The document summarizes seven key metrics that marketers should track for their email marketing campaigns. These include delivery rate, unique open rate, unique click-to-open rate, conversion rate, unsubscribe rate, clicks to social media, and revenue/orders generated. Tracking these metrics provides a more complete picture of how customers are responding to email content and the overall success of email marketing efforts.
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Email Marketing in 2020: 20 Predictions from 20 ExpertsLitmus
“How will email marketing change by the end of the decade?” That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Their answers predict dramatic changes in personalization, automation, interactivity, compliance, and much more.
In this presentation, we’ve selected our favorite prediction from each of our 20 contributors, and made it easy for you to tweet the ones you find intriguing or agree with. Enjoy this peek at the future of email marketing!
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
social Email marketing. Targeting your email marketing, email segmentation through analytics, blog your email, following up email, use an auto-responder
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Email Marketing in 2020: 20 Predictions from 20 ExpertsLitmus
“How will email marketing change by the end of the decade?” That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Their answers predict dramatic changes in personalization, automation, interactivity, compliance, and much more.
In this presentation, we’ve selected our favorite prediction from each of our 20 contributors, and made it easy for you to tweet the ones you find intriguing or agree with. Enjoy this peek at the future of email marketing!
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Whether you’re sending an email newsletter, a special offer or an invitation, email marketing delivers your message and helps your business skyrocket! Email marketing has an average return on investment of more than $44 for every $1 spent!
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Best Email Marketing Platforms Review: 2023
GetResponse vs MailChimp Best
Table of Contents
GetResponse vs MailChimp: Best For Growing Email List
GetResponse vs MailChimp: Best option in 2023
About GetResponse
About MailChimp
MailChimp Features
GetResponse Features
New Feature 1 : AI Subject Line Generator Powered by ChatGPT3
New Feature 2: AI Email Generator Powered by ChatGPT3
3 main features you should consider while choosing email marketing platforms review
3 Reasons to Choose GetResponse: Email marketing platforms review
1. Easyness of email marketing
2. Marketing Automation: AI Subject Line and Email Generator Powered by ChatGPT 3
3. Landing pages and webinars
Few Amazing GetResponse features : Email Marketing Platforms Review
Few Rocking MailChimp features: Email Marketing Platforms Review
GetResponse Pros and Cons: Email Marketing Platforms Review
MailChimp pros and cons: Email marketing platforms review
Conclusion: Email Marketing Platforms Review
FAQs: GetResponse vs MailChimp: Best Email Marketing Platform
MailChimp vs GetResponse: Final Recommendation
Both GetResponse and MailChimp provide a wealth of features and tools for developing and managing email campaigns in addition to robust tracking and analytics tools.
While MailChimp is ideal for novices who want a simple user interface, GetResponse is fantastic if you require automated tools.
To learn more about these free trials and other information, read our in-depth review.
GetResponse
Try MailChimp
Are GetResponse and MailChimp unclear to you?
You’re in the correct place because the post’s conclusion will answer all of your questions.
Have you ever wondered why getting more emails is every top marketer’s top priority?
Why do 90% of experts claim that money is important?
The explanation is straightforward: Compared to other platforms, email marketing offers the highest ROI. Every email subscriber is typically worth $40 for every dollar you spend on them. That’s a significant return, yes?
Rate of Return chart: email marketing platform review
Every other method, such as social media, SEO, banner ads, etc., is beaten by email marketing.
You shouldn’t IGNORE it if you’re considering starting an online business that will eventually generate passive revenue for you. The finest piece of advice is to begin building your email list right now. However the question of “which is the best program to develop my email list?” constantly annoys newbies. That is a valid question.
GetResponse?
AWeber?
MailChimp?
InfusionSoft? Or something else?
Which email marketing tool is the best, then?
We’ll discuss the two outstanding email marketing autoresponders that are utilized by millions of people worldwide in this GetResponse vs MailChimp comparison post.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Whether you’re sending an email newsletter, a special offer or an invitation, email marketing delivers your message and helps your business skyrocket! Email marketing has an average return on investment of more than $44 for every $1 spent!
