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Cross Media Solutions

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Bob Hill
Bob Hill

The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.

BusinessNews & Politics
1 of 50
Our “How-To” Marketing Seminars Cross-Media Marketing Innovative Marketing Services That Deliver
Agenda for the Morning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Teuteberg Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s New at Teuteberg ,[object Object],[object Object],[object Object],[object Object]
Who’s Here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object]
Marketing Spend Source: Target Market Magazine
Source: Target Market Magazine
Customer Acquisition Source: Target Market Magazine
Customer Retention Source: Target Market Magazine
Things To Consider… ,[object Object],[object Object],[object Object],[object Object]
A Closer Look… ,[object Object],[object Object],[object Object],[object Object]
Marketing Mediums Source: XMPie
Marketing Mediums (cont.) Source: XMPie
A Closer Look… (cont) ,[object Object],[object Object],[object Object],[object Object]
A Closer Look… (cont) ,[object Object],[object Object],[object Object],[object Object]
Cross-Media Marketing ,[object Object],[object Object]
Why Cross-Media? ,[object Object],[object Object],[object Object]
Basic Understanding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals of Cross-Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personalized URL’s ,[object Object],[object Object]
Basic Flowchart
PURL’s Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Examples (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMS Text Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],*Source: Wikipedia
Advantages of SMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMS Opt-In Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMS Opt-Ins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live Demo ,[object Object],[object Object]
SMS Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If You Can Dream It… NASCAR at Las Vegas Motor Speedway
“How-To” Guideline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“How-To” Guideline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chicago-based Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Process ,[object Object],[object Object]
Cost Savings Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines To Follow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines To Follow (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines To Follow (cont) ,[object Object]
Guidelines To Follow (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Boy Scouts of America ,[object Object],http://208.69.110.181/bsaproofing/landingMKE.aspx
Campaign Flowchart
Black Oak Casino ,[object Object],[object Object],[object Object],Triggered Email Triggered Postcard Newsletter
Black Oak Casino ,[object Object],[object Object]
[object Object]
Referral Email http://www.referafamily.com/StTeuteberg123/update.aspx?rid=Chad2Carpenter2.570
Referral’s Information
THANK YOU!

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