If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
SEO - Moving the dial #BrightonSEO - September 2016Berian Reed
Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.
Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...Chris Green
Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.
Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined? Well, what if I told you we could use tag management tools to track the performance and ROI of structured data? What if I told you, you could start pushing out semantic markup so that your site could earn rich snippets without ever having to actually go into your source code and apply microdata? Well you can! Check out my session at SMX West 2015 to find out how!
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results.
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
SEO - Moving the dial #BrightonSEO - September 2016Berian Reed
Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.
Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...Chris Green
Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.
Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined? Well, what if I told you we could use tag management tools to track the performance and ROI of structured data? What if I told you, you could start pushing out semantic markup so that your site could earn rich snippets without ever having to actually go into your source code and apply microdata? Well you can! Check out my session at SMX West 2015 to find out how!
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results.
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017Chris Green
SEOs are addicted to rank tracking and many are still rank tracking as if it was 2012, but what good is this doing us?
We have been tracking SERPs as part of hourly tracking tests and are starting to see rank tracking very differently
What could this mean for the future of rank tracking? This presentation contains early data & insights from the experiment and looks to setup a more productive way of using rank tracking in the future.
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
Why Tangential Content Matters (And How It Can Build Your Organic Traffic)Amanda Milligan
It takes courage to create content not directly tied to your product/service offering -- but if you do it, you can see massive growth in your brand's authority and in your overall organic traffic over time. Find out why tangential content works so well and get tips on how to create it.
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw
Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.
The Future of Link Building - SEMrush Webinar February 2015Paddy Moogan
My webinar for SEMrush in February 2015 on The Future of Link Building. I talk about how link building signals may change over time, what that means for businesses and individuals and what to focus on in the future.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.
What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017Chris Green
SEOs are addicted to rank tracking and many are still rank tracking as if it was 2012, but what good is this doing us?
We have been tracking SERPs as part of hourly tracking tests and are starting to see rank tracking very differently
What could this mean for the future of rank tracking? This presentation contains early data & insights from the experiment and looks to setup a more productive way of using rank tracking in the future.
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
Why Tangential Content Matters (And How It Can Build Your Organic Traffic)Amanda Milligan
It takes courage to create content not directly tied to your product/service offering -- but if you do it, you can see massive growth in your brand's authority and in your overall organic traffic over time. Find out why tangential content works so well and get tips on how to create it.
Watch my site migration talk here: https://goo.gl/jP1PIM
BrightonSEO deck September 2016 featuring examples of failed migrations and top tips on how to get a website migration right.
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw
Case study where Darren has taken a business with zero internet presence to ranking fairly well in the local packs around the city. Step through the local SEO work and see what kind of impact it had on the rankings.
The Future of Link Building - SEMrush Webinar February 2015Paddy Moogan
My webinar for SEMrush in February 2015 on The Future of Link Building. I talk about how link building signals may change over time, what that means for businesses and individuals and what to focus on in the future.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
These slides were presented at the SEMrush webinar "It's Time to Leave These 4 SEO Myths in 2020". Video replay and transcript are available at https://www.semrush.com/webinars/it-s-time-to-leave-these-4-seo-myths-in-2020/
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
Authorship Is Dead - Long Live Author Authority!Mark Traphagen
Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.
Rvweb - Software company In Ranchi , company profile, web designing company in Ranchi
We believe nothing is unbelievable and the atmosphere is the limit. So we keep on operating smartly and always thrive to enhance Our Team. We believe that the internet is a business that has the potential to become more attractive and vibrant than ever before. So to make it likely we are always working on web design and development. We pride ourselves to be one of the Top Software houses in Islamabad, Pakistan. At RVWEB, your IT requirements are our focus. No matter how big or small your need is, you can count on us to be there for you and deliver on our promises. Don’t hesitate to contact us for more details and a Complimentary consultation and Website Demo Presentation.
2018 SEO Myths → 12 Common SEO Myths ShatteredRosemary Brisco
It's the SEO version of fake news: you hear an SEO "fact" from an "expert," then repeat that fact in meetings, presentations and conversations. Others take your "fact" as the truth and spread it. One example is the duplicate content penalty from syndicating content.
In this presentation, an expert panel identifies common SEO myths, then dispels them. The panel:
Rich Schwerin, VMWare, content strategist and SEO practitioner
Rosemary Brisco, ToTheWeb, marketing consultant and SEO expert
Tom Treanor, Alexa, product manager and SEO expert
Some of the myths covered in the presentation:
.: The duplicate content penalty
.: Domain authority
.: Buying Page 1 ranking
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
As more companies get on the content train, search engine optimization is more important than ever.
Take SEO beyond a buzzword at this workshop. You will learn analytics that make SEO measurable and allow you to demonstrate the ROI of your efforts.