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Email marketing presentation antoine dupontAntoine Dupont
Spam now accounts for over 90 percent of all e-mail traffic, according to a recent report released from security vendor Symantec. This means that 9 out of every 10 e-mails is junk. So if you are using email blasts as a Marketing tool, you have your work cut out for you.
Spam filters & Junk folders are getting more & more sophisticated and will catch & delete in their net all kinds of emails, yours included! Now if you consider that 69% of people will delete an email on the subject line alone, you better think it over before you send one more email with a poorly written subject line.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
Best Email Marketing Platforms Review: 2023
GetResponse vs MailChimp Best
Table of Contents
GetResponse vs MailChimp: Best For Growing Email List
GetResponse vs MailChimp: Best option in 2023
About GetResponse
About MailChimp
MailChimp Features
GetResponse Features
New Feature 1 : AI Subject Line Generator Powered by ChatGPT3
New Feature 2: AI Email Generator Powered by ChatGPT3
3 main features you should consider while choosing email marketing platforms review
3 Reasons to Choose GetResponse: Email marketing platforms review
1. Easyness of email marketing
2. Marketing Automation: AI Subject Line and Email Generator Powered by ChatGPT 3
3. Landing pages and webinars
Few Amazing GetResponse features : Email Marketing Platforms Review
Few Rocking MailChimp features: Email Marketing Platforms Review
GetResponse Pros and Cons: Email Marketing Platforms Review
MailChimp pros and cons: Email marketing platforms review
Conclusion: Email Marketing Platforms Review
FAQs: GetResponse vs MailChimp: Best Email Marketing Platform
MailChimp vs GetResponse: Final Recommendation
Both GetResponse and MailChimp provide a wealth of features and tools for developing and managing email campaigns in addition to robust tracking and analytics tools.
While MailChimp is ideal for novices who want a simple user interface, GetResponse is fantastic if you require automated tools.
To learn more about these free trials and other information, read our in-depth review.
GetResponse
Try MailChimp
Are GetResponse and MailChimp unclear to you?
You’re in the correct place because the post’s conclusion will answer all of your questions.
Have you ever wondered why getting more emails is every top marketer’s top priority?
Why do 90% of experts claim that money is important?
The explanation is straightforward: Compared to other platforms, email marketing offers the highest ROI. Every email subscriber is typically worth $40 for every dollar you spend on them. That’s a significant return, yes?
Rate of Return chart: email marketing platform review
Every other method, such as social media, SEO, banner ads, etc., is beaten by email marketing.
You shouldn’t IGNORE it if you’re considering starting an online business that will eventually generate passive revenue for you. The finest piece of advice is to begin building your email list right now. However the question of “which is the best program to develop my email list?” constantly annoys newbies. That is a valid question.
GetResponse?
AWeber?
MailChimp?
InfusionSoft? Or something else?
Which email marketing tool is the best, then?
We’ll discuss the two outstanding email marketing autoresponders that are utilized by millions of people worldwide in this GetResponse vs MailChimp comparison post.
Email marketing is an essential part of the overall digital marketing strategy for most businesses. One element that businesses should definitely work on in their marketing stack, regardless of their type of business.
Best AI Email Marketing Tools in 2024.pptxVanator Assist
AI Email marketing tools have now been established as a prominent medium for communication in marketing.
Most consumers now choose email as their preferred method of communication with brands, and it’s also one of the most basic methods to reach out to your audience directly.
It offers an amazing outcome for your business while minimizing are concerns for users.
It takes more than just writing copy and clicking send to effectively market emails. The finest AI email marketing tools are those that have undergone thorough classification, experiments, and optimization.
In this whitepaper, you will find a list of the top 15 email marketing best practices powered with machine learning algorithms that we at Inbox Suite rely on and recommend to all marketers.
