The document discusses guerrilla content marketing strategies, including web content, blogging, social media, press releases, and video content. It provides tips for each type of content to help drive traffic and leads. Specific social media platforms like LinkedIn, Twitter, Facebook and Google+ are covered. The presentation encourages attendees to take action by improving their website, analyzing social media, writing a press release, and creating a video. Resources and contact information are provided at the end.
Online Content Marketing - American Markteing Association PhoenixAnthony Kirlew
The document discusses various types of online content marketing strategies. It covers web content like copywriting, blogging, and viral content. It also discusses social media strategies on platforms like LinkedIn, Google+, Facebook, and Twitter. Additionally, it discusses using video marketing on YouTube and content marketing through press and media relations. The overall document provides an overview of different online content marketing tactics and opportunities.
Inbound Marketing Crash Course for Bryant Marketing AssociationHubSpot
This document provides an overview of inbound marketing strategies. It discusses how inbound marketing uses content to attract and engage website visitors, while traditional outbound marketing is broken. The document outlines the key steps to inbound marketing: publish remarkable content on blogs and social media to attract visitors; optimize content for search engines; listen and engage on social media; use landing pages to convert visitors into leads; and measure results across channels. It emphasizes skills like being digital-native, analytical, and a content creator for modern marketers.
The document discusses strategies for using social media marketing to promote an auto shop. It recommends establishing presences on Twitter, Google+, YouTube, Facebook, Instagram, LinkedIn and Pinterest. It provides guidance on how to use each platform, such as posting tips and deals on Twitter, hosting events on Google+ and curating content on Pinterest. The document also recommends using Groupon-style deals and check-in promotions to acquire new customers and retain them through offers and rewards. The overall objectives are to build trust, network locally, increase brand awareness, gain new customers and keep existing customers loyal.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
A beginners guide to successful blogger outreachSelf-employed
Blogger outreach is the process of developing relationships with influential bloggers to promote brands. Traditional marketing is less effective, as consumers now trust recommendations from bloggers over paid ads. Successful blogger outreach campaigns involve researching relevant bloggers, crafting personalized pitches, tracking results, and maintaining relationships. Key metrics to track include traffic, social shares, and mentions to evaluate a campaign's success. Tools like GroupHigh can help discover bloggers and monitor mentions.
Online Content Marketing - American Markteing Association PhoenixAnthony Kirlew
The document discusses various types of online content marketing strategies. It covers web content like copywriting, blogging, and viral content. It also discusses social media strategies on platforms like LinkedIn, Google+, Facebook, and Twitter. Additionally, it discusses using video marketing on YouTube and content marketing through press and media relations. The overall document provides an overview of different online content marketing tactics and opportunities.
Inbound Marketing Crash Course for Bryant Marketing AssociationHubSpot
This document provides an overview of inbound marketing strategies. It discusses how inbound marketing uses content to attract and engage website visitors, while traditional outbound marketing is broken. The document outlines the key steps to inbound marketing: publish remarkable content on blogs and social media to attract visitors; optimize content for search engines; listen and engage on social media; use landing pages to convert visitors into leads; and measure results across channels. It emphasizes skills like being digital-native, analytical, and a content creator for modern marketers.
The document discusses strategies for using social media marketing to promote an auto shop. It recommends establishing presences on Twitter, Google+, YouTube, Facebook, Instagram, LinkedIn and Pinterest. It provides guidance on how to use each platform, such as posting tips and deals on Twitter, hosting events on Google+ and curating content on Pinterest. The document also recommends using Groupon-style deals and check-in promotions to acquire new customers and retain them through offers and rewards. The overall objectives are to build trust, network locally, increase brand awareness, gain new customers and keep existing customers loyal.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
6 Steps to Developing a Content-First Marketing StrategyCision
Does your content impact the bottom line?
If your content doesn’t provide value, your target audience won’t buy.
In this webinar, Content Marketing Institute founder Joe Pulizzi will discuss how to develop content that builds an audience, influences customers and drives sales.
