El documento presenta los pasos básicos para comenzar un negocio en Internet, incluyendo lo que se necesita saber para ponerlo en marcha, información sobre buscadores y enlaces recíprocos, los cuales son elementos clave para tener éxito en un negocio en línea. El documento fue preparado por Ángel Moreno como parte de su séptimo semestre de la carrera de Ingeniería en Marketing en la Escuela Superior Politécnica de Chimborazo.
El documento describe tres instrumentos de viento madera: el oboe, la flauta travesera y el fagot. Explica sus características como su tesitura, tipos y músicos famosos que los han tocado.
El documento presenta los pasos básicos para comenzar un negocio en Internet, incluyendo lo que se necesita saber para ponerlo en marcha, información sobre buscadores y enlaces recíprocos, los cuales son elementos clave para tener éxito en un negocio en línea. El documento fue preparado por Ángel Moreno como parte de su séptimo semestre de la carrera de Ingeniería en Marketing en la Escuela Superior Politécnica de Chimborazo.
El documento describe tres instrumentos de viento madera: el oboe, la flauta travesera y el fagot. Explica sus características como su tesitura, tipos y músicos famosos que los han tocado.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as human activity declined. However, the impacts on air quality were temporary and pollution levels rebounded once lockdowns were lifted and human activity resumed.
El documento compara los efectos a largo plazo de la bomba atómica lanzada en Hiroshima con los efectos de los políticos, sugiriendo que los políticos pueden causar una destrucción mayor a largo plazo que una sola bomba atómica.
This document discusses an app called DoctorMe that provides medical advice. DoctorMe was acquired by ChangeFusion and is now available on the App Store where users can access the app's services. The app aims to provide helpful medical information and guidance to users.
El documento describe un software de evaluación virtual desarrollado con el lenguaje de programación Visual Basic 6.0 que permite definir características y funciones para realizar evaluaciones.
Alimentos Trasgenicos Posada Johan Bustamante SteveJuan Diego Uribe
El documento discute los alimentos transgénicos, incluyendo su historia, objetivos, beneficios potenciales y riesgos. Algunos de los primeros alimentos modificados genéticamente fueron tomates y soja para aumentar su resistencia. Aunque los transgénicos podrían mejorar los cultivos, también existe la preocupación de que puedan causar efectos impredecibles en la salud humana y el medio ambiente.
O documento descreve os processos biológicos do envelhecimento humano, incluindo a deterioração gradual dos sentidos, ossos e outras partes do corpo. Explica que o envelhecimento ocorre devido a erros que se acumulam na replicação celular ao longo da vida, levando ao comprometimento gradual da função dos órgãos. Também destaca que a morte é um processo natural resultante da perda progressiva da capacidade das células se dividirem.
This document describes Colorado's Marketing Traveler Network (MTN), which captures traveler behavior data across websites to understand travel patterns and target travelers more effectively. Industry partners install tracking scripts to contribute data to the MTN. Case studies show how partners have increased marketing efficiencies and conversions by targeting specific audiences identified in the MTN and leveraging downstream traffic. The document encourages other organizations to join the MTN to gain insights into how their efforts contribute to downstream partners and better reach their audiences.
Southwest Tourism Summit 2016 Pagosa Springs, CORichard Burrell
The document discusses socializing tourism content across multiple channels. It recommends telling stories about people engaged in activities in specific places. The model is to first create an engaging story, then cross-pollinate that story across different channels like email, websites, and social media. The story should then be amplified through those channels and targeted advertising to reach interested audiences. The goal is to optimize how travelers actually engage with different websites and content in a fluid, non-siloed manner during the travel planning process.
Tourism Marketing Trends & Research Methods for Small - Medium Destinations, ...Richard Burrell
This document summarizes research methods and results from a 2015 Southwest Tourism Summit presentation. It discusses recent travel trends and how to address them, provides examples of research methods and tools for analyzing traveler behavior and mobile experiences. Specific topics covered include segmentation of mobile users in Google Analytics, inspiration content vs acquisition content, and case studies of researching what inspires travelers through search activity and video content creation. The overall presentation aimed to provide guidance on using research methods and tools to better understand travelers and improve tourism experiences and content.
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as human activity declined. However, the impacts on air quality were temporary and pollution levels rebounded once lockdowns were lifted and human activity resumed.
El documento compara los efectos a largo plazo de la bomba atómica lanzada en Hiroshima con los efectos de los políticos, sugiriendo que los políticos pueden causar una destrucción mayor a largo plazo que una sola bomba atómica.
This document discusses an app called DoctorMe that provides medical advice. DoctorMe was acquired by ChangeFusion and is now available on the App Store where users can access the app's services. The app aims to provide helpful medical information and guidance to users.
El documento describe un software de evaluación virtual desarrollado con el lenguaje de programación Visual Basic 6.0 que permite definir características y funciones para realizar evaluaciones.
