SEOs are addicted to rank tracking and many are still rank tracking as if it was 2012, but what good is this doing us?
We have been tracking SERPs as part of hourly tracking tests and are starting to see rank tracking very differently
What could this mean for the future of rank tracking? This presentation contains early data & insights from the experiment and looks to setup a more productive way of using rank tracking in the future.
Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...Chris Green
Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.
Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth BarrettRuth Barrett
Do you avoid sending outreach emails out on Fridays? Think all campaigns deserve links? Then this no-nonsense talk is for you.
Drawing on over a decade's experience in journalism and marketing Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists.
She will show examples of Digital PR myth-busting in action and show you how to achieve strong, relevant coverage for your clients.
View the original slides accompanied by Ruth's narration here: https://onlineprshow-summer21.heysummit.com/talks/digital-pr-myths-debunked/
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...Chris Green
Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.
Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth BarrettRuth Barrett
Do you avoid sending outreach emails out on Fridays? Think all campaigns deserve links? Then this no-nonsense talk is for you.
Drawing on over a decade's experience in journalism and marketing Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists.
She will show examples of Digital PR myth-busting in action and show you how to achieve strong, relevant coverage for your clients.
View the original slides accompanied by Ruth's narration here: https://onlineprshow-summer21.heysummit.com/talks/digital-pr-myths-debunked/
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
Using causal Inference to better understand the search intent Dateme Tubotamuno
Causal inference helps us understand the question of why. In this talk, I will demonstrate the power of causality in understanding user intent during keyword research and performance analysis. The user intent is beyond transactional, informational, and navigational classifications
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
Whats Happening in SEO in 2013 - WordCamp Boston 2013Casie Gillette
Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.
Inbound PR - Building Links with Less Cold OutreachStacey MacNaught
Producing content and pitching it to journalists to build links is getting harder all the time. Digital PR and outreach professionals are experiencing their job becoming more competitive and more difficult.
But there are ways to win press links using the things you already have in your business (as opposed to creating big content pieces). You've got product or service, expertise and stories. And in my BrightonSEO talk in September 2021, I talked about how we use media enquiry services like HARO, ResponseSource and others to earn links, build credibility with journalists and ultimately get to a point where journalists are coming to us with requests.
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo.
What lessons from 2009 link building can we learn when link building in 2016?
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results.
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined? Well, what if I told you we could use tag management tools to track the performance and ROI of structured data? What if I told you, you could start pushing out semantic markup so that your site could earn rich snippets without ever having to actually go into your source code and apply microdata? Well you can! Check out my session at SMX West 2015 to find out how!
noopd's Nicolas Huber's BrightonSEO 2021 talk on using your product data as the basis of profitability, communication and automation in e-commerce. Learn how to speak the language of the business, how to align your value metrics, how to automate your strategies, and how to break down silos by fully leveraging your existing product data.
Link Building In The Hardest Markets & Verticals - outREACH 2019James Finlayson
Working in a tightly regulated industry, a really competitive industry, B2B, a superbly boring industry or a country where link building's really really hard? Learn how we tackled each of these challenges and how you can get top tier linking coverage from national and international media consistently.
Why Structured Data & Semantic SEO Are Important - SMX East 2013Mike Arnesen
Behold! My slide deck from "Why Structured Data & Semantic SEO Are Important" at SMX East 2013 in New York.
I'm a huge geek for structured data and semantic markup. I’ve literally woken up in the middle of the night in a sweat with an idea of how I could apply semantic markup to a piece of rich content. I ended up sitting in the kitchen for the next few hours exploring schema.org and running things through Google’s structured data testing tool. So, I guess it goes without saying that I’m really stoked to be talking about this stuff.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
Whats Happening in SEO in 2013 - WordCamp Boston 2013Casie Gillette
Casie Gillette's presentation from WordCamp Boston 2013. Learn what's happening in SEO and get the tools and wordpress plugins to help you be successful.
Inbound PR - Building Links with Less Cold OutreachStacey MacNaught
Producing content and pitching it to journalists to build links is getting harder all the time. Digital PR and outreach professionals are experiencing their job becoming more competitive and more difficult.
