Inntopia email marketing
•Download as PPT, PDF•
0 likes•307 views
The document provides an overview of email marketing, including different types of emails, the evolution of email marketing maturity, solutions for email marketing, and best practices. It discusses transactional emails that respond to individual internet activity versus bulk/informational emails sent to many people. It also outlines the think, execute, measure process for email marketing - including planning, sending emails, and measuring delivery rates, open rates, click through rates and conversion rates. It provides tips on variables to test, how to test, and list management best practices like prioritizing incentive offers and content to optimize engagement.
Report
Share
Report
Share
![Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Webinar: Total Engagement Marketing
The document discusses the concept of total engagement marketing, which uses email as the backbone to combine online marketing methods and maintain continuous customer touchpoints. It advocates for using customer data and feedback to personalize outreach across the customer lifecycle, from awareness to retention. The goal is to engage customers, deepen relationships, and increase participation and trust through targeted communications.
Reboot Presentation For Business Email Marketing To Post
The document provides information about email marketing best practices and tools. It discusses collecting customer data, compliance with CAN-SPAM laws, tips for effective content and design, and metrics on email marketing returns. Various email marketing software options are also reviewed, including free, low-cost, and professional tools.
Their Inbox, Your Responsibility
The document discusses responsibilities for email deliverability and provides tips to improve inbox placement. It outlines that both the sender and email service provider play roles in reputation and delivery. The sender is responsible for data collection, list hygiene, content, and engagement, while the ESP handles infrastructure, authentication, and troubleshooting. It recommends ways for senders to overcome challenges like collecting high quality opt-in data, maintaining a clean list, minimizing complaints, and keeping constituents engaged. The key takeaways are to use good deliverability practices, maintain a healthy list, lower complaint rates, and engage constituents.
Customer Retention Through Digital Media
This presentation was delivered to a digital marketing class at Arizona State University on April 12, 2010. This particular class session focused on retention tactics through digital media.
Email metrics
This document discusses key email marketing metrics and how to track them. It explains that clickthrough rate is the most important metric to measure engagement. While open rate is still important, it is not as reliable a metric due to variations in how emails are opened. Delivery rate depends on list quality so maintaining a clean list is important. The document also covers how to calculate conversion rates from email campaigns.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011
This document outlines a presentation given by Scott Brinker of ion interactive and Sally Lowery of iContact on post-click marketing strategies. The presentation consisted of three parts: 1) a post-click marketing heuristic, 2) a case study showing why the status quo was not working for iContact, and 3) best practices for landing pages with Google Instant Preview for Ads. The case study discussed how iContact improved conversion rates by 32% by implementing self-segmentation, testing brand versus product creatives, and offering multiple product options tailored to customer segments.
Finding the PPC Flags
This document provides guidelines for reviewing paid search campaigns, including:
1. It recommends looking at metrics like cost, click-through rate, clicks, and conversions over various time frames to identify any trends or issues.
2. Potential issues could include costs being too high, low CTR, variable clicks, or low conversion rates, which should be drilled down on at the keyword, ad, or landing page level.
3. Running reports like search query, negative keyword, and destination URL reports can help identify problem areas to fix or test, with the goal of improving customer experience and the bottom line.
Recommended
Webinar: Total Engagement Marketing
The document discusses the concept of total engagement marketing, which uses email as the backbone to combine online marketing methods and maintain continuous customer touchpoints. It advocates for using customer data and feedback to personalize outreach across the customer lifecycle, from awareness to retention. The goal is to engage customers, deepen relationships, and increase participation and trust through targeted communications.
Reboot Presentation For Business Email Marketing To Post
The document provides information about email marketing best practices and tools. It discusses collecting customer data, compliance with CAN-SPAM laws, tips for effective content and design, and metrics on email marketing returns. Various email marketing software options are also reviewed, including free, low-cost, and professional tools.
Their Inbox, Your Responsibility
The document discusses responsibilities for email deliverability and provides tips to improve inbox placement. It outlines that both the sender and email service provider play roles in reputation and delivery. The sender is responsible for data collection, list hygiene, content, and engagement, while the ESP handles infrastructure, authentication, and troubleshooting. It recommends ways for senders to overcome challenges like collecting high quality opt-in data, maintaining a clean list, minimizing complaints, and keeping constituents engaged. The key takeaways are to use good deliverability practices, maintain a healthy list, lower complaint rates, and engage constituents.
Customer Retention Through Digital Media
This presentation was delivered to a digital marketing class at Arizona State University on April 12, 2010. This particular class session focused on retention tactics through digital media.
Email metrics
This document discusses key email marketing metrics and how to track them. It explains that clickthrough rate is the most important metric to measure engagement. While open rate is still important, it is not as reliable a metric due to variations in how emails are opened. Delivery rate depends on list quality so maintaining a clean list is important. The document also covers how to calculate conversion rates from email campaigns.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011
This document outlines a presentation given by Scott Brinker of ion interactive and Sally Lowery of iContact on post-click marketing strategies. The presentation consisted of three parts: 1) a post-click marketing heuristic, 2) a case study showing why the status quo was not working for iContact, and 3) best practices for landing pages with Google Instant Preview for Ads. The case study discussed how iContact improved conversion rates by 32% by implementing self-segmentation, testing brand versus product creatives, and offering multiple product options tailored to customer segments.
