7. “Others have seen
and asked
Image Source: http://i.huffpost.com/gen/831576/thumbs/s-PABLO-PICASSO-large640.jpg?4
@aaronfriedman
…
8. … I have seen
Image Source: http://www.caribousmom.com/wordpress/wp-content/uploads/guernicamural.jpg
@aaronfriedman
and asked
.”
-Pablo Picasso
9. AARON FRIEDMAN
Director of SEO at
@aaronfriedman
www.digitalhighrise.com
aaron@kahenadigital.com
@aaronfriedman
That head pops up in all
sorts of random pictures!
10. I HAVE DONE SEO FOR SOME
@aaronfriedman
COMPANIES
13. HERE WE ARE PREACHING CONTENT IS
KING
Image Source: http://www.desktopedia.com/images/wallpapers/Camera%20Filter%20Love%20Heart%20on%20Book-251774.jpeg
@aaronfriedman
14. BTW, he didn’t really say
that…
knowing is not enough, we must apply…
willing is not enough, we must do
-Bruce Lee-
BUT WE AREN’T WILLING TO MAKE
CONTENT
@aaronfriedman
15. WE ARE STILL FOCUSING ON THE
WE ARE STILL FOCUSING ON THE
WRONG THINGS
Guest Blogging
(FYI: You better stop this soon)
Keywords and volume
STAHP targeting irrelevant
keywords because they
have volume.
@aaronfriedman
THINGS
20. ALGORITHIM UPDATES
PANDA
Making a tweak to Panda just
mere weeks before it went live
@aaronfriedman
PENGUIN
This is a real Google engineer
consulting staff before the
launch
21. NOT PROVIDED APOCALYPSE
[NOT PROVIDED] REAKED
HAVOK ON OUR
INDUSTRY
Caused us to re-think how
we do reporting.
(Remember when we used
to be able to report on
keywords)??
Image Source: http://searchengineland.com/post-prism-google-secure-searches-172487
@aaronfriedman
23. YOU KNOW WHAT
ABOUT KEYWORD DATA?
GOOGLE TOOK IT AWAY
Image sorce? http://mentalfloss.com/article/33497/8-government-conspiracy-theories-and-how-they-could-be-right
@aaronfriedman
24. GOOGLE WAS
TIRED OF PEOPLE
CREATING
CRAP CONTENT
BECAUSE THE
KEYWORDS SAID
TO
Image Source: http://blog.dlvr.it/wp-content/uploads/2012/03/1-content-is-king.jpg
@aaronfriedman
CONTENT
IS
KING
26. 150 BLOG POSTS IN 50 DAYS
CRAZY PANTS!
- 800% Increase in
inbound leads
- 69% Increase in Organic
Traffic
- Signed more new
customers than in any
other 3 month period in
company history
@aaronfriedman
27. ! WE CAN DO THAT TOO
After all, I had been pushing
content is king.
• We Chose a client
• We started the journey
• And we had some
successes…
@aaronfriedman
28. BUT JUST CONTENT ALONE CAN BE FLAT
Image Source: http://firewhenreadypottery.com/wp-content/uploads/2012/04/4.26.12-Flat-Stanley-10.jpg
@aaronfriedman
29. WE NEED THE
STUFF
Image Source: http://white.net/noise/23-reasons-to-improve-your-content-in-2013/
@aaronfriedman
31. DON’T JUST
AND
Where you share it is
important
Sharing what your audience
wants is crucial
@aaronfriedman
32. This is Where
WIN
This is the analysis
part
This is the marketing
part
Finding the balance between
what users are looking for
and what the page actually
delivers.
This is where content comes
from.
WHAT
USER IS
LOOKING
FOR
WHAT
THE PAGE
DELIVERS
This part is f#*kin golden
Idea Source: http://www.seomoz.org/blog/getting-onpage-seo-right-in-2012-and-beyond-whiteboard-friday
@aaronfriedman
41. MAKE A BLOG SERIES
Milas Day Dreams
• Write a blog series
• Use images to tell
stories
@aaronfriedman
42. AFTER ALL, PICTURES ARE WORTH 1000 WORDS
Source: http://kristinandkayla.blogspot.co.il/
@aaronfriedman
43. VIDEOS WORK TOO
West Jet: Real Time Giving
http://www.youtube.com/watch?v=zIEIvi2MuEk
@aaronfriedman
Nike: Make it Count – Casey Neistat
http://www.youtube.com/watch?v=WxfZkMm3wcg
44. AND DON’T FORGET CROWDSOURCING
Learn from Man At Arms
Making legendary weapons,
one request at a time
@aaronfriedman
45. BUT WHERE DO
Image Source: http://i2.wp.com/www.matteoduo.com/wp-content/uploads/2013/11/Newsletter-ideas.jpg?resize=740%2C481
@aaronfriedman
COME FROM??
47. RE-PURPOSE LONG BORING IDEAS
Do a site search at Data.Gov
to find:
• long
• boring
• information
Write-ups that you can
synthesize into something
more digestible and exciting.
@aaronfriedman
48. OR CONSOLIDATE FROM
Infographic consolidating
data from multiple sources
• Links
• 1420 unique visits
•
@aaronfriedman
More than half referral traffic
SOURCES
51. BRAINSTORM GENERATOR
A great place to spark ideas:
• Fill out the questionnaire
• Click
• Get a bajillion ideas
•
(some might be about
poop, but they are related)
http://www.contentideagenerator.com/
@aaronfriedman
52. SEO GADGET CONTENT IDEA GENERATOR
Create Content people are
looking for with this ‘SEO
Gadget Tool’
Sources are from all over the
web!
Spreadsheet
http://bit.ly/1icXHVa
@aaronfriedman
53. Quora Scraper
Answer Questions People
Want Answered with this Quora
Scraper.
What conversations are
happening around your:
• product
• service
• industry
http://bit.ly/1e4si09
Created by John Doherty
http://www.johnfdoherty.com/tool-quora-rss-importer/
@aaronfriedman
54. UBERSUGGEST: AUTO COMPLETE
Use Search Engine Data
Find out what queries show
up in auto-complete.
Get content ideas based on
queries that Google
recognizes as additional
variations.
@aaronfriedman
“Don’t Hit Enter”
55. USE SOCIAL DATA TO FIND
TRENDING TOPICS
Twitter, Facebook
Google+… all amazing
sources…
I am going to let Merry talk
more about that
@aaronfriedman
56. TO SUM UP
• Valuable Content
is King
• Share Content
Users Want
• And get your
creative juices
flowing
@aaronfriedman
57. AARON FRIEDMAN
Director of SEO at
@aaronfriedman
www.digitalhighrise.com
aaron@kahenadigital.com
@aaronfriedman