This powerpoint will contain the research and evaluation of the most relevant social media applications for the Food and Drink Industry.

1. Food & Drink Manufacturers
Rebecca MacNiven, Victoria McLaren
& Amanda Lennox

2. Introduction
• We have been asked to research and evaluate the most useful and
relevant social media applications which will be useful for food and drink
manufacturers. For example Irn-Bru.
• Food and Drinks manufacturers have a broad range of customers due to
the fact that all individuals have different food and drink preferences:
therefore this market segment includes the entire population.
• Food and Drink manufacturers however aim to please specific segment of
the mark depending on what they products they have to offer.
• Out of a various number of social media applications, we believe that the
most useful for manufacturers within the food and drink industry would
be youtube, instagram and googleplus.

3. Researched Applications
• Blogger
• Delicious
• LinkedIn
• Google Plus
• Masher
• Instagram
• YouTube
• Flicker

4. Applications Chosen
- The 3 main applications our team have chosen to recommend are Google Plus,
Instagram and YouTube.
- Google+ (Google Plus) is a social networking and identity service which is owned
and operated by Google Inc.
- As of December 2012, Google Plus had a total of 500 million registered users, 235
million of which are active on a monthly basis.
- Unlike other conventional social networks which are generally accessed through a
single website, Google has described Google+ as a "social layer" consisting of not
just a single site, but many as they offer a range of online properties.
- Instagram is a free application for iPhone or Android that allows users to take
photos and then apply filters to change the look of the photos and then share
them with other users.
- YouTube is a video sharing website on which users can upload, share and view
videos.

5. Google Plus
• Communication:
- Messaging, Live Video Chats etc..
• Smaller User Based
- Less users = less competition.
• Direct and personal relationships.
- Trustworthy
• Marketing
- Free Promotions, Increases
Brand Awareness

6. Google Plus

7. Instagram
• Food and drinks companies can use Instagram to
post pictures of its products and add filters to make
them look more creative than normal pictures of
products.
• Companies may use Instagram to Promote
exclusive discount and codes for new products
within a photo.
• Companies may also wish to post pictures of what
happens behind the scenes at the company for
example what employees are doing.

8. Instagram
• In just a matter of weeks after joining Instagram a year
and a half ago, Chobani (@Chobani) attracted a loyal
clique of some 9,000 “Chobaniac” followers, which
helped catapult the company from little-known to
must-have. Chobani generated buzz about its brand on
Instagram by encouraging followers to share their own
pictures and holding weekly contests. A recent Chobani
Instagram contest showcased Chobani fans' photos of
their favorite yogurt mix-in ingredients. Chobani chose
a winning fan picture each week and awarded winners
free cases of yogurt.

9. Instagram

10. YouTube
• Creating a channel is the first step that the company who
are wishing to improve their business through YouTube
should take.
• Allows the company to customise a profile to their
requirements. The channel should have the company’s
branding and colours and should have the relevant
information that customers should know about them.
• Allows users to subscribe to any uploads which will keep
them up to date with any goings on within the company.

11. YouTube
• YouTube analytics is a free tool which would also be useful for the
food and drinks company.
• Allows the company to gather an insight of who is viewing their
video and from whereabouts in the world they are viewing it from.
• Allows the food and drink’s company to find out how users have
come across their video for example was it through a shared link on
Facebook or a feature link on YouTube?
• Allows company to measure success of video

12. YouTube
• Promotion of videos is a third way of improving your
business through YouTube.
• Feature their videos on the YouTube homepage in
order to attract the attention of users visiting the site.
• Videos are also able to be used as adverts at the start
of other videos on YouTube and it is usually a
requirement that the user has to watch at least the first
few seconds of the video before skipping it.

13. YouTube

14. References
• http://www.entrepreneur.com/article/224799
• http://www.socialmediaexaminer.com/instagram-for-business/
• www.ritholtz.com
• www.dododesigners.com
• www.bitterwallet.com
• http://en.wikipedia.org/wiki/Google%2B
• http://googleplus-businesspages.com/index.php/business_pages/dairy-
free-products-alternatives/
• www.onlinemarketingacademy.uk.com
• www.pcworld.com
• www. c4lpt.co.uk
• www.johnhaydon.com