The document discusses initial ideas for a new entertainment magazine. It provides a list of features of existing lower-quality Hearst entertainment magazines and the top 10 entertainment magazines. The top magazines use bold images and less text on covers compared to lower-quality magazines. The document concludes by stating the goal is to create a higher-quality entertainment magazine that offers alternative topics to Hearst's other gossip-focused magazines through the use of higher-quality images and more important news topics in order to educate readers aged 16-25.

1. Initial Ideas
For an entertainment magazine

2. Hearst Entertainment
Magazines
• Lots of lower quality images and
comedic taglines and picture captions
• Bold mastheads and use of strokes
• Bright colour schemes
• 'trashier' style
• Cosmopolitan- more fashion based,
higher quality image than Best and
Inside Soap

3. The top 10 entertainment magazines on
allyoucanread.com
1. People
2. Entertainment Weekly
3. Us Weekly
4. TV Guide
5. Rolling Stone
6. The Hollywood Reporter
7. The New Yorker
8. Variety
9. Billboard
10. Vanity Fair

4. Some examples of the 'top 10' front covers

5. Features of the 'top 10' covers
• Bold images
• Not as much text as some publications e.g. Inside Soap and Best
• Usually one main image, occasionally smaller images around
• More sophisticated house style than some of the Hearst
entertainment publications
• Lower text to picture ratio
• Higher quality images, not paparazzi style like some lower quality
publications

6. My Initial Thoughts
• I want to create a higher quality entertainment magazine as I feel as though
Hearst's entertainment magazines only offer lower quality publications with
gossip and paparazzi style pictures.
• By using higher quality images, I can broaden the publications that Hearst have
to offer. I can also include topics that have higher news values to offer Hearst's
readers an alternative from the limited variety of lower quality entertainment
sources.
• Including important and relevant news topics will also allow my readers to be
immersed in educational topics that are important to everyone in society.
• Educating my readership is a very important feature as they are 16-25,
meaning they will be the next leaders and people with the main roles in
society. This age group is also fairly impressionable, and so including powerful
people and their stories will hopefully have a strong impact on society.