If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined? Well, what if I told you we could use tag management tools to track the performance and ROI of structured data? What if I told you, you could start pushing out semantic markup so that your site could earn rich snippets without ever having to actually go into your source code and apply microdata? Well you can! Check out my session at SMX West 2015 to find out how!
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined? Well, what if I told you we could use tag management tools to track the performance and ROI of structured data? What if I told you, you could start pushing out semantic markup so that your site could earn rich snippets without ever having to actually go into your source code and apply microdata? Well you can! Check out my session at SMX West 2015 to find out how!
Level Up Your Analytics at SearchLove London 2017Mike Arnesen
Behold! The slide deck from my GTM talk at SearchLove London 2017.
Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.
What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017Chris Green
SEOs are addicted to rank tracking and many are still rank tracking as if it was 2012, but what good is this doing us?
We have been tracking SERPs as part of hourly tracking tests and are starting to see rank tracking very differently
What could this mean for the future of rank tracking? This presentation contains early data & insights from the experiment and looks to setup a more productive way of using rank tracking in the future.
Learn about semantic search and, most importantly, how to facilitate it! My talk at SearchFest will dive deep into the implementation angle so that marketers and developers can not only learn about why structured data is important, but how to implement it on their sites using microdata and/or JSON-LD.
Bad Ideas Kill Content - How to Generate Better IdeasStacey MacNaught
One of the primary causes of content failure is bad ideas. And they happen to all of us. In this talk, I discussed why bad ideas happen and what we can do about it.
I've shared some of my favourite ideas generation techniques.
Google Webmaster Tools: The Search Consolation Prize? #BrightonSEONicole Bullock
Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.
Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...Chris Green
Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo.
What lessons from 2009 link building can we learn when link building in 2016?
SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...Distilled
It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal linking structure.
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
E-A-T is changing the state of SEO, and the world events of 2020 have only added to this trend. Learn why E-A-T is so important and what you can do to optimize for it.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).
Why Structured Data & Semantic SEO Are Important - SMX East 2013Mike Arnesen
Behold! My slide deck from "Why Structured Data & Semantic SEO Are Important" at SMX East 2013 in New York.
I'm a huge geek for structured data and semantic markup. I’ve literally woken up in the middle of the night in a sweat with an idea of how I could apply semantic markup to a piece of rich content. I ended up sitting in the kitchen for the next few hours exploring schema.org and running things through Google’s structured data testing tool. So, I guess it goes without saying that I’m really stoked to be talking about this stuff.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results.
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the EnemyChris Green
Why SEO "Sticking Plasters" Aren't the Enemy (Based on - http://www.stateofdigital.com/seo-sticking-plasters-arent-enemy-perfection/) Sometimes, SEO is nothing more than getting the job done. The theory of what needs to happy to ensure a website ranks well is most often the easy part of the job, the hard part is ensuring that you have buy-in from all relevant parties to get recommendations in place.
Rather than keep having your overly elaborate recommendations, reports and to-do lists ignored, Chris runs through some top tactics to ensure that recommendations are, actionable and more likely to get implemented.
What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017Chris Green
SEOs are addicted to rank tracking and many are still rank tracking as if it was 2012, but what good is this doing us?
We have been tracking SERPs as part of hourly tracking tests and are starting to see rank tracking very differently
What could this mean for the future of rank tracking? This presentation contains early data & insights from the experiment and looks to setup a more productive way of using rank tracking in the future.
Learn about semantic search and, most importantly, how to facilitate it! My talk at SearchFest will dive deep into the implementation angle so that marketers and developers can not only learn about why structured data is important, but how to implement it on their sites using microdata and/or JSON-LD.
Bad Ideas Kill Content - How to Generate Better IdeasStacey MacNaught
One of the primary causes of content failure is bad ideas. And they happen to all of us. In this talk, I discussed why bad ideas happen and what we can do about it.
I've shared some of my favourite ideas generation techniques.
Google Webmaster Tools: The Search Consolation Prize? #BrightonSEONicole Bullock
Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.
Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...Chris Green
Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo.
What lessons from 2009 link building can we learn when link building in 2016?
SearchLove London 2017 | Will Critchlow | Seeing the Future: How to Tell the ...Distilled
It is often hard and expensive to make major changes to your website and many businesses demand forecasts, predictions, and business cases to prioritise them. Will is going to present tools and approaches for figuring out whether a change is worthwhile before you make it - including ways of thinking about on-page, content quality, usage data impacts, and what happens when you change your internal linking structure.
