With one in 2000 startups becoming a a successful High Growth Business there needs to be a change in the way we Innovate . In Adelade there is a great innovation Eco System but what we need is a getter approach to Innovation .....using the models and methodology developed by Harold Sharples and backed by a Digital Marketing System developed by Kwai Yu
5. Fail Faster and
Lose Less. WHY?
Call this the “BIG
IDEA”?
http://blog.startupcompass.co/the-2015-global-startup-ecosystem-ranking-is-live
Isn’t it better to NOT FAIL and
NOT LOSE ALL AT?!?!
7. Innovating How We Innovate
The way we are doing it … ain’t working
anywhere
80% new businesses fail
in their first 5 years
8. Innovation
Defined
Innovation is a new idea, more
effective device or process
Innovation can be viewed as the application
of better solutions that meet new
requirements, unarticulated needs, or
existing market needs.
9. This is accomplished through
more effective products,
processes, services,
technologies, or ideas that are
readily available to markets,
governments and society.
The term innovation can be
defined as something original
and more effective and, as a
consequence, new, that
"breaks into" the market or
society.
10. What do we
need to do?
If we are to foster and fully
support Innovation we must
reach the broader community
to engage their support not keep
“preaching to the choir” with
more and more programs.
11. What do we
need to do?
Further develop what we already
have here in terms of expertise,
industries, environment etc (e.g.
Food and Wine, Education,
Defence & Electronics
Engineering, Medical research).
working with the trends that will
define the future of SA
12. What do we
need to do?
Become High Growth
Businesses that
employ people/bring
revenue into SA for
the long term.
16. How Can We Do It?
✴ Events that foster and develop a
culture of innovation
✴ Harold Sharples - Flightplan
methodology
✴ and ONist entrepreneurs
business model
✴ Evolve and grow
17. ✴ End to end innovation services
Collaboration - learn and earn model
International partnership
Source funding and markets (Asia)
18. ✴ Foster and support
innovation
Support business growth in SA
Open opportunities in China
Focus on innovation that
• Encourages women
• Provide long term employment
growth
20. Our
Partners
Harold Sharples
Learn what I taught Tim Cook (Apple CEO)
about innovation
.. and how YOU can use it to make YOUR business
live long, prosper and grow.
21. Our
Partners
Harold SharplesThis year I want to help owner-CEOs and aspiring entrepreneurs to
create High Growth Ready businesses. I have developed an approach
to starting businesses that embeds innovation into the DNA of a
business.
It will use the same innovation team technology I developed and
used so successfully with Tim Cook and IBM. It will also use the many
original tools, techniques, models and approaches I have developed
in order to assist team members in focusing their efforts so as to:
(a)create brand new businesses - or:
(b)reinvent existing ones with increased Profitability,
Longevity and Grow-ability.
Harold Sharples
Placing Innovation at the
Heart of the Business
22. FlightPlan • A World
First
Worry Free Growth
Delivers High Growth
Ready startups and
businesses
24. A cool place for small business
owners to share ideas and learn …
How to create online content and
messages that sell
Our
Partners
Kwai
Yu
25. Very few products sell
themselves
Marketing is about creating
content and messages that sell
26. Online marketing is still
marketing
It just becomes creating online
content and messages that sell
27. The problem with online marketing
‘case studies’
The problem with so many case studies around
how to make use of online marketing is that they
often cite the likes of BMW and Coca Cola and
how they have used Facebook etc to engage their
customers.
That’s just normal marketing!
They have the financial resource to create
beautifully crafted and shot videos that go viral and
buy into online advertising.
Small business owners and startups CAN’T.
28. As a small business owner
or startup
You don’t have $000’s to spend
on marketing campaigns
29. Creating online
content and
messages that sell
helping SME's to improve
everything about their online
without the associated costs
charged by all kinds of so-called
gurus through a community-
share ethos where business
owners share what worked for
them in terms of using online to
grow their business.
32. What we offer launch
partners?
✴ Exclusivity
✴ Innovation thought leadership in SA
✴ Business development opportunities
(branding and naming rights)
✴ Unique value add services and
products
✴ Partner with High Growth Ready
businesses (investment opportunities)
✴ Closer + long term client relationships
(learning innovation by doing)
33. Who do we need
to help us?
✴ Professional Services
(accountants, lawyers, financial
advisors)
✴ Business Groups and
Associations
✴ Property Owners
✴ Media Agencies