Instagram is an American photo and video sharing social networking service owned by Facebook, created by Kevin Systrom and Mike Krieger launched for the first time in October 2010 on iOS. They began work in San Francisco by developing a mobile check-in app named Burbn which was later renamed Instagram as they re-focused on photo sharing.
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First presented at the 0111 CTO Conference, November 2022
Feedback is part our everyday life, from parents, school, sports/fitness, through to 360 degree appraisals at work. Why then do many companies seem to be afraid of receiving feedback from their most valuable resources – customers?
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It's teams all the way down - Design patterns for technology organizationsKevin Goldsmith
A challenge for startups as they scale is finding the right structure for the stage of their growth that will support them as they continue to grow. While there is no "one size fits all" solution for organizational structure, there are patterns for the different stages of startups that can be adapted to your culture and best practices to leverage.
First presented at the 0111 CTO Conference, November 2022
Feedback is part our everyday life, from parents, school, sports/fitness, through to 360 degree appraisals at work. Why then do many companies seem to be afraid of receiving feedback from their most valuable resources – customers?
Looking for Instagram clone app development? Get complete information about developing your own Instagram clone app along with advanced features integrated with latest technologies
The Instagram CEO Outlines the App's Primary Areas of focus for 2023.pdfFirstDigiAdd3
The main problem with Instagram seems to be that it is no longer a novelty app. It is no longer the cultural leader it once was, as all its tools and features are imitations. The app has also strayed further from its original intent and has delved into an area that resembles YouTube, TikTok, Snapchat, and even early iterations of Facebook due to its focus on highlighting more material from users you don't follow.
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Trying to figure out whether your brand should be on Instagram? Curious about who's doing it well and what it takes to have a successful Instagram account?
Check out our handy and quick guide on Instagram for brands.
INSTAGRAM AND IT'S IMPACT ON SOCIETY.pdfvedikap785
This ppt consists of information on topic instagram, which is a photo and video
sharing social networking service
owned by American company
Meta Platforms. The app allows users to upload
media that can be edited
with filters, be organized
by hashtags, and be associated
with a location — via geographical
tagging.
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
This month on social media, quite a few new things to notice:
Mobile apps usage increase again...
Even though fewer apps are actually downloaded... In this "winner takes all" competition, early starters and branded apps can hope to make it. It remains difficult to market an app with traditional marketing.
Facebook events for Pages will be promoted right into the Newsfeed...
...and not only on the right hand column. It's a very useful way to get people (your fans, or any other target on Facebook, even your own e-mail database) to get to know you hold an event. Once people are your shop, it's your turn to convert them ; )
Twitter tries to get into e-commerce
After having shown the power of the Cards format, Twitter is now pairing with Amazon to allow Twitter users to save on their wishlist anything they will hashtag with #AmazonWishList
Instagram launches new Business Tools
Ads in self-service are not yet available, but until then, you can still practice your analytics skill with the new set of tools provided by Instagram. You will be able to see insights from the account (such as new followers or impressions) as well as for ads if you have some.
In the age of social media dominance, creating an Instagram clone can be an exciting venture. Instagram, with its massive user base and engaging features, has set the benchmark for social media platforms.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
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burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
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This month on social media, quite a few new things to notice:
Mobile apps usage increase again...
Even though fewer apps are actually downloaded... In this "winner takes all" competition, early starters and branded apps can hope to make it. It remains difficult to market an app with traditional marketing.
Facebook events for Pages will be promoted right into the Newsfeed...
...and not only on the right hand column. It's a very useful way to get people (your fans, or any other target on Facebook, even your own e-mail database) to get to know you hold an event. Once people are your shop, it's your turn to convert them ; )
Twitter tries to get into e-commerce
After having shown the power of the Cards format, Twitter is now pairing with Amazon to allow Twitter users to save on their wishlist anything they will hashtag with #AmazonWishList
Instagram launches new Business Tools
Ads in self-service are not yet available, but until then, you can still practice your analytics skill with the new set of tools provided by Instagram. You will be able to see insights from the account (such as new followers or impressions) as well as for ads if you have some.