Alimentos Trasgenicos Posada Johan Bustamante SteveJuan Diego Uribe
El documento discute los alimentos transgénicos, incluyendo su historia, objetivos, beneficios potenciales y riesgos. Algunos de los primeros alimentos modificados genéticamente fueron tomates y soja para aumentar su resistencia. Aunque los transgénicos podrían mejorar los cultivos, también existe la preocupación de que puedan causar efectos impredecibles en la salud humana y el medio ambiente.
O documento descreve os processos biológicos do envelhecimento humano, incluindo a deterioração gradual dos sentidos, ossos e outras partes do corpo. Explica que o envelhecimento ocorre devido a erros que se acumulam na replicação celular ao longo da vida, levando ao comprometimento gradual da função dos órgãos. Também destaca que a morte é um processo natural resultante da perda progressiva da capacidade das células se dividirem.
This document describes Colorado's Marketing Traveler Network (MTN), which captures traveler behavior data across websites to understand travel patterns and target travelers more effectively. Industry partners install tracking scripts to contribute data to the MTN. Case studies show how partners have increased marketing efficiencies and conversions by targeting specific audiences identified in the MTN and leveraging downstream traffic. The document encourages other organizations to join the MTN to gain insights into how their efforts contribute to downstream partners and better reach their audiences.
Southwest Tourism Summit 2016 Pagosa Springs, CORichard Burrell
The document discusses socializing tourism content across multiple channels. It recommends telling stories about people engaged in activities in specific places. The model is to first create an engaging story, then cross-pollinate that story across different channels like email, websites, and social media. The story should then be amplified through those channels and targeted advertising to reach interested audiences. The goal is to optimize how travelers actually engage with different websites and content in a fluid, non-siloed manner during the travel planning process.
Tourism Marketing Trends & Research Methods for Small - Medium Destinations, ...Richard Burrell
This document summarizes research methods and results from a 2015 Southwest Tourism Summit presentation. It discusses recent travel trends and how to address them, provides examples of research methods and tools for analyzing traveler behavior and mobile experiences. Specific topics covered include segmentation of mobile users in Google Analytics, inspiration content vs acquisition content, and case studies of researching what inspires travelers through search activity and video content creation. The overall presentation aimed to provide guidance on using research methods and tools to better understand travelers and improve tourism experiences and content.
Today's Attractions are drowning in data. We've simplified what they need to succeed by isolating the 3 must-have reports. Content, Facebook and Organic Ranking are revealed and we share how to turn them into powerful tools.
Utah Tourism Conference 2014: A New Tourism Marketing Model for Destinations ...Richard Burrell
How your Tourism Product generates Awareness. How that Awareness can convert. And how to measure that success. DMOs are challenged with measuring their contributions when it doesn't go through their website. Here's a way to connect those dots.
Social Media 2.0: What's Next For Social Media In Tourism Marketing?Richard Burrell
Tourism Association of New Mexico, Governors Conference on Tourism, Ruidoso, New Mexico May 5, 2014. Presented how social media has changed in the last two years for tourism marketing of destinations and attractions. Participants learned how to use social media to convert visitors during Awareness.
DMO 2.0 Skip Engagement: From Awareness to ConversionRichard Burrell
The document discusses how Destination Marketing Organizations (DMOs) can transition from DMO 1.0 to DMO 2.0. DMO 1.0 focuses on linear marketing like visitor guides and web traffic. DMO 2.0 aims to create demand for brand attributes by taking consumers directly from awareness to conversion. It emphasizes finding unique brand attributes and using tools to measure awareness from media spending. Specific strategies discussed include making visitor guides and web traffic irrelevant, feeding research into targeted search actions, and focusing on accountability and transparency.
The document discusses how research can be used as a weapon to compete for today's consumers in the tourism industry. It explains that participants at the Southwest Tourism Summit will learn how to use research to justify budgets, navigate the competitive landscape, and understand consumer behavior. Both traditional qualitative research methods like focus groups and quantitative research methods like surveys and big data are important weapons. Research provides actionable feedback that allows businesses to understand markets, trends, and which of their own marketing efforts are most effective. It emphasizes using research to inform action and engagement.
TANM Research and Marketing Conference 2013, Albuquerque, NMRichard Burrell
Using Big Data to understand the Tourism Consumer. Delivered conclusions from Research on Social Media, Search Volume, Brand and what the consumer is looking for in Content.
The document outlines best practices and case studies from Colorado Ski Country USA's annual meeting. Case Study 1 examines how PR was used to reach new medium-haul markets through increased direct traffic, branded keywords, and direct conversions. Case Study 2 looks at how mobile services generated revenue from the drive market through mobile traffic and content. The best practices section recommends turning strategy into objectives, sourcing data from various channels, visualizing data, and periodically measuring outcomes to take targeted action.