Finding the PPC Flags
This document provides guidelines for reviewing paid search campaigns, including:
1. It recommends looking at metrics like cost, click-through rate, clicks, and conversions over various time frames to identify any trends or issues.
2. Potential issues could include costs being too high, low CTR, variable clicks, or low conversion rates, which should be drilled down on at the keyword, ad, or landing page level.
3. Running reports like search query, negative keyword, and destination URL reports can help identify problem areas to fix or test, with the goal of improving customer experience and the bottom line.
Email marketing presentation best practice
The document provides best practice guidelines for email marketing. It recommends focusing email content on the customer's needs rather than just promoting products. Key factors for success include having a clear objective for each campaign, sending relevant content to engaged subscribers, and optimizing subject lines, headlines, and the preview pane to drive opens and clicks. Emails should entice readers with benefits rather than features, load quickly, and guide recipients to relevant landing pages for a positive experience. Above all, the guidelines stress the importance of brevity, quality over quantity, and thorough testing and review.
PPC's Biggest Success Factors
This document discusses the importance of value optimization for pay-per-click (PPC) marketing success. It identifies the three main drivers of PPC success as landing page optimization, value optimization, and PPC campaign optimization. Value optimization involves getting the right product, offer, price, and company to address the question of whether a customer wants to buy from that company. Methods like simple price changes, creative pricing, providing more value, selling additional products, and creating continuity programs can optimize value. Properly optimizing value through techniques like these can increase profits by 11% or more and lead to benefits like higher ad positions and opportunities on new advertising channels.
Email Marketing Best Practices
This document provides best practices for email marketers. It begins with the ten most important tips, which include only sending emails to those who opt-in and keeping content relevant. It discusses the difference between permission-based marketing and spam. Various best practices are then covered such as personalization, list segmentation, deliverability, and growing email lists. The goal is to maximize ROI through following permission-based marketing guidelines.
Gofish presents the basics of E-mail marketing
If you do e-mail marketing - do it right - here Gofish presents an overview of the do's and don'ts - Ignore at your peril.
Email Marketing
This document discusses email marketing best practices. It notes that email is an effective marketing channel, with 80% of content marketers using it and 55% of companies generating over 10% of sales from email. Some key tips for effective email marketing include optimizing subject lines, sender names, images, copy, and calls to action. Personalization and segmentation of subscribers is also important. Email marketing should be measurable using tools to track metrics like sales, clicks, opens, unsubscribes, and conversion rates.
Email Marketing Best Practices
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
7 Easy Steps to Create an Effective Email Marketing Plan
7 Easy Steps to Create an Effective Email Marketing Plan from Span Global Services - http://www.spanglobalservices.com/email-marketing/
Q&A Google: "How to Maximise Results"
Summary of last week's event on how to maximise results on google and an extended version with the most popular questions around this topic (SEO, SEM, search engines)
Email Powerpoint 4.25.11
The document discusses email marketing services including design, testing, deployment, tracking, and follow up. It provides details on compiling business and consumer email lists, CAN-SPAM compliance, typical timelines for email campaigns, and keys to success including targeting the right audience, media selection, offers, and multiple touches. Average response rates for business and consumer emails are also outlined.
6 Simple Email-Marketing-Tips
Keep email subject lines short (under 50 characters) and descriptive to entice readers to open the email. Send emails at night between 8-12pm when open rates are highest. Design emails to be readable on mobile by using a single column layout and larger fonts. Re-engage inactive subscribers by segmenting them and sending targeted reconnection emails. Use surveys to learn more about subscribers and tailor future messaging. Include free content like ebooks to incentivize opens and clicks.
Email Marketing Tutorial
This document provides an overview of email marketing. It discusses why businesses utilize email marketing to retain current customers, as email marketing is typically five times cheaper than acquiring new customers. It also covers the different types of email marketing campaigns including tracks, triggers, and ongoing campaigns. The document discusses email design best practices, CAN-SPAM compliance, segmentation, testing, and some of the challenges of email marketing like list quality and data synchronization.
Construc Digital Hotel Email Marketing
This presentation shows why it is vital all hotels have an email marketing strategy so that they can get the most from their already existing customers.
Lizzy Funk - A Three Step Process to Better Customer Engagement
This document outlines a 3-step process for better customer engagement: 1) Listen to all relevant customer data from multiple channels, 2) Learn insights from the data by creating a single source of truth and aligning teams, and 3) Engage customers with personalized, timely stories rather than one-off campaigns. Examples are provided for how organizations have implemented these steps, like tracking behaviors across the customer lifecycle to deliver tailored content. Quick wins are also suggested, such as leveraging employee advocacy and trigger emails. The overall goal is to keep up with rising customer expectations through continuous optimization based on what content and channels customers actually engage with.
Email Marketing
This presentation introduces email marketing and provides guidance on how to develop an effective email marketing strategy. It covers topics such as what constitutes email marketing, how to avoid spam, developing marketing objectives and campaigns, growing email lists, email design best practices, and examples of email marketing platforms. Common pitfalls are also discussed. The goal is to help attendees understand how to properly utilize email marketing to promote their business.
Deliverability for Daily Deals Industry
Publication is available under Attribution-ShareAlike license
https://creativecommons.org/licenses/by-sa/2.5/au/
----
Acknowledgements must be provided as per the terms.
The Creator: Andrew Bonar, emailexpert.org
Link to: https://www.slideshare.net/mrbonar/
Include reference to the original title of whichever presentation you are utilising
Please message me to let me know where you have made use of the content, thanks!
