How to craft contagious content. Also, how to make it get viral within your target segment to achieve your marketing goals

1. How to create a viral
content
Mahmoud K.Youssef

2. Creating Shareable Content
shareable
content
Simple
Unexpected
Concrete
Emotional
Credible

3. Simple
The message behind any shareable content should be very simple so people
can catch and save it fast.This can be done by creating a sentence and push it
to all the content in a direct or indirect way.

4. Unexpected
Always try to send your messages through an unpredicted method or
unexpected way.This can be done by many methods, the most important one
is the unexpected patterns.

6. Concrete
Make the message very concrete.Thus, it can be easily understood and saved.
just like the simple rule

8. Emotional Stories
Always play on the emotional strings using the current actions in the society

10. Credible
Credible:The message behind any shareable commercial is credible, a
message that everyone can accept and believe simply, so avoid phoney and
utopian ideas and messages.

11. Power of Psychology of social media
Psychology is great part of marketing. As it is understanding how the human
brain work.Thus you can control it.

12. CelebrityWorship Syndrome
• this is when someone is very obsessed with a public figure.That he or she can start
following every step this celebrity takes and start copying his/her style of
everything. 1 in 3 people is so obsessed with someone in the public eye. and 1 in 4
people is so taken with their idol that the obsession affects their daily life.
• "CWS" is where it all starts with social influence. Because, if you convinced some
celebrity to follow you, all his/her followers will be instantaneously your followers.
Thus, it is a very strong tool for marketing a product or a service.

13. The power of Social Influence
The power of social influence: have you ever walked up, and you don't know
how the weather is. So you just looked from the window to see what are the
people wearing? And you just followed them?This is a social influence; this is
when you just follow people. "People do what people do" this is exactly what
you can do as a marketer to make everyone use your product or service. you
can do this by making everyone feel that everyone is using your service or
product. so heshe just needs to use it to be able to be one of the people.

14. Normative influence
another way to influence you target market is using their need for belonging
to a specific group of people. For example, "AXE" the men deodorant.The
brand targeted the Geeky teens and young youth by using their need for
dating and feeling loved by girls. and the product went viral because of this
campaign. As it told them that you will be super-hot just like the guy you want
to look like.

15. When social influence is anti-social
This is when people start creating parties, and every party starts to develop its
own behaviour against a product or service. by using the same example, AXE
has started losing sales after a while from launching its marketing campaign.
Because people started taking impression about any guy who is using AXE.
That he is just a geeky guy who is desperate for a girlfriend, so a big deal of the
youth started to go away from the product to avoid this judgement. Also, the
guys who don't have the need for this doesn't come near to it.Thus, they
developed a party against it.

16. Psychology
of social
media
CWS
Power of
social
Normative
influence
Anti-social

17. Promoting Positive Buzz in marketing and
advertising
" W o r d o f m o u t h " this is the dream of every marketer.The day when
everyone will just start giving sump up and talk about the product or service to
their peers.To achieve this, you need the following.

18. Social Currency
If you want to make someone talk about you, let them feel special because
they are talking about you, give them an advantage because of your product
or service existence in their lives.

19. Triggers
you can use triggers to make people use your service or product. For example,
no one eats butter. but once you say jam, everybody mentions butter, this is
how to link your product or service to specific product.

20. Emotions
you can make certain emotions tailored to the people heads every time they
see your product or service. But be aware which emotion you are using.There
are two types of emotions.The fire emotions (Inspiration, Anger, Excitement,
...), and the cognitive emotions (Sadness, Happiness, Sorrow, ...). Always try to
create a mix of those emotions.Thus, you can create a cognitive impression.
Also, you move people to take an action and start talking about your product
or service.

21. Understanding emotions

22. Public
Always be public, people will never talk about you if nobody knows how to
reach you.Thus, always use all the possible channels to boost your presence.

23. Stories
you can give depth for your product or service and make people talk much
more about it by making a story behind it.

24. Word of mouth
Social
Buzz
Social
Currency
Triggers
Emotions
Public
Stories

25. Leveraging Social Media
and Sharing

26. SprinklesVSWaterfalls
Always focus. also, choose the best way to focus.You can act just like the
water sprinkles, very focused and to the point, in marketing you can do this by
dropping your full load on a very small segment. thus, the full segment goes
after you. Or you can act like a waterfall, very wide, in marketing you can do
this by choosing a very big segment, so you get public as much as possible.

27. How networks shape the spread of
information
Choose the network you are using as a marketer to make you product or
service get viral. Because this can make the process be very prospering or kill it
from the first second.

28. Thank you
Mahmoud K.Youssef