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Building the Support Robot: Zapier's Approach to Customer Service
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Fokke Zandbergen
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Deck accompanying an informal talk at Sterc.com about (support) automation at Zapier.
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Building the Support Robot: Zapier's Approach to Customer Service
1.
ZAPIERBUILDING THE (SUPPORT)
ROBOT
2.
> Me > Zapier >
Support > Chrome Extension > Q&A
3.
FOKKEZB.NL/ABOUT > 2005-2009: Athletes
in Action / Souls (Communication) > 2009-2012: Add Noise / Sites (Consulting) > 2013-2016: Appcelerator / Apps (Advocacy) > 2016: The Things Network / Networks (Advocacy) > 2017+: Zapier / APIs (Support Engineering) > Learn. Improve. Share.
4.
ZAPIER.COM/ABOUT
5.
HISTORY > September 2011:
Idea > October 2011: Start @ Columbia Startup Weekend
6.
> May 2012:
Launch @ Y Combinator Graduation > September 2012: Raised $1.3M > May 2014: Profitable > June 2016: 1M Users, $10M ARR > August 2017: 100 Zapiens > January 2018: 1K Integrations, $35M ARR
7.
TEAM
8.
> 134 Zapiens
(or Zorps) > 69% in 26 US States > 31% in 15 other countries > Fully Remote > Awesome Culture
9.
CULTURE 1. Default to
Action 2. Default to Transparency 3. Grow Through Feedback 4. Empathy, No Ego 5. Don't be a Robot, Build the Robot
10.
HABITS > Friday Updates:
Our Standups > Weekly Donut Calls: Our Lunches > Thursday Hangouts: Our Drinks > Semi-annual Retreats: Our Team Building
11.
TOOLS > Quip: Evergreen >
Async: Changelog > Slack: Discussion > Zoom: Face-time
12.
SUPPORT > T1: 38
Customer Champions (28%) > All-Hands Support > T2: Support Engineers + Rotation > T3: Bug Fixing Shifts
13.
VALUES 1. Persistent 2. Knowledgeable 3.
Empathetic 4. Attention to detail 5. Love Zapier
14.
OFF-THE-SHELF TOOLS > Help
Scout: Inbox > FullStory: VCR > Stripe: Money > Graylog: Logs > Mailgun: Mail
15.
ISSUE TRACKERS > Loki:
App Bugs & FRs > Github: Product & Platform Bugs > AirTable: Feedback > JIRA: Roadmapping > Trello: Ad Hoc (deprecated) > Forms & Zaps
16.
CUSTOM TOOLS > Django
Admin > Rover > Chrome Support Extension > Alfred/Chrome Custom Searches > Text Expander(s) > Slack & Zaps
17.
CHROME SUPPORT EXTENSION
18.
CONTEXT MENU
19.
ACTION MENU
20.
INJECTIONS
21.
HELP SCOUT
22.
23.
24.
MASQUERADE
25.
Q&API
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