2. From researching my target
demographic, it became
evident that they favoured
more colourful and gossip-
based entertainemt
magazines over ones with
a more serious tone.
3. What my demographic engages with in terms
of my chosen brief
Does engage with
• Bold typography
• High image to text ratio
• Celebrity news and gossip
• Relevant cultural topics
• Cross-media products
• Websites that are easy to
navigate ( as well as 'easter eggs'
throughout websites)
Doesn't engage with
• Dull typography
• High ratio of text to image
• Dull colours
• Unsaturated images
• Formal language
• Serious tone