Ellie Jones plans to create a fashion magazine as her initial project. She conducted research on fashion magazines and found that her target audience of 16-18 year old women are most interested in fashion articles and images over other non-fashion content. Ellie analyzed sample magazines and developed a mood board, noting that she wants to emulate the simple, colorful layouts and focus on a main model like the samples. She created a schedule to complete tasks over 5 weeks, including taking photos, writing articles, and developing the layout and design. Ellie will evaluate her final magazine and note what went well and could be improved.

1. Initial Plans
Ellie Jones

2. Initial Reaction
Opinions on the set brief?
- My initial reaction to the set brief was excitement, I’ve always wanted to have ago at making my own
magazine, I think it might be challenging as I’ve never made on before but I have studied them so I have an
idea of what they include and what they need to look like and who they need to appeal to depending on
my audience type.
What am I good at?
- I would like to think I am good at things to do with tv/film and possibly fashion, I enjoy both but I
probably know more to do with tv/film then I do with fashion. I enjoy talking certain films and how the
director have made it and how they want there audience to see the film, however I also like to talk
about how certain clothing pieces go together well and certain techniques that go well with fashion
trends.
What could I make?
- I either want to make a fashion magazine or a film magazine, I enjoy the topic side of the film magazines
as they are more interesting to me and I understand and enjoy them more as it’s simply what I like,
however I do enjoy looking at fashion magazines and seeing what all the pretty models are wearing and
the simplistic layout that makes everything look clear and tidy.

3. Mind Map
Fashion
Film
Easier to shoot.
Can talk about
more then just
fashion.
I know more about
film.
Can make
the photos
look more
interesting.
I can make up
my own film
or use an
existing one.
I can write
more about it.
I can express my style
of fashion.
Looks more
aesthetically
pleasing then
film magazines
do.
Would be something
new to try out.
I’m really confident with
film and I’ve done
something similar to this
before.
Can include extra
free pieces such
as posters.
Can include movies I
enjoy and want to talk
about and take photos
of.
Will have better adverts as I can
include jewelry, make up,
magazine apps, healthy foods
etc.
Will have adverts to do with
technology, up coming films, video
games, tv shows, competitions etc.
Use a variety of
people as models.
I can express different styles of fashion
or the same style on different models.
Cooking
Cook my own things and then
taking a photo of them.
Write about how to
cook certain things.
Have people in the magazine
pretending to be a famous cook.
Write
about
the
cook.
Articles about good
and bad foods.
Advertise work outs and
healthy places to eat.
Show people
where they
can buy
foods for
cheaper.

4. Mind Map
Fashion
Front cover
Double page
spread
Adverts
Articles
Main model
posing uniquely.
Wearing unique
clothing.
Lack of make up.
Masthead needs
to be short and
simple.
Place out of the
way of the model.
Very few articles
on front cover.
Barcode at the
bottom.
Outdoor setting.Squatting with
one leg out
towards the
camera.
Multiple other
models as well as
the main one on
the front cover.
All wearing
different items of
clothing.
One page with a
full image showing
the prices of what
they are wearing
and the other page
will talk about the
look and model.
Keep it simple
and clean.
Make up.
Jewelry.
Skin care.
Accessories.
Work out
routines.
Soaps and hair
treatment.
Apps for the
magazine.
Health meals.Talk about the
model on the
front cover.
Lifestyle.
Their past.
Their thought
about certain
topics related to
fashion.
How they became
a model and why
did they want to
get into this
career.
Beauty & health. Health meals to
cook.
The best skin care
products.
Beauty hacks.
Latest fashion
trends.
Write about everything
feature on the front cover.

5. Mood Board

6. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated colours/images
styles/fonts/tone/mood:
- Both magazines that I selected are similar, they both don’t cover the front cover in tones of articles,
however vogue does still have few on the front cover compared to I-d who don’t have any at all. Both
magazines also cover the front page with one image of a certain model/celebrity to show the audience
who the main interviewee is. Vogue likes to match the colour of there text with what ever the
model/celebrity is wearing which I like. They both use different font on each magazine to make things
interesting and they both take unique photos with unique poses and fashion styles.
How will your mood board influence your final product?
- My mood board will help influence my final product because I love the simplicity of both the magazines, I
like how there isn’t tones of articles covering the front page and how everyone is focused on the model as
they stand out the most on the magazines. I like how vogue colour scheme is based on what the
model/celebrity is wearing and I like how I-D have very little text on the front. I am considering do a mix of
both the magazines and putting there styles together to hopefully create something interesting.

7. Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Research, Initial
Response, Audience
Research
 Research fashion magazines that I like the style of and will inspire me.
 Think about the genre of magazine I want to make and what I should include
in it.
 Think about who my audience is going to be and how I can make my
magazine appeal to them.
2 Production
Experiments,
Proposal, Planning
 Experiment with in design and photoshop to create a magazine that looks
similar to how I actually want to make.
 After finding the right layout and similar photos to what I want to do stick with
it.
 Begin to plan how I will make my proposal a real magazine.
3 Production  Take all the photos I will need for the magazine including, the models,
accessories and other items for the advert.
 Create a masthead that stands out and isn’t too long.
 Create the layout for my pages and label what will be in each sections, for
example; Advert, image, text etc.
4 Production  Write up all the text I need for the full magazine.
 Place everything in order and in the correct places I want them to go.
 Make sure I stick to my layout plan.
 Everything in the magazine has to appeal to my target audience so I will have
to make sure I've included everything that would anchor them to my magazine.
5 Evaluation  Write up everything I have done for my magazine and how I have done it.
 Talk about what I struggled with and what I found easy.
 Point out what I think are my weaknesses and strengths and explain why and
how I could of improved on my production.

8. Bibliography
Audience research
After a quick research I have learnt that women
between the ages of 16-18 read fashion magazines
the most, they are also more interested in the
fashion articles then anything else and are less
interested in the quiz side and other non related
things like movies and tv shows. They find the
Images more appealing then they do advice and
news. Readers also prefer a colorful and simple
front cover.
Magazines
The main aspect am going to take from magazines are
the way there color scheme is based of what the
model is wearing, I think this will add a lot of color to
my pages and help make them stand out, as the
audience likes a simple page as well this will be
perfect as there won’t be too many colors going on
the page