The document discusses ways for individuals and businesses to be allies to the LGBTQ+ community. It outlines 11 ways to show support, such as using inclusive language, imagery, and pronouns on websites and in business profiles. The document emphasizes the importance of being an ally, as LGBTQ+ individuals still face discrimination, with over 50% reporting feeling uncomfortable holding a partner's hand in public. By implementing small changes, allies can help LGBTQ+ individuals feel more accepted and safe.

1. How to be an
LGBTQ+ Ally
Sarah McDowell (She/Her)
SEO Content Executive | WTSPodcast Co-Host
SLIDESHARE.NET/USERNAME
@SARAHMCDUK

2. Why am I talking about this?
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3. Brighton – Gay Capital!
01
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4. 7 years out and proud
02
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5. Talk about something
I am passionate about
03
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6. Accessibility
04
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7. 1.4 million identified as
LGBTQ+ in 2019
05
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ONS

8. Had my fair share
of eye rolls…
06
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10. #brightonSEO
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11. What is an
LGBTQ+
ally?
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12. Quote
—Stonewall
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13. Why is it
important to
be an ally?
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14. 52%Stonewall
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15. 18%Stonewall
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16. 1/10Stonewall
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17. 11 ways to
be an ally
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18. Language
Are you using
inclusive language
on your website?
01
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19. Stonewall
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20. Stonewall
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21. Compulsory
heterosexuality
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22. Imagery
Are you using
inclusive imagery
on your website?
02
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23. The Gender
Spectrum Collection:
Stock Photos Beyond
the Binary
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24. Lifestyle
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25. Relationship
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26. Technology
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27. Work
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28. Show Support
Show your
LGBTQ+
community
outreach efforts
03
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29. #brightonSEO
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30. Security
Don’t alienate
people with
security practices
04
#brightonSEO
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31. Gender
Also don’t alienate
people with gender
questions in forms
etc.
05
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32. #brightonSEO
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SOURCE

33. #brightonSEO
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SOURCE

34. Pronouns
Ensuring pronouns
are correct across
the website
06
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35. Keywords
Find keywords that
the community are
using to find your
products/services
07
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36. Resources
Link out to
relevant resources
for the LGBTQ+
community
08
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37. Does ‘gay’ or other
terms bring back
results on your
website?
09
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Search Function

38. Don’t jump on the
bandwagon…
10
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Pride Month

39. #brightonSEO
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40. Quote
— Matt Bernstein, an
LGBTQ+ activist
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41. Do good stuff
instead that
supports the
community
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42. #brightonSEO
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43. Adding LGBTQ+
friendly attributes
to your business
profile
11
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Google My Biz

44. #brightonSEO
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45. Quote
— Survey Respondent
GOV National LGBT Survey 2018
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46. 14,491Humans Rights Watch
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47. 2,333 Humans Rights Watch
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48. What we
covered
today…
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49. 01
Language Imagery
02
Show Support
03
Security Practices
04
Gender Questions
05 06
Pronouns

50. 07
Keyword Research Links & Resources
08
Search Function
09
Pride Month/
Rainbow-Washing
10
Google My Business
11

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Thanks!!
Do you have any questions?
mcdowell.s27@gmail.com
@SARAHMCDUK

52. CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
infographics & images by Freepik and
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