But there are ways to win press links using the things you already have in your business (as opposed to creating big content pieces). You've got product or service, expertise and stories. And in my BrightonSEO talk in September 2021, I talked about how we use media enquiry services like HARO, ResponseSource and others to earn links, build credibility with journalists and ultimately get to a point where journalists are coming to us with requests.
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brightonseo.
What lessons from 2009 link building can we learn when link building in 2016?
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
Darren Shaw's Mozcon 2019 talk where he walks through a case study in local seo taking a business from zero online presence to ranking well in the local search results.
From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.
Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined? Well, what if I told you we could use tag management tools to track the performance and ROI of structured data? What if I told you, you could start pushing out semantic markup so that your site could earn rich snippets without ever having to actually go into your source code and apply microdata? Well you can! Check out my session at SMX West 2015 to find out how!
noopd's Nicolas Huber's BrightonSEO 2021 talk on using your product data as the basis of profitability, communication and automation in e-commerce. Learn how to speak the language of the business, how to align your value metrics, how to automate your strategies, and how to break down silos by fully leveraging your existing product data.
Link Building In The Hardest Markets & Verticals - outREACH 2019James Finlayson
Working in a tightly regulated industry, a really competitive industry, B2B, a superbly boring industry or a country where link building's really really hard? Learn how we tackled each of these challenges and how you can get top tier linking coverage from national and international media consistently.
Why Structured Data & Semantic SEO Are Important - SMX East 2013Mike Arnesen
Behold! My slide deck from "Why Structured Data & Semantic SEO Are Important" at SMX East 2013 in New York.
I'm a huge geek for structured data and semantic markup. I’ve literally woken up in the middle of the night in a sweat with an idea of how I could apply semantic markup to a piece of rich content. I ended up sitting in the kitchen for the next few hours exploring schema.org and running things through Google’s structured data testing tool. So, I guess it goes without saying that I’m really stoked to be talking about this stuff.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
Talk given by Ruth Cheesley at JoomlaDay UK 2017.
All too often websites are designed, built and deployed without any thought to how the business will track, capture and use the many sources of data. These sources of data available through many free tools can contribute vital information which allows a business to track sales from their origin and prove what parts of their online presence are delivering a return on investment.
In this talk, Ruth explores the concepts and methodology of planning and building websites with a data-first mentality.
Marcus Tober 2017 SMX Advanced Seattle - Ranking FactorsSearchmetrics
Download the slides here: www.searchmetrics.com/smx-advanced-2017
Marcus Tober's slides from SMX Advance Seattle: The Periodic Table of Ranking Factors - 2017 Edition
Telling the Story of Your Content - SAScon 2016Chris Green
How do you tell the story of your content to a client, whether it's gaining initial buy-in or reporting on the success? In this brief presentation Chris runs through the steps to establishing a KPIs for content marketing, why it's important and how to test & optimise for improvement.
Seven Sources of Keyword Research to Drive Smart Content Marketing and Influe...gShift
A presentation about smart content marketing, data, keywords, seven sources of keyword research, influencer marketing and how they all link together with SEO and discoverability.
Sheffield DM Vol#5: Digital PR: The Secret to Securing Top-Tier Links for Unk...Giorgio Cassella
Slides from Carrie Rose, Creative Director at Rise At Seven, presented at her talk at Sheffield DM Vol#5 on Thursday 19th September 2019, titled "Digital PR: The Secret To Securing Top-Tier Links For Unknown Brands"
Originally presented at the inaugural MKE Search on October 18th, 2017. Arm yourself with the process and system to rest your mind that any audit you undertake will leave no stone unturned, and your efforts yield the result you seek.
Content Marketing Meet-up - What is content marketing it, Should it do it, Wh...Martijn Burgman
The term of “content marketing” has been buzzing for a while, but what does it really entail? Creating blogs, videos, e-books, infographic and white papers with thought-leadership content is only part of the equation. You also need to make sure the content supply chain and distribution channels are running smoothly, ready for market feedback.
