LuckyOliver is an online stock photo marketplace launched in 2006 that allows photographers to sell their images using a micro payments model where images start at 1 token which is equal to $1. The site saw 2000-3000 new images uploaded per day from a dedicated community of photographers. It provided a competitive advantage through its midstock model that merged microstock and macrostock, allowing photographers to price their own images higher. The platform managed photos by providing sizes, prices and easy uploading while also using technology to match images for relevant search results.