This document provides information about Search Mojo, a search engine marketing firm. It summarizes Search Mojo's services, history, locations, press features, and speakers. It also includes tweets and screenshots from webinars conducted by Search Mojo on topics like SEO, links, social media, and Google algorithms. The document demonstrates Search Mojo's expertise in digital marketing through their educational webinar content.
How to Audit Your Digital Marketing AgencyTad Miller
How do you know if your digital marketing agency is what it's supposed to. Are they following best practices? Are they diligent? Are they just managing to spend your money?
My deck from SMX East 2014. The focus of this presentation is on Enterprise Level B2B online advertising. Use of targeting on LinkedIn Advertising is a great way to build a remarketing audience that fits your target personas. Use of other Google AdWords Demographic targeting options like Average Household Income for location targeting can really improve the quality of your lead generation campaigns.
When most people think of online marketing they just think about Pay Per Click Search Advertising. There are other options and the reality is at this point they work just as well if not better than search ads.
SMX East 2015 Protecting Your Brand From Online Fraud, Infringement & Other E...Tad Miller
This year's session focused mostly on all of the different ways that a brand can be conquested against in the digital space including search conquesting, editorial conquesting and event based conquesting
Watch the full webinar: http://bit.ly/1dQAh3i
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Search Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
Tracking Data that Matters in Google AnalyticsMarketing Mojo
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.
Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
How to Audit Your Digital Marketing AgencyTad Miller
How do you know if your digital marketing agency is what it's supposed to. Are they following best practices? Are they diligent? Are they just managing to spend your money?
My deck from SMX East 2014. The focus of this presentation is on Enterprise Level B2B online advertising. Use of targeting on LinkedIn Advertising is a great way to build a remarketing audience that fits your target personas. Use of other Google AdWords Demographic targeting options like Average Household Income for location targeting can really improve the quality of your lead generation campaigns.
When most people think of online marketing they just think about Pay Per Click Search Advertising. There are other options and the reality is at this point they work just as well if not better than search ads.
SMX East 2015 Protecting Your Brand From Online Fraud, Infringement & Other E...Tad Miller
This year's session focused mostly on all of the different ways that a brand can be conquested against in the digital space including search conquesting, editorial conquesting and event based conquesting
Watch the full webinar: http://bit.ly/1dQAh3i
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Search Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
Tracking Data that Matters in Google AnalyticsMarketing Mojo
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions.
Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3?
In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success.
You’ll walk away with a trifecta of know-how:
-3 lessons learned from processing over 4 MILLION opt-ins per month
-3 ways to exponentially increase conversions with paid search advertising
-The 3 most important landing page elements to test
For more information, visit www.wordstream.com.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
The AdWords ad auction is just another algorithm and any computer algo can be cracked. In this session I’ll review my analysis of $10 Billion in paid search spend and precisely explain how AdWords really works, and how to leverage various idiosyncrasies and system loopholes to generate massive profits using a purely white-hat approach. I’ll also cover a half dozen of the most insanely powerful features that are used by less than 3% of advertisers which have demonstrated ability to increase average returns by +2x each.
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
Janet Driscoll Miller shares her best tactics in landing page optimization from her session at Pubcon New Orleans 2013. From great basic tips to more advanced tactics like progressive profiling and social login buttons, Janet shares many different angles to try when making the most of landing pages to improve conversion rates.
How AdWords Really Works
Winning at AdWords the Weird Way
Tips for Writing Killer Ads
Tips for Writing Crazy Offers
Hacking the Google Display Network
Key Trends Influencing PPC Marketing in 2015!
Social media analytics is... not terribly inspiring, unless you love analytics. Here's the analytics walkthru for people who are NOT inspired by analytics.
The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success?
Join Larry Kim, founder and CTO of WordStream and voted the “Most Influential PPC Expert” two years running, for an exclusive webinar where he will divulge the top 10 PPC advertising hacks you need to optimize your PPC strategy today.
In this webinar, Larry will expose 10 key tactics to help you:
- Hack Google’s Quality Score metric to improve your ad rank while spending less
- Optimize ad copy with one counterintuitive but insanely simple approach
- Leverage mobile ads to cut out stages of the funnel where you are losing clicks
- Capitalize on the first mover advantage with Gmail ads, mobile call buttons, and more
- Analyze campaign performance to build an informed remarketing strategy
Join WordStream Founder & CTO Larry Kim and Distilled Co-Founder Will Critchlow for an exclusive webinar where they reveal their proven keyword strategy that drives UNREAL, consistent business growth month after month. You'll learn:
>WordStream's unbelievably successful (but totally repeatable) keyword strategy for SEO, paid search, and content marketing
>Distilled's tips for scouring the millions of potential keywords to find the exact words and phrases for your niche
Get ready to learn the essential keyword strategies you need to master search engine marketing!
