The document evaluates social media applications beneficial for food and drink manufacturers, highlighting Google+, Instagram, and YouTube as key platforms. It explains the specific advantages of each platform, such as Google+'s marketing capabilities, Instagram's focus on visual engagement and user interaction, and YouTube's video promotion opportunities. These tools can enhance brand awareness and customer loyalty through creative content and direct communications.

1. Food & Drink Manufacturers
Rebecca MacNiven, Victoria McLaren
& Amanda Lennox

2. Introduction
• We have been asked to research and evaluate the most useful and
relevant social media applications which will be useful for food and drink
manufacturers. For example Irn-Bru.
• Food and Drinks manufacturers have a broad range of customers due to
the fact that all individuals have different food and drink preferences:
therefore this market segment includes the entire population.
• Food and Drink manufacturers however aim to please specific segment of
the mark depending on what they products they have to offer.
• Out of a various number of social media applications, we believe that the
most useful for manufacturers within the food and drink industry would
be youtube, instagram and googleplus.

3. Researched Applications
• Blogger
• Delicious
• LinkedIn
• Google Plus
• Masher
• Instagram
• YouTube
• Flicker

4. Applications Chosen
- The 3 main applications our team have chosen to recommend are Google Plus,
Instagram and YouTube.
- Google+ (Google Plus) is a social networking and identity service which is owned
and operated by Google Inc.
- As of December 2012, Google Plus had a total of 500 million registered users, 235
million of which are active on a monthly basis.
- Unlike other conventional social networks which are generally accessed through a
single website, Google has described Google+ as a "social layer" consisting of not
just a single site, but many as they offer a range of online properties.
- Instagram is a free application for iPhone or Android that allows users to take
photos and then apply filters to change the look of the photos and then share
them with other users.
- YouTube is a video sharing website on which users can upload, share and view
videos.

5. Google Plus
• Communication:
- Messaging, Live Video Chats etc..
• Smaller User Based
- Less users = less competition.
• Direct and personal relationships.
- Trustworthy
• Marketing
- Free Promotions, Increases
Brand Awareness

6. Google Plus

7. Instagram
• Food and drinks companies can use Instagram to
post pictures of its products and add filters to make
them look more creative than normal pictures of
products.
• Companies may use Instagram to Promote
exclusive discount and codes for new products
within a photo.
• Companies may also wish to post pictures of what
happens behind the scenes at the company for
example what employees are doing.

8. Instagram
• In just a matter of weeks after joining Instagram a year
and a half ago, Chobani (@Chobani) attracted a loyal
clique of some 9,000 “Chobaniac” followers, which
helped catapult the company from little-known to
must-have. Chobani generated buzz about its brand on
Instagram by encouraging followers to share their own
pictures and holding weekly contests. A recent Chobani
Instagram contest showcased Chobani fans' photos of
their favorite yogurt mix-in ingredients. Chobani chose
a winning fan picture each week and awarded winners
free cases of yogurt.

9. Instagram

10. YouTube
• Creating a channel is the first step that the company who
are wishing to improve their business through YouTube
should take.
• Allows the company to customise a profile to their
requirements. The channel should have the company’s
branding and colours and should have the relevant
information that customers should know about them.
• Allows users to subscribe to any uploads which will keep
them up to date with any goings on within the company.

11. YouTube
• YouTube analytics is a free tool which would also be useful for the
food and drinks company.
• Allows the company to gather an insight of who is viewing their
video and from whereabouts in the world they are viewing it from.
• Allows the food and drink’s company to find out how users have
come across their video for example was it through a shared link on
Facebook or a feature link on YouTube?
• Allows company to measure success of video

12. YouTube
• Promotion of videos is a third way of improving your
business through YouTube.
• Feature their videos on the YouTube homepage in
order to attract the attention of users visiting the site.
• Videos are also able to be used as adverts at the start
of other videos on YouTube and it is usually a
requirement that the user has to watch at least the first
few seconds of the video before skipping it.

13. YouTube

14. References
• http://www.entrepreneur.com/article/224799
• http://www.socialmediaexaminer.com/instagram-for-business/
• www.ritholtz.com
• www.dododesigners.com
• www.bitterwallet.com
• http://en.wikipedia.org/wiki/Google%2B
• http://googleplus-businesspages.com/index.php/business_pages/dairy-
free-products-alternatives/
• www.onlinemarketingacademy.uk.com
• www.pcworld.com
• www. c4lpt.co.uk
• www.johnhaydon.com