The Suicide Squad marketing campaign utilized diverse tactics to build hype for the film's release. This included:
1) Releasing the first trailer at Comic-Con which garnered 70 million views and positive reception.
2) Creating posters with a bright, graffiti-inspired aesthetic to represent the film's chaotic tone.
3) Developing a viral marketing website featuring secret files on the squad members.
4) Releasing singles from the film's soundtrack, accompanied by music videos, to promote the film in the music industry.
5) Conducting major cast interviews the week before release to generate buzz through television audiences.
Green Lantern Film Cross Promotions Final ProjectSkusek
This is a final presentation I gave for my Cross Promotions class during my time in Los Angeles. It encompasses my promotional approaches and ideas for successfully marketing the Green Lantern movie.
Green Lantern Film Cross Promotions Final ProjectSkusek
This is a final presentation I gave for my Cross Promotions class during my time in Los Angeles. It encompasses my promotional approaches and ideas for successfully marketing the Green Lantern movie.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
2. Introduction for Suicide Squad
• Genre: Action
• Synopsis: “A secret government agency recruits some of the most dangerous incarcerated super-villains to
form a defensive task force. Their first mission: save the world from the apocalypse” – david rush
• Cast + Director: Will Smith, Jared Leto, Margot Robbie, Viola Davis, Scott Eastwood, Cara Delavigne
• Insinuations: warner bros. entertainment/ DC entertainment
• Budget: $175 million/£135 million pounds (325$ in marketing and promotion)
• Box Office Sales: 746.8 million USD
• Age rating: pg-13 U.S/15 U.K
• Release date: August 5th
• Message being delivered by the campaign: chaotic, bright, fun, action-packed
• Target audience: 15-40 typically men and women because the squad features female antagonists Harley Quinn, the
enchantress and Katana, people who typically go to see superhero films are of franchise of the marvel/dc franchise
3. Purpose of a marketing campaign
the purpose of a marketing campaign is to raise awareness and create buzz around the product by
creating certain types of media outlets for the target audience e.g. posters, ARG’s, etc. A campaign is
strategically planned to appeal to the target audience and successful campaigns do this by creating a
unique and engaging experience that follows a theme to intrigue people and their target audiences in
their films, campaigns such as Blair Witch Project which created a viral market campaign that had never
been done before at the time being one of the first campaigns to implement the internet into its
campaign and they used a website to create the groundwork for the story and week by week they kept
adding in new information such as interviews with “family members” and journal entries from the
antagonists of the film which garnered 20 million website visitors before the films release which were
phenomenal numbers for 1999. They also sold the horror film as a “true story” which was the true selling
point for the film and gained the film a lot of attention because most horror films were seen as the same
old story and the found footage style of horror that Blaire Witch Project was doing capitalised on the the
real aspect of the film and used the “true story” to create appeal and to ensure the found footage style
would sell because it had never been done before and to make it more believable they created missing
person posters of the antagonists of the film who supposed went “missing” and by doing this the film
gained huge success and media attention with a very little budget of $60,000, the film grossed $250
million USD globally and this proves that marketing can help make a film profit massively and that’s why
now most films put a good portion of their budget Into marketing because wether a film good or bad it
can differ wether the film is successful or not.
4. Unofficial Trailer
The first trailer for suicide squad was shown at comic-con
2015 which showed the film in a very gritty tone and was
slow paced which focused more on the narrative, the trailer
only meant to be showed to the comic-con audience however
was leaked to the general public however DC later released it
unofficially to stop any mislead information surrounding the
film, the trailer garnered about 70 million views and was well
received from fans and the public alike with 450k likes and
created a lot of hype around the film
The trailer stretched across 3 minutes long and focused on
the main character and high acclaimed cast of actors such as
will smith, Margot Robbie, Cara Delivigne and Viola Davis.
This was strategic to show wider audiences of the popular
cast to bring in people who may not be a fan of the franchise,
but also gives fans a look at the characters and is able to set
the story the story in a clear way
July 13th 2015
5. Posters
The posters for suicide squad are all featured as
bright with neon and metallic tones with a graffiti
style of art. The purpose of the style of art is to
show the audience that the film is a bright and
chaotic film and the graffiti is to represent the
focus on villainy because graffiti itself is an art
form that normally is associated with crime and
defacing which is illegal. In the poster as well they
created a their own icon which is featured in the Q
of the suicide squad title to create recognition
with the audience so they instantly know that it is
associated with suicide squad
This is smart marketing because it’s creating a sort
of introduction to the Audience about the overall
aesthetic of the film and is bright and friendly for
all ranges of the audiences and not specifically
targeted for one specific audience.
