In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
Disney\'s Princess and the Frog Movie Premiere PR Planmissmarisam
A complete PR plan for the mock premiere of Walt Disney\'s upcoming full length 2-D animated film, The Princess and the Frog. PR Plan includes event planning strategy, media plan, budget, press calendar, sample news release, company bio, media advisory and more. Slide show design, implementation and production were all created by me for my media relations class at Boston University in Fall of 2008.
This is a mock entertainment marketing plan for the release of Despicable Me 2. It was created in fall of 2012 for my Entertainment Marketing course at Emerson College.
In the course Entertainment and Marketing Promotion, each student was assigned to a student film to create a marketing plan for. This project taught me how to create a marketing plan for a film both as a major Hollywood film and a student film.
Disney\'s Princess and the Frog Movie Premiere PR Planmissmarisam
A complete PR plan for the mock premiere of Walt Disney\'s upcoming full length 2-D animated film, The Princess and the Frog. PR Plan includes event planning strategy, media plan, budget, press calendar, sample news release, company bio, media advisory and more. Slide show design, implementation and production were all created by me for my media relations class at Boston University in Fall of 2008.
This is a mock entertainment marketing plan for the release of Despicable Me 2. It was created in fall of 2012 for my Entertainment Marketing course at Emerson College.
Slides to accompany a bite-size training session on communicating effectively on the telephone - both inbound and outbound. Full training materials including Session Leaders Notes, Delegate Workbook and any Activity handouts can be purchased licence-free from http://www.power-hour.co.uk/trainingmaterialsshop. Prices start from £30 + VAT
Cultivating Your Twitter Following (Uris 141)
Fifty followers just won't cut it. How can you attract a large following on Twitter, and how does Twitter fit into your overall social media strategy?
Angel Aviles-Clinton, Co-Founder, BeScene Marketing
Joselin Mane, Co-Founder, BeScene Marketing
In this deck, we break down what 9 brands do to gain their fans' attention and drive them to action. Download a high-res version here: forms.insidesocial.com/anatomy-of-a-great-social-ad
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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4. 74M USD Budget
llumination Entertainment (NBCUniversal)
Summer release (UK June, FR/US July)
DVD release: November
5. Building anticipation
Building consumers’ engagement over 6 months
Peak of Digital Audience Ratings (DAR) reached 1
week before movie release
Top of box offices on opening week end
$1 Billion international
box-office (Aug 28)
13. The humour of the movie
Traditionnal running
gags for kids
« Bananas », « minionese » (gibberish
language), short comic scenes.
Social media trends
& web memes
(trigger teenagers & adults’ reactions)
« drop the mic », « this. Is. Torture »,
Villain con, Corgis (dog), retro music (60’s)
14. The critics
« Besides minions, others
characters development lack
depth »
« Shallow plot »
« Short running time (1h31) »
« Funny »
« Lots of humour, delightful for
both little kids and adults »
« Good backstory of the Minions »
« Good soundtract »
IMBD:
6,7/10
Metascore:
56/100
User score
(metacritic):
5,7/10
Rotten
tomatoes:
54%
15. In brief
Summer Box-Office hit
Spin-off of Despicable Me
Modest production cost – great profitability
Opportunity to develop the minions characters
16.
17. 2010 July
[Movie]
Despicable
me
2012 July
Minions
Movie
announced
2013 June
[Movie]
Despicable
me 2
2014
November 3
1st Minions
trailer
2014
December
[TV]
Promotions
start
2015
Febuary 3
2nd Minions
Trailer
2015 May
14 3rd
Minions
Trailer
2015 July
[Movie]
Minions
release
2015
November
[Movie]
DVD
[Ads] Amazon Minions box campaign
May 25 – July 10
[Ads] McDonald’s campaign
Mid June - August
Partnership campaign Merchandising campaign
18. 2010 July
[Movie]
Despicable
me
2012 July
Minions
Movie
announced
2013 June
[Movie]
Despicable
me 2
2014
November 3
1st Minions
trailer
2014
December
[TV]
Promotions
start
2015
Febuary 3
2nd Minions
Trailer
2015 May
14 3rd
Minions
Trailer
2015 July
[Movie]
Minions
release
2015
November
[Movie]
DVD
December 2014:
First intended release date
Summer releases + DVD release before Christmas
=
Maximizing licensing campaign revenues
22. 1 new series to match up movie release
By Titan Comics
4 comic book issues, 2 digests, 2 hardcovers, 1
paperback collection.