At this workshop you'll learn: What domain authority is and how to use it to outrank your competitors; Metrics that demonstrate the ROI of SEO optimization; How to avoid Google penalties; How to use free tools for competitive research, analytics and website optimization; and Winning at local search.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Link Building Fundamentals. PRESENTATION: The Art and Science of Building Links - Given by Debra Mastaler, @debramastaler - Alliance-Link, President. #SMX #13D
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
At Melbourne SEO meetup I shared several tactics which are working in 2019 for traffic growth from SEO & content sources. These strategies will work for any business looking to scale organic traffic.
Stress-free Website Redesign for Search and Social - MozinarYo! Yo! SEO
Dana Lookadoo's Mozinar covers 5 Steps to Dot Calm that walk you through a process for little loss in rankings and traffic from a site redesign or migration. Highlights include:
* What to expect with a site redesign
* Goal setting & data collection
* Auditing the current site
* Personas & surveying your audience
* Keyword strategy, IA, content & design
* SEO-friendly CMS & WordPress plugins
* QA, testing & launch “gotchas”
* Looking good in social
* BONUS: Free Excel worksheets!
So get ready for 138 slides of redesign goodness!
Check www.greensboro-seo.com for the supporting material and resources for this SEO presentation given by Sam Kanakanui at the Nussbaum Center for Entrepreneurship in Greensboro, NC in August.
SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...Branded3
Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
How to Optimise the SHIT out of Your Internal SearchLukeCarthy
Key reasons why optimising your internal web search is ESSENTIAL for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
Presentation delivered as part of Search Leeds 2018 at the First Direct Arena.
Samen met Jelle Verdoodt van Sportcarreers gaf ik een gastcollege aan de VUB over ondernemen in de sport en hoe social media daarvoor te gebruiken. Ik gebruik de communicatie van BoardX door de jaren heen als voorbeeld.
Similar to Injecting SEO into Your Organization's DNA at SMX West 2015 by Micah Fisher-Kirshner (20)
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
17. Last minute
changes to a
page design
[“]It doesn’t matter if
the user can only see
the text in an image,
who would care about
copying that text, it’s
an edge case[“]
18. Needing to change
a 302 to a 301
[“]Yeah, it means
temporarily gone, but
people really won’t know
that and it’s easier to
implement than the correct
301 permanently moved[“]
37. Fine, explain each
jargon used while
talking:
By adding “noindex, follow”:
1) Noindex prohibits Google
from showing the world that
page,
2) Stops duplicating content,
which stops confusing
people,
3) and follow will keep the bot
crawling the links, aka letting
Google to continue viewing
additional pages from that page
42. searchmarketingexpo.com
+MicahFisher-Kirshner
#SMX #XXa
1. Imagine explaining to your parents
2. Be excited like NDGT in your
explanations
3. Translate your jargon as you explain
4. Get a swear jar and fund things you
are against
5. Create your own personal dictionary
Your Action Items
Line: Two important things to know before we begin: We Zazzlers believe that imaginations should be indulged. Curiosities, expressed. Inner designers, unleashed…
Line: And I believe in algorithm-based SEO and marketing over guess work and general platitudes. So, with that out of the way, let’s dive into how we successfully inject SEO into an organization’s DNA…
Line: Firstly, you need to understand my philosophy around SEO and why it is most effective…
Line: Now while your mind may be doing this, by the end you will see why this philosophy is the approach to take to succeed...
Line: And before I go further, let me note that it’s not about SEO dying, even Google Trends shows SEO as a topic is fairly stable…
Line: And it’s not some odd redefinition of SEO as “inbound marketing” as we SEOs can focus on outreach or outbound linking and we have to know about how to deal with many interruption marketing tactics…
Line: So while we love our linkbait…
Line: The point is that it’s Google’s job to emulate what consumers like without the sales data and that means as SEOs that we have to:
Convince the PR team to promote
And convince the content team to write
And convince the design team to present
Better than any of your competitors because Google is comparing you against others where anyone above you is a competitor and anyone below you is a potential threat…
Line: And while many may fear that SEO is becoming this borgification of humans and robots that no longer has concerns over users or site experience…
Line: The true goal in being an SEO is becoming the invaluable resource, where you are looked at as the go to place for every team to know how their area can help the business do better in Google’s eyes. Towards that end…
Line: We jump into why you need to train everyone…
Line: As SEOs do these issues sound annoyingly familiar? Last minute changes to a page design?...
Line: Needing to change a 302 to a 301?...
Line: Not having page level data?...
Line: These stem from not knowing the importance of the minutiae…
Line: Diving into the examples, designers are not automatically going to consider that there is a need to have search engines read the text as it is visually there. To them, what’s the difference in it showing on the page or showing on an image?...