Jan 17th 2016
6. Viral Marketing campaign
For suicide squads campaign it featured a viral marketing website that led to a usable desktop that featured the
A.R.G.U.S. insignia as the background image which is the fictional company who were responsible for forming
the squad in the film. A window titled “ARGUS_SECURE” was in the top left and a many files open on the
screen in which only one you can open titled “TASKFORCE_X” which contained portraits of the members of the
squad. This was all that was allowed except a file titled “JOKER” which contained a criminal file with lots of
redacted information. This was strategically smart because it helps engage eager fans of the films and DC
franchise who would want to see the main characters in a closer look apart from the trailer. This would’ve been
created for the core-more older target audience as the target audience features a wide range of ages
March 10th 2016
7. Soundtrack
The soundtrack was composed and created Steven price and was released June 2016 and
released the same day as the film (5th August 2016). The albums first single, “Heathens”
by twenty one pilots was released the 20th June 2016 and a music video set in a prison
featuring unseen footage from the film was released the next day, this was a good selling
point to help the music video gain views and create even more buzz around the film
never the less the song made by twenty one pilots who had released a critically
acclaimed album the year prior would already garner a lot of attention surrounding the
song and album, the song itself received an enormous amount of attention spending 30
weeks at no.1 in the rock charts and gaining 1.3B views and 9.2M likes on YouTube
The next single was “sucker for pain” a collaborative project including Wiz Khalifs, Lil
Wayne, Ty dolla $ign, logic, X ambassadors and Imagine Dragons released on June 24th
then a music video June 25th which was also very well received gaining 650M views and
4.6M likes on YouTube and then “purple Lamborghini” by skrillex and Rick Ross was
released on July 22nd which also was well received and a music video was released the
same day as the film which featured Jared Leto as the joker starring and the main focus in
the video, the song and video served as his character track, which garnered 420M views
and 3.6M likes on YouTube
This is smart marketing releasing the videos along side the singles, this helps create more
attention from media outlets apart film and television and reaching into music helps
bring more audience from music fans alike because they will be more intrigued into the
film and also creates more of a presence in the media so people are constantly aware of
the suicide squad brand
June 21st 2016
June 25th 2016
August 5th 2016
8. After releasing the singles, the days leading up to the release
the songs “gangsta” by kehlani, “standing in the rain” by Mark
Ronson, “medieval warfare” by grimes and then a cover of
“bohemian rhapsody” by Panic! At the disco were released as
promotional singles August 2nd 3rd and 4th with only “gangsta”
receiving a music video which focused on Harley Quinn and
used as her character track. It gained 290M views and 2.5M
likes.
The album then released august 5th with the full track listing
of 14 songs such as you don’t own me by grace and overall
gained critical success becoming no.1 in many charts across
the globe and becoming the best selling album for a period of
time selling 200,000 copies in its first week. The album art also
stayed in theme with the promotional poster for the film.
The strategic part surrounding the album is that the diverse
music genres and artists they incorporate into the album, it
features elements of rap, rock, r&b, alternative and some
electronic this diversity is what sells it, it reflects the diverse
cast of villains in the squad itself and that in turn helps sell it
to the diverse world because everyone has different music
tastes so it is very versatile in it’s attempt to satisfy the target
audience
Soundtrack continued
August 5th 2016
9. Interviews
The week before the release of the film, the
majority of the cast all did interviews together
in a particularly large group in which they
shared funny stories about being on set with
each other, their personal character
development and how they got into the role
especially jarod Leto who took a methodical
approach to getting into the joker character by
sending pigs heads and rats to Margot Robbie
(Harley Quinn), this is smart marketing
because it’s helping build buzz around the film
through a primarily televised audience, so
therefore bringing in more of an audience for
the film a week prior to its release.
The TV interviews had their own special sets
behind them which reflected the promotional
posters of the film, this was smart marketing
because it helps build a brand and creates a
more recognisable brand
1st august 2016
2nd August 2016
3rd August 2016
10. Merchandise
For the merchandise surrounding the film most things were sold on the
DC entertainment shop online and they sold various things for different
ranges of fans, e.g. costumes, clothing articles, phone cases,
collectibles(statues,replicas and plushes) ranging from hugely different
price points.
They did a collaboration with the company funko! An American
company that produces little action figures that have the same
characteristics (a small body and a big rectangle head) and these
figures are widely popular and don’t have a particular age range so
adults and younger person.
