed by a major company to reach a wide international audience. They plan to build buzz around the film's release through teaser trailers and marketing across different platforms and demographics.
Evaluation question 3
The document discusses distribution strategies for an independent film with a small budget. It recommends distributing the film through independent film companies, as they typically handle smaller, niche films. It also suggests promoting the film at film festivals to build an audience and interest in the film. Finally, it proposes using online methods like websites and social media to widely promote the film and create a fan base, as digital promotion can help independent films succeed with limited funds.
Question 3
Vertigo Films would be a suitable independent distributor for the film. They would employ a multi-pronged strategy to connect the film to audiences, including using social media platforms like Facebook and Twitter, partnering with TV channels like Channel 4, holding pop-up screenings and film festivals, and pursuing a platform release to stream it online and on TV. They may initially exhibit the film in a few cinemas, like The Curzon, to gauge audience response before pursuing a wider theatrical release and video on demand to reach more viewers.
Task 3 film distibution
This document discusses film distribution and potential options for distributing a psychological thriller film. It identifies several major film distribution companies like Newmarket Films, Kaleidoscope Film Distribution, and Disney Pictures. Newmarket or Kaleidoscope would be good fits given they have experience distributing similar genre films. Marketing strategies like releasing around Halloween and creating trailers and posters on social media are also discussed. Both UK and US distribution is recommended given the film's British setting and popularity of psychological thrillers in the US.
Ex machina presentation
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Question 3 evaluation
The document discusses film distribution companies associated with post-apocalyptic films. It notes that The Book of Eli was distributed by Warner Bros and 28 Days Later was distributed by 20th Century Fox, both major popular companies. The author's film "Forsaken" follows conventions of major post-apocalyptic films and they hope it could be distributed by 20th Century Fox, as they distribute worldwide which would help the film gain a larger audience. Alternatively, they hope it could be distributed by Warner Bros like The Book of Eli.
Inside out presentation
Inside Out summarizes the key details of the 2015 Pixar animated film Inside Out. It was directed by Pete Docter and Ronnie Del Carmen, with a budget of $175 million. The film is targeted at young children and features the voices of Amy Poehler, Phyllis Smith, Richard Kind, Bill Hader, and Lewis Black. It was a major box office success, making $90 million its opening weekend in the US and over $356 million total in the US. The film is available in multiple formats including Blu-ray, DVD, and digital downloads.
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The document discusses film distribution, which is the process of making a movie available for audiences to watch through various methods like theatrical release or home video. Large distributors like 20th Century Fox have a better chance of getting a film noticed by more people. Low-budget films may struggle if they go with smaller distributors with less reach. The film being discussed is a British teen drama movie about college students, and the distributor has successfully distributed similar American teen films in the past. While aimed mainly at a U.K. audience given its location and themes, the film features three distinct character types to appeal to different audiences. The strategy suggested is to release a trailer in cinemas and on television to promote the genre of the
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Fast and Furious 7 was produced by six production companies from the United States, United Kingdom, and China in order to share costs and profits, combine ideas to satisfy global audiences, and have a high budget of $190 million. Universal Studios distributed the film globally and used technology and marketing strategies like trailers, toys, and a theme park ride to generate hype. Their collaboration was important to complete the film after the death of Paul Walker using CGI and to promote it through various formats to different audiences worldwide.
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- 1. RESEARCHING INTO EXISTING DISTRIBUTION COMPANIES
- 3. THE GIRL ON THE TRAIN Who distributes it? Universal Studios. What marketing tools were used? They used thing such as social media to promote to maybe a younger audience because that is where they usu What was the role of social media? The actors in the film all have an Instagram and Twitter so they would occasionally post pictures or videos on What was the type of release? The film had a wide release and it was first released in the United Kingdom on October 5th 2016. Where different types of formats available? You can get The Girl On The Train as an audio download or CD The box office and dvd sales? The box office was $145.3 million and there are no DVD sales yet because it is not on dvd yet. Is this distributor likely to distribute your film? Yes because films produced by this distributer mostly end up becoming known and very good films and also $22,048,764,127 box office
- 5. GONE GIRL Who distributes it? 20th Century Fox. What marketing tools were used? Gone Girl had many things marketing for them as the film became such a huge success,they used s What was the role of social media? Gone girl had their own website and Facebook page which was useful because everyone uses differe What was the type of release? This film had a wide release worldwide because the book of this film did so well, people were even m Where different types of formats available? The film was available on DVD and Blu ray The box office and dvd sales? Their box office sales went up to $369.3 million and their DVD sales were$25,002,038 Is this distributor likely to distribute your film? I would say are likely to distribute our film because and high numbers they got for their films and h