Factoring E-A-T Into Your 2020 SEO Strategy | Lily RayLily Ray
E-A-T is changing the state of SEO, and the world events of 2020 have only added to this trend. Learn why E-A-T is so important and what you can do to optimize for it.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).
Why Structured Data & Semantic SEO Are Important - SMX East 2013Mike Arnesen
Behold! My slide deck from "Why Structured Data & Semantic SEO Are Important" at SMX East 2013 in New York.
I'm a huge geek for structured data and semantic markup. I’ve literally woken up in the middle of the night in a sweat with an idea of how I could apply semantic markup to a piece of rich content. I ended up sitting in the kitchen for the next few hours exploring schema.org and running things through Google’s structured data testing tool. So, I guess it goes without saying that I’m really stoked to be talking about this stuff.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results.
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the EnemyChris Green
Why SEO "Sticking Plasters" Aren't the Enemy (Based on - http://www.stateofdigital.com/seo-sticking-plasters-arent-enemy-perfection/) Sometimes, SEO is nothing more than getting the job done. The theory of what needs to happy to ensure a website ranks well is most often the easy part of the job, the hard part is ensuring that you have buy-in from all relevant parties to get recommendations in place.
Rather than keep having your overly elaborate recommendations, reports and to-do lists ignored, Chris runs through some top tactics to ensure that recommendations are, actionable and more likely to get implemented.
Sharpen your inbound marketing skills with intermediate and advanced strategies used by enterprise e-commerce and multilocation brands. Corporate consultant and agency-trainer Steve Wiideman will be covering technical, contextual and off-page visibility opportunities that touch users during key micro-moments, while improving organic visibility.
Learn how to marry data from what we already know about our paid and organic visitors with insights garnered from competitor research. Explore recent case studies from brands you’ll immediately recognize and every detail of the campaigns they used to boost search engine rankings and drive referral traffic.
Specific topics covered include performing a technical obstacle analysis and organizing tasks for web developers, inbound link analysis and creative strategy, competitive analysis, along with post-Google Hummingbird keyword research for taxonomy and content marketing planning.
Leave this Inbound Marketing Master Class with templates, tools and actionable checklists for maximizing inbound marketing efforts.
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
Yigit Konur @Digitalzone - Using SEO & PPC Data for Better OptimizationZeo
Yigit Konur from Zeo Agency was at Digitalzone stage on October 20, 2017.
His topic was: "Using SEO & PPC Data for Better Optimization: How collaboration of teams can change your strategy?"
SEO 2018 - Using PPC Data for Having Better Rankings Yiğit Konur
SEO changes so fast and data is the most important part of it. If you invest both SEO and paid search channels and not using your PPC data for SEO performance, probably you're missing great amount of benefit. I've shared my experiences about this collaboration at Digitalzone 2017.
Stop making rubbish decisions - Emma Barnes - Give it a go conference - Octob...Branded3
Speaking at the first ever 'Give it a go conference' run by Digital Agency Manyminds, Emma's talk was titled 'Stop Making Crap* Decisions: 10** Ways to Fix your Analytics Data'. Because Bad Data = Bad Decisions Emma outlines actionable advice for anyone who reports from GA (sorry Adobe users) to make sure that the data that they’re reporting on and making actions based on is not complete rubbish.
Seven Sources of Keyword Research to Drive Smart Content MarketinggShift
Presented by Krista LaRiviere, CEO and CoFounder of gShift, in the SMX Theatre at SMX West 2015.
Digital marketers have accepted the fact that Content Marketing is a fundamental aspect of a successful SEO strategy. Keyword research is often overlooked in the content creation process. Learn about the seven sources of keyword research sources to drive a smart content marketing strategy for ultimate discoverability in search and social.
SEO in 2019: The Latest Trends and Changes in Search Engine OptimizationPam Ann Marketing
SEO (Search Engine Optimization) is evolving all the time, becoming more and more complex with each passing year.
Although SEO is more complex than ever, it is still hands-down one of the most effective digital marketing tactics. Search engines, unlike any other digital marketing channel, bring "high-intent-to-buy" users to your website. These users are specifically searching for your company's products and services, because they want or need them now or soon!