-----
Presentation, Round Table & Workshop with Nimble Commerce Team and Clients in London 14th November. The industries impact on the email channel, Deliverability, Best Practices, combating list fatigue...
Sem Sales Methods
The document outlines OrangeSoda's SEM sales process which involves profiling prospects to understand their needs, presenting SEM solutions and their value, and closing the sale. It provides details on each step, including asking questions to understand goals, current marketing efforts and challenges. It emphasizes developing trust through active listening. Templates are given for highlighting benefits of paid search and organic search solutions. Tools for analyzing websites and keyword search volumes are also listed to aid the value presentation.
Effective E-newsletters
The document provides guidance on creating effective e-newsletters. It discusses including an attention-grabbing subject line, trustworthy sender, personalized content if possible, branding, relevant imagery, segmented content, calls to action, sharing buttons, contact info, and unsubscribe options. The document also provides tips for good formatting, content that informs, educates, or appeals to emotions, consistent branding, and evaluating metrics like open and click-through rates.
Email Testing Basics to Increase Your Email Conversion Rate
Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.
LogicClassroom SEM 101
This document provides an overview of search engine marketing concepts including SEO, SEM, and PPC. It defines each term and explains why participating in search engine marketing is important. Specifically, it notes that with an estimated 25.21 billion websites, businesses need to stand out from competitors. It also discusses optimizing websites to improve rankings by focusing on elements like title tags, headings, text, and internal links. The document provides tips for blog optimization and compares the pros and cons of SEO versus PPC advertising approaches.
Integrated Cross Media Marketing Campaigns
(Purl) – Response channel that is printed on the direct mail piece that drives the recipient to their personalized landing page.
Serious about social?
The document summarizes a study on how responsive the top UK retailers are on social media channels like Twitter and Facebook. It finds that while most retailers are present on these channels, they are not actively engaging or responding to customers. Specifically, 50% of questions on Facebook and 75% of questions on Twitter from the study went unanswered. An even higher percentage (89%) of negative comments on Facebook were ignored by retailers.
Inntopia
Inntopia is a privately held company located in Stowe, Vermont that provides travel technology software and services. It has approximately 35 employees and focuses on the North American ski resort market, with a new client in Europe being St. Moritz. Inntopia offers a central reservations system, an online booking engine, distribution through global distribution systems and other partners, and additional services like activity booking and outsourced call centers.
More Related Content
What's hot
Email marketing presentation best practice
The document provides best practice guidelines for email marketing. It recommends focusing email content on the customer's needs rather than just promoting products. Key factors for success include having a clear objective for each campaign, sending relevant content to engaged subscribers, and optimizing subject lines, headlines, and the preview pane to drive opens and clicks. Emails should entice readers with benefits rather than features, load quickly, and guide recipients to relevant landing pages for a positive experience. Above all, the guidelines stress the importance of brevity, quality over quantity, and thorough testing and review.
PPC's Biggest Success Factors
This document discusses the importance of value optimization for pay-per-click (PPC) marketing success. It identifies the three main drivers of PPC success as landing page optimization, value optimization, and PPC campaign optimization. Value optimization involves getting the right product, offer, price, and company to address the question of whether a customer wants to buy from that company. Methods like simple price changes, creative pricing, providing more value, selling additional products, and creating continuity programs can optimize value. Properly optimizing value through techniques like these can increase profits by 11% or more and lead to benefits like higher ad positions and opportunities on new advertising channels.
Email Marketing Best Practices
This document provides best practices for email marketers. It begins with the ten most important tips, which include only sending emails to those who opt-in and keeping content relevant. It discusses the difference between permission-based marketing and spam. Various best practices are then covered such as personalization, list segmentation, deliverability, and growing email lists. The goal is to maximize ROI through following permission-based marketing guidelines.
Gofish presents the basics of E-mail marketing
If you do e-mail marketing - do it right - here Gofish presents an overview of the do's and don'ts - Ignore at your peril.
Email Marketing
This document discusses email marketing best practices. It notes that email is an effective marketing channel, with 80% of content marketers using it and 55% of companies generating over 10% of sales from email. Some key tips for effective email marketing include optimizing subject lines, sender names, images, copy, and calls to action. Personalization and segmentation of subscribers is also important. Email marketing should be measurable using tools to track metrics like sales, clicks, opens, unsubscribes, and conversion rates.
Email Marketing Best Practices
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
7 Easy Steps to Create an Effective Email Marketing Plan
7 Easy Steps to Create an Effective Email Marketing Plan from Span Global Services - http://www.spanglobalservices.com/email-marketing/
Q&A Google: "How to Maximise Results"
Summary of last week's event on how to maximise results on google and an extended version with the most popular questions around this topic (SEO, SEM, search engines)
Email Powerpoint 4.25.11
The document discusses email marketing services including design, testing, deployment, tracking, and follow up. It provides details on compiling business and consumer email lists, CAN-SPAM compliance, typical timelines for email campaigns, and keys to success including targeting the right audience, media selection, offers, and multiple touches. Average response rates for business and consumer emails are also outlined.
6 Simple Email-Marketing-Tips
Keep email subject lines short (under 50 characters) and descriptive to entice readers to open the email. Send emails at night between 8-12pm when open rates are highest. Design emails to be readable on mobile by using a single column layout and larger fonts. Re-engage inactive subscribers by segmenting them and sending targeted reconnection emails. Use surveys to learn more about subscribers and tailor future messaging. Include free content like ebooks to incentivize opens and clicks.
