‘How Topics Affect Everyone and Everything’ by Dixon Jones - Marketing Direct...Jess Melia
Majestic SEO surveys and maps the Internet, creating the largest commercial Link Intelligence database in the world. It’s Marketing Director, Dixon Jones, explores with our travel sector guests why our brains need trusted groups to help make good decisions, why Computers need trusted groups to be effective search engines and how search engines can analyze people and pages to categorize anything and everything on the web.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesSean Ellis
Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
‘How Topics Affect Everyone and Everything’ by Dixon Jones - Marketing Direct...Jess Melia
Majestic SEO surveys and maps the Internet, creating the largest commercial Link Intelligence database in the world. It’s Marketing Director, Dixon Jones, explores with our travel sector guests why our brains need trusted groups to help make good decisions, why Computers need trusted groups to be effective search engines and how search engines can analyze people and pages to categorize anything and everything on the web.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
How to Reverse Engineer Content - Paddy MooganPaddy Moogan
A process from Paddy Moogan on how to reverse engineer successful content and learn what you can do to increase the chances of your own content being successful.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesSean Ellis
Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
SearchLove Boston 2017 | Paul Madden | You, Google and Links: It's ComplicatedDistilled
Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
SearchLove San Diego 2019 - Will Critchlow - SEO + CRO: When ‘what’s good for...Distilled
We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.
How to come up with content ideas for your digital campaignsPaddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
SearchLove Boston 2017 | Richard Fergie | You Aren't Doing Science and That's OKDistilled
We have been trained and encouraged to focus on p-values and statistical significance in every aspect of testing, from PPC to CRO. In this talk, Richard is going to challenge your preconceptions, show how scientific accuracy isn't necessarily the same as commercial success, and demonstrate strategies that are better than waiting for your variation to be declared a winner by your testing platforms. The way you approach data-driven decision-making will never be the same.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
how to attain high search visibility using new tlds - Michael Stricker - meet...Michael Stricker
How to Use Google Search to Attain High Visibility for Now, New or Niche Websites by Using New TLDs
During this presentation, learn:
How is Google treating the new Top Level Domains… are they among the Top 1 Million websites in Search?
What are some quick wins for branding and visibility?
What are the must-haves for high-performing domain names?
How can domain names help defend your brand?
How to prioritize what to include in the domain name and TLD
What 4 things ensure a successful domain name and TLD?
Pick up a few additional pointers about branding and domain names to further your own cause!
Content marketing frameworks that will get you paid more - @stekenwright at #...Rise at Seven
This deck was presented at #SearchLeeds 2019 and is for people who want to pitch ideas to their boss and to journalists with more success - and who want those ideas to generate customers with more success too. All our GIFs are from giphy.com. All the attributions and links are at: https://riseatseven.com/blog/content-marketing-frameworks-that-will-get-you-paid-more/
How awesome is site search today, often it isn't... Frequently it is badly tracked or with just Google analytics "out of the box" so it misses some of the most important performance metrics. What is the life of a query today and some mistakes I have made in the past.
My slides from #MeasureFest 2016
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
This workshop from the 2012 Canadian Association of Labour Media conference explores how union locals can use analytics to communicate better with their members and the public.
Data Driven: Using Analytics Insights to Guide Effective Content CreationRebekah Baggs
How do we develop content that meets the needs of both our organizations and our audience? It all begins with establishing purpose and extracting the digital insights you’ll need to make informed decisions.
These slides are from a workshop presented by @annabananahrach and @rebekahcancino at Digital Content Strategies Conference 2013 in La Jolla, CA.
SearchLove London 2016 | Larry Kim | Hacking RankBrain and Other Machine Lear...Distilled
Machine-learning based search algorithm, RankBrain, quietly debuted last year as Google's third most weighted ranking signal. It may displace links and on-page SEO factors as Google’s #1 SEO ranking factor some day in the distant future: SEO Judgement Day. This session will reverse engineer how RankBrain and other machine language enabled algorithms actually work, exposing critical vulnerabilities. We’ll also share unusual ways to greatly benefit from future updates. Attend this session if you want your rankings to live.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
We decided to remove (almost) all forms from our website and to ungate our content. This presentation provides insights into our lead generation process and why we decided to make a drastic change to it.
Content Jam 2015: Mobile Optimization Essentials: Tips for Increasing Mobile ...Orbit Media Studios
Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous?