Martijn Burgman - an expert of this topic who will share with you the foundation of content marketing, practical examples and actionable takeaways. Stay tuned for updates.
Develop your Information Governance Strategy in Four StepsJay Leask
Whether your platform of choice is SharePoint on premise, Office 365, or a hybrid variation, you need to setup an Information Governance Strategy. This presentation gives you the ammunition you need to show leadership the value of setting up such a strategy (or the cost of not doing so) and provides four primary considerations for doing it.
MVPs are too expensive - How wasteless validation leads to better insightsTim Herbig
This is a talk I gave throughout 2017 at a couple of product management conferences. I was on stage at Working Products 2017, Productized Conference 2017 and Product Management Festival 2017.
Find a written summary of those slides over at herbigt.com/mvps-are-too-expensive/
Salt Lake City Search Engine Marketing Digital Marketing Conference September 2017
Simon Heseltine is the Vice President of Search at ForRent.com, helping drive brand awareness and traffic to one of the nation’s top apartment rental sites.His past experience includes running Global SEO for Hewlett Packard Enterprise, leading the award winning Audience Development team at AOL, and even a stint on the agency side working with multi-national e-commerce / publishing / non-profit sites. Simon also sits on the board of SEMPO (Search Engine Marketing Professional Organization).
SEO - Moving the dial #BrightonSEO - September 2016Berian Reed
Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk
Find out more about upcoming events at www.digitalmegaphone.com
Similar to What is Rank Tracking and Do We Recognise it Anymore? - Search London 2017 (20)
How to construct your own SEO a b split tests (for free) - BrightonSEO July 2021Chris Green
A core skill of SEO is being curious and keeping an open mind. For years though, conducting split tests has been next-to impossible which means many of the "big questions" couldn't be accurately tested. But now the barrier to SEO Split testing is lower than ever, so low in fact Chris will show you how to build your own basic testing setup (for free).
You can find Chris on Twitter @chrisgreenseo
Methods of Testing Internal Linking with Chris greenChris Green
Sometimes the changes we make - in good faith - can do more harm than good, within internal linking changes this can often be the case.
In this talk Chris will share an approach to testing changes before deployment, sharing lessons from some initial experiments he's conducted as well as a plea to a more open and explorative industry.
Many people forget basics when identifying the most important keywords to their strategy. Chris will show you how to look at the keyword searches around their niche to determine what Google thinks people want to help you better plan how to select target keywords for your campaign.
State of Digital 2018 - Why SEO "Sticking Plasters" Aren't the EnemyChris Green
Why SEO "Sticking Plasters" Aren't the Enemy (Based on - http://www.stateofdigital.com/seo-sticking-plasters-arent-enemy-perfection/) Sometimes, SEO is nothing more than getting the job done. The theory of what needs to happy to ensure a website ranks well is most often the easy part of the job, the hard part is ensuring that you have buy-in from all relevant parties to get recommendations in place.
Rather than keep having your overly elaborate recommendations, reports and to-do lists ignored, Chris runs through some top tactics to ensure that recommendations are, actionable and more likely to get implemented.
Dos donts of js content optimisation - Digital Olympus 2018Chris Green
Now JavaScript is becoming handled better and better by search engines the opportunities for web design & development are really beginning to grow. More than that, however, is that SEOs may be able to benefit from using JavaScript when optimising their content. In this presentation, Chris Green shows you the Do's and Don'ts of JavaScript Content optimisation.
Digital Marketers love data, perhaps too much at sometimes – this can lead to a false sense of security. When you express something as a numeric value it can lead people to believe that it’s correct or that it says more than it actually does. In this webinar I hope to cover the most misused metrics and plot a way for us to be able to use them to gain meaningful insights from them.
Cannibal Content - Stop Your Website From Eating Itself | Brighton SEO 2015Chris Green
How to stop cannibal content giving you a hard time - the slides from Brighton SEO, September 2015.
