The document outlines plans for a new music magazine targeted at 15-20 year olds from social classes C1 and C2. The magazine, called "Undercover", will have a newspaper-like format and focus on recent music genres beyond top 40 artists, featuring musicians like Melanie Martinez, Halsey, and Twenty One Pilots. It will include sections like features on the cover artist, lesser known historic artists, up-and-coming artists, freebies like posters and demos, and live music reviews. The biweekly magazine will cost £2.50 and appeal to its target audience through its underground style and coverage of artists they support.

1. UNDERCOVER <<<<< that’s the magazine
name…

2. TARGET AUDIENCE
The target audience for my magazine will people aged 15-20 which a
social class of C2 and C1. This means that people with the (following)
lifestyle categories: drifters, groupies, innovators and rebels will be
interested in the magazine.

3. STYLE, GENRE
The magazine will focus on music that is fairly recent (it will include a
few people from various different generations but the main focus is on
recent artists/music). The magazine will include all genres of music
but from artists that aren’t as popular as what is played on the radio
such as Melanie Martinez, Halsey or Twenty One Pilots. Every so often
there will be someone considered to be “more famous” so the
magazine can attract a wider audience.
Melanie
Martinez
Halsey Twenty One Pilots

4. RELEASE AND COST
The magazine would come out every two
weeks because the cost is £2.50 and is a
suitable cost for the target audience (people
age 16 and up can have a weekend job to
afford it and it is suitable for their social
class category).

5. GLOSSY OR NEWSPAPER-LIKE
The magazine will be Newspaper-like to link
with the title of the magazine (Undercover) and
to match the hipster-like vibe that the magazine
has. It would create the “Undercover” feel and
has the feel of a zine (A small magazine that is
usually put in magazines as a form of
“Rebellion-its not put there by the company for
example zines on feminism). However it would
be bigger than a zine.

6. 1ST FEATURE
The person that I will feature on the first edition of the magazine
would be an artist who is very popular but is not in the mainstream
music so it would attract a wide audience (fans usually buy edition of
magazines featuring the artist) but also illustrate the type of
magazine that it is.
My (made up Artist) is Dollie. She makes alternative pop music like
Halsey and FKA Twigs.

7. SECTIONS WILL FEATURE
Sections that I will feature are:
“Features”
“Time Warp”
“Artist of the
week” “Freebies”
“Live”
Articles (interview) on the artist that is on the front of the
magazine as well as other popular artists (their spread would not
be as big)
Music that is not new and looks at stuff that is considered to be
older such as Queen or Madness.
An insight of an artist that is new or is considered to deserve
more recognition
An area of the magazine that is dedicated to posters or in some
cases free exclusive demos/albums.
A section dedicated to promoting live gigs that are in the
oncoming weeks or providing reviews on them from fans or
professionals.

8. APPEAL TO TARGET AUDIENCE
The magazine will appeal to my target audience
because it gives the people who are supportive
of the people that are featured in the magazine
a change to get to know them better. Also, by it
being titled as “Undercover” and being a
newspaper mag rather than a glossy one makes
it seem secretive and will make it seem that the
rebels and groupies have a place because
they’re not the only ones who read this
“Undercover” magazine.
Also, the magazine will have various social
networking sites such as Twitter, Facebook and
Tumblr as well as a YouTube where they can
feature exclusive interviews.

9. MAGAZINE PUBLISHER?
The magazine publisher that I have chose is the TCO
London because it is a fairly small company with
around 11-50 employees which will suit the whole
hipster vibe of the magazine. It is also fairly new as it
was founded in 2005 which relates to the fact that
the music in the magazine mainly focuses on new
music.
The company also states that they "connect our
clients to bigger human stories“ which is what the
magazine itself hopes to do with their buyers.