Instagram has over 600 million monthly active users. To grow your Instagram effectively, you need to engage with your community by interacting with followers, running contests to increase engagement, and joining Instagram pods. When creating content, use high quality photos and follow design principles like the rule of thirds. Consistent posting, around 1-2 times per day, helps keep your brand top of mind. Hashtags are important for reaching new audiences but should be monitored to ensure they are gaining popularity among your followers.

1. THE SOCIAL MEDIA DR. IS IN!

2. v INSTAGRAM
•Key Instagram Statistics
• 600 million monthly active users
• 300 million daily active users
• 80% of Instagram users are outside of the United States
•Treat your feed like a gallery
• Your Instagram feed is like a window to your “store”, make sure you only share your very
best images.
• The unspoken rule on Instagram is to keep things refined, beautiful and to know your
audience and grant their wishes!

3. v INSTAGRAM
•Potential problems when growing your Instagram
• Not knowing your community enough
• Not posting at good Times
• Content not engaging, not authentic, doesn't speak to your followers
• Not using the correct hashtags
• Not having a recognizable username

4. v INSTAGRAM
•Best uses of IG
• Connect with the community, clients, with the next generation
• Market properties with professional photos
• Carrousel photos (multiple photos in one post)
• Don’t forget to set your GOALS!

5. v INSTAGRAM
15 Hidden Instagram Hacks &
Features Everyone Should Know
About
•Get notifications when your
favorite people post.
•See all the posts you've Liked.
•Create a collection of saved posts.
•See the posts your friends have
recently Liked or commented on.
•Clear your search history.
•Look through pictures without
worrying about accidentally Liking
them.
•Reorder filters, and hide the ones
you don't use.
•Use Instagram as a photo editor
(without having to post anything).
•Insert line breaks into your bio and
captions.
•Hide photos you've been tagged
in.
•Adjust your settings to approve
tagged photos before they show
up in your profile.
•Browse posts from certain
locations.
•Drive traffic to an external
website.
•Hide ads you don't find relevant.
•Send photos privately to your
friends.

6. v INSTAGRAM
•Tips:
• Use High Quality Stock Photos High quality stock photos,
set as a backdrop for text and graphics, are a fantastic
way to showcase your brand’s look and feel.
• Follow the Rule of Thirds The rule of thirds states than
an image is most pleasing when its subjects are composed
along imaginary lines which divide the image into thirds
— both vertically and horizontally. It often creates a
sense of balance.
• Follow Typography Rules When adding text to images,
remember the graphic design rules for typography and
how to use different fonts to captivate audiences and
create beautiful designs. (Canva.com)
• Make sure you are set up as a business profile
• Make sure you post often enough
• The average brand is posting 1-2 times a day
• You always want to be Top Of Mind
• Tell a story with your IG story
• Go live!

7. v INSTAGRAM
• Engage with your community
• Engaging with your Instagram community is essential for authentic growth by interaction with your followers. Keep
the conversation going by replying to comments on your posts, and make this a priority
• If you like and comment on posts related to your niche you can expand your visibility and get noticed by others
similar to you. This opens you up to whole new communities of potential followers (potential clients!)
• Run contests or giveaways to increase engagement
• Ask your audience to follow you, like the post and tag 3 friends in the comments for a chance of winning. You’ll
see your follower count and engagement rate leap up! And all you have to do is pull a name out of a hat!

8. v INSTAGRAM PODS
•Instagram pods are private groups of 10-15
Instagrammers, bloggers, or businesses that
have similar audiences and the desire to
increase their Instagram engagement and
get more followers.

9. v INSTAGRAM
•Instagram Contest!
Below are the 11 elements of setting
up an Instagram contest for fast
follower growth:
•Plan objectives: timeframe, budget,
targets, and benchmarks
•Create an entry method for the contest
•Find the perfect hashtag
•Define a theme for the contest
•Outline how winners will be chosen
•Devise a method on how the prize will
be distributed (ask your legal team to
ensure it’s compliant)
•Create rules for the contest
•Set up a landing page
•Promote, promote, promote!
•Monitor
•Follow-up

10. v INSTAGRAM
When you use a hashtag that you’ve created for your brand, questions you
want to ask yourself are:
•Is the hashtag gaining popularity?
•Do your followers use the hashtag?
•Is that hashtag helping you gain followers?

11. v INSTAGRAM
•Photo ideas for IG
•Food
•Working in the field
•Motivational posts
•Videos / Boomerangs
•Giveaways / contests
•Guest takeovers
•Gardens
•Land marks in your niche area
•Doors
•Interior design
•Happy clients
•Flat lays
•Windows
•Listing photos