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- 2. #Brief History • Founded in 2010 by Kevin Systorm and Mike Krieger. • Facebook acquired Instagram for $1 billion in cash and stock • Today, with over 100 million users and over 1 billion uploads, it is quickly climbing up the social media ladder at “insta”nt speeds!
- 3. #What is Instagram ? • It is an online photo-sharing, video- sharing and social networking service.
- 7. #Hash tags • Hash Tags and Tagging: A “hash tag” is a tag on a photo that allows users to search for photos and people who are using the same tag.
- 9. #Effects • Custom Photo Filters: The photo filters transform ordinary, boring smartphone pictures into snazzy legit photography masterpieces by editing its color, mood, border and tonality of your photos.
- 10. The After Effect Would be Like....
- 12. #Benefits • Free application • Easy to use and understand • Follow celebrities • Enhance the beauty of photo with effects • Promote business or sell items through Instagram.
- 14. #Main functions Users can: • Upload photographs and short videos • Connect their Instagram account to other social networking sites Facebook, Tumblr, Twitter and Flickr • Follow other users' feeds • Only offers a “private profile” option which lets you control who sees your profile by request.
- 17. #Pricing • Just a build-up hence available as a free application for android and iphone users. • Instagram just started rapidly. • Threat to the facebook because it wanted to come on ipo. • So fb acquired instagram for $1billion.
- 18. #Place Available on: • Google - play store • Apple - App store
- 19. #Promotion • Social networking sites (eg. Facebook, twitter, gmail etc.) • Television advertisements • Hoardings • Tie ups with food chains. • Tie ups with brands at shopping malls.
- 20. SWOT ANAYLSIS Strengths 1.Effects 2.Better Image Quality 3. Photo Sharing Weakness 1.Competition Opportunity 1.Various other Softwares Threat 1. Other Applications
- 21. Survey
- 22. Users 40 60 0 10 20 30 40 50 60 70 male female Users in % Users in %
- 23. survey
- 28. Future aspects • Increase the user base. • Bring more of innovation like blur effects, glow effect, etc. • Come up on windows.
Editor's Notes
- founded in 2010 by Stanford graduates, Kevin Systormand Mike Krieger.Facebook acquired Instagram (with its 13 employees) for approximately $1 billion in cash and stock in April 2012.Today, with over 100 million users and over 1 billion uploads, Instagram continues to be the leader in mobile space, quickly climbing up the social media ladder at “insta”nt speeds!
- .As of April 3, 2012, Instagram opened its doors to Android users through Google Play.
- Users: can upload photographs and short videos, connect their Instagram account to other social networking sites follow other users' feeds.Compatibility with Other Social Networks: Want to share on Facebook, Tumblr, Twitter and Flickr all at once? Instagram saves you the extra time of uploading to your other social networks by having a built-in multi-sharing feature.
- By December 2010, Instagram had 1 million registered users.In June 2011 Instagram announced it had 5 million users and it passed 10 million in September of the same year.In April 2012, it was announced that over 30 million accounts were set up on Instagram.On February 27, 2013, Instagram announced that they had 100 million active users, only two and a half years after first launchingInstagram announced that 100 million photographs had been uploaded to its service as of July 2011. This total reached 150 million in August 2011.By May 2012, 58 photographs were being uploaded and a new user was being gained each second. The total number of photographs uploaded had exceeded one billion.Many celebrities have profiles on Instagram, sharing photos and videos of their personal and professional lives with fans.