Come see the most interesting and lucrative things we’ve learned from hundreds of mobile tests across dozens of sites. You’ll learn how to:
diagnose your mobile weak spots
avoid the most common conversion-killing “mobile best practices”
segment mobile traffic for testing
write Calls to Action and Offers that get mobile visitors to take action
employ simple UX tricks that will keep those CTAs constant without distracting or irritating visitors.
You’ll also get tips for bridging the 1st screen to 2nd screen gap, maximizing phone leads from mobile visitors and building forms that mobile visitors will actually complete. You'll walk away with specific actions you can take to master your mobile conversion rate.
SearchLove Boston 2017 | Paul Madden | You, Google and Links: It's ComplicatedDistilled
Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
SearchLove San Diego 2019 - Will Critchlow - SEO + CRO: When ‘what’s good for...Distilled
We know that Google wants to align their results with the websites that make searchers happy. We expect to see more and more ranking factors that align with this - whether based on actual usage data, machine-learned equivalents, or simply from evaluating algorithm changes based on their impacts on usage. But on our journey to that point, it's important to realize that changes made to improve conversion rate or UX could harm search performance, and vice versa. How do we navigate this complexity? That's what Will is going to be covering.
How to come up with content ideas for your digital campaignsPaddy Moogan
Presented at Reaktor Breakpoint 2015 by Paddy Moogan. Describing how to come up with content ideas and promote them as part of your content marketing campaign.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
SearchLove Boston 2017 | Richard Fergie | You Aren't Doing Science and That's OKDistilled
We have been trained and encouraged to focus on p-values and statistical significance in every aspect of testing, from PPC to CRO. In this talk, Richard is going to challenge your preconceptions, show how scientific accuracy isn't necessarily the same as commercial success, and demonstrate strategies that are better than waiting for your variation to be declared a winner by your testing platforms. The way you approach data-driven decision-making will never be the same.
BrightonSEO 5 Critical Questions Your Log Files Can Answer September 2016Mark Thomas
Combining Web Crawler Data with Server Logs to highlight Crawl Budget opportunities. Get Google crawling and indexing more of your pages in Organic Search Results!
how to attain high search visibility using new tlds - Michael Stricker - meet...Michael Stricker
How to Use Google Search to Attain High Visibility for Now, New or Niche Websites by Using New TLDs
During this presentation, learn:
How is Google treating the new Top Level Domains… are they among the Top 1 Million websites in Search?
What are some quick wins for branding and visibility?
What are the must-haves for high-performing domain names?
How can domain names help defend your brand?
How to prioritize what to include in the domain name and TLD
What 4 things ensure a successful domain name and TLD?
Pick up a few additional pointers about branding and domain names to further your own cause!
Content marketing frameworks that will get you paid more - @stekenwright at #...Rise at Seven
This deck was presented at #SearchLeeds 2019 and is for people who want to pitch ideas to their boss and to journalists with more success - and who want those ideas to generate customers with more success too. All our GIFs are from giphy.com. All the attributions and links are at: https://riseatseven.com/blog/content-marketing-frameworks-that-will-get-you-paid-more/
How awesome is site search today, often it isn't... Frequently it is badly tracked or with just Google analytics "out of the box" so it misses some of the most important performance metrics. What is the life of a query today and some mistakes I have made in the past.
My slides from #MeasureFest 2016
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
This workshop from the 2012 Canadian Association of Labour Media conference explores how union locals can use analytics to communicate better with their members and the public.
Data Driven: Using Analytics Insights to Guide Effective Content CreationRebekah Baggs
How do we develop content that meets the needs of both our organizations and our audience? It all begins with establishing purpose and extracting the digital insights you’ll need to make informed decisions.
These slides are from a workshop presented by @annabananahrach and @rebekahcancino at Digital Content Strategies Conference 2013 in La Jolla, CA.
SearchLove London 2016 | Larry Kim | Hacking RankBrain and Other Machine Lear...Distilled
Machine-learning based search algorithm, RankBrain, quietly debuted last year as Google's third most weighted ranking signal. It may displace links and on-page SEO factors as Google’s #1 SEO ranking factor some day in the distant future: SEO Judgement Day. This session will reverse engineer how RankBrain and other machine language enabled algorithms actually work, exposing critical vulnerabilities. We’ll also share unusual ways to greatly benefit from future updates. Attend this session if you want your rankings to live.