Email marketing has been shown to be one of the best ways to build and maintain
relationships with your clients and prospects, but you can’t just throw up your mailing list and
expect results. You need the right tools in place to ensure that your email campaigns are
reaching their intended recipients, getting opened, and driving conversions to new business
or additional sales. That’s why we put together this list of the 5 best email marketing tools on
the market today—so you can choose the right one for your business
B2B Lead Generation With Best Automated Email Campaigns 2024.pdfSendEngage
Whether you're a seasoned marketer or just starting, this guide will provide you with insights and strategies to optimize your lead generation efforts. This article dives into the nuances of B2B lead generation, the pivotal role of email campaigns, and how automation is revolutionizing this domain.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
استراتيجيات التسويق لخدمات القطاع العام Mohamed Mahdy
يلقي الضوء على أحدث التطورات في الاستراتيجيات التسويقية للخدمات والتعاملات الحكومية وطرق تكثيف الحملات التواصلية وتوعية المواطنين والمقيمين (المتعاملين ) وقطاع الاعمال لتنمية وتطوير الاقتصاد الوطني دعما لرؤية المؤسسات في تحقيق أفضل الانجازات وتنمية فكر تسويقي في القطاع العام يهدف إلى التكامل والتميز في الخدمات الحكومية ورضا المستفيدين من المتعاملين وتحسين سمعة ومكانة الخدمات الحكومية مما يقود المنظمات الخدمية نحو النمو الاقتصادي في ظل تحولات جذرية يشهدها الاقتصاد العالمي.
Digital 2023 Global Overview Report - Data ReportalMohamed Mahdy
2023 Global Digital Report
Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social.
From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your digital strategies in 2023. This year’s report includes more than 400 pages of crucial stats, charts, and insights on global digital behavior and usage. Read it below for all you need to know about today’s digital world.
ما هي أبرز دول العالم التي سنت قوانين للتحكم بمواقع التواصل الاجتماعي؟Mohamed Mahdy
تجتمع أهم منصات التواصل الاجتماعي وأكثرها استخداماً على مستوى العالم على تراب الولايات المتحدة الأمريكية. إذ بعيداً عن تيك توك التي ولدت وترعرعت في الصين، فإن أراضي الولايات المتحدة تضم المقرات الرئيسية لعدد كبير من المنصات التي أصبحت ذات تأثير عالمي، منها فيسبوك وغوغل وتويتر وسنابشات. وكما هو معروف تضم شركة فيسبوك كل من انستغرام وواتساب؛ بينما تضم شركة غوغل موقع الفيديوهات يوتيوب وموقع التدوين بلوجر وغيرها من المنصات المهمة.
وتتحصن هذه الشركات بقوانين الولايات المتحدة محلياً، كما اتخذت من مكانة أقوى بلد في المجرة عسكرياً واقتصادياً؛ درعاً يقيها من أيادي الحكومات حول العالم. لكن التأثير المتنامي لمنصاتها على هذه الدول دفع الكثير منها لسن قوانين تحد من تأثير “السوشيال ميديا” ولو على المستوى المحلي.
وبداية
التفاصيل من هنا : https://tinyurl.com/ygqotpdt
https://blog.nnsm3.com/الشركات-الأفلاك/ما-هي-أبرز-دول-العالم-التي-سنت-قوانين-لل/?lang=ar
إعلان نتيجة التصويت على نظام الاتحاد المعدلMohamed Mahdy
قدمت لجنة اصلاح النظام الأساسي نتيجة التصويت على النظام المعدل، ومسؤوليتي كرئيس للمكتب التنفيذي هي اعلان النتيجة نيابة عن المكتب التنفيذي، كما وردت من الأستاذ الدكتور عماد عيسى صالح، نائب الرئيس ورئيس اللجنة المكلفة من الجمعية العامة في نهاية هذا البيان.
