This document provides tips for using Instagram effectively for marketing purposes. It recommends showcasing products and services, including employees in posts, asking customers to tag photos, and offering discounts to followers. For stories, the tips are to place text in the center, include the logo, use video which holds attention longer than images, create authentic content, and save stories as highlights. Overall, the document offers strategies for using different Instagram features like stories, IGTV, and the main feed to engage customers and promote a brand.

1. Instagram Marketing 2021: The
Ultimate Guide for Instagram
Marketing

2. Key Discussion Points
 Marketing On Instagram
 Tips That Make You an Ace in Marketing on Instagram
 5 Tips for Instagram Stories
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3. Marketing on Instagram
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4. Not sure how to use Instagram for your business? Then try
some of these strategies:
Showcase your products or services:
Take pictures of your new products or share pictures of your
most popular products. Or, if you have a service business,
such as a hair salon or a restaurant, you can go behind the
scenes and share your work. Take pictures and videos that
show how your products or goods are made, especially if the
process is unique or interesting or something your
customers often ask about. This will provide exciting content
for your Instagram account and precisely show your
customers and followers what’s going on in the background.
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5. Include your employees:
Make your company’s Instagram page more personal by
including your employees in your posts. Share photos of
what the employees work with or when you do something
fun on the company’s possible excursions.
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6. Ask your customers to show you their pictures:
Put Hashtags on your photos to encourage customers to tag
their photos when sharing pictures of your product, services
or work. This way, other users who want to know where it
came from can easily find your site. Just make sure you look
at them, like them, and comment on them so that they
continue to tag pictures in the future
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7. Post offers on your Instagram:
Give back to your Instagram followers by offering them
discounts to follow you. Share an image with instructions on
how to use the store – for example, you can create a coupon
code for use at your online store or ask users (when paying
for a product or service) to show that they follow you. This
will make your followers feel special and likely make them
tell their friends about your business.
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8. To get the most out of your Instagram account and
want to learn how to improve your Instagram?
 Links do not work in Instagram texts
 Make sure your posts relate to your brand
 Run giveaways and promotions
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9. Tips That Make You an Ace in
Marketing on Instagram
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10. Instagram users scroll fast. Unlike Facebook, where
text often comes first, Instagram is the opposite,
focusing on the visual. Therefore, treat your social
media channels differently; what works on one
platform may flop on another.
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11. Here are some tips for the different grips you should
try on Instagram.
 Story
The story feature is superior to Instagram. Loosen the
tie and use the story for naughty and personal
material.
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12.  The flow
As for the flow, Cecilia Lyche Simonsson thinks that
variation between video and image is suitable for
creating curiosity quickly.
– Video is often good for attracting early in a
shopping trip and for creating engagement, she says
and continues: – For stills, the gallery function is
appealing and attracts interaction with the post. Our
curiosity is aroused, and we want to swipe further to
see the following picture.
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13.  IGTV
Instagram has had the IGTV function since 2018. You
can publish longer videos, unlike the feed, which
allows videos of up to one minute. Use IGTV aimed at
your loyal followers. Although the video can be an
hour-long – avoid making it too long. Already 10
minutes is very long.
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14. Important 5 Tips for Instagram
Stories
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15. In this guide, we talk about how you can create
content that
helps your business stand out on Instagram.
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16. 1. Place the text in the centre of the screen
When a story is sponsored, it gets a mark in the top right corner
that tells the user that the story is sponsored. When users can
quickly identify a sponsored story, they become more likely to click
through.
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17. 2. Do not forget the logo
When a story is sponsored, it gets a mark in the top right corner
that tells the user that the story is sponsored. When users can
quickly identify a sponsored story, they become more likely to click
through.
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18. 3. Use of videos
Our attention span is getting shorter; the lowest is for the younger
generations. Video holds our attention up to 5x longer than still
images. By using video instead of still images, you can capture
attention and reach even in a short time. And keep in mind that, like
many other formats, the first three seconds of the content also
count for Instagram Stories.
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19. 4. Create authentic content:
Instagram users are used to consuming content from family
and friends. When an extremely well-produced video
appears in their feed, it is easy to understand that it is an ad
that causes the majority to click away from it. Therefore,
avoid content that feels well-produced or overworked and
invest in content that feels authentic and “home-made”.
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20. 5. Save your stories under highlights.
As you know, a story only lives for 24 hours. An easy way to make
them live longer than that is to create highlights. By creating
highlights for different topics, products and events, you extend your
biography while at the same time making it easier for the user to
navigate among the content on your profile.
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21. Source:
 https://digitalmarketingtomatoes.com/2021/09/23/marketing-
on-instagram/
 https://digitalmarketingtomatoes.com/2021/09/30/tips-that-
make-you-an-ace-in-marketing-on-instagram/
 https://digitalmarketingtomatoes.com/2021/11/15/5-tips-for-
instagram-stories/
 https://business.instagram.com/blog/how-do-people-perceive-
and-use-instagram-stories-and-feed?locale=sv_SE
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