B Corp Marketing Series: 7 Ways to Write Web Content That Gets Opened, Read a...Orbit Media Studios
A few small changes can mean the difference between tons of traffic and ...crickets. As a purpose-driven organization, can you afford for your message to go unheard?
We decided to remove (almost) all forms from our website and to ungate our content. This presentation provides insights into our lead generation process and why we decided to make a drastic change to it.
Content Jam 2015: Mobile Optimization Essentials: Tips for Increasing Mobile ...Orbit Media Studios
Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous?
Come see the most interesting and lucrative things we’ve learned from hundreds of mobile tests across dozens of sites. You’ll learn how to:
diagnose your mobile weak spots
avoid the most common conversion-killing “mobile best practices”
segment mobile traffic for testing
write Calls to Action and Offers that get mobile visitors to take action
employ simple UX tricks that will keep those CTAs constant without distracting or irritating visitors.
You’ll also get tips for bridging the 1st screen to 2nd screen gap, maximizing phone leads from mobile visitors and building forms that mobile visitors will actually complete. You'll walk away with specific actions you can take to master your mobile conversion rate.
Rvweb - Software company In Ranchi , company profile, web designing company in Ranchi
We believe nothing is unbelievable and the atmosphere is the limit. So we keep on operating smartly and always thrive to enhance Our Team. We believe that the internet is a business that has the potential to become more attractive and vibrant than ever before. So to make it likely we are always working on web design and development. We pride ourselves to be one of the Top Software houses in Islamabad, Pakistan. At RVWEB, your IT requirements are our focus. No matter how big or small your need is, you can count on us to be there for you and deliver on our promises. Don’t hesitate to contact us for more details and a Complimentary consultation and Website Demo Presentation.
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Start with this quick and easy to understand video about search engine optimization.
Using the Wisdom of the Crowd for Content ExcellenceKeith Goode
Presented at Pubcon SFIMA on February 25, 2016 in the session "Mining the Keyword Goldmine," alongside data guru Bill Hunt, this slide deck covers the process of rethinking your approach to SEO, content creation, keyword research and tapping into the conversations going on around your site's core keywords. This deck was presented by seoClarity's Chief SEO Evangelist, Keith Goode.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
MKT 420 SEO Week 4 Steps for performing an SEO Audit including SERP page analysis, content analysis, review of code, measuring trustworthiness, evaluating potential keywords and content organization.
SEO Bootcamp Training Course - Kuala Lumpur Marketing MeetupFreelance
Start gearing up now for an absolutely killer training session in Search Engine Optimization.
Enjoy the slide deck from our hands-on training course, designed to guide you – step-by-step – through all that is needed to position your site to rank in the natural search-engine results.
In this intensive, real-world training guide, American-born industry veteran Nikki Johnson covers the full range of 2016 SEO best practices, fundamental tactics, and go-to-market strategies.
Learn how to do SEO with this essential field guide.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1. Dealing With Algorithm Changes
Micah Fisher-Kirshner | Senior SEO Manager
www.become.comSeptember 13th
2011
2. Quick Background
• Become.com: price comparison website
• Competitors:
US: NexTag, Shopping, Shopzilla
UK: PriceRunner, Twenga
DE: Idealo, Billiger
JP: Kakaku
• Why does Google
‘hate’ us?
We are a vertical search engine
• Why should Google
‘love’ us?
We had the highest ROAS for CSEs
in 2010
3. The Event: Panda Attacks
• Monitoring system goes haywire
Traffic drops 20+%
, I knew I
should’ve called in
sick…
, I knew I
should’ve called in
sick…
4. Event Checklist
Q1. Is the data in?
Q2. Are other business teams affected?
Q3. Are other sites talking about an algo update?
Q4. What launched recently?
Q5. What areas are affected?
Q6. Is something broken?
Q7. Who’s saying and looking at what things?
Q8. What kind of sites are dropping?
Q9. What are the algo change theories?
Q10. Does our issue match any theories?
Q11. What can we do to quickly recover?
5. Q1 Is The Data Fully In?
• Maintain a good relationship with ops
• Massive events
require flexibility
within organization
• Utilize Google
Analytics hourly
reports with
advanced segments
Let Me
Check…
Let Me
Check…File @
Bug!
File @
Bug!
6. Q2 Who Else Is Affected?
• Find the limits of the event
SEO affects everything & everything affects SEO
• Communication is essential
This isn’t the time to send emails
Keep your departments near
7. Q3 Algorithm Update Rumors?
• Read, read, read!