Joe will show you how to:
-Develop a “content-first” business model in six steps
- Attract a loyal audience by creating valuable content
- Convert followers and subscribers into customers
- Deliver impactful communication through paid, earned,
shared and owned media
Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
A beginners guide to successful blogger outreachSelf-employed
Blogger outreach is the process of developing relationships with influential bloggers to promote brands. Traditional marketing is less effective, as consumers now trust recommendations from bloggers over paid ads. Successful blogger outreach campaigns involve researching relevant bloggers, crafting personalized pitches, tracking results, and maintaining relationships. Key metrics to track include traffic, social shares, and mentions to evaluate a campaign's success. Tools like GroupHigh can help discover bloggers and monitor mentions.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
This document provides an overview of using Pinterest for marketing purposes. It begins with introducing Pinterest and its growing user base. It then discusses how businesses can benefit from using Pinterest to build traffic, promote specials/events, find new customers, engage existing customers, and improve SEO. The document provides tips on setting up a Pinterest account, creating boards, pinning content, and using hashtags and captions. It concludes with 10 tips for getting more followers, such as linking your Pinterest page from other social profiles and websites, posting original pins, and engaging with other users.
How to increase your organic reach on a highly competitive platform like Facebook? This presentation will explain how Facebook pushes the content up on your feed and what can you do to optimize your Facebook's social posts and increase your social online presence.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
1. The document introduces inbound marketing and social media by outlining the four steps of inbound marketing: create content, optimize content for search and social media, promote content through social sharing, and convert visitors into leads and sales while analyzing results.
2. It addresses common fears about social media but argues that most word-of-mouth is positive and that businesses should engage in conversations. It also provides examples of how negative feedback can amplify through social sharing but ultimately help brands.
3. The key aspects of inbound marketing are regularly creating new shareable content, optimizing it for search and increasing authority through inbound links, promoting content through social media, and putting calls-to-action on content to convert visitors into
What You Need to Know to Start a Business BlogAnn Handley
The document discusses considerations for businesses starting a blog. It notes that blog readership in the US is projected to increase to 58% of internet users by 2013. It also discusses components of blogs like headers, posts, sidebars, and comments. The document provides advice on choosing a blogging platform, committing adequate resources to maintain a blog, selecting passionate bloggers, and allowing company evangelists to blog. It emphasizes that blogs can be used as a communication tool and to help customers.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
20 Ideas for Marketing Your Business with Social MediaSarah Page
This document provides tips and strategies for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, promoting Facebook posts, using cover photos and participating on Facebook, Yelp and Foursquare. It also recommends rewarding loyal customers, being human in social media posts, creating a sense of urgency, giving insider perks, using QR codes wisely, giving and getting love on social media. Further tips include integrating marketing across platforms, piggybacking on events, asking customers questions, liking and commenting on owned social media pages, hosting contests, creating Facebook ads, using Twitter for market research, starting a blog, going behind the scenes, thinking outside the box, and following the presenter on LinkedIn
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
This document provides an overview of using Pinterest for marketing purposes. It begins with introducing Pinterest and its growing user base. It then discusses how businesses can benefit from using Pinterest to build traffic, promote specials/events, find new customers, engage existing customers, and improve SEO. The document provides tips on setting up a Pinterest account, creating boards, pinning content, and using hashtags and captions. It concludes with 10 tips for getting more followers, such as linking your Pinterest page from other social profiles and websites, posting original pins, and engaging with other users.
How to increase your organic reach on a highly competitive platform like Facebook? This presentation will explain how Facebook pushes the content up on your feed and what can you do to optimize your Facebook's social posts and increase your social online presence.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
1. The document introduces inbound marketing and social media by outlining the four steps of inbound marketing: create content, optimize content for search and social media, promote content through social sharing, and convert visitors into leads and sales while analyzing results.
2. It addresses common fears about social media but argues that most word-of-mouth is positive and that businesses should engage in conversations. It also provides examples of how negative feedback can amplify through social sharing but ultimately help brands.
