@MikeRamsey

be the king…

in a local market
@MikeRamsey

who’s the king?
@MikeRamsey

these guys?
@MikeRamsey

you will never
be the king
with tactics.
@MikeRamsey

lions, tigers,
and bears are
tactics.
@MikeRamsey

pandas and
penguins are
also tactics.
@MikeRamsey

strategy
Is king
@MikeRamsey

Local Discovery Online

Website+Content
Links+Shares
Local Listings
Reviews+ Feedback
@MikeRamsey

Directories
Reciprocal Links
Forum links
Comment Spam
Public Cheap Blog Network
Spun Articles
Web 2.0 Profiles
Buying fake fans + followers
Spinning local landing pages
Etc
@MikeRamsey

what
was
the
strategy…
@MikeRamsey
@MikeRamsey

strategy
is

Hard
@MikeRamsey

you
have to
Think
@MikeRamsey

Get
over

IT
@MikeRamsey

The hardest job you have
as local marketers is to
convince that strategy is
a must.
@MikeRamsey

Step 1: Analyze
@MikeRamsey

“If I had 8 hours to chop
down a tree, I would
spend 6 hours
sharpening my axe”
-Abe Lincoln
@MikeRamsey

Local
Content
+Structure
@MikeRamsey

bit.ly/localgrader
@MikeRamsey

bit.ly/locallanding
@MikeRamsey

YES!!!
@MikeRamsey

Link Research
@MikeRamsey
@MikeRamsey
@MikeRamsey

Awesome
@MikeRamsey
@NiftyMarketing
@MikeRamsey

Panguin Tool
@MikeRamsey

G+ Local Wizard
@MikeRamsey

what’s the overall
quality?
plan?
message?
@MikeRamsey

Client & Customer Personas
@MikeRamsey
@MikeRamsey

Step 2:

Make Goals
@MikeRamsey
@MikeRamsey
@MikeRamsey

Step 3:
Make Rules
@MikeRamsey
@MikeRamsey
@MikeRamsey

How
When
What
Why
Where
@MikeRamsey

Step 4:

Develop Tactics
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@MikeRamsey
@NiftyMarketing
@NiftyMarketing
@MikeRamsey

be the king.
make local
sexy
@MikeRamsey

Mike Ramsey
Follow Me on Twitter @MikeRamsey
On Google+ at bit.ly/mikeramsey

Be The King In A Local Market