Recently Google ended its three year experiment called Google Authorship. But by no means is Google done with the idea of author authority in search. Learn why it still matters and what you can do to prepare for the real Author Rank in the age of semantic search.

1. Authorship Is Dead!
Long Live Author Authority!
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

2. Hi I’m Mark Traphagen!
• Sr. Dir. Online Marketing
• 100,000+ G+ Followers
• +MarkTraphagen
• @MarkTraphagen
• www.stonetemple.com
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

3. What Is Was Google Authorship?
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

4. Benefits of Google Authorship
Author rich snippet
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

5. Benefits of Google Authorship
Author rich snippet
Copy protection
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

6. Benefits of Google Authorship
Author rich snippet
Copy protection
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

7. Benefits of Google Authorship
Author rich snippet
Copy protection
Author ranking
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

8. Benefits of Google Authorship
Author rich snippet
Copy protection
Author ranking
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

9. Why Kill Google Authorship?
stonet.co/AuthorshipDead
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

10. Why Kill Google Authorship?
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

11. Why Kill Google Authorship?
1. Low Adoption Rate
Full Study at stonet.co/AuthorshipStudy
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

12. Why Kill Google Authorship?
2. Low Value for Searchers
Full Story at stonet.co/AuthorshipDead
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

13. Authorship Is Dead – Long Live Author Authority!
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

14. Semantic Search & Entities
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

15. Semantic Search & Entities
From stonet.co/1nYiWhY
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

16. Semantic Search & Entities
This is the Mark
Traphagen
you’re looking
for!
Ask Google Now “Who is Mark Traphagen?”
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

17. Google Patents
www.seobythesea.com
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

18. Personalized Search
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

19. Extended Reach via Reshares
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

20. Brand Pages Too!
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

21. Author Authority Takeaways
1. Power of the Personal
stonet.co/PowerOfPersonal
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

22. Author Authority Takeaways
1. Power of the Personal
stonet.co/PowerOfPersonal
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

23. Author Authority Takeaways
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

24. Author Authority Takeaways
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

25. Author Authority Takeaways
2. Connect All the Things
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

26. Author Authority Takeaways
3. Surround Your Subject
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

27. Author Authority Takeaways
4. Build Your Audience
Mark Traphagen @marktraphagen google.com/+MarkTraphagen

28. Thanks!
• Sr. Dir. Online Marketing
• 100,000 G+ Followers
• +MarkTraphagen
• @MarkTraphagen
• www.stonetemple.com
View This Deck at stonet.com/LongLiveAuthors
Mark Traphagen @marktraphagen google.com/+MarkTraphagen