3. The key aspects of inbound marketing are regularly creating new shareable content, optimizing it for search and increasing authority through inbound links, promoting content through social media, and putting calls-to-action on content to convert visitors into
What You Need to Know to Start a Business BlogAnn Handley
The document discusses considerations for businesses starting a blog. It notes that blog readership in the US is projected to increase to 58% of internet users by 2013. It also discusses components of blogs like headers, posts, sidebars, and comments. The document provides advice on choosing a blogging platform, committing adequate resources to maintain a blog, selecting passionate bloggers, and allowing company evangelists to blog. It emphasizes that blogs can be used as a communication tool and to help customers.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
20 Ideas for Marketing Your Business with Social MediaSarah Page
This document provides tips and strategies for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, promoting Facebook posts, using cover photos and participating on Facebook, Yelp and Foursquare. It also recommends rewarding loyal customers, being human in social media posts, creating a sense of urgency, giving insider perks, using QR codes wisely, giving and getting love on social media. Further tips include integrating marketing across platforms, piggybacking on events, asking customers questions, liking and commenting on owned social media pages, hosting contests, creating Facebook ads, using Twitter for market research, starting a blog, going behind the scenes, thinking outside the box, and following the presenter on LinkedIn
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
We reached out to our entire list to see what online marketing challenges were keeping them up at night. The overwhelming response motivated us to answer the most common question in a live webinar. View the webinar here: https://www.youtube.com/watch?v=d_3fIkVmrXc
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses combining functions algebraically and graphically. It shows how adding, subtracting, multiplying, and dividing two functions f(x) and g(x) results in a new combined function. Graphically, the value of the combined function at any x is the result of performing the operation on the y-values of f(x) and g(x). Algebraically, the combined function is obtained by performing the same operation on the equations that define f(x) and g(x). Examples are provided to demonstrate both graphical and algebraic function combination.
The document discusses reflections of functions across the x-axis and y-axis. Reflecting across the y-axis causes the x-values to become opposite, resulting in the function y=f(-x). Reflecting across the x-axis causes the y-values to become opposite, resulting in the function y=-f(x). The document provides examples of determining the reflected point for a given point on a function, and instructs the reader to sketch both the original and reflected graphs.
Springpad was honored to be named a finalist for the 2010 Tech Awards. Springpad makes it quick and easy to save, access, and share anything from the web or phone. Founded by experienced digital executives, Springpad enhances saved information by contextualizing it and pulling related data from the web, unlike other note-taking tools.
The document appears to be a log of timestamps from November 30, 2012 showing times between 2:31 PM and 3:20 PM. There are 7 entries showing times at 2:31 PM, 2:39 PM, 2:44 PM, 2:47 PM, 3:01 PM, 3:09 PM, and 3:20 PM on that date.
This document provides tips for finding and recruiting job candidates. It recommends having an optimized website that is easy for candidates to navigate and apply on, as well as being active on social media. Companies should give fast responses to applicants, provide transparency, and track all candidate interactions in a CRM database. The recruitment process and job section of the website should be regularly measured to ensure candidates have the best possible experience.
Most design advice is for simple forms. What should we do when the forms are complex? This presentation gives a few tips in different areas: relationship, conversation, and appearance.
I also gave a similar, longer presentation at a workshop ahead of the Clarity 2010 conference.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
There are several options for investing money such as stocks, bonds, mutual funds, and real estate. Stocks allow individuals to own shares in companies and have potential for high returns but also high risks. Bonds are lower risk than stocks and provide regular interest payments. Mutual funds offer diversification by investing in a variety of stocks and/or bonds within a single investment.
The document contains 7 math problems involving factors, slopes, evaluating expressions with radicals and absolute values, solving equations, and performing operations with exponents. The problems cover a range of foundational algebra and pre-calculus skills like factoring quadratics, determining if a function is increasing or decreasing, simplifying expressions, and solving absolute value equations.
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts.
Topics covered included:
- How social media influences buying behavior
- Challenges for business owners related to content marketing and social media
- How to do your homework and figure out what kind of social media will work for you
- How to start with a competitive analysis
- How to develop a content marketing plan and a social media marketing plan
- Tricks for effective engagement across platforms
- Tools you can use to help maximize your social reach
- Mobile trends for restaurants and how to integrate mobile into your overall strategies
- How to look at your overall goals, your strategy and measure ROI
Turn around your business from Social MediaAyush Jhawar
The document discusses how social media can be used as an effective tool for growth in business. It defines social media and outlines how it allows firms to engage and influence customers online in cost effective ways. The main goal of social media for businesses is growth. It then provides examples of how social media helps spread news and information faster than traditional media channels. It also discusses how businesses can use social media to enhance knowledge, engage customers, and check online profiles of potential clients. Specific platforms and content strategies are suggested for businesses to engage their target audiences. Case studies are presented on how social media has helped boost business for certain companies. The document advocates for developing a regular content strategy and posting relevant, helpful content across different social media platforms.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
This document discusses how social listening can be used across various departments in an organization to gain insights from social media. Social listening involves monitoring social media platforms to find sentiment about a company, competitors, customers and industry. It can be used for marketing, customer service, crisis communication, human resources, and more. The document provides examples of how social listening insights can help with creative direction, product development, crisis response, and other business needs. It emphasizes the importance of using the right tools for effective social listening.
