2. Background
Entrepreneur
The Whitewater Group – sold to Symantec
Imagination Pilots – became Rollingstones.com
Kinesoft Development – sold to Softbank
Emmi Solutions – sold to Primus Capital
VC
SurePayroll – sold to Paychex
Novarra – sold to Nokia
Executive
Apple Computer
Redbox
7. Achler Rules
Yes, I know they are trite and banal, but somewhere
hidden inside the cute pictures are the essence of truth
and perhaps even a touch of wisdom, not withstanding
that my kids thought I was a complete and total idiot
when they were teenagers…
20. The Life of an Entrepreneur
Beg for money
Begin to build product
Build small dedicated team of ninja warriors
Beg for more money
Talk to some customers, pray they will like you
Get on your hands and knees and really beg for more money
Ship version 1
Try to create a viral video that will get people talking about you – preferably
with a cat
Rinse and repeat
21. The Life of an Intrapreneur
Do tons of market research, focus groups, and prepare endless power point
presentations
Beg for money
Begin to build product
Build small dedicated team of ninja warriors – and beg, borrow and steal time from
everyone else in the company to get them to support your project
Beg for more money
Talk to some customers, pray they will like your product – you already know they
like your brand
Get on your hands and knees and really beg for more money
Ship version 1 through your existing distribution channels
Try to create a viral video that will get people talking about you – preferably with a
cat
22. The Key Differences are
The brand already exists – and your customers trust it.
The power of your existing distribution channels
23. Lessons of an Intrapreneur
Starts from the top – Board and C-team must be
aligned.
24. Lessons of an Intrapreneur
Project must be prioritized
25. Lessons of an Intrepreneur
Clear communication of priorities across the entire
company
26. Lessons of an Intrepreneur
Talk is cheap – budget must be protected and everyone
throughout the company must be aligned with KPI’s –
bonus on the success of the project
27. Lessons of an Intrepreneur
Everyone has a day job – and it doesn’t include your
project. Must over communicate expectations, results
and accountability
Send an agenda before every meeting
Take meeting notes
Publish due dates and who is responsible
Start the next meeting with the follow-up from the action
items of the previous meeting
28. Lessons of an Intrepreneur
Fail fast, learn, iterate, and take no prisoners.