For more information, visit www.wordstream.com
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Marketing Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYChuck Price
Link Building tactics that are safe and effective for 2014 and beyond. Actionable and scalable Linkbuilding ideas presented at ClickZ Live in New York City April 3, 2014. #CZLNY
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
Email may be a marketer’s go-to for lead generation but when your list goes stale, the leads stop flowing, or they just stop clicking, you need a bold idea to refresh your email campaigns.
In this new webinar, two of the brightest minds in digital marketing will give you one never-before shared strategy that can actually DOUBLE your email results. You’ll learn how to tie the booming trend of pay-per-click (PPC) advertising to tried-and-true email marketing for the ultimate lead gen machine.
Larry Kim of WordStream and Eric Harbison of AWeber will reveal:
- The greatest intro to PPC of all time (from #1 PPC expert Larry Kim)
- Answers to the most important email & search marketing questions from AWeber CMO
- 5 of Larry's top-secret PPC hacks tailor-made for email marketers like you
_________________________________________
For more information on WordStream's services, visit www.wordstream.com.
What does it take to grow your customer base from 0 to 25,000 in just 2 years and multiply both revenue and clients 10X in 3?
In this webinar, find out the lead generation strategies behind these 2 REAL growth stories of startups LeadPages and WordStream. Conversion Educator Tim Paige and Founder and CTO of WordStream Larry Kim reveal the secrets and tactics behind their almost unbelievable success.
You’ll walk away with a trifecta of know-how:
-3 lessons learned from processing over 4 MILLION opt-ins per month
-3 ways to exponentially increase conversions with paid search advertising
-The 3 most important landing page elements to test
For more information, visit www.wordstream.com.
A strong presence on social media is an absolute must for any modern-day company – but it is crowded, noisy, and competitive. It’s not easy to stand-out and get noticed by potential customers.
Cue social media advertising. It allows your brand to break through the craze and connect with your audience in a place they are already frequenting on a daily basis.
Larry Kim, long-time search geek turned Facebook enthusiast, is pairing up with results-driven advertising guru Perry Marshall to bring you the latest hacks to elevate your social presence. Don’t miss the chance to supercharge your paid social efforts.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
Leave us to benchmark your PPC efforts, but consider Unbounce when you hit obstacles in creating that killer landing page.
A good quality score doesn't come by chance, and in this webinar we get deep and dirty into just how landing pages can bolster your quality score so that your PPC results improve.
*spoiler alert* Special Unbounce promotional offer inside!
The AdWords ad auction is just another algorithm and any computer algo can be cracked. In this session I’ll review my analysis of $10 Billion in paid search spend and precisely explain how AdWords really works, and how to leverage various idiosyncrasies and system loopholes to generate massive profits using a purely white-hat approach. I’ll also cover a half dozen of the most insanely powerful features that are used by less than 3% of advertisers which have demonstrated ability to increase average returns by +2x each.
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
Janet Driscoll Miller shares her best tactics in landing page optimization from her session at Pubcon New Orleans 2013. From great basic tips to more advanced tactics like progressive profiling and social login buttons, Janet shares many different angles to try when making the most of landing pages to improve conversion rates.
How AdWords Really Works
Winning at AdWords the Weird Way
Tips for Writing Killer Ads
Tips for Writing Crazy Offers
Hacking the Google Display Network
Key Trends Influencing PPC Marketing in 2015!
Social media analytics is... not terribly inspiring, unless you love analytics. Here's the analytics walkthru for people who are NOT inspired by analytics.
The pay-per-click advertising landscape is ever changing. Google alone adds hundreds of new features each year, not to mention the dozens other emerging and existing PPC platforms. So how do you know which campaigns to prioritize, what new features to try, and where to cut back for the most success?
Join Larry Kim, founder and CTO of WordStream and voted the “Most Influential PPC Expert” two years running, for an exclusive webinar where he will divulge the top 10 PPC advertising hacks you need to optimize your PPC strategy today.