Email Marketing Tutorial
This document provides an overview of email marketing. It discusses why businesses utilize email marketing to retain current customers, as email marketing is typically five times cheaper than acquiring new customers. It also covers the different types of email marketing campaigns including tracks, triggers, and ongoing campaigns. The document discusses email design best practices, CAN-SPAM compliance, segmentation, testing, and some of the challenges of email marketing like list quality and data synchronization.
Construc Digital Hotel Email Marketing
This presentation shows why it is vital all hotels have an email marketing strategy so that they can get the most from their already existing customers.
Lizzy Funk - A Three Step Process to Better Customer Engagement
This document outlines a 3-step process for better customer engagement: 1) Listen to all relevant customer data from multiple channels, 2) Learn insights from the data by creating a single source of truth and aligning teams, and 3) Engage customers with personalized, timely stories rather than one-off campaigns. Examples are provided for how organizations have implemented these steps, like tracking behaviors across the customer lifecycle to deliver tailored content. Quick wins are also suggested, such as leveraging employee advocacy and trigger emails. The overall goal is to keep up with rising customer expectations through continuous optimization based on what content and channels customers actually engage with.
Email Marketing
This presentation introduces email marketing and provides guidance on how to develop an effective email marketing strategy. It covers topics such as what constitutes email marketing, how to avoid spam, developing marketing objectives and campaigns, growing email lists, email design best practices, and examples of email marketing platforms. Common pitfalls are also discussed. The goal is to help attendees understand how to properly utilize email marketing to promote their business.
Deliverability for Daily Deals Industry
Publication is available under Attribution-ShareAlike license
https://creativecommons.org/licenses/by-sa/2.5/au/
----
Acknowledgements must be provided as per the terms.
The Creator: Andrew Bonar, emailexpert.org
Link to: https://www.slideshare.net/mrbonar/
Include reference to the original title of whichever presentation you are utilising
Please message me to let me know where you have made use of the content, thanks!
-----
Presentation, Round Table & Workshop with Nimble Commerce Team and Clients in London 14th November. The industries impact on the email channel, Deliverability, Best Practices, combating list fatigue...
Sem Sales Methods
The document outlines OrangeSoda's SEM sales process which involves profiling prospects to understand their needs, presenting SEM solutions and their value, and closing the sale. It provides details on each step, including asking questions to understand goals, current marketing efforts and challenges. It emphasizes developing trust through active listening. Templates are given for highlighting benefits of paid search and organic search solutions. Tools for analyzing websites and keyword search volumes are also listed to aid the value presentation.
Effective E-newsletters
The document provides guidance on creating effective e-newsletters. It discusses including an attention-grabbing subject line, trustworthy sender, personalized content if possible, branding, relevant imagery, segmented content, calls to action, sharing buttons, contact info, and unsubscribe options. The document also provides tips for good formatting, content that informs, educates, or appeals to emotions, consistent branding, and evaluating metrics like open and click-through rates.
Email Testing Basics to Increase Your Email Conversion Rate
Personalization makes for effective email marketing campaigns. But how do you determine which messaging will work best for various audience segments? Email testing can help you optimize various components of your marketing program.
LogicClassroom SEM 101
This document provides an overview of search engine marketing concepts including SEO, SEM, and PPC. It defines each term and explains why participating in search engine marketing is important. Specifically, it notes that with an estimated 25.21 billion websites, businesses need to stand out from competitors. It also discusses optimizing websites to improve rankings by focusing on elements like title tags, headings, text, and internal links. The document provides tips for blog optimization and compares the pros and cons of SEO versus PPC advertising approaches.
Integrated Cross Media Marketing Campaigns
(Purl) – Response channel that is printed on the direct mail piece that drives the recipient to their personalized landing page.
What's hot (20)
7 Easy Steps to Create an Effective Email Marketing Plan
7 Easy Steps to Create an Effective Email Marketing Plan
Lizzy Funk - A Three Step Process to Better Customer Engagement
Lizzy Funk - A Three Step Process to Better Customer Engagement
Email Testing Basics to Increase Your Email Conversion Rate
Email Testing Basics to Increase Your Email Conversion Rate
Viewers also liked
Serious about social?
The document summarizes a study on how responsive the top UK retailers are on social media channels like Twitter and Facebook. It finds that while most retailers are present on these channels, they are not actively engaging or responding to customers. Specifically, 50% of questions on Facebook and 75% of questions on Twitter from the study went unanswered. An even higher percentage (89%) of negative comments on Facebook were ignored by retailers.
Inntopia
Inntopia is a privately held company located in Stowe, Vermont that provides travel technology software and services. It has approximately 35 employees and focuses on the North American ski resort market, with a new client in Europe being St. Moritz. Inntopia offers a central reservations system, an online booking engine, distribution through global distribution systems and other partners, and additional services like activity booking and outsourced call centers.
Ih inntopia conference_2011
Connected to Inntopia API & Honeycomb to create closed-loop behavioral marketing. This allowed defining the critical path to conversion and failure, and changing efforts accordingly. Data can help increase opt-ins and leads. Offers to leads must be tailored to interests. More specific options for soft conversions were tested. Reporting was used to save time and optimize growing and converting leads by focusing on behaviors and timing that produce conversions.