Since SEO has such high conversion potential, it is crucial for all in-house marketers to incorporate SEO into their digital marketing strategies, and to ensure that their brands are keeping up with the latest SEO trends.
In this presentation, I will:
-Review the basic optimizations that still very much matter in modern-day SEO
-Discuss the latest trends and new SEO requirements that go far beyond keywords and meta tags
-Give simple, actionable steps that can be taken to modernize your SEO strategy
This SlideShare is a recap of the Twitter #SEOChat hosted by Captivate Search Marketing President Chris J. Everett on August 4th, 2016. The SEOChat discussed various questions on the topic of Conducting SEO Site Audits. Topics range from favorite SEO site auditing tools, leveraging Schema markup and Google AMPs, and common factors influencing both on-page and off-page SEO.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Similar to SEO Myths - how damaging by Chris Green (20)
How Your Platform Can Achieve a 90% Demo-to-Customer CVRAnton Shulke
Shazamme is a recruitment SaaS platform with a neat trick, a mind-boggling 90% demo conversion rate. How do they convince nearly every prospect who sees their product to buy? By showcasing an unparalleled customer experience. Learn firsthand the best practices for creating a high-converting customer experience that converts - from experts who have done it themselves.
This is an integral part of a Duda webinar
https://www.youtube.com/watch?v=kGMGo5Qwa2c
Streamline Your Website Building, with Sahara agencyAnton Shulke
Sigurdur Svansson and the team at Sahara Agency merged their creative video and graphic design expertise with digital know-how to deliver exceptional websites to their clients. Sounds time intensive, right? Not so. With the help of Duda, they've streamlined their process to create exceptional sites faster from start to finish. Take a look at how they've managed to deliver high-quality sites in a fraction of the time and, more importantly, how you can too.
FID to INP: Mastering the New Core Web Vitals MetricAnton Shulke
Since 2020, Google has been monitoring the performance of websites with their collection of "Core Web Vitals" metrics. Now, one of those metrics is changing. Starting March 12, First Input Delay (FID) will be replaced with the new Interaction to Next Paint (INP). Find out the rationale behind the change, its implications for search engine optimization, and how it'll impact your agency at this critical webinar for those looking to rank on Google.
Simplifying Direct Booking With Integrated WebsitesAnton Shulke
Creating a beautiful, high-converting website is tough enough-tack on advanced needs like a direct booking solution and you're looking at a major headache for small businesses. That's where verticalized SaaS solutions come in. Join Ricarda Kies, the CEO of LODGEA, as we discuss the benefits of direct booking, the opportunities available to property owners and managers in the hospitality industry, and the power of integrating a website builder into your vertical SaaS solution.
AI-powered insights from GA4, campaigns, and other sourcesAnton Shulke
This session is your step-by-step guide to combining AI and GA4 for quick, actionable insights that you can use for social media, SEO, campaign performance, and conversion optimization. Attendees will learn how to leverage AI tools to analyze data for practical content marketing insights, making performance measurement easier.
by Andy Crestodina
The webinar recordings https://www.youtube.com/watch?v=V5y8ILMYoGw
The Evolution of Content & The Future of Our Industry *AI + ContentAnton Shulke
The Evolution of Content & the Future of Our Industry," hosted by Ross Simmonds, CEO and founder of Foundation Marketing. In this insightful session, Ross unveils the truth behind AI-driven content by diving deep into the challenges and traditional beliefs surrounding content creation and the effectiveness of AI. Discover the groundbreaking content growth framework, which marries marketing with content marketing. Experience a panoramic view of future industry trends and explore the role of AI in content creation and its profound impact on the world of marketing. This webinar peels back the layers on AI’s capability in conducting research, ideation, brief writing, complete content creation, optimization, and even visual asset creation—such as images and videos—opening the doors to unlimited possibilities in content creation.
The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.Anton Shulke
When it comes to agency value, consistent and healthy revenue growth is critical, but it’s not easy and requires solving a number of hidden challenges. This talk will uncover those hidden challenges, provide you with the solutions, and help you simplify the creation of consistent revenue growth into the future.
please check https://resources.duda.co/webinars
SEO Exellence with ChatGPT-Webinar DudaAnton Shulke
Dive deep into the world of ChatGPT-powered SEO and unlock its hidden potential. This comprehensive webinar will not only demonstrate the sheer power of integrating
by Joseph S. Kahn
AI-powered Semantic SEO Robert NiechaiAnton Shulke
Immerse yourself in the exciting world of AI-Powered Semantic Search as we engage in an exclusive conversation with the renowned legend Koray Tuğberk GÜBÜR. Discover how to harness the power of semantic SEO, topical authority, natural language processing, and AI to revolutionize your content optimization and boost search engine rankings. Unveil the secrets of the digital world with Koray's practical insights and cutting-edge strategies!