In the age of social media dominance, creating an Instagram clone can be an exciting venture. Instagram, with its massive user base and engaging features, has set the benchmark for social media platforms.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
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1. COMMUNITY PROVIDER
BUSINESS MODEL GROUP:- 12
MD.AYAZ QURESHI-20DM119
MOHIT SINGLA-20DM125
NANDANA K-20DM132
NIDHI GUPTA-20DM138
OJOSHWI BHATTACHARJEE-
20DM146
2. Social Network
Premium PowerPoint Template 2
INTRODUCTION
Instagram is an American photo and video
sharing social networking service owned by
Facebook, created by Kevin Systrom and Mike
Krieger launched for the first time in October
2010 on iOS. They began work in San
Francisco by developing a mobile check in app
named Burbn which was later renamed
Instagram as they re-focused on photo
sharing.
3. Social Network
Premium PowerPoint Template 3
2010-2011 2012-2014 2018- present
INSTAGRAM: A BRIEF
HISTORY
1. $500000 funding
on March 5th 2010
2. 1st Instagram
post on 15th July
2010.
3. 6th October
Instagram app in
releases in the app
store.
4. Feb 2011 $7
million received as
funding
5. Raises $50
million on April 2010
1.Version for
android released in
2012.
2. Excess of 1
million downloads in
less than a day.
3. Two major
updates made.
4. Facebook buys
Instagram for $1
billion in cash and
stocks.
1.May 11th 2016
major design
revamp.
2. December 6th
2016 commenting
liking was
introduced.
3. April 2016
windows mobile
app is introduced.
4. March 2014
Instagram switches
to Facebook places.
1. June 2018 IGTV
gets launched.
2 .August 2019
Instagram removes
following tab.
3. March 2020
Instagram launches
a new feature called
co-watching.
4. August 2020
Instagram launches
“reels”.
2015-2017
4. Social Network
Premium PowerPoint Template 4
“To capture and share the world’s
moments.”
MISSION STATEMENT
VISION STATEMENT
“To solve three simple problems: Mobile
photos always come out looking mediocre.
Our awesome looking filters transform your
photos into professional-looking snapshots.
Sharing on multiple platforms is a pain –
we help you take a picture once, then
share it (instantly) on multiple services.
Most uploading experiences are clumsy
and take forever – we’ve optimized the
experience to be fast and efficient.”
5. Social Network
Premium PowerPoint Template 5
CORE VALUES
1. Community first: Instagram has 7
different channels for different countries
as of 2016.
2. Inspire creativity: Instagram has
taken action both online and offline in
order to spark creativity amongst their
users.
3. Simplicity matters: Instagram focuses
on giving users a simple, fun experience
when they use the app.
6. Social Network
Premium PowerPoint Template 6
CULTURE
Instagram wants to promote a culture
of creativity and openness among its
users.
It wants its users to share idea,
thoughts and express oneself in
various ways, build network, help
create influence in a global scale
while at the same time maintaining a
safe and supportive community for
everyone.
8. HOW
DOES
INSTAGRA
M
MAKE
MONEY ?
Million +
Daily active
users
500
.60$ For Insta
Feed
COST PER CLICK
$.50For Stories
COST PER MILLE
$1.65For Insta
Feed
$.90For Stories
66
%
People say-
they use INSTA to
interact with brands
More
than
2Million
advertisers advertise
on Instagram every
month
11. • Privacy & data leaks
• Many similar social
media platforms
• Product extension
• Increasing internet penetration and
no. of Smartphone users
• Rapid technological development
• More advertisement and marketing
• The ease of posting across multiple
platforms
• User base of more than 1000 million
• Direct messaging-(Instagram Direct)
• leverage the strengths of parent
• Entry barriers
• Continuous innovation is needed
• Intense competition
S W O T
STRENGTHS
THREATSWEAKNESSES
OPPORTUNITIES
12. USP
The vast range of filters and editing tools
available to users to make images look
good and stand out. Instagram rewards
creativity and experimentation;
attractive, unusual and quirky images
may attract more interest than
straightforward and predictable ones.