This document discusses strategies for using various social media platforms for marketing purposes. It provides overviews of Facebook, LinkedIn, Twitter, Google+, and YouTube, outlining their key features and user statistics. For each platform, it describes why businesses should use it and provides 3-4 essential tactics, such as developing Facebook page likes, optimizing LinkedIn business pages, engaging on Twitter through organic and promoted tweets, and optimizing video content on YouTube. The overall document aims to explain the value of an integrated social media strategy for business marketing.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
How to Attract New Customers Using Social MediaChris Heiler
The document provides guidance on using social media to attract new customers. It recommends identifying a single objective, such as lead generation. A case study of a garden center aiming to stay in touch with customers throughout the year is presented. Their strategy was to interact with customers online, provide seasonal tips/advice via Facebook and YouTube videos, and offer promotions for existing customers and those who "like" their Facebook page. The document advises choosing tools like blogs, Facebook, LinkedIn, Twitter, YouTube and Foursquare based on their pros and cons for different objectives.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
This document provides tips for building a social media strategy beyond just Facebook for 2018. It summarizes various platforms like Instagram, LinkedIn, YouTube, podcasting and email and how to create effective content and campaigns on each. Specific tips covered include using Instagram stories and hashtags, creating native content for different platforms, using influencer marketing, building a LinkedIn presence, optimizing videos for YouTube, planning a podcast, developing skills for voice assistants, and writing effective emails. The document aims to help diversify strategies beyond overreliance on Facebook alone.
Content Marketing presentation at #GetSocialLaneCoveSamuel Spurr
Content marketing involves creating and sharing content like blogs, articles, videos, and social media posts to attract and engage customers. As consumers have become producers of media through platforms like social media, content marketing aims to build relationships and trust by informing audiences through helpful, shareable content rather than traditional advertising. Regular, keyword-optimized content can improve search engine optimization by generating relevant backlinks and increasing a site's authority on a topic over time. The document provides examples of content types and platforms, and discusses how creating and sharing valuable content regularly can help businesses attract customers and build their brand online.
Social Media & Why it Matters, Part 1- Chester County Chamber of CommerceBad Rhino Inc
Social Media & Why it Matters, Part 1
Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.
Online PR - IIA Digital Marketing DiplomaEoin Kennedy
This document discusses best practices for online public relations and social media strategy. It begins by outlining how the traditional news cycle has changed and now includes immediate sharing on blogs, Twitter, and social media. It then provides examples of how newspapers like the Irish Times are using multiple online channels and new content forms to engage audiences. The rest of the document offers tips on building an online PR strategy, including researching audiences, creating guidelines, allocating resources, engaging employees and advocates, interacting regularly, and being prepared for potential issues. It also provides examples of different types of social media campaigns and what ongoing activity may look like.
Social Media Strategies for Publishers Kate Volman
The document provides tips for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and open new revenue opportunities. It then gives strategies for using different social media platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram to engage audiences and find advertisers. It also provides ideas for creating shareable content, measuring results, and monetizing social media efforts through strategies like selling boosted posts, converting readers to email subscribers, and selling sponsored tweets or videos.
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
Growth hacking is a marketing technique used by startups that focuses on creativity, data analysis, and social metrics to gain customers and exposure. It involves rapidly testing ideas through prototypes and measuring results to iterate quickly. Some key aspects of growth hacking include having an awesome product, thinking creatively, understanding viral growth loops, seeking major changes not just improvements, and being prepared to fail many times. Successful growth hacking examples include LinkedIn allowing public profiles to boost search engine results, YouTube making it easy to embed videos, and Airbnb contacting people with listings on Craigslist. Qualities of a good growth hacker include problem-solving skills, ambition, understanding users, discipline, coding ability, and bravery in testing bold ideas.
