This document contains Imogen Minto's initial plans for a magazine project, including mood boards and analyses. The mood boards showcase a minimalist, clean, and fresh aesthetic with pastel colors. Key influences discussed are celebrities as trendsetters, the target audience of teenagers and young adults who use social media daily, and creating a magazine that provides fashion content the audience wants to see based on social media trends. The goal is to produce a magazine with a minimalist design and sketches/patterns that still attracts readers' attention away from their phones.