The document summarizes the key points from a presentation by DebCE at a FranCamp event on engaging an organization's system through social media. Some of the main ideas presented include understanding technology trends, applying social marketing strategies like content marketing using different platforms, monitoring who is sharing information about a brand, hiring social media consultants who are active online, learning social media to teach others, choosing platforms that get the best attention, and providing resources and training to involve teams.

1. Inspire Change, Engage Your System with Social Media #FranCamp, @DebCE presenting on engaging your system with social media

2. http://goo.gl/35gSY

3. Anticipating Future Tech FranCamp, Nashville TN @DebCE A good 21 st -century leader understands the rapidly changing technology trends via @DebCE #FranCamp

4. You Might Find This FranCamp, Nashville TN @DebCE Did you know that Angry Birds can be applied to your social marketing strategy? #FranCamp

5. Content Marketing Formula FranCamp, Nashville TN @DebCE @DebCE shares how @juntajoe uses Angry Bird Content Marketing formula #FranCamp Daily = Blogs/Tweets work (red bird) Weekly = eNewsletter is a strong possibility (blue bird) Monthly = Podcasts or videos? (yellow bird) Quarterly = White Paper or eBook (white bird) Bi-Annually = Webinar or In-Person Event (black bird) Annually = Industry Research Project (over-sized red bird)

6. Assess Your Presence FranCamp, Nashville TN @DebCE Know who is sharing information about you or your brand by establishing alerts #FranCamp

7. Call in Reinforcements! FranCamp, Nashville TN @DebCE The social media consultant you hire should be active in social media. #FranCamp

8. FranCamp, Nashville TN @DebCE #FranCamp, @BrianSolis says, “ New media, social & mobile will open doors to better see, hear, and understand the consumer !”

9. Learn In Order To Teach FranCamp, Nashville TN @DebCE Learn all you can about social media in order to share your knowledge & experience with your team #FranCamp

10. Engage FranCamp, Nashville TN @DebCE Monitor trends and choose what platforms will get the best attention for you and the brand #FranCamp

11. Set Ground Rules FranCamp, Nashville TN @DebCE http ://socialmedia.policytool.net / #FranCamp, @DebCE shares an easy to use Social Media Policy tool generator http://socialmedia.policytool.net

12. Social Media Toolkit FranCamp, Nashville TN @DebCE Providing a social media toolkit with why, how and when will inspire your team to be active says @DebCE #FranCamp

13. Establish “Us” Policy FranCamp, Nashville TN @DebCE Outline what you will do and what your team should do when using social media. Via @DebCE #FranCamp

14. Step by Step Outline FranCamp, Nashville TN @DebCE Add one social media platform at a time, one day at a time. Via @DebCE #FranCamp

15. Share Resources FranCamp, Nashville TN @DebCE HubSpot offers several free eBooks on the use of social media #FranCamp http://www.hubspot.com/internet-marketing-whitepapers/

17. Involve the Team FranCamp, Nashville TN @DebCE There are many voices in your organizations. Let them all speak! #FranCamp

18. Inspire and Engage the System FranCamp, Nashville TN @DebCE