The document outlines Jack Lowes' initial plans for a fashion-focused project featuring a single model displaying various outfits on the front cover and in a double-page spread. It includes a mind map, mood board analysis, production schedule, and proposed sources for research. The mood board analysis notes repeated images of the model, bold color combinations, and some filtered images. The schedule outlines tasks over 5 weeks, including a photo shoot, image editing in Photoshop, layout design, and evaluation.

1. Initial Plans
Jack Lowes

2. Initial Reaction
• Looking at the brief and current research I
think I would like to create a fashion focused
project with a single model displaying a
variety of clothes on the front cover and
double page spread.

3. Mind Map

4. Mind Map

5. Mood Board

6. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• Many of the images show a lot of the model
• Many of the outfits in the images have bold colour choices and contrasting
colour combinations.
• Some images are filtered to give an extra layer of appeal /atmosphere.
How will your mood board influence your final product?
• I will definitely be referencing any particularly good colour combination
during production and photo-shoots.
• A lot of times I find it hard to get the right angle so these images may help
me create a good shot.

7. Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Research, Initial Response,
Audience Research
 Research into existing products.
 Righting up my first reactions and initial
ideas to the project
 Research audience profiles for my
researched media.
2 Production Experiments,
Proposal, Planning
 practice and learn techniques in
Photoshop
 Create mind maps and mood boards to
collect and inspire ideas.
 Push my chosen idea through a
proposal.
3 Production  1 day: Photo-shoot with chosen model,
outfits and sets.
 Upload images onto Photoshop
 Work on front cover with one of the
images adding a masthead, cover lines,
blobs and stars and a bar code
4 Production  work on the layout for the double page
spread. start with the images
 Add any titles and extra bits. (leave
room for the articles)
 Create articles about the clothes, brands,
advertisements etc.
5 Evaluation  Analyse the Technical qualities and
audience appeal of my finished
product.

8. Bibliography
• Name at least 7 sources that you plan to use in this project. These should include audience
research, books, videos/films/video games, magazines and newspaper articles etc.
1. Furst media (2018) Fashion Journal 180.
2. Furst media (2018) Fashion Journal 178.
3. Voir Fashion Magazine (2016) Vior.
4. MENS ARENA Itd (2018) MENS ARENA DECEMBER.
5. Revista level (2017) 57 Mens issue 2017.
6. Jamiel Cotman (2016). Mens fashion
7. MAN OF METROPOLIS (2017) 2 year anniversary - fashion issue