Similar to Guerrilla Content Strategies CEO Workshop Colorado Springs Marketing Group 2013 (20)
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
3. @AnthonyKirlew
4 Types of Guerrilla Content
• Social Media Content
• Web Content
• Press Content
• Video Content
4. @AnthonyKirlew
Guerrilla Web Content – Web Copy
• Does your copy get the visitors attention?
• Do you have a compelling offer?
• Do visitors immediately know what you do?
• Does it highlight features & benefits
• Testimonials / Third Party Validation
5.
6.
7. @AnthonyKirlew
Guerrilla Web Content - Blogging
• Creates Fresh & Relevant Content
• More is Better (According to Google)
• Leveraging Audiences (Guest Blogging)
• On the Same Domain as Your Website - www.akaim.com/blog
• Attracts Links
• Your Competitors Will Promote YOU!
8. @AnthonyKirlew
Guerrilla Web Content - Blogging
• What Makes Great Blog Content?
o Questions & Answers
o How To’s
o Press / Company News
o Promotions & Offers
o Video blog posts
11. @AnthonyKirlew
Social Media Strategy
Developing a Social Media Footprint
o Create compelling (& complete) social media profiles
o Start with who you know
o Educate, Empower, & Influence
o It’s not about selling
o Great for branding and building online presence
o Integrate Lead Capture for Optimal Results
13. @AnthonyKirlew
Social Media Sites That Matter
o LinkedIn
o Twitter
o Google+
o Facebook
o Pinterest (Image / Media rich businesses)
o YouTube (Video Platform)
14. @AnthonyKirlew
LinkedIn Tips
• People Come to LinkedIn to do Business (#1 Professional Social Network)
• Have Relevant and Up to Date Contact Info
• Use the Summary to Sell Your Business and Make an Offer
• Create a Company Page (More online real estate)
• Creating Groups is A Powerful Strategy
• Allows You to Build Your Own Community within LinkedIn
• Allows You to Market to a Targeted Group
• Works Great as a Lead Generation Tool
15. @AnthonyKirlew
Google+ Tactics
• Claiming Google Authorship
• Links Your Google+ Profile to Your Online Content
• Image based posts get more clicks
• Improves Online Presence
17. @AnthonyKirlew
Facebook Tactics
• Great Opportunity for Consumer Based Businesses
• Focus on Community Building (Not Just Selling)
• Become the Local Go To Source
• Understand the Power of Paid Promotion
19. @AnthonyKirlew
Social Media Tactical Strategy
• Images and videos often get shared more
• Sell less, give more
• Never link to dormant social media profiles
• Be relevant (Use an editorial calendar)
• Tell people what you want them to do (Like, Share, etc.)
• “Ask for a date”
• Track everything
20. @AnthonyKirlew
Social Media Tactical Strategy
• Share often but make it count
• Tips
• Testimonials
• Events
• Blog Posts
• Ask / Answer questions
22. @AnthonyKirlew
Guerrilla Press (PR) Strategies
• Huge missed opportunity
• Who would you rather have tell your story?
• It’s about relationships
• Being a source
• Being a newsmaker
• Have a press calendar / Be prepared
23. @AnthonyKirlew
• The art of developing and managing the public image of an organization
• Can include:
o Drafting and distributing press releases
o Developing relationships with local and industry media professionals
o Crisis / Reputation Management
• It’s not advertising
• Doesn’t have to be expensive
• Not a one-time event
• Goal is publicity (getting noticed & getting your message out)
What is PR (Public Relations)
27. @AnthonyKirlew
• Third party credibility / validation for your company, product, or service.
• Increases Online Exposure in Search Engines
• Reinforces Your Expertise
• Proactive Brand / Reputation Management
More Reason to Leverage PR
28. @AnthonyKirlew
STORY: Local Electrical Contractor was hired to update wall sconces at the Biltmore Hotel
in Phoenix and wanted to sell them.
PITCH: My company ran a local PR campaign for them.