Nota de prensa_candidato( 9-feb )
UPyD presentará a José Luis Benito Andújar como su candidato a las elecciones municipales de Tomelloso el miércoles 9 de febrero a las 17:00 en la Biblioteca Municipal. UPyD critica que el actual alcalde Carlos Cotillas se presente para un cuarto mandato cuando también es diputado nacional, lo que no le permite dedicarse al cargo de alcalde a tiempo completo. UPyD exige además a Cotillas y a la presidenta de Castilla-La Mancha, María Dolores de Cospedal, que se comprometan a dotar
Aleix, Adria M i Joan Cornella
El documento resume la biografía de Miguel de Cervantes y analiza su obra más famosa, El Quijote. Explica que Cervantes vivió en la época renacentista y barroca, y que El Quijote narra las aventuras de Don Quijote y su escudero Sancho Panza. También describe la estructura de la obra, los personajes, la intención de Cervantes de parodiar los libros de caballería, y cómo la novela refleja la complejidad del ser humano y la sociedad de la época.
Email Backup by Dropsuite
Dropsuite is a global Cloud based software platform that enables SMEs to easily backup, recover and protect their digital assets. Our resellers have a combined customer reach of millions of SMEs worldwide. Products include Dropmysite, DSE Server Backup, Dropmyemail, and Dropmymobile. Launched in 2012, Dropsuite is based in Singapore with employees in Europe, Japan, Australia, and the U.S.
Agency benefits of its standards how to use us dot its standards - imsa 20...
This document outlines an overview training course on using ITS standards. It discusses the benefits and costs of using standards, as well as the benefits of using a systems engineering process. It also identifies common technical and institutional challenges to using standards. Finally, it describes the role of standards in applications like center-to-center and center-to-field communications. The course aims to help participants better understand how to implement standards-based ITS systems.
Hardware y software adaptado
Este documento lista diferentes tipos de hardware y software adaptados para estudiantes con discapacidades, incluyendo pulsadores, ordenadores, teclados, ratones, pantallas, teléfonos, y equipos de comunicación como micrófonos e impresoras Braille, todo diseñado para facilitar el acceso a la tecnología.
2 3 gestionproyectos
Aquí algunas funciones y responsabilidades típicas en un equipo de proyecto:
- Gerente de proyecto: Planificación, seguimiento, control
- Técnico: Diseño, ejecución técnica
- Administrativo: Gestión documental, compras
- Comercial: Relación con clientes, marketing
- Financiero: Presupuesto, facturación
3.2.1. Identificación de responsables
Reuniones periódicas para:
- Informar sobre el estado del proyecto
- Resolver problemas
- Tomar decisiones
-
Yerra Solutions CSR Annual Report 2015 FINAL
This document summarizes Yerra Solutions' corporate social responsibility activities and initiatives in 2015. Some key points:
- Yerra Solutions raised a total of £3,259.90 for various charities in 2015 through fundraising events and donations.
- Employees volunteered over 100 hours working with local charities, including preserving wildlife habitats for the National Trust.
- Events included hiking challenges, head shaving fundraisers, and an auction that raised £1000 split between three charities.
- Everyday CSR practices include paperless offices, recycling, and encouraging employees to cycle to work to reduce emissions.
smom - Qualitätsanalysen für Social Media
Die smomAnalyse bietet die Möglichkeit, qualitative Messungen der eigenen Social Media-Aktivitäten durchzuführen. Sei es nun auf Facebook, Twitter, Google Plus, YouTube oder dem eigenen Blog.
http://smom-analyse.de/
Dafo. josé antonio herrero díaz
El documento presenta un análisis DAFO de la organización y gestión de las tecnologías de la información y comunicación (TIC) en un centro educativo. Identifica debilidades como recursos obsoletos y falta de conocimientos de los docentes, y oportunidades como cursos de formación en TIC y el interés de las familias. También destaca fortalezas como el uso correcto de las TIC por los estudiantes y amenazas como los altos costos de mantener la tecnología. El autor concluye que las TIC son una gran ventaja educ
E-merchandising & performance commerciale
Introduction aux notions clés de e-merchandising et de performance commerciale.
Sessió 3 del curs de creació d'empreses
Power Point de la sessió 3 del curs de creació d'empreses del Departament de Promoció de la Ciutat de l'Ajuntament de Blanes
Hacerse pan...
Este documento describe las cualidades que se necesitan para ser como el pan para los demás. Ser como el pan significa que ya no se puede vivir solo para uno mismo, sino que se debe estar disponible y servir a los demás en cualquier momento. También significa que se debe ser humilde, tierno y bueno como el pan, siempre dispuesto al sacrificio para dar vida a los demás como el pan se deja triturar y partir.
Cómo armar un Blog?
Para los que recién se inician en las páginas personalizadas, un minitutorial sencillo paso a paso...
Repubblika ta' malta (alexandra soare)
Si quieres irte de vacaciones y no tienes decidido donde, ahí va una presentación sobre Malta...Así será más fácil:)
Viewers also liked (20)
Agency benefits of its standards how to use us dot its standards - imsa 20...
Agency benefits of its standards how to use us dot its standards - imsa 20...