In this webinar, Larry will expose 10 key tactics to help you:
- Hack Google’s Quality Score metric to improve your ad rank while spending less
- Optimize ad copy with one counterintuitive but insanely simple approach
- Leverage mobile ads to cut out stages of the funnel where you are losing clicks
- Capitalize on the first mover advantage with Gmail ads, mobile call buttons, and more
- Analyze campaign performance to build an informed remarketing strategy
Join WordStream Founder & CTO Larry Kim and Distilled Co-Founder Will Critchlow for an exclusive webinar where they reveal their proven keyword strategy that drives UNREAL, consistent business growth month after month. You'll learn:
>WordStream's unbelievably successful (but totally repeatable) keyword strategy for SEO, paid search, and content marketing
>Distilled's tips for scouring the millions of potential keywords to find the exact words and phrases for your niche
Get ready to learn the essential keyword strategies you need to master search engine marketing!
For more information, visit www.wordstream.com
Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.
How do you know what’s truth and what’s fiction? During this webinar, Marketing Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.
What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?
LinkBuilding Tactics presented at my Link Building Session at ClickZ Live NYChuck Price
Link Building tactics that are safe and effective for 2014 and beyond. Actionable and scalable Linkbuilding ideas presented at ClickZ Live in New York City April 3, 2014. #CZLNY
Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
What's New in Google & How Should Companies Really Use Search - CIM Conferenc...Ann Stanley
Search is always changing, so make sure you read all about the latest changes so that you are aware of what's new in search. Plus this guide also explains how you can use these changes to your advantage. Be sure to read, share and tell us what you think.
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
Everyone knows that Google is the leader in web search, but now that Bing is powering Yahoo's search results, a lot of people are wondering if there's a new sheriff in town. This webinar looks at the search technologies behind the major search engines, the details of the Yahoo-Bing search technology deal, and the latest and greatest features that each one is offering in hopes of being your one-and-only search engine.
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
A slide presentation entitled "Search Engine Optimisation for humans, in plain English without the jargon", given to Liverpool Chamber of Commerce on 22nd March 2016 as part of the Tech Tuesday series.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
White Hat SEO Team is here with complete optimum On-Page & Off-Page SEO Solutions, SEO services that can boost your business and get you top in search engines
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
2. Janet Driscoll Miller
President and CEO,
Search Mojo
Follow on Twitter: @janetdmiller
@searchmojo #mojowebinar
Tad Miller,
Vice President of Accounts,
Search Mojo
Follow on Twitter: @jstatad
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3. •
Search engine marketing firm founded in 2005
– Search engine optimization (SEO)
– Pay-per-click advertising management (PPC)
– Social media advertising
– Online reputation management
•
Headquartered in Charlottesville, VA
– Office in Charleston, SC
•
Featured in the Washington Post, B2B Magazine,
MarketingSherpa, Visibility Magazine and many blogs
•
Speakers at SMX Advanced, MarketingProfs, PubCon and more
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10. Passing PageRank
Spiders Following a Link
Treats the link like a vote
of popularity on a subject
(subject may partially be
defined by anchor text)
Spiders/search bots use
links like a highway to find
new content and index it
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11. • Google
– In general, we don't follow them. This means
that Google does not transfer PageRank or
anchor text across these links.
• Bing
– http://searchengineland.com/infographicnofollow-tag-172157
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12.
13. “You want to be #1 on
Google? All you have to do
is spend a lot of money
advertising on Google…”
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14. • Natural search results are derived from an
Algorithmic math formula factoring in at least
200 different factors about websites…none of
which includes advertising spend
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17. • Penguin focused on
linkspam
• “Any links intended to
manipulate PageRank or a
site's ranking in Google
search results may be
considered part of a link
scheme and a violation of
Google’s Webmaster
Guidelines. This includes
any behavior that
manipulates links to your
site.”
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20. “SEO is easy. If you want to
rank #1 for “Crossover
Vehicles”, just buy the
domain:
www.crossovervehicles.com
and Voila!
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21. • Then Google rolled out the Exact
Match Domain Update
• You no longer can get strong
rankings solely based on your
domain name. You have to fulfill the
other ranking requirements too.
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22.
23. • Maybe not dead, just not as important
as before.
• Google’s guidelines re: link schemes
– “Links with optimized anchor text in articles or press releases
distributed on other sites.”
• Google: If you are publishing a press release or an article on your
site and distribute it through a wire or through an article site, you
must make sure to nofollow the links if those links are “optimized
anchor text.”
• Pubcon 2013, Matt Cutts:
– Press releases are considered “paid links”
– Google just doesn’t count them
– Press release anchor-text linking isn’t necessarily helping you today
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24. • Messages from Google are cryptic.