What you will learn:
In this engaging discussion, you'll learn:
✅ How to effectively utilize semantic SEO and AI for optimized content creation
✅ Strategies for mastering topical authority and establishing niche expertise
✅ Techniques to leverage large language models and dialogue-based search experiences
✅ Advanced tactics for search engine optimization with semantics
Don't miss this unique opportunity to transform your SEO approach and unlock unparalleled success in the digital landscape!
Why it's important:
Understanding and implementing AI-Powered Semantic Search is crucial in today's rapidly evolving digital landscape. As search engines continue to advance their algorithms and prioritize user experience, leveraging semantic SEO and AI becomes essential for staying ahead of the competition. By mastering the techniques and strategies discussed in our conversation with Koray Tuğberk GÜBÜR, you'll be better equipped to create content that is both contextually relevant and engaging, ensuring higher search engine rankings, increased visibility, and improved conversion rates.
Agencies, there’s no better time than now to discuss AI. It offers growth and scalability, but also sparks questions and concerns. Let’s explore together how you can navigate its impact and harness its power to reach new heights.
Join Duda's co-founder and CEO, Itai Sadan, as he shares his vision for Duda's AI and demonstrates innovative ways it can help your agency unlock its full business potential and scale faster in our thought-provoking webinar.
Afterward, we will have an AMA session where you can ask Itai and renowned industry experts any burning questions about AI and discuss the challenges and opportunities of implementing AI in the agency world.
Don't miss this excellent opportunity to learn from experts and gain insights into how AI can help your agency while discussing real-world experiences with AI.
How to build an audience - Affiliate marketing with Craig CampbellAnton Shulke
This presentation is an integral part of Duda webinar
Join our host Craig Campbell, and Ben Adler, Founder of Keyword Chef, as they discuss how to build and monetize audiences, all while sharing examples from personal experience. You will learn how to build an online community, connect with influencers, validate your product idea, and build a minimal viable product.
What Is The Point of Web Accessibility DudaCon by Kim Krause BergAnton Shulke
Agencies crave action items to tackle inclusive design. This presentation provides ways to enhance user interfaces for visual and non-visual visitors and offers best practices to tweak content for mobile accessibility.
How to live clinic and shares hidden tactics to find top-performing pages and uncover the adjustments that will drive the greatest impact on traffic and conversions.
How to organize a content strategy that outranks the competition. Learn how to perform content gap analysis and content audit to identify hundreds of new topics and optimize existing ones.
Three highly experienced SEO professionals will discuss their experiences with site migrations. From a small business with smaller websites, through to large enterprise site moves, it’s never just a simple matter of moving the site. The potential pitfalls are numerous when redesigning a website, moving to a new domain, or changing URLs. We often see a drop in traffic following a site migration, so how to successfully complete a good solid migration while maintaining and ultimately improving the SEO.
https://www.youtube.com/watch?v=L5IcR2OCscE
Lead Gen Best Practices by Andy CrestodinaAnton Shulke
Lead Generation Best Practices (learned from 500+ website redesigns)
Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay?
The answer depends on a lot of little things, some obvious, some not.
This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn:
What are the key elements of high-performing service pages?
What features are common to blog templates but probably shouldn’t be?
What three elements determine if visitors sign up for emails?
From social proof to CTAs, videos to contact forms, we will break down the options for UX elements and how they work with (or against) the psychology of your visitors.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
1. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
SEMrush Webinar
2. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
3. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
4. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
5. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
6. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
7. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
8. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
9. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
10. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Because there are
no real concrete
“rules”
11. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Just what we think
we know
12. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Some is pretty
much agreed-upon
13. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Some is sketchy-but
well meaning
14. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Some are flat-out
wrong/lying
15. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
But where do these
come from?
We’re not all bad are we?
16. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Misunderstanding
17. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
“Good Google PSI score =
ranking better”
18. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Out of date
knowledge
19. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
“301’s lose PageRank”
https://searchengineland.com/google-no-pagerank-dilution-using-301-302-30x-redirects-anymore-254608
20. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Paranoia
21. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
“Linking to Google can
help bypass linking
Penalties”
22. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are so many
to count
Here are my top 5
23. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#1 SEO Is Something You
Can Finish
24. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
6 months later, it
starts going wrong
26. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Where did this
come from?
27. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Anyone who
doesn’t understand
SEO
28. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Or begrudges
paying when they
don’t understand it
29. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are so many
reasons why this is
wrong
30. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
1) Competition
doesn’t stand still
31. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
2) Google always
refines/changes
32. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
3) User behaviour
changes
33. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
4) And… people
screw their
websites
34. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
How do we fix it?
35. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Awareness
Changin’ Minds
36. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Awareness
Policing
Changin’ Minds
37. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Awareness
Policing
Strategy
Changin’ Minds
38. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Awareness
Policing
Strategy
Buy-in
Changin’ Minds
39. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
And how much you
rely on organic.
40. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
If your business
NEEDS Google
41. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
You. Always. Need.
SEO.
42. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#2 Just give people what
they want - Google’ll do
the rest
43. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Where does this
come from?
45. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Google - they
have a lot of the
blame
47. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
But a lot of
people want to
believe it
48. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
But Dave Naylor
said it best when
he said
49. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
“If Tech SEO isn’t
needed, why does the
canonical tag exist?”
(paraphrased by me)
50. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
All CMS can be
‘unfriendly’ out of
the box
51. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Google doesn’t
“see” content as
we do
53. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
It measures
proxies of site
quality - not
quality itself
54. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
We can’t leave this
to chance
we need SEO!
55. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#3 Code/Content Ratio is
important
56. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Otherwise known
as the potentially
epic time-waster
57. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
“The higher your
code to content
ratio is, the worse
your SEO is”
59. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Maybe suggestive
of code bloat
60. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Maybe suggestive
of a slow page
61. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Maybe suggestive
of bad code
63. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
BUT!
64. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Could be a short
page
65. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Could be SVG
67. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Could be large
navigation
69. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Could be using
schema markup
71. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
What damage
could be done in
optimising here?
72. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Worse-still, this can
be expensive to
optimise for
73. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
If you’re addressing
this the rest of your
site better be 100%!
74. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Ensure you have
clean, compliant
code - then move
on!
75. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#4 Optimising for
RankBrain
76. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
The newest thing
we need to
optimise for?
77. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Learn how it
works, then we
can rank better ...
79. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Where did this
one come from?
80. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
A new Hummingbird,
Penguin, or Panda
81. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Rankbrain is
smarter than you
think
82. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
https://searchengineland.com/5-ways-seo-experts-say-optimize-rankbrain-273458
83. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
It refines search
results based on
context
84. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Optimising for a
ML algorithm fed
by personalised
data
86. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
But you don’t
know/can’t
control that
87. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
RankBrain
optimises for you
(the user)
88. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
What we can
optimise for...
89. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
On-site (tech)
Off-site (links)
Content
90. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#5 Google Uses LSI
91. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
This one started me
off in this whole
process - thanks
Bill!
93. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Latent Semantic
Indexing (LSI) role
within Google?
94. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Spoilers: there are
none
95. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Which to be clear -
is widely debunked/
disregarded
97. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
It’s relatively old
98. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
It interprets the
strength of word
relationships
99. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
However, a close
proximity doesn’t
mean a useful
relationship
100. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
So, why do people
think this is a thing?
101. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Industry-leading
sites are telling us
they are
https://blog.hubspot.com/marketing/what-is-latent-semantic-indexing-why-does-it-matter-for-your-seo-strategy
https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/21642/
102. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There is no
evidence of this,
whatsoever
103. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Why is this
damaging?
104. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
If you’re basing your
entire content
strategy on LSI…
105. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
… you’re optimising
for totally the
wrong thing.
106. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Optimising for old
tech is daft
107. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
108. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Just answer the
question/query in
the way it’s being
searched for
109. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
So What Can We do?
110. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Don’t believe
everything you
hear
111. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Understand you
don’t have all the
answers either
112. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
Avoid gimmicks
113. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Don’t tar all SEO
with the same
brush
114. The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Thank you.