إصدار العدد السادس و العشرون (٢٦) من مجلة اعلم التي يصدرها الاتحاد العربي للم...Mohamed Mahdy
اعلن الاتحاد العربي للمكتبات والمعلومات (اعلم) عن إصدار العدد السادس و العشرون (٢٦) من مجلة اعلم والتي يصدرها الاتحاد العربي للمكتبات والمعلومات عن شهر يوليو ٢٠٢٠
وسينشر الاتحاد من خلال موقعه الالكتروني العدد الجديد ويتيح تحميلا كاملا لكافة محتوياته
ويشتمل العدد على قائمة المحتويات التالية :
البرنامج العلمي لفعاليات منتدى الاتحاد العربي للمكتبات والمعلومات الافتراضي ا...Mohamed Mahdy
يسر الاتحاد العربي للمكتبات والمعلومات (اعلم ) بالاعلان عن البرنامج العلمي للمنتدي الافتراضي الاول والذي يقام تحت عنوان “دور المكتبات في دعم التعليم الالكتروني والتعليم عن بعد”، والذي يعقد تحت رعاية شركة نسيج ويقام خلال الفترة ( 22 /23 يوليو 2020)، وسيعمل الاتحاد عن بث جميع جلسات المنتدي حصريا من خلال موقعه الالكتروني وكافه صفحات الاتحاد علي مواقع التواصل الاجتماعية.
الافلا تدرج في نشرتها الاخبارية انشطة الاتحاد العربي للمكتبات والمعلومات خلال...Mohamed Mahdy
الافلا تدرج في نشرتها الاخبارية انشطة الاتحاد العربي للمكتبات والمعلومات خلال جائحة كورونا
ادراجت الافلا انشطة للاتحاد العربي للمكتبات والمعلومات التى نفذها فى إطار جائحة كورونا ضمن النشرة الاخبارية النصف سنوية لقسم التنمية المهنية المستمرة والتعلم الوظيفي بالافلا
المزيد من خلال :
https://www.facebook.com/groups/afli.info
لمشاركات التي وصلت ضمن مسابقة المبدع الصغير للرسم 2020Mohamed Mahdy
نقدم لكم كافة المشاركات التي وصلت ضمن #مسابقة_المبدع_الصغير للرسم التي أطلقها الاتحاد العربي للمكتبات والمعلومات في وقت سابق ، وهي مسابقة مخصصة للمبدعين الصغار .
سيتم اختيار افضل ١٠ رسومات بناء علي رؤية لجنة شكلها الاتحاد العربي للمكتبات والمعلومات والتي تضم في اعضائها فنانون تشكيليون ومتخصصون في الطفولة وسيتم التصويت في مرحلة لاحقة .
تابعونا … وشجعوا الرسمات التي تجدون أنها مبدعة سواء من خلال (اعجاب او تعليق عليها)
مع تحياتي..
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#الاتحاد_العربي_للمكتبات_والمعلومات - #اعلم
WEB II http://arab-afli.org/index.php
Facebook II https://www.facebook.com/groups/afli.info
Twitter II https://twitter.com/AFLI1
Instagram II https://www.instagram.com/afliglobal
http://maktabatonline.com
https://www.facebook.com/maktabatonline1
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox
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Seven Must-Have Metrics to Keep in Your Email
Marketing Toolbox
How are you measuring the success of your emails? Chances are you're already using some basic metrics.
Here are some other important ones to include. » sign in to read full article
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Seven Must-Have Metrics to Keep
in Your Email Marketing Toolbox
by Yazmin Harris | March 26, 2015 | 1,407 views
Some 60% of marketers report that their email marketing
efforts yield a positive ROI. On the surface, that's a
positive sign, but that fact doesn't reveal how marketers
can attribute, with certainty, those returns to email
marketing.
In other words, how do email marketers measure
success?
Best-practices regarding key performance indicators
(KPIs) exist. The trouble is that not every marketing team
follows them—which to a degree makes sense. If a brand isn't using social media, there's no sense
in tracking clicks to social.
Where marketers get in trouble, however, is by having a narrow view of the metrics they're tracking.
A click-to-open rate may speak most directly to a brand's goals, but tracking a complete set of
metrics will give a better sense of what customers are responding to.
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metrics will give a better sense of what customers are responding to.