Make press release links
“nofollow” and avoid anchor
text optimization.
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We don’t follow those links
anyways because they are
paid links.
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27. Late July 2013
PubCon – Oct 2013 - During Q&A, Cutts discussed links from press release sites. He said Google
identified the sites that were press release syndication sites and simply discounted them. He does
stress that press release links weren’t penalized, because press release sites do have value for
press and marketing reasons, but those links won’t pass PageRank.
“Google has identified “a lot” of the top Press Release sites and ignores the links but
doesn’t penalize those who are using them.”
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28. • There are MILLIONS of press releases with links in them
that have existed for years on MILLIONS of different sites
• They aren’t going to require anyone to find every
instance of these and find the locations of every reprint
so that you can request the nofollow attribute on the link
• Most press release distributors don’t even have an option
to make links nofollow
• The real burden is on the PR distribution service to make
links nofollow on a going forward basis
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29. • Expect a Google Power Play vs.
Press Release Distributors.
“Google has identified “a lot” of the top
Press Release sites and ignores the links
but doesn’t penalize those who are using
them.”
– Likely use of “User Generated Spam
Penalties” that remove offending pages from
the Google Index
– Google will force nofollow on the Press
Release distributors
– Real benefit is in the distribution, not on the
distributor site
• Again, these are most likely going
forward changes. Not retro-active
punishments
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30.
31. “A true guest blogger is usually someone who is
an expert on the subject matter and doesn’t drop
a heavy amount of keywords in their anchor
text.”
“Guest blogging seems like it’s the fad of the
month,” said Cutts, but he says it is best done in
moderation. “It shouldn’t be your full-time job.”
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32.
33. • Facebook Shares are the
biggest ranking factor…
• Facebook Likes are a
ranking factor
• Social media follower
counts can get you to the
top
• Google +1’s are ranking
factor
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37. • Google does not use Facebook
share data – in fact Facebook
blocks access to that data
Matt Says…
• Google does not use Google
+1 votes as a ranking factor:
– “(I’m) Just trying to decide the politest way to debunk
the idea that more Google +1s lead to higher Google
web rankings.”
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38. • Links on Facebook Fan or Company pages still count a
little
– Also open Personal Facebook pages with no privacy
settings
• Links on Social Channels without the nofollow attribute
count
– Sometimes third-party aggregator sites strip off the
nofollow
• Don’t expect a lot from these kind of links. They don’t
scale into much.
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39. • The default setting for Google signed-in
users is “Search Plus Your World”
• These results are heavily personalized on
search history, location and the
connections and content associated in
Google Plus with +1 votes and G+ shares
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42. • AuthorRank vs. Authority
– Authority = measure of importance on a subject
– AuthorRank = type of algorithm adjustment
Current: PageRank
Coming: PageRank + AuthorRank
PR 8
PR 8
+
AR 10
PR 3
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PR 6
PR 3
PR 6
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43. • Only 3.5% of Fortune 100 have adopted
authorship
• “Google is unable to use Authorship as a
ranking signal if important authors aren’t
participating.” – AJ Kohn
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46. • Site maps are more about giving search engines an
efficient, clutter free path to look at your web
pages
• Benefits:
– Deeper Indexing
– More Frequent Indexing
• Don’t assume your site is easy to crawl
• Site Maps are not likely to improve rankings unless
they allow a page to be found that search engines
haven’t seen before
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47.
48. • What is schema (aka structured markup)?
– Added information in your HTML
– Helps search engines understand the type of
content (think context)
• “Marking up your data for rich snippets
won't affect your page's ranking in search
results, and Google doesn’t guarantee to
use your markup.”
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49.
50. • “…new engine built on both existing and new
parts, organized in a way to especially serve
the search demands of today”
• Affects 90% of all searches
• The search demands of today are mobile style
conversational searches
– “What is the best place to eat hamburgers
in Charlottesville”
– “When does Big Head Todd and the
Monsters play Charlottesville”
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51. • Google Announced the Algorithm update
on September 26, but it was actually
rolled out on August 20
• We can’t tell that a single ranking from
our clients was impacted at all
• So much press, so much discussion, so
much supposition…
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52. • Google needed a better way to understand
the conversational queries
• “Siri-like” voice queries that are longer
• Better understanding of natural language &
synonyms
• Improved Query Processing
• It doesn’t really change what you should do
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53.
54. • Inbound links
– Press releases
– Spammy sites
• Greater emphasis on content
– Authorship
• Greater emphasis on social
– Google+
• SEO has become more holistic
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