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Tourism Marketing Trends & Research Methods for Small - Medium Destinations, Resorts & Attractions

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Richard Burrell
Richard Burrell

Research Results and how to use them for 2015

Travel
1 of 34
www.TourismIntel.com Research Methods & Results for 2015 Southwest Tourism Summit 2015 April 10, 2015 Durango, Colorado
www.TourismIntel.com The Set Up ● Recent Trends in Travel & What to Do About it ● Research Method & Examples ● Research Tools
www.TourismIntel.com Sources ● Google.com/think ● 2014 Traveler’s Road to Decision ● Mind numbingly boring data analysis on real campaigns
www.TourismIntel.com Tools https://www.thinkwithgoogle.com/tools/
www.TourismIntel.com Awareness Awareness Content vs. Acquisition Content
www.TourismIntel.com What We’re Giving You
www.TourismIntel.com Mobile & Tablet Awareness Content vs. Acquisition Content
www.TourismIntel.com Mobile & Tablet Awareness Content vs. Acquisition Content
www.TourismIntel.com Device
www.TourismIntel.com Inspiration
www.TourismIntel.com Behavior
www.TourismIntel.com Browsing First
www.TourismIntel.com Awareness Content vs. Acquisition Content Behavior
www.TourismIntel.com What do you know about your people on a Phone? Not much.
www.TourismIntel.com Research Project #1 What should our mobile experience be?
www.TourismIntel.com Mobile What do you know about your traveler on mobile? Watch their behavior
www.TourismIntel.com What We’re Giving You Control Feedback Loop Content A Face Centralized Data & Reporting
www.TourismIntel.com What Mobile Experience?
www.TourismIntel.com Segment & Analyze How to segment in GA
www.TourismIntel.com Behavior Flow
www.TourismIntel.com Navigation on a Phone Has to be different from other devices?
www.TourismIntel.com Back to Research
www.TourismIntel.com Inspiration Awareness Content vs. Acquisition Content
www.TourismIntel.com Are you Unique? Awareness Content vs. Acquisition Content
www.TourismIntel.com Research Project #2 What Content Inspires Travelers & Creates Awareness?
www.TourismIntel.com Do You Have Content for Awareness or is it all Acquisition?
www.TourismIntel.com Look at Search Activity in Market
www.TourismIntel.com Green Chile
www.TourismIntel.com It’s The Recipe
www.TourismIntel.com Content Creation
www.TourismIntel.com Video
www.TourismIntel.com Awareness & Traffic
www.TourismIntel.com In Review ● Recent Trends in Travel & What to Do About it ● Research Method & Examples ● Research Tools
www.TourismIntel.com What We’re Giving You Thank You. Study Presentation slideshare.net/richardaburrell

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Editor's Notes

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