Similar to Inntopia email marketing
Eec slide workshop
The document outlines the agenda for a 2010 email marketing bootcamp and certification. It includes sessions on email strategy, audience development, campaign best practices, deliverability, measurement and more. The goal is to help attendees understand how to effectively use email marketing to achieve business objectives like acquisition, retention and engagement.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
This document provides an overview and best practices for optimizing email marketing. It discusses email marketing trends like the rise of mobile and social media integration. It also provides tips for email design, content development, list growth, and metrics. The presentation aims to help marketers improve email optimization, messaging, click-through rates, and conversions.
Dma2011postcon
The document provides biographies of three individuals involved in email marketing and digital communications:
- Nicholas Einstein, VP of Strategic Services & Deliverability at PulsePoint, who has over 10 years experience in email marketing and helping companies leverage online channels.
- Dennis Dayman, Chief Security and Privacy Officer at Eloqua, who has 17 years experience in email/privacy at various companies and is involved in email industry boards.
- Short summaries of presentations they will be giving on leveraging audience and campaign data, and on brand equity, consumer commitment, and the law.
Widemile and Microsoft Multivariate Testing Case Study
A joint presentation at DMDays09 New York, showcasing a case study between Widemile and Microsoft Office Live Small Business, which through Widemile's multivariate testing platform improved Microsoft's online conversions by 40%.
2009 Email Marketing Masterclass Red Eye
Advanced Email Marketing - covers Email Segmentation, Personalisation, Testing and Optimisation.
Presented to marketers from the Retail, Financial Services, Travel, Charity and B2B Sectors and including examples from all of these.
Seminar 1 Ultra Effective Marketing Systems
This document summarizes an ultra-effective marketing course covering lead generation techniques. The course includes sessions on understanding customer needs, building lead generation channels, and an in-depth look at pay-per-click advertising, social media profiles, and email marketing. The document provides examples and resources for implementing various lead generation strategies discussed in the course.
Introduction to Conversion Rate Optimisation
This document discusses conversion rate optimization and increasing return on investment for online marketing. It defines key terms like conversion rate, traffic, and margin per acquisition. It also outlines strategies for testing elements of a website like page layout, copy, images and calls to action to improve conversions. The goal is to discover why visitors aren't converting and make adjustments to fix it. Split testing and multi-variant testing are recommended to figure out what approaches work best.
Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox
The document summarizes seven key metrics that marketers should track for their email marketing campaigns. These include delivery rate, unique open rate, unique click-to-open rate, conversion rate, unsubscribe rate, clicks to social media, and revenue/orders generated. Tracking these metrics provides a more complete picture of how customers are responding to email content and the overall success of email marketing efforts.
Best in Show: Top takeaways from Lead Gen Summit 2013
You give us 30 minutes, and we'll give you all the greatest takeaways from 20 hours of sessions at Lead Gen Summit 2013 in San Francisco.
Join Pamela Markey, Sr. Director of Marketing, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through the best ideas from Summit, ranging from lead capture optimization to nurturing and qualification.
This presentation has been made possible thanks to Oracle Eloqua.
See the replay here: http://www.marketingsherpa.com/video/webinar/top-takeaways-from-lead-gen-summit
Cross Media Solutions
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
Cross Media Solutions
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
Email Marketing Strategy - Pardot Users Conference
The document provides an overview and agenda for taking an email marketing program to the next level. It covers key topics like optimizing opt-in processes, using preference centers, segmenting email lists, improving deliverability, and best practices for subjects lines and welcome emails. Specific metrics and case studies are presented to support the importance of these strategies.
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
An in-depth look at practical methods behind targeting and targeted emails.
This presentation explores how to use data to profile customers, suggests methods to segment your user base, and outlines possible strategies to employ to optimise their experience.
It also summarises targeting techniques, be they on personal, demographic or behavioral interactions, specifically looking at the importance of targeting related groups.
This is applied to hypothetical customer journeys, where multi-stage approaches help to widen the funnel towards conversion. Retargeting and Post-sale options are suggested.
Finally this presentation looks at 3 key things that will define targeting going forward: intent, large scale applicability and automation.
Perfect Your Email Marketing
Perfect Your Email Marketing shows you how to use advanced tactics in your email marketing strategy including segmentation, automation, triggers and transactional emails, dynamic segments and dynamic content, split testing, lead nurturing, demographic and behavioral strategies and scheduled email and recurring email campaigns.
B2B Marketing: Do The Maths - Data Versus Creativity
The document discusses how marketing has shifted from push tactics like direct mail and TV ads to pull tactics like search and social media engagement. It emphasizes that marketing now relies on metrics and data to measure customer behavior and optimize campaigns. Key metrics discussed include open rates, click-through rates, and leads generated. The document also stresses the importance of collaborating with sales to define lead qualifications and agree on a lead nurturing methodology based on customers' buying cycles.
Email Marketing:Today's tool for effective customer interaction
The document discusses email marketing strategies and tools. It outlines how email can be used as an interactive and cost-effective marketing channel to build customer relationships through targeted, permission-based communications. Metrics like open and click-through rates are mentioned to track engagement and inform future campaigns. Segmentation, personalization, automation and testing are presented as ways to increase relevance and response.
Message-Market Fit VWO Workshop by Daphne tideman
Imagine your communications as the powerhouse driving your business forward. Sure, sales are vital, but beneath the surface lie treasures that money can't buy: reputation, repeat customers, and unwavering loyalty.
In this powerpack session, Daphne Tideman, a seasoned growth leader, will be delving into the artistry of elevating your conversion rates through straightforward copy tests, even if crafting compelling prose isn't your forte. Together, you'll unravel the intricacies of forging deep connections with your audience, testing casual clicks and turning them into loyal customers.
