The magazine will target females aged 16-25 who are interested in music. It will focus on providing information about artists and their new music, rather than the artists' personal lives. The contents will include stories about upcoming albums, tours, and events. The cover image will feature a mid-shot of a single artist or band. The magazine will emulate the layout and style of successful music magazines like Rolling Stone and Q.

1. Music Magazine
Initial IdeasBy Lauren Clarke

2. Magazine Inspiration

3. Targeted Audience
The magazine will be aimed at mainly females, aged between
16-25, unemployed and will probably come from a white
background; this result came from a previous questionnaire for
my magazine which show who the magazine will attract. The
only thing that changed was the ages being increase as I would
like to target and audience more interested in the music, which
is what the content will be about, rather than stereotypically if
the were younger being interested in the gossip. In order to
target this audience the layout would look clean and classic with
a consistent style, like Q magazine, rather than allow changing
and having the cover packed with information. The contents of
the magazine will consist of information about artist and their
new music rather than about the artist life, this will show a clean
genre of the magazine being about music.

4. Contents of the Magazine
The contents of the magazine will consist of information about
the artist and new music, these were the two most popular
options on the question and in order to attract the targeted
audience the magazine will, have to be bases completely about
the music industry. The stories may include upcoming events,
for example is and artist just brought out and album and is going
on tour. The coverlines will have to attract the audience so ironic
and funny one may be ideal, for example puns. The double page
will be ideal if it was about an upcoming artist with and new
album or tour, this will interest the audience, as it is something
new.

5. Genre Conventions
The main image on the cover will be a mid-shot one artist/band
as is seen on most magazines; also this was the most popular
result from the questionnaire. I would like the magazine to look
similar to RollingStone or Q magazine, with will be for layout and
style as the are both two successful magazines targeting a
similar audience.
San serif was the most popular font to choose for the magazine,
which will make the magazine look more in formal, also giving
the magazine a more casual look.
The colour scheme will include red as is featured in many
magazines but also black and green as they were the other two
most popular choices to the audience.

6. Photography
The costumes throughout the magazine will depend on the artists as
they vary. With alternative music, which is the magazines genre, they
can’t either wear extravagant clothing or just plain clothing. This is
because the artist focuses mainly on the music. Most images in
alternative magazines are of artists when performing or at
gigs/concerts, this would mean there isn't much lighting other than
the stage lighting, which focuses on the artist. The magazine may look
more appealing to the targeted audience if the main artist on to cover
was using direct address; this is seen on most magazine and allows the
audience to connect.
If the main image was of a female artist, stereotypically they wear
more makeup and dress more exaggerated the male artists. Generally
the only props used throughout music magazines and musical
instruments like microphones and guitars. Alternative music is often
the type of music played at gigs meaning the setting will generally be
base in places like pubs and small venues.