1) Be aware of the cannibals
2) Gain the tools to fight cannibalisation
3) To spur you on to do something about it
http://www.strategiqmarketing.co.uk/seo/brightonseo-slides-cannibal-content/
http://www.twitter.com/chrisgreen87
Death of Page One Position One - The Fragmentation of SearchChris Green
The Death of Page One, Position One - "Search", as we know it will change beyond recognition within the next 3-5 years, and this is down to the roll search will play in our day-to-day lives.
Whilst there's a lot to be said here, I cover:
• By way of a brief history of Google, I will cover what this change will likely mean for the user, the marketer and the developer
• The shift towards semantic search and the growing power of context
• Google’s gains in machine learning and what it means for "chasing the algorithm"
• Device diversification and the changing context of search
• What the new world of search could look like and the ramifications
• The shift from keywords to audiences and how that thinking changes how we interact with search
• The way you need to approach marketing to your audiences, whether it is for your website, app or business
This was first delivered at Sync Norwich 23/07/2015 - http://www.meetup.com/syncnorwich/events/221350241/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
12. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Position of organic changes
2. Ads are becoming harder to avoid
3. SERPs aren’t 10 organic results (and haven’t been for a
while)
4. Position 0
13. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Position of organic changes
2. Ads are becoming harder to avoid
3. SERPs aren’t 10 organic results (and haven’t been for a
while)
4. Position 0
5. Personalisation
14. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Position of organic changes
2. Ads are becoming harder to avoid
3. SERPs aren’t 10 organic results (and haven’t been for a
while)
4. Position 0
5. Personalisation
6. Local
15. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Position of organic changes
2. Ads are becoming harder to avoid
3. SERPs aren’t 10 organic results (and haven’t been for a
while)
4. Position 0
5. Personalisation
6. Local
7. Knowledge graph
16. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Position of organic changes
2. Ads are becoming harder to avoid
3. SERPs aren’t 10 organic results (and haven’t been for a
while)
4. Position 0
5. Personalisation
6. Local
7. Knowledge graph
8. Answers
17. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Position of organic changes
2. Ads are becoming harder to avoid
3. SERPs aren’t 10 organic results (and haven’t been for a
while)
4. Position 0
5. Personalisation
6. Local
7. Knowledge graph
8. Answers
9. News
18. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Position of organic changes
2. Ads are becoming harder to avoid
3. SERPs aren’t 10 organic results (and haven’t been for a
while)
4. Position 0
5. Personalisation
6. Local
7. Knowledge graph
8. Answers
9. News
Etc
24. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
“Really Important” Context
What I’m not
• interested in commercial rank tracking
• against the rank tracking industry
• an expert in rank tracking
• presenting a complete argument
What I am
• happy for links/beers/constructive criticism
• looking for people to help test these theories
• an SEO looking for better understanding
• mildly paranoid
39. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
Across 1,056 SERPs we looked at, not one of them was
an exact match to the previous hour — that’s 0%
stability.
http://bit.ly/0-stability-in-serps
108. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Far-better at spotting cannibalisation
2. Helps more accurately see when tweets/news etc are
included
3. Measuring speed of indexation & what it does to the
rest of the SERPs
111. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Far-better at spotting cannibalisation
2. Helps more accurately see when tweets/news etc are
included
3. Measuring speed of indexation & what it does to the
rest of the SERPs
4. Has the ability to make a more accurate correlation
between rankings/traffic
112. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
1. Far-better at spotting cannibalisation
2. Helps more accurately see when tweets/news etc are
included
3. Measuring speed of indexation & what it does to the
rest of the SERPs
4. Has the ability to make a more accurate correlation
between rankings/traffic
(if you assume Google isn’t screwing with us too much!)
121. @ChrisGreen87
@StrategiQ
Search London
18th April 2017
Anything below page 1 is questionable as
to it’s usefulness - measure wisely!
1. We’re using rank tracking wrongly
2. Rank tracking could get less useful
3. Pick better KPIs
4. But use rankings to measure your craft
5. Hourly could add a more surgical approach to SEO
6. We’re going to let a few people try for free
summary