This document provides close textual analyses of the covers and contents pages of three magazines: Bella, Best, and Entertainment Weekly. For Bella, the summary notes the busy aesthetic of the cover with a range of colors, fonts, and overlapping images and text. The contents page also has a high image to text ratio and uses colorful ads. For Best, the cover and contents page similarly have a busy style but with more feminine fonts. The contents page also includes a personal editor's note and promotes the magazine's social media platforms. For Entertainment Weekly, the summary highlights the neat layout with a single striking image and fewer fonts compared to the other magazines. The contents page also has less color and no ads

1. Generic Research- 3 Case
Studies
Covers and Contents Pages

2. My Three Chosen Case Studies
Front Covers

3. Close Textual Analyis of 'Bella'
Genre conventions-
• Typography and layout-masthead- pink,bold and colourful, well
known so partly covered with images, easily recognisable
• Single word masthead- connotes intimacy
• Largest typography on cover- reflecting house style
• Typography- range of colours and fonts- busy aesthetic
• Use of language- superimposition of masthead-generic, busy
imagery- constructs an enticing cover for intended audience
("classic women's weekly for the modern woman"- Bauer Media)
• Barcode- allows insitution to track number of sold copies
• Use of images- paparazzi style imagery, mis-matched
• Intertextuality- Jeremy Kyle show- employed to promote show and
perhaps spark debate around it
• Representation- Royals presented in a negative light, TV
personalities dramas unearthed, Jeremy Kyle- puff details potential
gossip of an affair
• Slimming World feature- perhaps appeals to older target
consumer than my 16-25 target consumer

4. Close Textual Analysis of 'best'
• Genre conventions-
• Typography and layout- impactful masthead with neon pink colour used, stands out
from darker imagery, partly covered with images- known brand identity to current
readership- single word- perhaps intimate, also a short, snappy word- has impact
• Masthead- largest typography on cover, establishes brand importance
• Typography- range of typefaces and fonts, slanted text and straight text- busy and
muddled imagery, conveys lots of information at once
• Use of language- Superimposition of masthead- generic convention- gossip-style and
informal format constructs a fun and chatty nature, addressing the intended audience
of young adults seeking the latest entertainment news and gossip
• Barcode- allows insitution to track number of sold copies
• Use of images- paparazzi style imagery, mis-matched
• Intertextuality- Eastender's story detailed- employed to intrigue new viewers or
update current ones
• Representation- Royals presented in a negative light, TV personalities dramas
unearthed, Weight Watchers ad- appeals to older target audience than 16-25, M&S ad-
wealth

5. Close Textual Analysis of 'Entertainment
Weekly' Genre conventions-
• Typography and layout- masthead- bold yellow colour, stands out against pale
blue background, partly covered with main image, known brand, sleek and clear
layout
• Masthead- larger font than most, however appears smaller than 'MARY' in all
caps
• Typography- range of fonts, all neatly aligned, select information used, not
overcrowded and busy
• Use of language- Superimposition of masthead- generic convention, muted
colour palette (except bold title)
• Combination of media language used in imagery and text constructs a positive
representation that addresses new audience of film
• Use of images- one main image used, direct eye contact, side-on image, connotes
to importance of cover star, stylised image featuring film character Mary Poppins
and her costume
• Intertextuality- Mary Poppins Returns- employed to attract audience for new film
• Representation- character presented in a happy and powerful light, cover alludes
to excitement and fun with iconography of original film used, characterisation
similar to original film- nostalgia for secondary audience

6. My Three Chosen Case Studies
Contents Pages

7. Close Textual Analysis of 'Bella'
• Layout- columns used, high image to text ratio, neater
arrangement than cover
• Editor's note not included- less personal and intimate,
less direct address to reader
• Typography- range of fonts used, bold title included at top
• Language- colourful, adverts used to promote products
that appeal to target readership
• Promotion of online platforms used- promotes brand
identity and cross-platform convergence- will allow
readership to participate and be more involved with
publication, link to website
• Imagery- lots of colourful and enticing images used- busy
aesthetic like cover, crowded layers of imagery and puffs
used throughout, puffs included

8. Close Textual Analysis of 'best'
• Layout- columns used, high image to text ratio, neater
arrangement than cover
• Editor's note included- personal and intimate, direct
address to reader
• Typography- range of fonts used, bold title included at
top- feminine yet impactful fonts
• Language- colourful, adverts used to promote products
that appeal to target readership, feminine colour
palette, incorporation of powerful female figures in
society- constructs a positive view of women for
female target readership
• Promotion of online platforms used- promotes brand
identity and cross-platform convergence- will allow
readership to participate and be more involved
with publication, link to Facebook
• Imagery- lots of colourful and enticing images used-
promoting fashion-based items- busy aesthetic like
cover, crowded layers of imagery

9. Close Textual Analysis of 'Entertainment
Weekly'
• Layout- one main column used, neat arrangement, one
main image used as striking background,
central, stylised image
• Editor's note not included- less personal and
intimate, less direct address to reader
• Typography- small range of fonts used, bold title
included at top, sleek and delicate style
• Language- desaturated language, less colourful, no
adverts used
• Lots of intertextual references- films
• No promotion of online platforms used- perhaps
promoting a less involved readership
• Imagery- colourful and enticing images not used- neat
aesthetic like cover, no puffs or ads used