SlideShare a Scribd company logo
www.lookupmore.info
www.lookupmore.co.uk
nick@lookupmore.info
@look_up_more
‘A plug in and play photo
app that helps us share our
passion for the world’
Is an antidote to the way we
live our lives today
We often miss the world around us
We really ought to Look Up More
What is Look Up More ?
+
Look Up More has the apparent simplicity of an
‘upload, pin and share’ functionality ; which belies the
complexity that lurks beneath the surface.
At the point of upload there is a stream of functionalities that
come in to play –
• From the mathematical complexity associated with geo-
spatial positioning within Euclidean space….
• …to allocating information to a registered member
who has associated information and membership values.
The Science behind Look Up More
The site is a completely bespoke and unique solution,
utilising specialised APIs and frameworks – designed
and built purely to house all the specific needs of the
site
BUT it is also engineered so it can be tailored to the
needs of individual Clients and Brands
The Science behind Look Up More
Look Up More - operates on two
levels
1) It is an existing website (www.lookupmore.co.uk/.info) - a community
and photo sharing web site that celebrates the amazing architecture
and wonderful views above and around us
2) It is also an advanced widget or app, that can power a ‘plug in and
play’community - relevant for any brand or product; which seeks to
encourage user interaction and generation of fresh content.
1) A look at the core Look Up More website
What is Look up More?
'Look Up More', is a community and photo sharing web
site that celebrates the amazing architecture and
wonderful views above and around us; along with
surprising facts and stories associated with them.
‘Our environments are full of beautiful buildings and views,
that we pass every day but never seem to notice. 'Look
Up More' is your guide to a hidden world, and a
community where we can all share....the history above our
heads.’
How does it work?
Users take photos of their favorite landmarks and
locations, upload them and then add some personal
observations or click on the Wikipedia link to copy in more
detailed information.
They can search for different types of landmark and by
location, share their passions for different places with
others in the community and connect easily with other
social channels  
Homepage
Gallery
Map
Upload
Uploaded Image
2) A plug in and play photo app that helps us share
our passion for the world
This App is relevant for any brand or product, which is seeking
to encourage user interaction and generation of fresh content.
Is this true about your digital
business ? You are using existing Social Networks
and Communities, but not in the way
you would like
Your activity is not truly interactive
All the data is owned by somebody else - and increasingly, they can do
what they like with it
All the activity takes place away from your website - so you the
lose benefit of fresh content generation and associated traffic
You get comments or ‘likes’ but this is not
true consumer interaction
Encouraging the regular creation of
fresh content on your website
Would your business benefit from
the following ?
Getting ownership of YOUR customer information
(that is currently held by someone else)
Generating REAL interaction with and
between customers?
The Look Up More app - can assist
with ALL of these
Growing visitor numbers and frequency of
visits ?
Which brand categories would benefit from the Look
Up More App ?
- Any brand looking to encourage fresh and engaging user generated
content. Especially those who are struggling to find something
relevant to say to their customers . . .
Travel Banking
Mobile TelephonyArchitecture
Environmen
t
EducationHeritageCharity
Museums / Galleries
Summary
How would a partnership with the Look Up More App
deliver for your brand ?
By assisting with the generation
of fresh, user generated content
By boosting the number of
visitors and the frequency of their visits
By getting back ownership
of YOUR information
By generating REAL interaction
with and between customers
By gaining revenues from business
partners who want access to
YOUR community
www.lookupmore.info
www.lookupmore.co.uk
nick@lookupmore.info
@look_up_more
‘A plug in and play photo
app that helps us share our
passion for the world’

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Look up more digital shoreditch presentation 16th may 2013

  • 1. www.lookupmore.info www.lookupmore.co.uk nick@lookupmore.info @look_up_more ‘A plug in and play photo app that helps us share our passion for the world’
  • 2. Is an antidote to the way we live our lives today
  • 3. We often miss the world around us
  • 4. We really ought to Look Up More
  • 5. What is Look Up More ? +
  • 6. Look Up More has the apparent simplicity of an ‘upload, pin and share’ functionality ; which belies the complexity that lurks beneath the surface. At the point of upload there is a stream of functionalities that come in to play – • From the mathematical complexity associated with geo- spatial positioning within Euclidean space…. • …to allocating information to a registered member who has associated information and membership values. The Science behind Look Up More
  • 7. The site is a completely bespoke and unique solution, utilising specialised APIs and frameworks – designed and built purely to house all the specific needs of the site BUT it is also engineered so it can be tailored to the needs of individual Clients and Brands The Science behind Look Up More
  • 8. Look Up More - operates on two levels 1) It is an existing website (www.lookupmore.co.uk/.info) - a community and photo sharing web site that celebrates the amazing architecture and wonderful views above and around us 2) It is also an advanced widget or app, that can power a ‘plug in and play’community - relevant for any brand or product; which seeks to encourage user interaction and generation of fresh content.
  • 9. 1) A look at the core Look Up More website
  • 10. What is Look up More? 'Look Up More', is a community and photo sharing web site that celebrates the amazing architecture and wonderful views above and around us; along with surprising facts and stories associated with them. ‘Our environments are full of beautiful buildings and views, that we pass every day but never seem to notice. 'Look Up More' is your guide to a hidden world, and a community where we can all share....the history above our heads.’
  • 11. How does it work? Users take photos of their favorite landmarks and locations, upload them and then add some personal observations or click on the Wikipedia link to copy in more detailed information. They can search for different types of landmark and by location, share their passions for different places with others in the community and connect easily with other social channels  
  • 14. Map
  • 17. 2) A plug in and play photo app that helps us share our passion for the world This App is relevant for any brand or product, which is seeking to encourage user interaction and generation of fresh content.
  • 18. Is this true about your digital business ? You are using existing Social Networks and Communities, but not in the way you would like Your activity is not truly interactive All the data is owned by somebody else - and increasingly, they can do what they like with it All the activity takes place away from your website - so you the lose benefit of fresh content generation and associated traffic You get comments or ‘likes’ but this is not true consumer interaction
  • 19. Encouraging the regular creation of fresh content on your website Would your business benefit from the following ? Getting ownership of YOUR customer information (that is currently held by someone else) Generating REAL interaction with and between customers? The Look Up More app - can assist with ALL of these Growing visitor numbers and frequency of visits ?
  • 20. Which brand categories would benefit from the Look Up More App ? - Any brand looking to encourage fresh and engaging user generated content. Especially those who are struggling to find something relevant to say to their customers . . . Travel Banking Mobile TelephonyArchitecture Environmen t EducationHeritageCharity Museums / Galleries
  • 21. Summary How would a partnership with the Look Up More App deliver for your brand ? By assisting with the generation of fresh, user generated content By boosting the number of visitors and the frequency of their visits By getting back ownership of YOUR information By generating REAL interaction with and between customers By gaining revenues from business partners who want access to YOUR community
  • 22. www.lookupmore.info www.lookupmore.co.uk nick@lookupmore.info @look_up_more ‘A plug in and play photo app that helps us share our passion for the world’

Editor's Notes

  1. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  2. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  3. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  4. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  5. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  6. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  7. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  8. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  9. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  10. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  11. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  12. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  13. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  14. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  15. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  16. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  17. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  18. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  19. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  20. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  21. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)
  22. Online customer service through social media becomes key conversion rate optimisation tool Social permeates commerce (e.g. F-commerce)