The document summarizes a presentation on using social media metrics for tourism marketing. It discusses how social media provides rich user data and recommends focusing on a few key performance metrics that align with marketing goals, such as likes for awareness, people talking about this (PTAT) for engagement, traffic for leads, signals for conversions, and conversions for return on investment. The presentation provides guidance on choosing the right metric to measure success for different goals like awareness, engagement, and conversions.
This document summarizes a presentation about how communities can attract tourism. It discusses targeting specific demographics like "foodies" and using new technologies like mobile and behavioral data. It also addresses challenges like siloed organizations and outdated marketing approaches. The presentation reveals strategies that successful communities use to boost tourism through psychographic targeting, signals from visitors, and measuring downstream contributions. The goal is to help Durango learn what it takes to attract more of the millions of people who visit Colorado each year.
The document discusses how data can be used to optimize tourism marketing efforts. It provides two case studies: (1) The Colorado Tourism Office integrated multiple data sources to better manage vendors and justify budget increases. (2) The Santa Fe CVB used data to target "foodies" as a niche market through different marketing channels and measure engagement and conversions. The key lessons are to integrate all data, set up tracking across campaigns and media, and use data in collaborative meetings to direct execution.
The document discusses metrics for measuring the value of online media. It focuses on return on investment (ROI) which requires going beyond metrics like reach and audience to capture engagement and conversion rates. Most traffic and organic searches are branded, and most conversions are also from branded keywords. Public relations can drive engagement on Facebook. The goal is to understand how media coverage translates into real business outcomes.
This document discusses using data and engagement metrics to measure the effectiveness of marketing efforts. It recommends taking a top-down approach by creating a scorecard to track key performance indicators for all efforts and resources. The "Governor Process" is outlined as goal-setting, defining objectives and expectations, organizing teams/resources, and regularly reviewing performance and deviations from objectives. The challenge is using data to determine if engagement drives conversions, requiring the right mix of audience, content, context and timing.
The document outlines 9 things that must be done in internet marketing to manage the marketing funnel and increase conversion rates. It discusses 1) owning existing customers by regularly engaging with them, 2) segmenting customers and narrowing communications based on their attributes and stage in the buying process, 3) having personalized conversations with customers, 4) expanding soft conversion points to increase engagement, 5) optimizing the conversion process by removing non-essential steps, 6) avoiding unhelpful social media interactions, 7) focusing on leads from the past 72 hours, 8) using a content calendar to regularly send targeted emails, and 9) prioritizing strategic marketing over reactive tasks. The overall goal is to more effectively move site visitors through the stages of
The document outlines 9 steps for effective internet marketing: 1) identify existing customers and engage them regularly, 2) segment customers and tailor communications, 3) have ongoing conversations to build engagement, 4) expand conversion opportunities, 5) optimize the conversion process, 6) improve social media engagement, 7) follow up within 72 hours of leads, 8) use content calendars to plan email campaigns, and 9) prioritize strategic initiatives over minor tasks. The goal is to increase engagement, conversions, and revenue through relationship-building and multichannel marketing strategies.
The document discusses strategies for measuring the effectiveness of marketing efforts for honey tourism. It recommends capturing data on direct behaviors like spending money or making reservations, indirect behaviors like phone calls or website visits, and passive behaviors like ad impressions. Key metrics to measure include reach, engagement, and conversions. Testing variables and comparing results over time and against competitors can provide useful context. Regularly scheduled reports and testing different marketing executions are best practices for optimization.
This document discusses measuring the effectiveness of tourism marketing. It recommends tracking three types of behaviors: direct behaviors like spending money or making reservations, indirect behaviors like phone calls or website visits, and passive behaviors like ad impressions. Metrics should be organized by goal and compared over time and against competitors. Testing variables one at a time, like email content or landing pages, can help optimize campaigns. Overall measurement allows assessing performance, behaviors, revenue and costs to evaluate marketing impact.
Connected to Inntopia API & Honeycomb to create closed-loop behavioral marketing. This allowed defining the critical path to conversion and failure, and changing efforts accordingly. Data can help increase opt-ins and leads. Offers to leads must be tailored to interests. More specific options for soft conversions were tested. Reporting was used to save time and optimize growing and converting leads by focusing on behaviors and timing that produce conversions.
Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
it's mostly specials, there are no deals
Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
Interest by State. You'll find small differences, but they mean a lot. Do this annually Divide web traffic by state into conversion by state to find out who loves you. Could be as easy as in-state and out-of=state.
Meet Bill Hawkins
Meet Bill Hawkins
Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY
Are you a one trick pony? Reserve now or get the hell out of here
Remove any non-conversion piece behind conversion pages
Remove any non-conversion piece behind conversion pages
Remove any non-conversion piece behind conversion pages
No Conversion
This proves to be very difficult for people Also proves to be massively productive empty cart
what are your partners doing at that time? btw - the content is never a deal it's the season, it's what your people are doing, it's an event
Manage the flow identify inefficiencies if your ad spend is small, focus on CR which source of engagement is most productive? which traffic source is most productive? Critical Path To Conversion should be measured MOM, YOY