RESULT: Received media coverage via Mesa Republic & KTAR
Small Business PR Case Study
30. @AnthonyKirlew
RESULTS:
• According to client “Phone Rang Off the Hook” for a few weeks after media coverage.
• Client generated roughly $3,000 in sales and service (installation) revenue and generated
additional exposure via web and print.
• Campaign cost = $750.00
• ROI = > 300%
Small Business PR Case Study
31. @AnthonyKirlew
• Be a News Source
• Be a Newsmaker
2 Strategies for Gaining Publicity
32. @AnthonyKirlew
• Develop relationships with journalists
o Media Events
o Social Media
o Direct Outreach
• Subscribe to Press Services
o HARO – HelpAReporter.com
o PitchRate.com
Becoming a News Source
34. @AnthonyKirlew
A silver bullet for your PR campaign
Media requests delivered via email three times per day
Help a Reporter
35. @AnthonyKirlew
• How to respond
o Explain why you are the expert
o Provide input for their story
o Always give your cell number as a contact
o Citing prior media mentions can help
o Have an online news room on your website
Becoming a News Source
37. @AnthonyKirlew
• Headlines
o Use numbers / stats
o Use keywords (helps with SEO)
• Opening Paragraph (The 5 W’s)
o Who - is making the announcement?
o What - are they announcing?
o When - is this taking place?
o Where - is this taking place?
o Why - do I care? (or why is this newsworthy?)
Press Release Creation
38. @AnthonyKirlew
Press Release Creation
• Always written in the third party
• Target audience is media, not consumers
• It’s not advertising
• Always use a quote
• Make sure it is proofed and edited
• Close with “About Company” paragraph and link.
39. @AnthonyKirlew
Press Release Distribution
• Personal media contact list
o How do they prefer to connect
o When to connect
o Getting back in time
o The power of working with interns
o Personalize the pitch
o Are they the right reporter?
40. @AnthonyKirlew
Press Release Distribution
• Online Press Services (I don’t recommend free services)
o OnlinePRMedia.com (See offer at the end of slides)
o Webwire.com
o PRWeb.com
o PRLeap.com
• Social Media
o Personal SOI - Contacts, Fans, Clients, etc.
o Industry / Local bloggers
42. @AnthonyKirlew
Additional Press Tips
• Create a Media list
o Target geo and industry
o Use social media to connect
• Editorial Calendars
o Make PR an ongoing part of your marketing campaign
• Understanding Journalists
o They need experts
44. @AnthonyKirlew
Why Video Marketing?
YouTube Statistics:
• 800M Unique Users Visit YouTube each month.
• Over 3 Billion Videos are Viewed Daily (How Many are Yours?)
• YouTube Mobile Gets over 400M Views per Day (13% of daily views).
• Owned by Google – Boosts Online Presence
46. @AnthonyKirlew
Guerrilla Video Marketing
When to Use Professional Videos
• Website
• Paid Online Advertising
• Membership Sites
• When you want to project the best image for your company.
49. @AnthonyKirlew
Tactical Video Marketing Strategies
• Use relevant keywords (and phone number) in titles and descriptions (great local
search ranking results)
• Create helpful “how to” videos
• Use video to reach out to prospects (your competition most likely won’t)
• Screen Capture Tools: Camtasia Studio ($), Screencast-O-Matic (Free)
50. @AnthonyKirlew
Your Next Steps
Don’t just be a note taker… Be an ACTION taker!
• Take a good look at your website and find a way to improve your results
• Analyze what you are doing through social media. Is it working? If not, get an action plan.
• Make a commitment to write a press release for your business within the next 30 days.
• If you haven’t already, commit to make your first video this week!
51. @AnthonyKirlew
Resources
• Get our FREE Internet Marketing & Social Media eCourse (http://www.akaim.com)
• FREE 22 Point Internet Marketing Blueprint (email me at akirlew@akaim.com)
• Contact me for a complementary 30 minute consultation (akirlew@akaim.com)
• Get a 20% Discount off of your first press release distribution at OnlinePRMedia.com
• Send an email to support@onlineprmedia.com and mention Anthony Kirlew)
• Pick up a copy of Media Magnetism (http://goo.gl/8HIBu)