23. • Building game iOS & Android
• Launch for the Minions movie
• One new exclusive character
Phil
• Zero Featuring = Failed
• Runner game
• Launched : despicable me 2
movie
• 550M dls
25. Since Despicable me, Minions = a powerful
transmedia brand
Hypothesis: a new TV series ?
More Minions movies to come
More theme attractions
More comics
More games
Franchise’s future?
?
26. In Brief
Strong transmedia brand
Aggressive branding campaign
Failed game (ios) launch
Ad-hoc organization (Symphony)
27. WHY DID THE MARKETING STRATEGY WORK?
Licensing
campaign
Digital
marketing
campaign
Brand
Community
Answer : The use of social media
28.
29. Social media presence, 2014 VS 2015
16.7
31
LIKES (MILLION)
FACEBOOK
101
80
FOLLOWERS (K)
TWITTER
23
411
FOLLOWERS (K)
INSTAGRAM
1.603
70
FOLLOWERS (K)
PINTEREST
30. Facebook posts
0
0.2
0.4
0.6
0.8
1
1.2
1.4
Post frequency per day 2014
september / 2015 August
Monthly posts per day
Linear (Monthly posts per day)
Trailers release
Picture
s
53%
Videos
45%
Links
2%
Types of post
Pictures Videos Links
Type Avg. LIKES Avg. COMMENTS Avg. SHARES
Pictures 125,779 1,729 13,406
Links 59,569 918 6,86
Videos 103,285 5,711 54,044
32. Posts content strategy
Create consumer engagement
with shareworthy posts
funny & cute pictures/videos
« Minions quotes »
Social media trends (tbt/Throwback Thursday)
Reactions posts
Minions with personnalities consumers can relate to
Branding the Movie
Teasings / trailers
Building anticipation
Ads/promotions (Tic Tacs, Mc Donalds)
34. Increase exposure
#minionboxes $1k giveaway sweepstakes
#minionstictac
Users are asked to share their picture on social media
=> increase brand exposure
43. Reddit: r/minionhate (23k followers)
Tumblr: anti-fandom blogs
Consumers general sentiments: « Over
marketing »
Saturated feelings
Pierre Coffin « it went out of control »
44. In brief
Strong social media development/impact
Consumers as brand content creator => increase exposure
Smart use of social media trends
Minions are creating a sub-culture
45. Ambitious movie / solid prior preparations
CONCLUSION
Applied a 360 Strategy (symphony)
Constructed a community to support their marketing campaign
Developed a strong character to prepare for the future
*DAR – Film measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia combined.
Src: Variety
Now for the Minions, they are little white creatures who were created to be lovable and friendly, because of their childlike personnality, they have little self control and can me quite impulsive and sometimes silly and mean, just like kids.
For their personnalities, we can actually see that they reminds us of the three girls in despicable me.
Also, they have their own languague. The minionese: mix of several languages French, Italian, english, korean, spanish, Indonesian.
Their purpose in life is to serve villains, but they are not evil.
Drop the mic : urban dictionary « A phrase describing the action performed after getting the better of someone. »
BUDGETS
Simpsons: $72 million
Minions: $74 million
Frozen: $150 million
Toy story 2: $200 million
Despicable me: $69 million
Despicable me 2: $76 million
Src: Bloomberg according to Box Office Mojo (http://www.bloomberg.com/news/articles/2015-07-10/-minions-593-million-publicity-spree-points-to-film-profit)
Throwback Thursday is the name of a weekly social media posting trend and hashtag game that users participate in to share and look back fondly on some of their favorite memories
Src: fanpage karma
Watson Analytics
1st tweet january 28
A meme: "A unit of cultural information that represents a basic idea that can be transferred from one individual to another, and subjected to mutation, crossover and adaptation." (Etymology : meme : derived from the Greek mimëma, 'something imitated', byRichard Dawkins in 1976)
They successed because they knew how to use trends to trigger virality
Memeable, Vine/Gif able, Shareable and mobile friendly
