The document discusses how to build a digital footprint and expand one's reach through social media. It encourages sharing expertise by starting a blog, entertaining and engaging audiences to communicate one's story. Consistency, predictability and frequency in posting likeable and shareable content can build fierce loyalty among followers across different social media platforms. Metrics like traffic, shares, recommendations and reader engagement should be measured to gauge online influence. Contact information is provided for Deb Evans Consulting, which specializes in social media strategy.