Back to school for b 2-b marketing
This presentation was delivered to attendees of the VT/NH Marketing Group business marketing seminar held in Lebanon, NH. It's a great package of actionable content for b2b sales and marketing professionals. Enjoy!
Back to school for b 2-b marketing
A great package of actionable content for b2b sales and marketing professionals. This presentation was delivered at the VT/NH Marketing Group seminar titled 'Back to School for B2B Marketing' in Lebanon, NH.
Automation Edge Email Marketing
http://AutomationEdge.org - How Your Business Can Benefit Email Marketing By Capturing More Leads And Building A Stronger Relationship With Your Loyal Customers
Similar to Inntopia email marketing (20)
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Widemile and Microsoft Multivariate Testing Case Study
Widemile and Microsoft Multivariate Testing Case Study
Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox
Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox
Best in Show: Top takeaways from Lead Gen Summit 2013
Best in Show: Top takeaways from Lead Gen Summit 2013
Email Marketing Strategy - Pardot Users Conference
Email Marketing Strategy - Pardot Users Conference
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...
B2B Marketing: Do The Maths - Data Versus Creativity
B2B Marketing: Do The Maths - Data Versus Creativity
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
More from Richard Burrell
Colorado's Marketing Travel Network: The MTN
This document describes Colorado's Marketing Traveler Network (MTN), which captures traveler behavior data across websites to understand travel patterns and target travelers more effectively. Industry partners install tracking scripts to contribute data to the MTN. Case studies show how partners have increased marketing efficiencies and conversions by targeting specific audiences identified in the MTN and leveraging downstream traffic. The document encourages other organizations to join the MTN to gain insights into how their efforts contribute to downstream partners and better reach their audiences.
Southwest Tourism Summit 2016 Pagosa Springs, CO
The document discusses socializing tourism content across multiple channels. It recommends telling stories about people engaged in activities in specific places. The model is to first create an engaging story, then cross-pollinate that story across different channels like email, websites, and social media. The story should then be amplified through those channels and targeted advertising to reach interested audiences. The goal is to optimize how travelers actually engage with different websites and content in a fluid, non-siloed manner during the travel planning process.
Tourism Marketing Trends & Research Methods for Small - Medium Destinations, ...
This document summarizes research methods and results from a 2015 Southwest Tourism Summit presentation. It discusses recent travel trends and how to address them, provides examples of research methods and tools for analyzing traveler behavior and mobile experiences. Specific topics covered include segmentation of mobile users in Google Analytics, inspiration content vs acquisition content, and case studies of researching what inspires travelers through search activity and video content creation. The overall presentation aimed to provide guidance on using research methods and tools to better understand travelers and improve tourism experiences and content.
The Big 3 Marketing Reports for Attractions
Today's Attractions are drowning in data. We've simplified what they need to succeed by isolating the 3 must-have reports. Content, Facebook and Organic Ranking are revealed and we share how to turn them into powerful tools.
Utah Tourism Conference 2014: A New Tourism Marketing Model for Destinations ...
How your Tourism Product generates Awareness. How that Awareness can convert. And how to measure that success. DMOs are challenged with measuring their contributions when it doesn't go through their website. Here's a way to connect those dots.
Social Media 2.0: What's Next For Social Media In Tourism Marketing?
Tourism Association of New Mexico, Governors Conference on Tourism, Ruidoso, New Mexico May 5, 2014. Presented how social media has changed in the last two years for tourism marketing of destinations and attractions. Participants learned how to use social media to convert visitors during Awareness.
DMO 2.0 Skip Engagement: From Awareness to Conversion
The document discusses how Destination Marketing Organizations (DMOs) can transition from DMO 1.0 to DMO 2.0. DMO 1.0 focuses on linear marketing like visitor guides and web traffic. DMO 2.0 aims to create demand for brand attributes by taking consumers directly from awareness to conversion. It emphasizes finding unique brand attributes and using tools to measure awareness from media spending. Specific strategies discussed include making visitor guides and web traffic irrelevant, feeding research into targeted search actions, and focusing on accountability and transparency.
Southwest Tourism Summit April 24, 2014
The document discusses how research can be used as a weapon to compete for today's consumers in the tourism industry. It explains that participants at the Southwest Tourism Summit will learn how to use research to justify budgets, navigate the competitive landscape, and understand consumer behavior. Both traditional qualitative research methods like focus groups and quantitative research methods like surveys and big data are important weapons. Research provides actionable feedback that allows businesses to understand markets, trends, and which of their own marketing efforts are most effective. It emphasizes using research to inform action and engagement.
TANM Research and Marketing Conference 2013, Albuquerque, NM
Using Big Data to understand the Tourism Consumer. Delivered conclusions from Research on Social Media, Search Volume, Brand and what the consumer is looking for in Content.
Colorado ski country annual meeting 2013
The document outlines best practices and case studies from Colorado Ski Country USA's annual meeting. Case Study 1 examines how PR was used to reach new medium-haul markets through increased direct traffic, branded keywords, and direct conversions. Case Study 2 looks at how mobile services generated revenue from the drive market through mobile traffic and content. The best practices section recommends turning strategy into objectives, sourcing data from various channels, visualizing data, and periodically measuring outcomes to take targeted action.