From
Facebook
14. • Social Network
• Tracking
• Entertainment
• Sharing
• Discovery of ideas
• Amazing filters
• Effective hashtags
• Marketing
• Interaction with target audience
directly
CUSTOMER’
S
PERSPECTIV
E
15. • Access to big user base
• Reduced direct marketing cost
• Lower cost of customer acquisition
and retention.
• Increase of sales revenue
• Design
• Development
ORGANIZATION
’S
PERSPECTIVE
17. Here are some ways Instagram uses Big Data and Artificial Intelligence to add value to it’s customers
and hence achieving Operational Excellence
17
How Instagram Uses Big Data And Artificial Intelligence
to achieve Operational Excellence
Explore Page and Search Function
Enabled by tagging, the search tools help
Instagram users discover things of interest
among the millions of uploaded images
1
Target Advertising
Instagram have a powerful network of
analytics information to help target
advertising based on what people like, who
they follow and interact with
2
Enhance the User Experience
Instagram changed its feed from reverse-chronological
order to showing posts that users would like and share.
Machine-learning algorithms were put to help sort the
information
3
Filter Spam
Instagram uses artificial intelligence to fight
spam. The spam filter is able to remove fake
messages from accounts.
4
Fight Cyberbullying and Delete
Offensive Comments
Instagram’s DeepText identify spam and
remove comments that violate
Instagram’s Community Guidelines.
5
Study the Human Condition
Instagram uses the insights it extracts from all the data it
collects to improve while others find great potential in the
enormous data it collects to uncover insights about human
behavior, cultures and more
6
18. Problems
Constraints
Limitations
Before and After the Launch
High Price of Internet
At the time when Instagram was
launched, the internet data packs were
very expensive. Since it was an image-
based social media app, it consumes
more internet data.
1 Market Cannibalization
When Facebook acquired Instagram, it
faced a problem of Market
Cannibalization, as the same users
started using Instagram more than
Facebook.
1
Slow Internet Speed
The time when Instagram was launched,
4G technology was not yet introduced &
3G was the highest bandwidth one can
access to. It created a limitation for the
smooth functioning of Instagram.
2 Failure of IGTV
IGTV was a very celebrated and
ambitious platform launched by Instagram
for uploading longer videos. It failed to
attract content creates and audience.
2
Tough Competition in the Market
At the time of Launch- Facebook, Twitter
and YouTube were very successful in the
Community provider business model,
leaving a very small room for a new
entrant.
3 Evolution of New Core Competitors
During the course of time Snapchat,
Tiktok, Pinterest etc. gave tough
competition to Instagram.
3
Before the Launch After the Launch
19. Solutions
Before and After the Launch
Targeting High class and Upper-
Middle Class
In its initial days, Instagram was only
available for iOS users, targeting the
audience which can afford more in the
Internet data packs.
1 Mandatory FB page
To counter Market Cannibalization,
Facebook made it mandatory to create a
FB page in order to run an Instagram
business account.
1
Develop Interface Lighter
and Faster
Light and user-friendly interface was
developed. The app automatically
compresses the size of images uploaded
on Instagram.
2 Launching of Instagram Reels
After the failure of longer video platform-
IGTV, Instagram launched Instagram
Reels for short videos, which results to be
very successful.
2
Creating Unique and Distinctive
Identity
Instagram successfully created a distinctive
image as the picture focused social media
platform. All photography and selfie
enthusiasts started using it more and more.
3 Introducing New & Attractive
Features
To counter the threats from core
competitors, Instagram introduced new
features like Story, Live streaming, Filters
and photo editing options etc.
3
Before the Launch After the Launch
20. Future Plans
Improved analytical
tools
Longer period of data
collection, data history, best
performing post, hashtag
tracking etc.
1 New tools for shopping
and checkout
Helps to view a product from
a post and then continue to
the payment process more
efficiently
2
Enhancing Rights
Manager
To find any of the
copyrighted images and then
alerts the poster of the
potential copyright
infringement
3
Improve transparency
Check the authenticity of the
account and provide greater
awareness about fake
influencers
4