The document discusses various updates and new features on social media platforms as of August 2013, including changes to Facebook, Google, Twitter, Pinterest, Instagram, LinkedIn, Tumblr, YouTube, and Dailymotion. Key highlights include Facebook's enhancement of interactive features, Google’s impact on organic search, Twitter's retargeting ads, and LinkedIn's improved analytics for company pages. The updates aim to provide marketers with better tools for engagement and advertising across these platforms.

1. The Patch
Social media new features updates for marketers
August 2013
• Google killing organic search?
• Retargeting on Twitter is coming soon
• Better ads, analytics, content on LinkedIn
• Dailymotion: Shooting, editing, & sharing from
mobile

2. Facebook
New content & interaction tricks for posts
Hot stat: Facebook's mobile user base up by
20% in the UK and the US
• It's now possible to photo-
comment posts on Facebook
pages and individual profiles
• You will soon be able to embed
your Facebook posts on your
website. Why? Why not
showing your customers how
social you are and entice them
to like your page in a more
engaging way?

3. Facebook
Verified pages for brands & celebs on mobile
• Facebook's US Cover photo
guidelines don't mention
anymore the "20% text" rule,
who prevented brands to write
more than 20% their Cover's
surface with text
• Verified pages for brands &
celebrities for Facebook now
appear on iOs app: it’s e-
reputation premium you must get
• You can now login to Sina Weibo,
one of the most popular social
network in China, with your
Facebook account

4. Google
Google killing organic search?
• New Gmail tabbed inbox drops open rates on Mailchimp campaigns by ~1% among Gmail users
• Is Google killing organic search? These zoning screenshots seems to support it frankly: don’t forget to
be on Google+, Maps, Places, Search.
Google NavBar
Google Ads
Google Maps
Organic results

5. Google
Google+ gets (a bit) nicer: videos, +1
• Google+ extends the reach of +1
mention to make them visible in
our extended circles, a similar
feature to Facebook's Like
• Google+ launches animated video
previews , looking like a gif

6. Twitter
Retargeting on Twitter is coming
Hot stat: Hot stat: Pope Francis now offering
"time off purgatory" on Twitter
• Twitter rolls out TV ad targeting in the US linked with national TV commercials
• Retargeting on Twitter is on, provided the user visited your website or subscribed to your
newsletter. It's still possible to opt-out from such ads in the settings

7. Twitter
A new link for stories on Twitter & media sites
• No more automated "follow back" on Twitter (a tactics used to recruit followers quickly) as told in
their new developer guidelines
• Twitter launches "Embedded on these websites" feature: a tweet will show popular stories
mentioning it

8. Pinterest
Be retargeted too, or… opt-out
Hot stat: Pinterest passes 70 million users
• Pinterest allowing users to opt-out of 3rd-party tracking (aka Do Not Track). If you don't opt-out,
you will be suggested new pins/boards based on your browsing history

9. Instagram
Embed pics & vids from Instagram to websites
Hot stat: Engagement on Instagram's videos
higher than on photos
• You can now embed any Instagram photo
or video easily to your website thanks a
share button with iframe
• The first movie trailer on Instagram 15-
second video is born with "Jobs", the
biopic on Apple's founder, starring
Ashton Kutcher ht

10. Foursquare
New geo-targeted ads for small biz
Hot stat: 78% of users who search locally spend
money
• A good sample of geo-targeted ads on
Foursquare with Captain Morgan Rum,
an alcohol brand, when people check-in
at certain bars and restaurants
• Self-serve ads are now available for small
business on Foursquare, pay per click or
in-person visit (mobile to store)

11. LinkedIn
Better ads & analytics for Company pages
Hot stat: there's 3 million company pages on
LinkedIn
• LinkedIn (at last) providing Sponsored Updates for company with a company page. You can target
users who do not follow you yet on CPM or CPC
• New analytics are available for LinkedIn company pages: top engagement posts, filters by time, by
type, more data on your followers, benchmark against similar brands

12. LinkedIn
Better content & community tools, too
• LinkedIn will soon let
company pages admin
comments as Pages, just as
it's possible on Facebook
• Slideshare, part of LinkedIn
group, now displays
infographics in their
players, quite a cool
feature

13. Tumblr
Create gifs straight from your webcam
Hot stat: Tumblr sending less referrals to
websites?
• You can now create 4-frame Gifs with
your webcam on Tumblr (desktop
version)
• Adult content a bit more hard to find on
Tumblr: no results for NSFW tags will
appear on Safe mode
• New version of Tumblr mobile app
includes possibility to see trending topics
and receive suggested blogs

14. Youtube
Easier subscription to channels from websites
Hot stat: Music videos accounted for 38.4%
of all YouTube views
• Youtube launches embeddable subscribe
buttons that will help your to-be users to
subscribe without leaving your website

15. Dailymotion
Shooting, editing, & sharing vids from mobile
Hot stat: Dailymotion has live-streamed
more than 50 million hours of live music
• Dailymotion launches "Dailymotion Camera", which allow users to shoot, edit, and upload a vid
directly from their phones, with filters, HD, share on social media
• Dailymotion will live-stream 13 music festivals this summer with artists like the Arctic Monkeys,
Blur, Wu Tang Clan, Justice

16. Thanks!
Martin Pasquier, Agence Tesla Asia
Martin.pasquier@agencetesla.com
Follow us on Twitter @agencetesla or www.agencetesla.asia
Why “The Patch”? In computing, a “patch” is a software update to correct bugs,
improve performance or update a program. We want to “patch” marketers with
the latest curated social media new features.
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