Line: To the engineers this minor difference in moving pages that no human will visually notice seems pointless without the understanding of how this can impact traffic. They don’t know the history of the abuse with 302s or of how link value flows…
Line: Data teams need to create boundaries to what they will focus on and they will save space and money for analysis. With page URLs often being on the lower end of concern for their work, these values often don’t get considered or built-in into many of the older analytical packages…
Line: So, when we look a page on a site, all of these areas, from bot accessibility to UX matter to us as SEOs to help us achieve superior rankings on Google…
Line: Yet each of these are often owned by different marketing channels that aren’t attuned to the needs of what search engines want, making it critical that you are training everyone to work with SEO…
Line: And by everyone I mean everyone in the organization…
Line: The reason for that is Google is continually expanding its reach into what makes a website worthwhile to have in its results. Here’s the latest leaked guidelines and one of the areas they seem to be working on is another machine learning algorithm (think Panda or Penguin) to determine website reputation. They are trying to determine if they can include 3rd party reviews, awards, credible sites referencing you as a means to give you better or worse ratings [pause] based on how well you satisfy your customers…
Line: So what I like about this concept, though I would side on the need that every person, not just the SEO, should be a t-shaped web marketer. Which means SEO is the small area where we need to help train them to make them a t-shaped marketer and in turn make the company continually competitive…
http://moz.com/rand/the-t-shaped-web-marketer/
Line: And one of the ways we should also consider the value of training other teams is that their projects’ success often depends on getting traffic from the largest source around, making our role important to them…
http://www.conductor.com/blog/2013/06/data-310-million-visits-nearly-half-of-all-web-site-traffic-comes-from-natural-search/
Line: Because to reiterate a point here, SEO really is only a gray and murky niche area of all these other channels, some more than others, and not something that stands on its own by itself…
Line: Which often means that we have to push for being higher up into the process funnel, so that there is the less of a chance to have to go back and redo the work on their projects to make it successful for organic search. Placing the focus of SEO as foundation building with the golden results as the culmination of that team effort…
Line: [Reiterate the points above]
Line: [Reiterate the points above]
Line: [Reiterate the points above and then say] Yet to succeed you need to make sure…
Line: That the jargon and acronyms that we use as SEOs need to be banished…
Line: Now, I recognize the difficultly that this can entail, particularly when SEO is itself an acronym and often seen as jargon and I bet its hard to ever think about an SEO not using the jargon to explain our work. Yet there’s a good reason why we have to be very careful about what we say…
Line: Because to be introspective, think of how we come off when we talk. [speak line with nerdy pitch]. This quickly tunes out people and puts them to sleep…
Line: So, we need to take that jargon and learn to translate it so it is crystal clear…
Line: In a way, you can say it’s the parental test of whether your parents get it. My mom might, but my dad certainly wouldn’t, so we must ask ourselves how we can explain it so he can…
Line: And at no point should we be giving up in trying to explain what we mean given the importance of the traffic organic search receives for the business…
Line: Because there are people out there that have succeeded through other tactics like Neil deGrasse Tyson who does a fabulous job of explaining astrophysics and does it with a passion in his voice and mannerisms that excites people so they will listen…
Line: Finding that approach that will work for you may take a bit, but do consider ways to help get there such as having a jargon jar…
Line: Just make sure it doesn’t mean you need to get a real swear jar from messing up too often…
Line: And it never hurts to have some fun with it by donating to a cause of more lens flares or if you want to really put the line down, make it mean something serious by donating to the party you disagree with. Maybe even a bit of both…
Line: But don’t forget that you have more options in writing too with personal dictionaries to help auto-translate it for you too…
Line: [Reiterate the points above]
Line: [Reiterate the points above]
Line: [Reiterate the points above and then say] Of course, that only gets us so far when we run into…
Line: Navigating the politics of any company culture. As SEOs, and really as a person in general…
Line: We need to make sure not to get emotional over not getting everything we want…
Line: We should always be asking about other possibilities
What about a smaller amount!
What about splitting it up!
What about some on the left/right rail!...
Line: And always have option after option after option
Can’t 301 Redirect?
I have a canonical tag for you!...
RELEVANT: http://lifehacker.com/ask-two-irrational-questions-to-persuade-people-to-do-w-1671765623
Line: And as for those like James Randi says prove why we need to make your implementation, you can be prepared to say “I can, but I need you to build the platform so I can prove it.”…
Line: Because, yes, you can test with SEO. Don’t let anyone tell you otherwise. Even the Engineers over at Pinterest know it can be done having noted how and why it was a benefit to them…
http://engineering.pinterest.com/post/109318939139/demystifying-seo-with-experiments
Line: That said, you do need tons of traffic and [slow down here] a lot of patience. Patience of a person who can play a six hour game of chess… as a kid [point to self]… It’s not perfect, but nothing ever is…
Line: All said, probably one of the most important things to understand is why people are pulling the plug on getting things done…
Line: [repeat above line then add] Push for building up their team so you can do yours better. Link building under PR? Push for the need to expand their team…
Line: [repeat above line then add] Consistently ask how to help them on their projects so you work with them to push a project or two that matches up with yours even if not top of your list. It’s a great way to quiet down their fears about being burned again…
Line: [repeat above line then add] Learn a few of the tools they use, something useful such as regular expressions or SQL querying…