Another smart campaign strategy is with them selling costumes
intended for Halloween, the film being released shortly before
Halloween in August is convenient because people will want to dress
up as the characters just in time for Halloween. This would also apply
for it being released shortly before Christmas as well in time for gift
buying
11. How the marketing linksOne constant theme that runs through the marketing of suicide squad is it’s overall theme through multi-media platforms, visually the marketing
manages to keep a consistent theme through a lot of its multi-media products
The three things I would like to focus on is the posters of suicide squad, the mini-promotional trailers for each individual character and the TV
interviews. What suicide squad’s marketing did smartly was they played into the films core strength, the main diverse cast, what they did with the cast
is instead of selling it as a group (or squad) they sold and promoted each main character individually and they do this subliminally by giving the
characters their own unique piece of art however they all have the same bright art graffiti/pop art/comic book style mash up, by creating this mash-up
of styles however they are creating their own signature brand of styling for the film therefore making it recognisable to an audience but also tells a
story by using what style of art, the comic book elements show it’s a superhero film or some form of one and the graffiti style shows that it’s related to
crime them 2 mixed together already gives an introduction into what type of film suicide squad will be without revealing any details into the narrative.
Firstly what I want to analyse is the mini-trailers, these trailers all released on July 16th 2016 on the Warner Bros. Pictures YouTube channel, all 11
trailers for each of the main cast including the suicide squad featuring at about 20 seconds long, gave each character their own moment of spotlight
and gives a quick introduction into the character through the use of the art style for example: El Diablo, a character who in the film has fire abilities, in
his 20 second Clip his art shows flames and skulls In the signature style of art then it shows some film footage of the character and his abilities and
then does a character profile with the same art style as before, however the character profile strays from a typical one and instead gives room for
comedic elements while revealing some information about the character e.g. it reads “Temperature: 6 6 6° F” and “True extent of powers: Unknown”
then the suicide squad logo and a # in front of it. The character profile is smart marketing because it gives the audience tiny little nibbles of
information to the audience but also still manages to tell what type of film it’s going to be and the # with the suicide squad logo and the cohesive art
theme manages to still keep its recognisable ability, the rest of the character trailers also follow the exact order each showcasing their art, film footage
and character profile and each reveals unique information into that character while maintaining the same style and imagery
Character Introduction Film footage Character profile
July 16th 2016
12. How the marketing links
Secondly, the posters, the posters feature the same art
style as the mini character trailers and uses the same
art as the character introduction within the trailer
however what the poster and trailers do similarly is all
give each character their own space to exist on their
own on the poster and their own art around them and
both use the same colour scheme and both tell the
same message of the fun chaotic film through the
colour scheme and art style, both however feature a
comedic element to each promotional, the trailers
with the character profile but I’m the posters the
comedic element is shown through the films colourful
tagline “worst heroes ever” which can be seen as
sarcasm because the antagonists are villains forced to
be heroes
This promotional item would be seen on billboards As
well both of the promotional pieces use the same
suicide squad logo and font with the same iconic Q
and both feature the release date to the film to help
promote it
13. How it all links together
Lastly, the interview links with both the poster and the trailers because in the sets of the interviews it features
the same artwork and colour theme and in the group interviews all the cast are placed behind their individual
character art the exact same picture as the character introduction in the mini-trailers and this repetition is the
same story they’re telling across to the various audience watching/viewing what type of film suicide squad
without explicitly telling the narrative and they do this by showing the the characters in the posters and videos,
that they’re criminals by the graffiti art surrounding and that it is a superhero film by the comic book style of
art, and the colourful logo and art style is to represent the chaotic-ness of the film itself, the font of the suicide
squad is messy and not the same size, this plays into the chaotic nature of the film. As well all the promotional
content all feature the signature Q from suicide squad logo this represents danger within the film.
14. Conclusion
In conclusion, this media campaign for suicide squad was very successful and managed to keep a
cohesive and interesting campaign for its wide target audience, it managed to fulfill its purpose and
create a lot of hype around the film and did very well for a superhero franchise film. The campaign
overall played to its strength with it’s very popular and large cast by creating a campaign that shown
off every individual actor and given them they’re own chance to shine especially for smaller rolls such
as Viola Davis as Amanda Walker. I think it managed to successfully show off each of the cast members
and that’s what brought people in as well as the first on screen performance of Harley Quinn a
infamous character within the DC universe and especially now that a lot of women are appealing to
the superhero genre of film, the feature of women as supervillains and main characters also drove its
success as a campaign as well as its unique and recognisable use of art and colour.
The film itself after its release however was not well received by critics gaining a 27% on rotten
tomatoes and 6/10 on IMDB, critics and fans alike felt as if the film did not live up well to its campaign
and pre release saying that the film went in an opposite direction to how it was advertised and didn’t
take itself as serious as a typical DC superhero film, however that didn’t stop the film from doing well,
the campaign generated a lot of buzz and in turn gained the film a lot of money in the box office
gaining 750M USD but just because the film didn’t do well review wise didn’t mean it that the
campaign failed in fact the campaign its sell was most likely the best part surrounding the film