Voracious
• Focus on forums and search news sites as they will get
information out quickly
Webmaster World
Search Engine Land
8. Q4 What Was Recently Launched?
• Keep an event log
Sometimes product launches a month back is the cause
• Bug the engineers
Not every detail is always written down
Watch for rollbacks that undo critical changes
9. Q3 Algorithm Update Rumors?
• Read some more!
• Remember: just because you find one issue, does NOT
mean this is the only problem
Go back to the same forums and search news sites
10. Q5 What Areas Are Affected?
• Segment in any way you can
Keyword groupings: keyword length, keyword traffic level, motive
Page groupings: home, category, product
Domain/site groupings
Affected all but one sub-domain, in internet explorer, only during certain hours
Bad display ad
11. Q3 Algorithm Update Rumors?
• Any mentions yet around the web?
One or two people doesn’t make it so
GET BACK TO WORK!GET BACK TO WORK!
12. Q6 Did Anything Break?
• Let’s assume everything has been white hat, right?
Sometimes broken or forgotten processes can lead to a broken website that looks like
black hat SEO
• Know what is fundamental to your site’s SEO
Backend functions are the easiest to miss
Worker transitions always miss certain processes
Go back to ops team to run through the SEO checklist
13. Q3 Algorithm Update Rumors?
• Can I find algorithm update confirmation now?
Yes!
• Now what?
Data collection time!
14. Q7 Who’s Talking?
• Recognize the regulars
Skip the broken track records
Always read the important people, even if it’s just one sentence
• Scrutinize the strangers
Read the long commentators, usually something to gleam
Short comments are junk comments
• Jerks will be jerks
Push past their annoyances and listen
15. Q8 What Sites Are Dropping?
• Your ranking data shows severity of impact
• Competitive ranking data is essential
Seeing who survives help provide answers about algo updates
Searchmetrics, Sistrix, seoClarity, and SEOMoz are just the beginning
16. Q9 What Are The Theories?
BeA WhiteHat SEO
Think like a Black Hat
17. Likely Pogosticking Impact
Strong Factor
Many data sources (Google toolbar,
Chrome, ISPs, etc)
Logical way to determine better
quality
Amit Patel’s quote:
“If people type something and then go
and change their query, you could tell
they aren’t happy[.] If they go to the
next page of results, it’s a sign they’re
not happy. You can use those signs that
someone’s not happy with what we gave
them to go back and study those cases
and find places to improve search.”
Confirming Factor
AdWords ad traffic quality
Paid traffic through botnets
Hate content farms? Wait for the
new click farms!
18. Q10 What Theories Fit?
• Find out everything you
can
Work your business connections
Read blogs for ‘in-depth’ analyses
Site C
Site A
Site B
• Jot down likely
possibilities
Make sure you have enough data!
Get out in front fast before others
19. THINK LIKE A SEARCH ENGINE
Q11 What Can We Do To Recover?
Build For The User
20. Learning To Love Statistics
• Understand how changes were made
Richard Baxter at SEOgadget emulates this:
Q[uestion]:
Would you trust the information presented in this article?
SEO translation:
“‘Trust’ could be measured by the links (citations) awarded to the article, the more authoritative
the link, the more trustworthy the article. […] Linking to low quality sites, penali[z]ed sites or
downright awful places on the [I]nternet is hardly likely to inspire trust, is it?
…
“If significant volumes of links aren’t available just yet, perhaps a shorter term solution could be
to analy[z]e the social buzz associated with the article. Was there a big discussion surrounding
the URL on Twitter? How many people shared the URL via Facebook?”
Coding clues and LinkedIn
• A/B test
Sub-domains, categories, page types
How to test when the algorithm is overall instead of page level?
21. Thanks And Good Luck!
Did you fix it yet?Did you fix it yet?
Learn more at: www.become.comwww.linkedin.com/in/micahf
k
Editor's Notes
Before next slide include sunny day with “Borrowed California Day” joke for NYC
Like An Earthquake Drill
Propensity to launch major changes on the same day as Google
Get Back To Work!
For example, if tedster from WMW and Danny Sullivan say there’s been an update, that’s confirmation enough
Short Comments Are Junk Comments Joke: 140 Characters or Less
In The Plex (April 2011) by Steven Levy
Make Joke on SVP of Knowledge with proper Job Position titling with LinkedIn