Here's a look at the seven most important KPIs for email marketing. Some may seem basic, but they
are the metrics that brands should keep in their email marketing toolbox.
Know your email marketing goals, and keep the
following in mind as you pursue them.
1. Delivery rate measures the number of
emails delivered versus the number sent.
In essence, it tracks the bounce rate. By
tracking delivery rate, marketers confirm
the size of their subscriber base.
If the delivery rate is not checked
regularly, marketers may realize too late
that their emails are reaching very few
people. Not only is that embarrassing,
but a high bounce rate can lead to
blacklisting, which harms marketing
efforts and brand reputation.
2. Unique open rate goes beyond the
basic open rate, which just tells
marketers the number of times an email
is opened. Tracking unique open rate
reveals the number of individual
subscribers who viewed an email.
If one subscriber opens an email multiple
times, this action inflates the open rate.
This metric can provide insight on the
effectiveness of subject lines because it
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shows which ones were intriguing
enough for the recipient to open.
3. Unique click-to-open rate measures
the number of unique subscribers who
clicked on the message compared to the
number of people who viewed it. This is a
good indicator of how engaging the
content of the email actually is.
(Many marketers will measure click-
through-rates using the number of
individuals who clicked on the message
compared to the number of delivered
messages, but this comparison does not
reveal the content's influence on the
click.)
4. Conversion rate shows how many
subscribers complete the call-to-action
within the email. Often, that means that
they made a purchase, but it can also
mean they signed up for a newsletter,
downloaded a whitepaper, completed a
survey, or did whatever else the email
asked. This can either refer to the
number of conversions compared to
number of deliveries or unique clicks.
As long as the entire marketing team is
consistent, either method is effective in
measuring conversions.
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measuring conversions.
5. Unsubscribe rate measures the
percentage of subscribers who choose to
unsubscribe from an email list. Users
may unsubscribe for a number of
reasons (e.g., they accidentally
subscribed to the list, the content is no
longer relevant to them, or they see too
many emails from the brand).
The issue of content is the most
worrisome, especially if the unsubscribe
rate is high. If that's the case, consider
revising content.
6. Clicks to social media is an important
metric for measuring the success of the
campaign if the email content links to
social media sites. (All email campaigns
should include links; it's an easy way to
make a campaign multichannel.)
This metric measures the number of
clicks from an email to a social network. It
reveals which social outlets a brand's
subscribers favor. Knowing this, brands
can then tailor email content to fit their
subscribers' preferences.
7. Revenue and number of orders is
crucial in evaluating the success of an
email marketing campaign if the goal is to
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generate sales.
Knowing these numbers helps marketers
determine the effectiveness of those
campaigns and make better email
marketing decisions in the future.
Most marketers are already tracking some basics. Delivery and open rates are standard metrics, but
marketers fall short in using click-to-open and other more meaningful metrics. Let's change that.
Let's all resolve to be email metric sticklers.
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Yazmin Harris is an analyst in Social and Disruptive Marketing Strategies,
focusing on bringing innovation to the ESP space, at Yesmail Interactive.
LinkedIn: Yazmin Harris
26 Share 117
Digital Marketing, Email, Email Campaigns, Email Marketing, High-Tech
Marketing, Measurement, Metrics
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Top Six Email Marketing
Trends You Need to Keep
Pace With
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Comments
by Katherine Thu Mar 26, 2015 via web
Great reminders Yazmin. I would actually add phone calls to point #4 on conversion rates. As
more emails continue to be opened on smartphones, optimizing your emails for mobile
devices and including a click-to-call link is just as valuable as other conversion metrics for
many businesses. Call tracking is another complement to our email marketing strategies and
helps to attribute phone leads back to specific email campaigns.
by Rob Smith Thu Mar 26, 2015 via web
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The obvious followup question on the KPIs is what is considered a good return for each. For
example what percent of one's subscribers be considered a positive return for unique click to
open rate? 2% of total subscribers? 5%? Some kind of benchmarking would be helpful.
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