Swts.social
The document summarizes a presentation on using social media metrics for tourism marketing. It discusses how social media provides rich user data and recommends focusing on a few key performance metrics that align with marketing goals, such as likes for awareness, people talking about this (PTAT) for engagement, traffic for leads, signals for conversions, and conversions for return on investment. The presentation provides guidance on choosing the right metric to measure success for different goals like awareness, engagement, and conversions.
Swts.durango
This document summarizes a presentation about how communities can attract tourism. It discusses targeting specific demographics like "foodies" and using new technologies like mobile and behavioral data. It also addresses challenges like siloed organizations and outdated marketing approaches. The presentation reveals strategies that successful communities use to boost tourism through psychographic targeting, signals from visitors, and measuring downstream contributions. The goal is to help Durango learn what it takes to attract more of the millions of people who visit Colorado each year.
Gwttra
The document discusses how data can be used to optimize tourism marketing efforts. It provides two case studies: (1) The Colorado Tourism Office integrated multiple data sources to better manage vendors and justify budget increases. (2) The Santa Fe CVB used data to target "foodies" as a niche market through different marketing channels and measure engagement and conversions. The key lessons are to integrate all data, set up tracking across campaigns and media, and use data in collaborative meetings to direct execution.
ROI Calculation for PR Efforts
The document discusses metrics for measuring the value of online media. It focuses on return on investment (ROI) which requires going beyond metrics like reach and audience to capture engagement and conversion rates. Most traffic and organic searches are branded, and most conversions are also from branded keywords. Public relations can drive engagement on Facebook. The goal is to understand how media coverage translates into real business outcomes.
Analytics paralysis
This document discusses using data and engagement metrics to measure the effectiveness of marketing efforts. It recommends taking a top-down approach by creating a scorecard to track key performance indicators for all efforts and resources. The "Governor Process" is outlined as goal-setting, defining objectives and expectations, organizing teams/resources, and regularly reviewing performance and deviations from objectives. The challenge is using data to determine if engagement drives conversions, requiring the right mix of audience, content, context and timing.
8 Things in Internet Marketing You Must Do
The document outlines 9 things that must be done in internet marketing to manage the marketing funnel and increase conversion rates. It discusses 1) owning existing customers by regularly engaging with them, 2) segmenting customers and narrowing communications based on their attributes and stage in the buying process, 3) having personalized conversations with customers, 4) expanding soft conversion points to increase engagement, 5) optimizing the conversion process by removing non-essential steps, 6) avoiding unhelpful social media interactions, 7) focusing on leads from the past 72 hours, 8) using a content calendar to regularly send targeted emails, and 9) prioritizing strategic marketing over reactive tasks. The overall goal is to more effectively move site visitors through the stages of
DATO Presentation
The document outlines 9 steps for effective internet marketing: 1) identify existing customers and engage them regularly, 2) segment customers and tailor communications, 3) have ongoing conversations to build engagement, 4) expand conversion opportunities, 5) optimize the conversion process, 6) improve social media engagement, 7) follow up within 72 hours of leads, 8) use content calendars to plan email campaigns, and 9) prioritize strategic initiatives over minor tasks. The goal is to increase engagement, conversions, and revenue through relationship-building and multichannel marketing strategies.
Honey.measure wy-gov-conf-2011
The document discusses strategies for measuring the effectiveness of marketing efforts for honey tourism. It recommends capturing data on direct behaviors like spending money or making reservations, indirect behaviors like phone calls or website visits, and passive behaviors like ad impressions. Key metrics to measure include reach, engagement, and conversions. Testing variables and comparing results over time and against competitors can provide useful context. Regularly scheduled reports and testing different marketing executions are best practices for optimization.
Honey.measure cto 2010
This document discusses measuring the effectiveness of tourism marketing. It recommends tracking three types of behaviors: direct behaviors like spending money or making reservations, indirect behaviors like phone calls or website visits, and passive behaviors like ad impressions. Metrics should be organized by goal and compared over time and against competitors. Testing variables one at a time, like email content or landing pages, can help optimize campaigns. Overall measurement allows assessing performance, behaviors, revenue and costs to evaluate marketing impact.
More from Richard Burrell (20)
Tourism Marketing Trends & Research Methods for Small - Medium Destinations, ...
Tourism Marketing Trends & Research Methods for Small - Medium Destinations, ...
Utah Tourism Conference 2014: A New Tourism Marketing Model for Destinations ...
Utah Tourism Conference 2014: A New Tourism Marketing Model for Destinations ...
Social Media 2.0: What's Next For Social Media In Tourism Marketing?
Social Media 2.0: What's Next For Social Media In Tourism Marketing?
DMO 2.0 Skip Engagement: From Awareness to Conversion
DMO 2.0 Skip Engagement: From Awareness to Conversion
TANM Research and Marketing Conference 2013, Albuquerque, NM
TANM Research and Marketing Conference 2013, Albuquerque, NM
Recently uploaded
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
A tale of scale & speed: How the US Navy is enabling software delivery from l...
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsTrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
20 Comprehensive Checklist of Designing and Developing a Website
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
Recently uploaded (20)
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
20 Comprehensive Checklist of Designing and Developing a Website
20 Comprehensive Checklist of Designing and Developing a Website
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Inntopia email marketing
- 1. Email marketing R. A. Burrell President Internet Honey
- 7. Process Think. Execute. Measure.
- 15. Think
- 20. Best Practices